How to Get Optimal CPCs for Your Search Campaign

Struggling to get clicks at a reasonable price? We get it. Finding the optimal cost per click (CPC) for your Search campaigns can be challenging.
There are a lot of factors that can stop you from getting low CPCs: high competition, limited keyword relevance, low quality score. Not to mention, Google is always maximizing their revenue, which influences your campaign performance.
In this video, John Moran, Glen Wilson, and Usama Khan discuss the strategies you can use to find the “sweet spot” and get low, cheap clicks while maximizing your ad spend efficiency.
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#googleads #digitalmarketing #googleadsbestpractices #ppc

[@taintedseal]

What about lead Gen CPC's?

[@markpommett5712]

I tried this and its working well for shopping but doesn't work well in non-brand PPC. It's better to run max conversions on a low budget with your highest converting keywords and scale up on tCPA once you get some volume.