Rhetorical Analysis of BMW's i3 Super Bowl Commercial - 2015

This is a rhetorical analysis of BMW's i3 Super Bowl commercial. We discuss the manner in which BMW uses features other than pathos to hook their readers in a multimodal sales pitch.
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[@Robertodelgadorocks]

Thank you for the video

[@sheikhazone541]

are two characters same?

[@sheikhazone541]

in both the ads?

[@BigAl60504]

Terrible commercial......just terrible.

[@acommonman7950]

I bought one immediately.