The Orphan Boy Who Created Rolex
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- čas přidán 23. 05. 2024
- Rolex is one of the most Luxury Brands in the World, valued today at around $8 Billion Dollars. Its history dates back a century ago and began with an orphan teenager whose inheritance was stolen away from him. After a few years working his way out, he decided to follow his passion and opened a watchmaking business. Little did he know that this business venture would lead him to pioneer modern wristwatches, changing its whole industry and creating a Billion-Dollar Empire. This is the story of Hans Wilsdorf.
Chapters:
00:00 Intro
00:40 A Series of Misfortunes
02:47 On His Own
05:14 Wilsdorf and Davis
08:06 Rolex
12:05 The Genius Mind of Marketing
14:31 New Models
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🟢Where I get my music:
Artlist artlist.io/Jose-698017
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EVERY FAMILY HAS A PERSON WHO BREAKS THE CHAIN OF POVERTY. I PRAY YOU BECOME THAT PERSON. LEARN TO INVEST AND KEEP INVESTING UNTIL IT BECOMES A HABIT.
Most people are so poor that all they have is money, invest some of it no matter how small, when you invest you are buying a day that you don't have to work.
@Mark Anderson crypto investment, but you will need a professional guide on that.
Facebook 👇
Evelyn C. Sanders
he is a good man, I have heard alot about him from my colleagues at work.
I have 1972 oysters perpetual that originally belonged to my father,He passed onto to me as hi-school graduation present in 81.
Even since it is on my wrist every day, I was fortunate enough to buy couple of another one later in life but ‘72 is very special to me.
I’m wearing every single day with amazement that 50 years old watch never skip the ticking, still accurate enough ( gets behind 2~3min a month), jubilee band fits so snugly yet securely, it reminds me of my youth and fantastic father I had. I miss him…
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Never sell it, pass it down! Maybe its due for service ;)
That’s an amazing story never sell it pass it down
His true genius was the Wilsdorf foundation and given them 100% ownership of Rolex. Now they never have to pay taxes again. Incredibly smart and what a legacy to his wife and to himself.
@notfiveo Is it really?
Kindly explain further please cause I recently watched a video which illustrated and showed some of the Rolex research facility and how the watch testing are done
Yes, great legacy - avoiding 100% of your taxes so you don’t contribute to society like everybody else…….a big pat on the back for that one.
@@louisbrandt5386 He Hans Wilsdorf paid is taxes. The aims of the foundation is to make donations to various charities listed in the statutes as well as to the Geneva Watchmaking School, the Decorative Arts School of Geneva, the Social and Economic Sciences University of Geneva, the Swiss Watchamking Research Laboratory in Neuchâtel. It’s not just about given your hard earned money to a government that sends it recklessly.
@@cliffordagwanwor880 then maybe you should watch it again
How incredibly smart omg so genius not paying taxes in Europe woohooooo
I've worked hard for a company for 25 years and still am not going any further with my life and then you come across stories like this is just amazing 🤩
@@Veronique487 that's when you've got to change job if your not Financially free your doing something wrong remember you can only change that good luck buddy.
Why hang around that company for so long?
There are so many reason to be stuck . Fear , lack of fund and immediate family issues that not allow you work on your dream , gradually you compromise with the position where ever you are
That's not the place from you. Please leave. You cannot stay in a place that's not interested in your growth. You may be able to use the skills you've learned in another place or working for yourself.
@@cjc2611fr
Good for Hans, passion, patience and creativity all served him well, then to leave it all to a charitable foundation. This was a man of high integrity.
Meh,Rolex doesn't pay taxes though
With the amount of money donated to all the charities company there shouldn't be any hungry people out there yet they hold that money for there profit
@@tolotonga69 Exactly. Screw these bullshit "charities".
@@dividedstatesofamerica2520 yes just like that Bush fire that happened in Australia, $130 million was donated an the charity company keeps 10c in every dollar so they kept $13 million of the $130 million, these charity company don't need 13mil to run its all bullshit
Do you people hear yourselves. Stfu with the charity talk. Do you see the lunacy you speak? People work hard to make their lives better. It’s not on them to be a charity for others. If you rely on people to take care of you, you will inevitably become lazy. Go out and work hard and become something. The system is rigged to make everyone poor so no matter what charities are given money, they all have the vicious cycle of poor people coming to them. The faces may change, but it’s not because those people became something and started a business. It’s likely because they overdosed and died.
Work hard. Be responsible and accountable and don’t have your hand stretched out for a handout. These comments are exactly why we are all screwed. Lazy humans after lazy humans. Screw you all.
This guy had wealthy help, great ethics. Smart business tactics.
But a bad time to be a German during WW2. Should've stayed in England....
Why hard working people must share $ with lazy parasite only communists building their fake programs robbing hard working people s money and collecting for herself called it in name of equality and democracy.
Veg fascists!!!!
Yeah he wasn't the poor orphan boy lol.
Every generation has it's own Steve Jobses. People who disrupt an entire industry with new ways of building products. Hans was one of them.
Yep. Musk is making this kind of history right before our eyes
Can you Americans please stop mentioning Steve Jobs as the #1 innovator? He invented NOTHING! He simply introduced a way of selling technology to the everyday person in the street. The kind of person who didn't want to be called a "Nerd".
What an innovator, and a brilliant businessman! This is one of the best entrepreneurial stories I've ever heard.
I'm not sure why there is a need to perpetuate the belief that Hans Hanswildorf was some disadvantaged orphan. His parents passed away but he was cared for by his wealthy family. He was given an elite education. It's not like he crawled off the dirt streets of Mogadishu and put Rolex together after a leprosy induced feverish dream.
Totally agree!
Clickbait
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Fucking right ✅
🤣🤣🤣🤣 Mogadishu
Tremendous man..! My Rolex Sea Dweller DRSD 1974 is 50 years old and is like new...works perfectly. it changed colour from white to Pumpkin by the years. Beautifull vintage collector example
Really inspiring story, hats off to the narrator who done his job well
Excellent channel. Great content👍👍👍
@@ian1856 The irony of you commenting about proper grammar while simultaneously spelling your second “your” when technically it should be “you’re” is pretty hilarious. Just saying🤔
Holy crap, have heard of this company of course all my life. But had no idea of its humble beginnings. Stumbled across this video in my main feed. Pretty cool.
“Humble”??? 😂🤣
Rolex is as much a marketing company as it is a watch company.
Why? Why? Do these interesting stories pop up for no reason? So glad.
I have heard many successful stories
Of two people meeting at the right time and creating something....TIMELESS
What a designer 👏 😍
Bro shut up
G.
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@@tomboyle7068 Thankyou
Wonderful Cinema in historical places.
Nice
The father of a friend of mine used to be a biker. Many years ago he was at a biker meeting and a man came up to him and wanted to buy his bike (im not gonna lie don’t know how much) and said he would add a watch to the money for his bike. The watch was a Rolex but back then they werent as prestigious as they are today at least when it comes to switzerland. The man who came up to him was the brother of Hans which created rolex. Hans made 3 watches where the rolex symbol was red. One he kept for himself, the other he gave to his brother and the other one idk. However his brother traded the watch and money for my friends father his bike. Today this watch can’t be found anywhere and no matter where he takes it, no one takes their eyes of the watch. I tried find anything about it which I did however there is no price known for this watch and no one at a jewelry can give him a price on that and they all just stand there stunned. Its pretty funny how big and yet so small the world is.
What is the name of the model! Or post a picture?
@@gfgf174 I asked him right after I posted this comment but since we live in different time zones now he hasn't replied. Also I've tried to find a picture again and its not easy man. Thats another level of rarity I've never seen before!
I'd love to see a picture also
@@UncleBen-fd5xi if you happen to get a picture of it from him, do post. Interesting fact nonetheless.
That watch must be worth a fortune today. Surprised your friend has not bothered getting it auctioned and live a wealthy luxurious lifestyle. Only fools and horses episode comes to mind.
3 P's : Passion, perserverance and patience.Thanks for this upload. Very interesting insights. He overcame so many obstacles. He is so so wise. He even takes steps to set up a foundation and legally ensures "greed" will never ever destroy his hard work. Another MOVER and SHAKER
Wow this compelling story has inspired me to work hard for anything I wish to achieve. I give many kudos and thanks to Hans for creating the ultimate watch. Man owning the world’s universally beloved watch Rolex would be cool but the problem is that they cost a fortune and they are really hard and rare to find.
“Inconvenient to reach in your pocket to see the time”. Modern day …. Pulls phone out to see time. 😂
Good observation
Patek-Philippe and Cartier created wrist watches earlier than Rolex. Patek created the wristwatch as a woman's watch, and Cartier popularized it for men
They can make a billion dollars a week thanks to the young generation rappers but they don’t know the watch only cost 500.00
But phones are multi functional hence makes sense that people do it. The pocket watches served the same purpose as a wrist watch, hence were inferior.
Its easier to glance at watch ⌚ instead of having to grab phone 📱 out of pocket. Plus ➕ it looks nice 👍
I have collected Rolex watches for over 10 years.I love them all and their value has increased over the years.Not meant as an investment but they make bank interest look like crap.
One of the only watches that holds its value at the least
Spot on mate! That's why i'd rather collect watches then put my bucks in those blood sucking bank!
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well said Aston....
THE BANK INTERIST IS CRAP! 0.5%
I purchased my first Rolex in 1970, a submariner, for $105, my most recent Rolex, a Daytona for $13,000. This company is doing well.
Do you know how to sell rolex sir? I got my rolex from my grandfather and i want to sell it
@@Nobodyss21 go to a jeweler who sells used jewelry. But, I would keep it were it mine.
@@erichaskell Oh thx sir. I appreciate a lot😇
Sell it
@@Nobodyss21 If your grandfather left you a heirloom you shouldn't sell it, but instead keep it and pass it on to your son
I have never sold anything other people gave me as a gift, because I find that disrespectful
This was great! Thank you Hans for creating the iconic Submariner, Daytona, GMT and so many others. You are up there with my other favorite Hans, Hans Metzger who created the Porsche Metzger flat six engine for the GT3 and GT2.
I always wanted one and was very proud when I was able to purchase one. A watch for life.
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Very well written script and overall a nicely put together video. Look forward to seeing more good content like this.
@Emanuel Monte ??? get some positivity for your life.
@Emanuel Monte Yes the dedication, time and quality they put in. I also can't afford it but I can't crucify them it. I afford the Chinese.
🎪
Yes, this is top, everything was done correctly)
A marvelous inventor who overcame all disadvantage and became a legend by sheer effort and dedication.
Amazing true story! Passion, determination, discipline and hard work. Love it.
We should play a game....let's name all the movies that are featured in this video!
wolf of wallstreet only one i knew ha
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I saw Vito Corleone...
Rocky
shawshank redemption
Hollywood should make a movie about him and Rolex!
The man was a genius well ahead of his time.
From ground zero to legendary status. Love stories like this, against all odds.
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I love this , and the one about Henry Ford.
I've actually always been curious myself and an admirer of his work. But never knew his or their story. Thanks for this upload. Very interesting. But great rags to riches story. That's the best earned wealth a person can find financially.
9:39 It was Kew Observatory, nothing to do with James Bond's gadget man.
Another point worth mentioning: until Rolex hit the big time, watches were more often branded by their retailers, the actual makers were just backroom boys beavering away somewhere. Rolex spent lots of efforts on building the brand's reputation, and the brand was reputable enough to get the retailers to sell them without the usual rebranding, and this gradually became the norm in the industry.
Exactly, lots of watch brands have the Swiss made movement and many of them are even better made and with better design. Rolex just spent energy on building a brand. And boom inflated prices
How are you not a big youtuber like your videos are better then most youtubers nowadays
One reason I believe that the creator is not as big as he should be is that the Majority of the population does not want or care to learn about history. You can really learn a lot from history.
Nah it’s because he’s new. I’m sure if he’s consistent he’ll get a lot of subs
Need more original topics. There's hundreds history of Rolex videos already
Damm true 💯
Good old days....
25 years ago, as a (good) student at the Geneva music Conservatory I received some 6.000 swiss francs from Rolex (Hans Wilsdorf Foundation). I Will allways remember that with gratitude!
Love my Rolex Datejust..owned since 1987....
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During WW2, Rolex, through the red cross sold watches to officers who were prisoners in Europe. Payment was postponed . The prestige of Rolex was much enhanced when those officers returned home with gratitude that was not kept private.
You can also get a Rolex if you manage a Domino's pizza store.
Hans is one of the few people who can make me spend over $10,000 on a wristwatch.
Nobody likes a braggart Mr Harris.
Nice it’s like catching butterflies
do you know how many people you can feed for 10k and they don,t care what time it is you sad human being.
Joe Biden can make you spend $30,000 on the same exact watch
@@sputumtube only broke people view it as bragging, you should view it as motivation
very great work, keep at it with your style of documentary, and what an amazing story
Don't stop Doing inspirational videos like this thanks
Salam
America should cancel old and higher denomination dollars to capture black money
To be fair, he didn't really start from nothing. He did attend that expensive boarding school after all, which is definitely a big privilege.
And gave him the essential contacts and pedigree.
😂.. ugly truth of random motivational videos
And we are growing up in the most advantageous time and country in history, yet here we are making dumb comments on CZcams. At least he took advantage of it...
Shut up
he never really said he started from nothing tho. just that he was an orphan. and to be fair, he did say that the fact that his uncles sent him to that school against his beliefs attributed a lot to his success.
I wouldn't say he "started with nothing". That is inaccurate.
There is always someone who feels like they need to say that.
Your statement gives an excuse for people to not take action and improve your lives. “He had things I don’t have so I can’t do it. I won’t even try”
You know what? You have access to so much more information than Hans ever had. You have more opportunity to do something great than he ever did.
@@arthurzetes there's a difference between pointing something out and stating a psychoanalysis on a sentence, such as this lol. You're both right, but in different contexts.
Literally nobody does and it's annoying as fork when people say it. We all stand on the shoulders of Giants.
@@chadturner7805 why do you think people make those statements?
@@arthurzetes can I get a reply for my reply. Hahahaaa
nice. thanks for putting the effort to make these clips. Good visuals as well.
I enjoyed listening to The Story behind The Man. And his continuing influence....
Mine is a 1972 Submariner..!! And I did use it while SCUBA diving..!!
@Text me on Telegram👉@Official_Big_Company Are you about to offer to buy it for silly money...?
what i learned from this 🤔 start my charity organization TODAY!
Uma grande história, porém pouco contada entre muitos. Um verdadeiro gênio.
What a wonderful uplifting story! 👏🏼👏🏼👏🏼💙💎
wow! That was quite some history. The real grit, determination and belief in self! And clever business sense.
Que vídeo incrível, adoro aprender! Espero ansiosamente por mais conteúdos como esse. 😊
What an inspirational story, great story telling
Excellent video. The marketing quote is something I can relate to. 👌
I posted the link to my Instagram stories for others to watch
Very nice content, thank you for your work! Subscribed
there needs to be a movie about this man
You are right
Some people already talk about the help he had, the advantages he had. So many people with wealth went the other way as well. In the end, it is the path you choose that takes you where you want to go. You will attract the right energy and connections. People notice, people see what you are doing, people will want what you are bringing if it is right to them.
"Some people already talk about the help he had, the advantages he had. So many people with wealth went the other way as well."
I think the issue is that this type of video can, often unintentionally, be used as a means of bashing the poor by effectively saying "look what other poor people did" and ignore the element of luck altogether. It isn't about taking away people's achievements it is more about placing things in the correct context.
When I was a kid I found a 1971 Rolex Oster perpetual, was lost off a dock at loge of four seasons, was told the exact boat dock it was lost at.after many attempts, I found it,brought it to the surface and it started running. Would be worth 15 k. If I still had it. Am now a old man in a nursing home, but have found memories of the treasure hunt.
Very inspiring story hard work never goes off!
Why don’t you disappear
A truly strong and very intelligent man Hans was! I had no clue about Rolex as a company, just how expensive there watches are. After watching this video, I have the utmost respect and admiration to this most brilliant company formed by the excellence of Hans Wilsdorf.
I love stories like these. Very inspirational!!!
Congratulations
You won a gift on my giveaway Telegram only 🎁🎁🎁 ..
This is awesome. No matter the industry. Keep pushing to make the perfect product. Pure genius. Great job on this video
That’s amazing. Never knew Rolex was owned by a foundation. That is a very cool bit of new knowledge for me. Thank you!! 👍🏻😎👍🏻
I have so much respect for Rolex after this. I will own one me and my kids
Very interesting and well made. Chapeau!
I have had several Rolex watches over the years and found they were very serviceable and accurate but not worth the money. Like many "Luxury Brands" they are high quality but 50% of the price is for the name and prestige of owning one.
But that name and prestige keeps the value of Rolex watches high. I rather buy a Rolex than a depreciating IWC for the same quality.
I don't think anyone would argue with that.
50% is a drastic underestimate of the overpricing Rolex has.
@Chris that's kind of a poor analogy. Seeing, Rolex is considered the gold standard for quality and isn't just a brand name. It's practically a Ferrari with Toyota dependability
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Excellent work. Just watched several of your vids . All around great. Good dialogue, excellent voice, good background music. I could go on. Okay I will. Great subject knowledge. A pleasure. Thanks
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This is really the story of how a chance friendship during school. Set a young orphaned child who’d been raised by his extended family, on a pathway to success.
Which is why networking is so important.
That is a really good video! Thank you !
I loved the video, excellent, it always continues like this and the channel will grow little by little.
Many thanks for sharing this video. I congratulate you.
I’m very happy with my Cal. 3135 submariner.. the feel of the Rolex quality is just superb you have to experience it to understand this 👍
A man who knows watches, starts with the calibre.
A 3135 is a must, in anyone's cabin.
@@danielaortiz8946 how much does it cost?
@@Jason.cbr1000rr Depends on the model it's on. If it's to your liking, I recommend an Explorer II, with the similar 3185.
True proof that with good will and keen training, any orphan boy with rich well-connected parents, private education in sciences and languages, as well as an early taste for capitalism can make it into the world. Inspiring.
Your woke envy should embarrass you
thank you. Great content! Already subscribed!
The man is truly remarkable!! I love rolex watches but I have love for the man who started it all too!
An incredible story and masterfully well put together video. Very well done.
Thanks for sharing the Rolex story. Excellent production except for one particular element. The historical stock footage brought the story to life but the modern movie footage took the viewer on an uncomfortable ride between eras. Other than this time period distraction, I found your production to be of very high quality. I hope you appreciate my feedback.
Absolutely amazing , what a story & how many brands today which were started or invented and they would never see the real success of there inventions and Brands ,
Wow! I couldn't take my eyes and ear away from this story its very amazing and interesting 🤔
As mentioned in the video, WWI made wristwatches popular, in part because of Rolex itself. Horatio Alger rags to riches story, nicely done.
I’ll never forget walking in the woods looking for a part that fell off my dirt bike while we were zipping through the woods and found a Rolex Oyster Perpetual under my foot!! I was brushing leaves and twigs on the outside of a corner where I remember bottoming out my rear suspension and launching really strong out of that turn. I thought that would be a logical place for the suspension ring I lost would have come out. As I was about to step forward I noticed something shiny under my right foot. I dug down with my hand and it was a watch! Picked it up and cleaned it off and voilà!! A Rolex!!! After searching the serial number to see if it was reported lost, nothing showed up and no one laid claim to it. Held on to it for about 5 years and eventually sold it for $3500 as it was. Unbelievably there was no damage to the crystal and just a few light scratches on the wristband. It must have fallen in just the right place and my foot landed on it as not to damage it. It was dated as a 1968 and I found it in 1983Still one of my favorite surprise discoveries. 👍🏻😎👍🏻
Dam thanks for sharing what a cool story! How much do you think it would cost now!? 😀
@@Ah-mi1mp, yeah, that was a great find. A lot of folks hiked the same trails we made as a scramble race track through the deep dense woods in that huge forest area across the street from my house. Nice 3 mile loop down the mountain around the reservoir and back up. Off the subject, but just an awesome place to grow up. I came from a pretty well to do family of 8 kids (Dad was the President of an aircraft engine manufacturer and traveled the world) and Dad wanted us kids to have the biggest playground possible. So he moved us into a huge house on one of the highest points in the area with direct access to the massive state forest right across the street. Our house was the gathering place for about 50 kids that lived in that mountain and that forest was our own private playground. All the adults benefitted from all the miles of trails we made. Lucky for me one of them must have dropped their Rolex!! LOL!! 👍🏻😎👍🏻 🤣
@@davidedwards2842 , sorry pal. That is the one and only time I’ve ever found something like that. And yea, I get your sarcasm, but why the f**k would I spend the time writing a lie? A pretty elaborate one at that. Jesus. 🙄🙄🙄
That was one of the most oddly satisfying summaries I've ever watched on CZcams. Thank you guys for such enrichment. As soon as I finished the video, I hit the subscribe button and made "Big Company" my A channel.
Thank you for your time making these videos..
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Great video, very informative and surprising...
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Started with nothing ? A GREAT education possibility is pretty much as far from nothing as possible. Especially back then.
And certainly and allowance as well because it was mentioned that he could afford to live on his own in the city in the young years.
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Watching this video makes me want to buy Rolex, Kind of the BEST Rolex Ad i've ever seen. Excellent video, thumbs up 👍
Lovely video. Well done pal. 👍
Hard work, patience, timing & publicity are the key
Keep the great videos coming bro
Wonderful story,
Thank you!!
Hello Duane.. how are you doing
I love how Rolex became known for accurate time keeping...... however, nowadays they are known for NOT keeping time very well!!! My Datejust II goes one minute out every day or so, even when constantly kept wound up.
I find myself saying the same sadly
Get it serviced , should only be +-1-2 secs per day
They need annual servicing.
It's probably overwound. Let it rest. I only wind mine maybe once a month. Just do the wrist shake to keep it wound.
Unfortunately all these vintage brands that made their name on building amazing products (Rolex, Mercedes, Omega, etc.) now sadly make crap products. Both my Omega and Breitling actually don't tell time very well and jump ahead plenty like your Rolex. So much for fine engineering. Dont even get me started on the cheap plastic cars Mercedes makes these days. They survive on the lineage.
Very well narrated and interesting story, thank you.
Your welcome:)
@@BigCompanyYT Hii
Great video!! Hans 👍👍
Great video! Thank you so much!
i feel like they should make a movie on this.
Like the no taxes ,Yeagh it’s a watch .
Founded in 1905 as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, England, the company registered the word 'Rolex' as the brand name of its watches in 1908, and it became Rolex Watch Co. Ltd. in 1915.
Founded: London, United Kingdom; 1905; 117 years ago (Wilsdorf and Davis); 1915 ...
Founders: Hans Wilsdorf; Alfred Davis
Owner: Hans Wilsdorf Foundation
Headquarters: Geneva, Switzerland
Excelente história ... Fascinantes máquinas ...
This video was fantastic, from start to finish.
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They give them free to famous athletes to advertise them. In 1960's, my dad and I could see the brand displayed in stores just like any other brand. There was nothing attached to it as to the prestige that it has now. Essentially a watch tells the time. If it is mechanical, then it is less accurate. For anything more than that, then they use gold and diamonds and... to elevate the price. Of course, now it becomes a piece of jewelry. The billionaires and millionaires buy them for the status symbol, something to show off. Why does a watch cost close to a million dollar? Just like cars they make. You cannot possibly drive them at 200 miles an hour. These are toys. Maybe they belong to a museum. A man is like a spider, the smaller the man, the bigger the web. A large spider has no web and catches its prey by bouncing on it. The point is that an insecure person ( a man or a woman ) needs lots of fancy objects around to feel important because we are small creatures physically. Of course, these people are small inside as well.
some people buy these watches, artwork etc for the investment value...
So what you saying is you can’t afford a Rolex? That’s ok me too
Wat a great history lesson i got today i feel like i went too school today !!!!!!!!! ANd this was this mans calling period !
This was a great information share!
I have never been disappointed since I became a customer of NKUWAN . Their timepieces are of exceptional quality.
brilliant production super fun keep it up buddy
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Great, now I REALLY WANT a Rolex!
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love my Casio under $20 and not just me but a lot people serving in special forces around the world.
would like Rolex watch as a second watch "for special occasion " if priced for around $1.000 whot really is the price of this watch to manufacture and sell.
nice work done. already subscribed your channel. there are few such informative and high quality content channels on you tube really liked your presentation, keep it up and share more the likewise content soon. All the best. regards
1st visit to this channel. Love this documentary from start to finish.
In 2017 I bought a pocket watch. It amazes me at the number of young people who have never seen one before. A lot of them would just trip out whenever I pull it out. I've worn a wristwatch since I was about 6 years old which was about 60 years ago. My parents wanted to instill in my siblings and myself the concept of time management and being on time. Dad was a soldier. This was BEFORE digital clocks so everyone knew how to tell time using the clock's hands. The most durable brand I've worn is Timex. The last one I bought was on its fourth five year battery when it gave up the ghost.