STOP REBRANDING EVERY FOOTBALL CLUB
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- čas přidán 29. 06. 2022
- I'm really getting sick of these club badge rebrands.
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Venezia why.
Oh no...
Oof
I came here just to mention that, it looks like upside-down pants, this is getting really stupid now. Their original badge looked great too!
Holy hell. That was my old logo in DLS
The logo sucks but my god it looks hot in gold on the warm ups
Wouldnt mind a club badge tier list now. The passion about badge designs was a surprise but i'm here for it.
Hmmmmm
@@Maqwell Fc Dallas?
@@thejustinsaIt new england fucked up thier badge really bad also
@@Maqwell it is the football man
Im very confident and happy that in my country (Portugal) the big 3 Porto Benfica and Sporting will never go for Minimalism logos, historic logos are there for a reason they tell the story of the club and sometimes the city
I swear Fiorentina's badge was already so beautiful and simple, even having a unique shape. Why did they botch it like that
They went with a modernised version of the logo they wore in the 50s and 60s, their most triumphant one since they won two Serie A titles and even an international trophy in the Cup Winners' Cup
@@NIDELLANEUM dosen't make it good
@@thetabbyguy921 they just want to acknowledge their history. The badge might not be good but kudos on them for remembering their glory days
@@NIDELLANEUM agreed on that, I just think the modernization is a bit too much
@@NIDELLANEUM it's still trash
The Juventus’ new logo, although very good for a brand and remembering the shape of the “Scudetto”, doesn’t have the same identity because that crest was there since 1900. I truly despise Internazionale’s logo, but what the f**k were they thinking at Fiorentina and Cercle Brugge!?
Juve’s new logo is so horribly garbage it’s sickening… It screams sell-out corporatism so fckin loudly. A dry, stumped cigarette has more personality than that abomination.
The Cercle Brugge board has been smoking some serious crack thinking that logo is in any way acceptable.
But hey, gotta get that global $$$ huh?
Remember how they tried to remove the Internazionale Milano and just rebrand as Inter to appear more global lmao. Yes Internazionale Milano is a long ass name, and we all just say Inter but that doesn't mean you should rebrand the team and remove all traces of Italian on it. No shit the fans revolted lmao
Cercle means literally "circle", and the "old" crest revolved on this theme
Fiorentina one is semplified but represents :
violet historic color
white and red , Florence colors
V for "viola" (violet in Italian)
the fleur de lys, Fiorentina symbol
so... what else do you want? ACF?!
@@vincenzovalvano the old fiorentima badge was better still
Juventus didn't even even wear their crest on their jersey until 99, I believe.
And Italian clubs are changing their logos constantly, since forver. U kids are just too young to know the ones used in the past. No offense at all, but I know at least four others...
Still I don't like it too! But
Let me be really clear, I adore minimalism, in music, design, in the amount of furniture I own etc etc etc
That been said, I don't want to see it near any more Football crests. A football team's crest is like their coat of arms, it needs to look and feel somewhat regal.
fr like stop changing things that dont need change jeeeeeez
100% agree, however when clubs make a logo change it gets them more attention. If Fiorentina hadn't have changed their badge, nobody would be talking about them.
I don't mind if their trying to be minimalistic but at least try to maintain some original element to make it unique so they still have an identity, the problem with changing logo to minimalist is they just straight out ignore all of that for the sake of "branding".
Coat of arms style logos are a thing of the past. Now everything has to be distinguishable not just to fans but the common folks. And nobody has time to admire drawings for 10 hours now. Regal crests littered with details aren't gonna cut it.
@@romiarkan450 Thats the problem. Eventually so many logos will be so simple they will be similar to other logos and then be undistinguishable.
THANK YOU! Every year I have to witness some of the worst rebrands I've ever seen (Juventus, Nantes, Metz, Reims, Bordeaux, Angers, Hellas Verona, Inter etc and now Girona, Fiorentina, Cercle and Solihull Moors). It just wipes away the identity and history of a club and it just looks bad most of the time imo. Can't wait for every club to just have a circle in the colour of the club as a logo.
The French must be stopped
Dont search for real Valladolid change
@@davidgomez8742 Yeah well at least that one is like a return to the old logo. It's still pretty ugly tho
@@davidgomez8742 looks soulless, why didnt Ronaldo Nazario stop the change?
I hated the Metz one so much that I wanted them to relegate 😂
I can't wait for every football logo to just be the name of the club spelt out. You know, for the brand.
The Puma kits showed how awful this future would look.
@@Kenobi57 that's the point where everyone should just stop watching football
When a club from a city known for some of the best art ever made creates an abominable, hideous, pathetic excuse of a logo that makes my crappy stick figure art I made when I was 5 look like the Mona Lisa
Also rip gold in the Fiorentina logo
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@@basedjenny7362 Thank you, I didn't catch that lol
But this new Fiorentina logo is just the modernised version of the logo they were wearing in the 1950s, back when they were strong enough to win the Serie A title and compete for the European Championship with Real Madrid
As a Crew SC fan I couldn’t agree more with your take on our logo. The OG logo was weird but it was at least unique.
I agree as a fellow crew fan!! I would kill for the original crest. It’s was unique 💫
Same here
As someone who draws logos for my own channel, I found an appreciation for the older logos, with characters. Not a big fan of the new "less is more" trend that tries to fit as few things as possible in a just round circle. Brilliant video as always ⚽⚽⚽⚽⚽⚽⚽⚽⚽
love both of your channels ♥️
great to see both of you here
יח
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You're damn underrated man. You deserve more views
They're not logos though. They're club badges or crests.
Kind of language that a new board has... calling fans and supporters 'clients and customers'
I think West Ham’s new logo came around the same time they moved from the Boleyn ground to the new London stadium. They took out the iconic castle design in the old badge to modernize the look with just the two hammers left. I get it, but I still miss that older design and the ground itself 🥺
I really liked the old West Ham badge, looked more complete tbh
As a European let me tell you you're the best football talking head on this platform and you've only been making these videos for about a year. Most of these other channels nowadays are stale, keep it up.
Appreciate it man!
Chicago Fire newest badge is representative of the city flag with the colors and the star. They went back to the fireman shape a tad too. It's far better than the other 2 logos.
One statement I live by is "If it isn't broken, don't fix it." I'm convinced that modern football needs to stand by this statement too however the organisations that do this have made their bed and have to lie in it.
The Korean Football Association (KFA) also had a logo which had really cool looking tiger inside a shield, but after they rebranded they changed the tiger with a sh*tty hexagonal tiger face and simplified the logo way too much which I hate it a lot
My club, Sporting clube de Portugal, actually did change it's logo to a more modern versions way back in 2003. The "new" logo is better than the previous one, in my opinion. The original was the same since 1976, and the club really needed to change.
Fiorentina has historically had minimalist logos. So it is not something we find weird. It still has the Fleur-de-lis which is the most important part of the logo. It's honestly not anything as bad as Inter's or Juve's
Based on what I have read, it's based on a classic logo too right?
@@ramuelcruzada3207 Right, the one worn in the 1950s when they won a scudetto and reached the Champions League final against Real Madrid
@@NIDELLANEUM no, the new logo is a commemoration of the logo used in 1960-61 during the Cup winner's Cup one of the only european trophys gained by fiorentina.
The V stands for "i Viola", fiorentina true "nickname".
And yes, the V also stands for Viola Park, the new training center
At least Fiorentina remains the Fleur-de-lis as you said, Juventus it's just a plain "J", like there are no other clubs whose starting letter is "J"
@@mateosou6610 Brazil's Juventus:
As a J League fan, Gamba Osaka's rebrand made me want to cry. I'm a Cerezo fan and some clubs have gorgeous crests that look regal and classy and I'm all for it. When your logo is a bunch of lines, that's dumb.
As a jazz fan my eyes will never be the same after seeing the new jerseys
My club also "modernized" its logo and YES it was made by the same org as the Juventus logo. The club what im talking about is DAC Dunajska Streda. One year later I still despise the logo but unfortunately the initial criticism slowly faded away so the new logo will most likely stay. Take a look at it... if you dare ;)
Oh my God you are right it is so bad, can't believe something like this was approved wtf
I agree with you, Dunajka's logo looks like some American college sports team.
As a German I'm glad it rarely happens here. The only recent ones I remember are Stuttgart (basically back to an old one) and Fürth (this one is shit).
same here in Portugal! the only recent change i can remember among primeira liga clubs was CS Marítimo, who just changed their badge back to the traditional one, so it was the reverse of modernization and minimalism
There would've been a massive outrage, if the club bosses there dared to even slightly change the logo of a Bundesliga club, because we all know how passionate German football fans can be.
I’m a Sunderland fan and when we changed stadium or badge done the opposite. The old badge before 97 was a picture of a ship on the sea with a ball and Sunderland afc being written on it. It was simple but captured the identity of the city and Sunderland’s ship building history and being the biggest ship building city in the world in the past
Our new badge when we moved from Roker Park to the Stadium of Light had more design on it and had the history of the city and the identity of the city on it with the black cats on the side. It looks better than the old badge and represents the city.
Aston Villa recently announced they'll change their badge in the coming years. I pray to God they don't ruin that club with something outrageous
Galatasaray went the opposite way from a very minimalistic logo as their first ever badge and went to a regal design afterwards
Sometimes clubs need to refresh the identity. Most of the old “historical” badges they are changing from were also once new badges as well. Don’t get me wrong, some of these are tragic, but I don’t mind most and some are great
I get what your saying about Chicago Fire, but as a Chicagoan I want to say, everybody in the entire city loves the new logo. (Including me)
Facts. We love it here.
That 2019 logo change was so bad that fans basically forced the club to change the logo. The new crest is clean
The new badge is nice, has the city's colours and the 6 pointed star, in the shape of the old badge. It would've been perfect if the designers had given a little more freedom to the shape to resemble a Fire Department's again, even if just a little.
But definitely a huge improvement on whatever the hell that last one was
You don’t understand the color choice unless you’ve lived in Chicago
Damn I remember the Inter logo the first time I saw it in PES. For sure thought PES has just lost the Inter license or something. Shocking.
I already know what it is, it's new people in charge who want them to have a new design that they can point to and say "that's me, and it represents what I've done here" it's usually done with uniforms
This was a very common trend in the 70s too so this is actually nothing new. Look at Romas old Wolf crest or Juventus zebra crest for example. The crests will probably look radically different 10-20 years from now when trends change.
Inter also used to have a serpent as their logo around that time too, as it’s their nickname AND a symbol of Milan itself
Sparta Prague did a pretty good job rebranding their crest about a year ago. There was a hint of minimalism but they kept the key elements and it sets a nice example for the other clubs.
I'm not a big fan of too minimalistic logos, but I think that the key for not doing shitty things is take inspiration from the club's iconography and history
Your content is amazing, you make me feel hopeful for football content on this platform, your personality shines through without being football twitters mouth piece, you NEED TO CONTINUE my brother, there will be huge opportunities for you.
Thanks bro :)
1) The Fiorentina redesign just sucked. I liked the approach from last year to take an older logo for the jersey, but the new badge is just horrible and soulless.
2) I don't dislike the new MLS badge, it makes it more clean and it is nice for the jerseys cuz the logo can adapt each teams color combos.
3) And thanks for the Jazz rebrand, I didn't notice it at all.
The new Chicago Fire badge actually has alot of identity with the city. It has the colors of the city of Chicago flag. Alot of the fans actually love the new re-rebrand. The one with the crowns was abysmal.
As a former graphic design graduate I agree. Sometimes simplicity isn't needed. I felt the same with football logos they had more personality before the rebrand. My mind was in a constant state of fighting with myself on designing simple logos or complex logos. I think simplicity is better for getting the point across quickly but a complex design will feel unique and usually memorable.
I've watched a TON of your videos the last 24 hours... I love your content god damn! I watch my local soccer youtubers but you are an amazing content creator and I enjoy a LOT hearing how americans think about soccer.
Greetings from Mexico
If done right, minimalistic badge designs could work, Norwich City being an example imo. But I haven't seen it done right 9 times out of 10, with Norwich being the only team that comes to mind and thats just because they just made the badge have a nicer flow to it, it's still basically the same badge
The only one I might disagree is Central Valley Fuego. The crest is actually pretty well designed if you look into the symbolism of it. Even down to the shape of the crest being a spade to represent the fertility and farming of the Central Valley.
we are just used to certain badge style: lots of symbolism and fine details, heraldry like, and these badges go against our expectations and I love it, they look fresh
and btw, Imagine if Borussia Dortmund had some kind of black eagle on the shield, people would have gone nuts to hear they change it to yellow circle with "BVB" and nubers, but we grew up seeing that badge and we don't think it's ugly or too simplistic, some might say it's iconic, It's all a matter of expectations and experience
They don't look fresh they look like something I could've drawn on ms paint
@@thetabbyguy921 ha, but you didn't and missed out on milions of dollars worth of contracts
@@Aloyz3n sure I can agree on the old Brentford badge being overcomplicated but most new ones like the new reims badge mean absolutely nothing, they literally just put two giant letters and a crown that looking at all their old badges never had anything to do with the club to begin with
Love your work!!
3:26 the background sound even sounds like music used for a logo revamp, well done!
Great vid dude, been watching you since you had 50k subs. Would love to see you make a vid about man u’s history. I’ve been a fan of the Red Devils for a while and watching the 21/22 season made me die inside btw maguire still gives me nightmares
upload more, we need more maqwell in the off-season😫
For the USL Fuego they are technically a new team. The old logo was for the USL 2 amateur side that they based it off of. Which reminds of North Carolina FC their rebrand was hell of a lot worse in my opinion if we want to talk about lower league US soccer.
NCFC had potential, the whole star concept was cool but overall it’s very boring
the goat has uploaded btw do a vid on the transfer window
Bro the Chicago fire , first changed to a Maserati logo , then with a normal C , LMAOOOOOO.
I preferred the old mancity logo too, until i realized the eagle the wings and those stars meant nothing nor did they showcase thr club’s history. So the rework was actually better
I literally just saw a post on Solihull Moors changing their crest and the backlash that got, and I remember thinking that they somehow made a club's crest look like one of those SB Nation sites for fans of certain teams/clubs. That's one of the worst I've seen so far.
Lmao I had to look it up myself and…. Oh my days that shit is so ugly. The comparison to SB Nation badges is too good🤣
Great comparison lol
When I compare your content to other channels run by journalists, you are doing very well
I hope you have more money so you can improve the style of videos
Check how they use tech and programs
I enjoy your sense of humor
Keep it up
Thank you for doing this. I thought I was crazy for thinking this.
hey maqwell your one of my fav youtubers i always look forward to watching your videos👌 was wondering if you could do a display of all the jerseys and kits you own
As a aspiring graphic designer, I want to blame this to people who are just in internet to hate logos that are not pure in their eyes. In short, the effing purist. The logos that we see today are just (in Gordon Ramsay's voice) BLAND. I wish some clubs will gonna do the Manchester City approach, make a classic logo modern, not also just slapping an old logo to be the new logo (ehem NHL). People want to see better, but not this.
Lmao never thought you’d mention Bristol city- I don’t mind the new badge I prefer it to the old one but they could have done more deffo
You’re the goat, thanks for coming on the podcast and partying w me bro!! ❤️🔥
Here in Toulouse we went from a minimalist logo to a detailed logo and I love it
Remember when Barcelona tried to simplify its badge it looked horrible glad people stepped in and prevented that from happening.
Istg all new football badges look like fucking shop logos
Just had an operation today! Feeling okay and a maqwell video always helps (im at home btw im okay!)
Love the content!
Wanted to hear your take on the Liverpool crest, albeit the rebrand from the full crest to just the Liverbird on the kits was years ago
Hi, the city badge that they have is not a redesign, it is simply a slightly altered version of their original badge. The one you called old was actually a complete redesign
Now the Norwich kit has come out, I have to say I think the new badge looks better, at least on the kit. It feels strange to look at in and of itself but on the kit it's beautiful (the kit is also the best that will be released all season and half of them are yet to come out).
My local team is Altrincham (I actually live halfway between there and Old Trafford but I'll be damned if I ever support United) and we could really do with a bit of a redesign badge wise.
Meanwhile in Germany where almost all Clubs have minimalistic Logos bc they always had them
Hi, Maxwell
You did a great job as you always do best. So, for next videos, could you talk about:
*The Glasgow Rangers comeback (2011-2022)
*Match fixing scandals: The Calciopoli affair (2004-2006)
*The Chapecoense tragedy (2016)
*The fall and return of France (2006-2018)
*The reigns of domination: Olympique lyonnais (2002-2008), Bayern (2013-2022), Juventus (2012-2020)
*Real Madrid's triumphs in Champions League
It be dope to get a series of u reviewing club logos
Even subtle changes can make or break a crest for me. I really liked the Portland Thorns crest back when it was green and red because, hey, that's what a rose looks like. Then they made it all red a few years ago and that just kinda ruined it for me.
Omg I started spazzing when I saw the Fuego badge pop up on my screen 😂😂😂 I can’t believe people outside of my general area have heard of them. Vamos fuego!
Hi, Italian J...uventus fan here ;D
I think logoes, as a form of art and representation, are a matter of personal opinion.
I personally LOVE Juventus one, because it represents us on various layers:
1) the J
2) the black and white/transparent stripes
3) the stylization of a shield, used a lot in Italy thanks to the "scudetto" ("small shield")
4) the 3 stars (10 scudettoes each in our cabinet)
...So everyone who see our badge can easily remember us for what WE are
...and this badge has other important advantages:
a) it is VERY "scalable" and it has a HUGE cromatic adaptability , and on phones the apps MUST have these kind of logoes
b) it's very easily "searchable" on the internet from someone who see the logo once
I make logoes for passion, so I "studied" a bit ;D
It’s essentially all to do with the online marketing and it being easier making things for online marketing. Similar thing happened in the 1970’s when badges were regularly making their way onto shirts. Many of them badges only lasted around 2-3 years
Did you watch Valladolid's new badge?The old badge was kinda normal, but the new one is an abomination
7:12 It was almost worse, cuz they were gonna get rid of the word Crew from their name until the fans revolted and got at least that concession.
complex designs can actually grow on you as you notice the details. but the oversimplified designs will never.
I remember when maqwell did a video like this months ago 😂😂
One badge redesign that I really hate is that from Romanian giants Dinamo Buceresti, they change the two iconic red dogs, the club nickname is "the Red Dogs", in the older badge with just a D. I really can't understand how you can messup so badly.
I definetly should do a vid a League and Rated the Old and New Club Logos (Like Top 6 European Leagues n J- League or even the K as well). The Iceland old one i kinda like it even thought looking at it now it looks like the logo of a Ferry Line Company, Gamba Osaka New one looks like a copy of Gent From Belgium and Spurs 21-22 away looks like a Jackson Pullock art piece and i like it tho
Omg Fiorentina had such a nice badge too. Same with Inter. They were SO WELL DESIGNED.
Arsenal did a kinda cool thing where the one jersey has a minimal cannon and the other ones have full badges. I feel like putting weird minimal logos is cooler when it’s not mandatory, and it’s on the away jersey/third jersey.
i kind of like Ecuador's New (2020) logo, the maintained the cóndor in an abstract way. To be fair, it wasn't hard to uprgade from the previous one
In 2009 Chivas wanted to completely change his shield, leaving the contours behind the lions was repainted in red-white, we fight & we win to keep our crest now only drop the stars
Well theres another country and league that minimalized their logo for marketing. Australia and its domestic league did so a few year back now. For the national team badge, it went from our coat of arms to the exact same logo as the A-League with a different colour to it. While for the league it started off with an orange ball looking like it was coming at you to just 3 orange lines to make a ball. Then just last year they changed it again to a rhombus and circle to look like a half assed A. Thats it. Even then my own club the Brisbane Roar after our last championship season thought it was a great idea to change our logo from a lion head with a lot of detailing to just an orange crest with a white lion wrapped by a cloth with the club name on it. It felt so bland at the time but its grown on me since
Funny thing is my club Bristol rovers changed from a minimalist badge to a more complex badge in the late 90's.
This is like replacing the Statue of Liberty with a paper mache recreation a 4th grader made.
I fucking love the majority of the new design because of their simplicity and because they're easy to draw when you're useless at it. The thing is, Cercle Brugge already had a fucking masterpiece of minimalism, WHY CHANGE??
Swansea changed their badge a while ago but I actually think it was for the better and they added more detail to the badge
So lucky to be a Dortmund fan - almost no changes over the years
I’m just happy my team (Hull City) has had a good badge for a while now. The badge we had during our last Premier League season (where most people would’ve seen it) I liked but I like the new badge and I’m welcome to the new tiger we have on the badge
Same with The Strongest in 2014/15
I quite like logos and badges that are minimalistic or tend towards minimalisme, like Nashville, the MLS, Tottenham, Liverpool, Arsenal, but i do agree that it should not be the defult. Alot of badges aren't improved by a minimalist makeover, and to often it seems clubs just use a minimalistic badge, because it's a minimalistic badge. Moreover they seemingly then use the first design they came up with. Atleast i hope so because I would not like to imagine what the other proposed idears would look like if that new Fiontina, San Marino, Mexico, or Cercle Brugge was the best they could come up with.
You don’t understand how much the CF Montréal rebrand has destroyed our club in all areas
Cool videos!
I do branding consultantancy for a living, I lived and breathe this kind of topic everyday. Based my professional study, many football clubs decided to take the minimal approach due to a strong main reason; Today how people consume a ‘logo’ is different, you see it on youtube profile pict thumbnail, instagram profile pict, which usually very very small. This will make the details obsolete in the viewer’s eye, the pixel just wont make it ‘legible’
Juventus rebranding also not taken positively in public’s eye, it was done by the one of the biggest and most renown branding agency at the time, and still is today. Though many backlash, Juventus social media followers became the 2nd best just before barcelona. In their eyes it is considered as a successful rebranding, hence the marketing result they are having.
Though branding not just for the looks, we have to see what impact it is making on and off the pitch.
The old MLS logo looks like a 16 year old made it in photoshop in 5 minutes before going back to playing Squid Games on Roblox for 7 hours for a max twitch audience of 3, what do you even mean the newer one is worse?
Spot on and no one is talking about this. Subbed
Cruz Azul had a badge redesign as well. It’s a little cleaner but loses out on the “mexico” being on it and it’s stars
as a fire fan when they changed the badge to the "fire crown" I completely lost it. It was terrible boil crap. New one looks WAY better but not as good as the original
nashville looks like a traffic sign
I agree with most but you're actually faded when it comes to Bristol city the new rebrand is so fire I'm looking them up and buying one of their kits right now
Wow, rarely do I get to see "No views" haha, but alas can't be first as there is a comment already, just want to say I've enjoyed your content for a long time Maxwell, and congrats on your recent achievements and growth! Keep up blowing up! :)
I see Fiorentina's new logo was something that is out from Assassin's Creed 2. I prefer the old one but the new one is still good. It doesn't change much the personality.
i think one good logo is with Thailand’s badge. it actually modernise it and enphasised the elephant with the shape of crest. really cool!
I believe there was one more rebrand in the MLS and that one was of New England Revolution. This was another rebrand that wasn't good.
What I don't understand is why change your logo to make it actively less memorable. Isn't the point of a brand logo to stick out as much as possible.
Southeast Asian example - Thailand’s Ratchaburi Mitr Phol. They changed the badge from a regal-looking shield that wouldn’t look out of place in Hogwarts with some minimalistic dragon head