This would lead to some very interesting game lore. Imagine walking up to an npc and hearing about how they are secretly a stingray wearing a reverse scuba suit and how the fish uprising will arrive via 5g
Sadly that won't happen. It's extremely easy to do that even today. You can set Q-A pairs and turn them into embeddings. Whenever the player queries the model, you can match the player query with your embeddings and output a fixed response.
honestly, ppl can hate me for what im about to say but, im ok with this if it speeds up video game production.. im sick of the long waits, i dont wanna wait 5, 7, or 10 years for a game anymore, just don't want to, anymore, sorry. i was just entering highschool when GTA V dropped, now im 25. if AI can speed up the process then bring on the ai, my booty is ready. as for Chat GPT, i mean, let's be honest, bet it could write better stories than MW2023 & the Saints Row reboot -_-
@@John-X gta 5 dropped when you were in high school and they didnt even start work on 6 until now, its not like it was a 10 year proccess, they had no reason to make a new gta while gta 5 was thriving. we get you don't care about anything but yourself, we all care about you just as little. If you're asking me you haven't gained an iq point since gta 5 dropped clearly, you probably work some low mental skill job since your intelligence is so low. I'm highkey impatient for them to make manual labor bots that take your job since you're a big ai fan. hope starvation or drugs get you on the streets lil bro, cause we know damn well if a robot takes your job you have no intelligence or skills to build off of
@@John-X Or they can literally make games by hand that don't take forever to be released. If they're too incompetent to take a reasonable amount of time to make _1_ game, that's a skill issue on their part, not an inherent flaw of game development.
I'm legitimately betting that this is some behind the scenes game with every company "Hey, we're way too rich, let's up the stakes. Whoever makes the most batshit insane marketing decision without getting cancelled or going bankrupt wins"
@@alexeyeliseev6322 Yes you can lol CEO is a job just like any other, if the shareholders feel like you aren't bringing them where they want you to they will find another CEO
If gamers(consumer) eat this shit up even after everything said and done. I am confident there's no hope for humanity left. Fuck those investor, they do not have the power. Us user, player the people that are actually buying this shit is the decision maker. Do the right thing gamer's, this is a warning
As a professional animator, no thanks. One of the shows I was on, the studio wanted to implement automated lip sync and we fought tooth and nail for them to stop developing it and just let us do our job. It's not about lessening the "grunt work", its about having us do less work so they can continue to pay us less. Artists and animators are the backbone of so many forms of entertainment, and we LOVE our job...even the tedious crap...and wish it would stop being taken away from us. We already have plenty of tools and scripts and automations that help us do our job more efficiently, and getting rid of the tedious stuff doesn't negate the fact that the job isn't always "fun", its still work - any way you slice it. Right now, as I know you and most others are aware, they are dropping studios like flies out here and there's no slowing down. People fight the self-checkouts at stores saying its taking away jobs, when its a job no one realistically WANTS to do. Then when it comes to artists, and a job we LOVE with every fibre of our being...folks want to come in and make it "easier" and replace us. Even when it comes to motion capture, people don't realize how much we need to still go in an adjust and clean it up...which will be the same with AI, so really it doesn't alleviate anything. I could go on and on about this, but quite frankly with the state of things....I'm exhausted and my heart breaks for all my friends out here who have been laid off and haven't been able to secure new work in nearly a full year or more.
Yeah I feel like, ideally, the best use for a good AI is integration and not replacement. Elden Ring had to creatively reuse the same ruins a dozen times because they didnt have enough resources to develop fully unique assets for each area. Just like where those other automated tools help smooth out the process and allow individuals to do bigger workloads, so can more complex generative algorithms. But I'm not an expert or anything, I could be wrong. At the end of the day, everyone needs to be cracked down on to pay their devs more and treat them as humans, very creative, talented, and dedicated people.
@@TheCompleteMental reuse in games and animation happens way more often than some folks realize haha. Re-texturing and modifying old assets, or creating environments through what we call "procedural generation", where it will randomly generate and place stuff like trees or debris from a library of assets we've created. It's all still made by the artists, just not always hand placed, one blade of grass at a time. Sure AI could learn how to do something like procedural generation and dynamics...but we'd still have to babysit it and feed it data and clean up it's work...which is honestly creating negative work having to fix it all than to use the same tools we've been using up till now. If it ain't broke, don't fix it, right? Lol Sure it might have it's place but this is way too fast, way too soon and for all the wrong reasons. I feel the only way we're going to "beat" this nonsense is to feverishly support indie studios who truly foster the talents of their team rather than the big wigs profiting off our blood, sweat and tears.
@@OneionRing I wasnt saying it's ready right now. But I can see it implimented on the same level as stuff like Nanite Unreal is working with, like Charlie said. It's a delicate balance though, like you say. Because AI isnt really necessary or helpful in most of these cases, even the ideal AI. Stuff like the procedural GPU sampled grass Ghost of Tsushima's team cooked up. AI essentially is just a complicated and directed form of procedural generation, and youll never have a system that doesnt demand cleaning up I'd imagine. Like every other method it had tradeoffs. Over time it'll probably be funnelled into the niche it works best in, as it develops.
Its funny how automation was always imagined as replacing human labor in the most difficult jobs so that people can focus on creativity and design. And exact opposite is happening with development of AI.
I am in college for a game design adjacent degree and we had a speaker come in not long ago who worked at EA. His presentation was primarily on the benefits of AI and he explained how the next wave of EA games have already implemented AI tools such as Meshy to replace games industry grunt work. It was definitely eye opening and just reinforced my perspective that indie is simply the only hope for the industry.
@@nickpiovesan4361 perhaps it’s more like what EA views as “grunt work”. Meshy is an AI program that can generate rigged and textured 3D models for almost immediate implementation. This essentially removes 3D modelers, 3D texture artists, riggers, even animators as there are now AI animating tools. These models can be noticeably wonky, so I asked if there were artists employed to touch them up. He responded that this was generally not the case; the were most likely being implemented as is.
@@retr0412 It's really reassuring to know QA is being thrown out the fucking window. These people give absolutely zero shites about art or the heart and soul put into it, just projectile vomit out the door and assume the plebs they think we are will eat it up no matter what garbage we're fed. Disgusting.
@@retr0412 Stuff like this would be good for programmers who don't have much money or art skills, but how can you be a multi-billion dollar company and not want to pay a few thousand dollars so you don't screw over tons of people. It should be illegal lol.
Battlefield fans: " just do all new battlefield 4 maps ,add more guns and vehicles, make game play smooth EA: " great idea ,so we'll do nothing of the sorts "
The more I hear these executives talking, the more I understand they know nothing about the jobs they manage beyond the pure financial side. I am learning 3D modeling in a course for gaming since 2 years now. Autodesk just recently introduced AI tools to supposedly "make 3D models in seconds from a picture or a prompt". What they forget to tell you is that it is a high-poly sculpt shaded in a single mesh, which the "best" outtakes they shown in their ads was everyday items you can find thousands and thousands of version of online already. The problem here is that 3D models are immensely less widespread and available for use than images, so the AI has much, much, much less data to train onto compared to images or music. For work reasons, an AI that converts a drawing/turnaround of an organic shape such as a character can be useful even if it spews out a melted blob, as at least the basic proportions are set to start working the sculpt properly and turn it into a proper 3D model you can work with. That's a tool that speeds up the initial phase of the process, rather than a complete replacement of it, so most people in the field welcomes it. Returning to Autodesk, them showing that AI can successfully "make a chair" or "a carafe" is already sign it doesn't have data to make anything more than extremely common items, due to insufficient data. Not only that, by the time you grab that melted sculpt of such simple item and manually refine it to be a low-poly you can make something useful from... It ends up being faster to do through manual box-modeling and assembling with primitives. I was told "but it can be useful for secondary items in the distance!" Yes, but at that point just use pre-made assets you can find online. Or put a billboard which in truth is a 2D image pretending to be something more complex. This is yet again an extremely redundant tool relying entirely on hype. It doesn't give much freedom to who doesn't know 3D modeling, nor is really that useful to trained workers beyond very specific uses.
I dropped out of an Industrial Design masters program because of AI. We were learning 3D-Modeling but internships don’t even mention that skill in this field any more. Executives are already sure that AI can create better 3D-models than artists and developers and I hate that precedent with my whole being.
@@Poooppoop22the only people that say lil bro are teenagers or scrawny “men” I put it in quotations because you all aren’t really men. More like a manly woman. Let me guess you like socialism?
Even if you are a big AI fan, integrating any new tech "as quickly as possible" is a recipe for disaster. That's how you get $90 games coming out broken and unplayable.
Btw, shouldn’t cost of producing a game with AI be significantly lower? Can’t wait for “AI technology is so expensive you guys, we have to charge a 100 per game now”.
the article charlie read described the ea ceo’s “players will expand game content” blurb as “a post bong rip blab” and i’m so upset charlie didn’t notice. 6:43
Sad part is all ai is made from stolen art, 3d models, music, book, code, movies . So basically they steal from everyone then use that stolen work to lay off the artist and creatives who originally create the art in the first place.
All art is made from "stolen" art by that logic. Every single human artist develops their technique and style by looking at, and learning from, what other artists have done in the past. AI is no different.
@Lightn0x you comment is flawed, it's a massive copyright infringement. I work in the game industry and can literally see where the work was Stolen from. Also, people might take inspiration, but they don't download the actual art/code/ ex and call it theirs. That's all ai is doing with there LLM datasets it's theft while trying to hide it under an ai branding. Ai companies are already getting sued like crazy
Computers don't have the same way humans take inspiration from other art. When humans view an art, they see the character, line work, color, and the story. but when computers view art, they only see the number value of individual color pixels in a picture. The AI goal when training is to identify the quantity of pattern between the number values and the text. Because of this, computers don't understand or concept about things like curly hair, human faces, and ect. For example, if you prompt using midjourney about an Afghan woman, it creates a beautiful painting that resembles a copyrighted photograph work. it was bad that even midjourney banned the phrase. We as people knows that not every image of an Afghanistan woman a portrait where her body is facing slightly off center, looking directly at the camera, having green eyes, and a burwa. However, computers can only interpret what they've shown, leading to limitations in output. To counteract this, artists have explored techniques such as nightshade or glaze to manipulate pixel data, creating images that appear normal to humans but confuse AI algorithms due to the altered patterns.
@olp3850 not art style as that's is just a style/genre like cartoons or Sci-fi as example. What the companies did is literally steal the original work from artist, code, books, music, without the permission of the creators and used it for the ai to make money off work that is not theirs violating copyright law on a massive scale.
Or their competitors infiltrated the company to make it fail and eventually . close down. Or They are soo stupid that they are killing themselves so that their competitors can make more money without the competition
"Hey y'all know how you accuse us of being a soulless company well check this out we are planning on getting a rid of the remaining few with souls in the near future so we'll be running at 100% soulless capacity"
1:45 The worst two words you can use in gaming are Electronic Arts. Remember, this is the same company who flirted with the idea of charging you for gun reloads in Battlefield.
Yeah but Adjusted to Inflation for Sure. Digital Bullets aint cheap ye know ? If it wouldn't be so realistic that they try to sell their Playerbase exactly this Bullshit it could be Satire.
To be fair, that was the former CEO of EA, John Riccitiello's idea. Take note he was fired from EA because deemed to be greedy for even EA to have as a CEO. And then for some reason he became the CEO of Unity after that shit, and he was responsible for that idea of charging Unity-based projects per install after a certain threshold of profit for the creator of the project has reached. I don't really read about him so yeah I have no idea where and what he's doing now.
@@rrinnlonginus I find it hard to believe they would dump that guy but not have an issue with Andrew "Let's turn Star Wars into a casino for kids" Wilson. Dude probably left on his own and EA threw that out there to save face
A key thing to remember is using AI as a tool, not a replacement. Power tools don't replace workers, they make them more efficient and capable of higher quality work. If AI is used as a tool it can be super useful, especially for small teams
Yup. All they said was they want to make use of AI, and everyone on the internet instantly assume that every single piece of art and line of text will be AI-generated. There's a middle-ground there, people! 😂
1:07 Yup. We see it time and time again, and it's only the people making the games that get fired. It's never the people who make the decision to nosedive the game with crappy policies and excessive microtransactions
If workers don't want to be replaced by AI, then they need to stop demanding higher wages. I'm not defending corporations with that statement, I'm just stating a simple reality that corporations are only ever going to look at their bottom line. So if workers keep demanding higher wages and more benefits while also doing things like going on strike or lowering their productivity when they don't get what they want, the corporate leadership is naturally going to start looking for ways to replace those workers completely. It's a classic tactic for them to temporarily cave to worker demands to keep productivity up while they secretly research new automation technology to replace them. So as long as we live in a world where you need a job to survive, you're going to just have to swallow your pride and accept terrible wages and working conditions. In the past, things like strikes and unions worked because companies still had no choice but to employ humans. Now though, technology has developed to the point where any leverage the worker had over their employer is now gone. And when you don't have any leverage to bargain with, then you have to pretty much accept being bent over and shafted.
I.have no problem with AI if the game gets more immersive and it could reduce the time to write NPC dialogs and small stuff But if it takes the jobs of people who actually generate the world , then no
@@pbsuite If the games will become better (they won't) I wouldn't get sad if bunch of incompetent clowns get fired. You think amazing, talented people work on EA and evil manager is forcing them to make uninspired garbage? Lmao.
I am 1000% for this being the top comment, instead of that fact-of-the-day regurgitation that rides the throne of commenter children and bots. MAKE THE COMMENTS FUNNY AGAIN JOSEPH FOR CZcams CEO 2024!
Any time you get an executive announcing highly unpopular shit like they found the golden goose they aren't speaking to the consumer, they're talking to investors.
"...another tremendous live service." "AI as soon as possible." Tell me you don't know anything about your customers without telling me you don't know your customers.
I agree with Charlie that Ai has potential to be a huge boon to devs if used correctly and cautiously. Like, it could be used to generate more reactive dialogue on the fly. Like imagine you play a fighting game, and the narrator/announcer reads out each players' username before the fight begins. But yeah, the way EA is gonna use it is just going to churn out the worst garbage.
@@kevalyarathore223if this is your attitude to this, you can roll over and stop breathing whenever you want. I'll actually try and make something out of being born in the meantime.
"We're thinking of how we can use generative AI to give our employees more time back." That's a rather fancy way of saying they'll lay-off people as they soullessly hack together content like Kwebbelkop did (and probably still does).
Yea, do you only buy handmade items for your household or do you use evil automated machine made plates, chairs, and appliances? Do you know how many more craftsmen there were before industrialization. I cannot believe you are STILL supporting corporations who killed jobs with your thoughtless purchasing of machined products. It should have taken 5 people a week to make your couch, now it only takes one person overseeing a bunch of machines. How DARE you cause skilled workers to be fired!
they will have more time alone at home , poor employeezzzzz Does the idiot not realize that exactly this is one of the few places where nobody wants an AI :D So all the story writers and artists have been freed from time at our company. Instead we have this new chatbot, george, hello george , "Hello Activision" U gotta think that people who genuinely thinks this is a good idea, have not had much experience with these bots.
Art will never be truly 'replaced' by AI. People still buy handmade purses and wallets on Etsy, there's still a market, it's not "dead". But obviously when a cheaper, more efficient, high quality method (machine manufacturing; generative AI) exists, most people will lean toward that and save time/money. It's just optimal to do unless you want to spend more (time or money) to support human individual endeavors.
@@theSato i think the idea op is talking about is how ai has been traditionally been talked about as a sentient computer. Historically its been portrayed as smarter than people, but lacking a soul. And how else do you symbolize the concept of a soul than with art? Detroit become human has a whole storyline of an android artist
It killed commisions because why give a prompt to an artist instead of an ai? But the real creative art made not for one guy but thats stuck in museums isn’t gonna be replaced any time soon.
Next up: Nintendo “we have fired Shigeru Miyamoto, he has never done anything for our company accept take a pay check. Also you can’t play smash anymore.”
@@planescaped"In fact, we'll also be charging you per every online match you've ever played on any of our consoles, including the Wii and DS. Failure to pay will result in a lawsuit. Thank you. And screw you, lol."
I genuinely love it like when for example pop one which is free, allows users to make and expand on existing maps without ever needing a single cent from the users just a fyi. I like the opportunity to creat I hate that if id make a map or expanded on content that I would be expected to pay for it.
EA has increased revenue, and decresed expenese year over year. They are doing better right now than any otger point in there history as a company. They are not looking to reduce operating expenses further while expanding potential revenue streams. The idwa this wil somehow bankrupt them is crazy.
A way id use ai in a game is like how warframe has that thing where every map is randomly generated based on tilesets. But then also have the ai randomly generate the tiles themselves. Could lead to some unique playthroughs in something like a rouguelike game
Honestly might be worth a legal investigation to see if they are trying to deliberately tank the stock price to soak up more shares before reversing all their bad decisions. At a certain threshold, this kind of stupidity is outright illegal.
That has been the case for as long as companies have existed, and the customer buys it because they like it, not because they care about how many people work in that company
@@infernal-toad oh well. I think it'll just serve as valuable lessons for the next generation of AAA companies. After all, can a video game company like EA force a new world wide law that states that it's illegal to buy and play games not made by them?
I never really thought about it, but it's being good at the tedious bits that make us valuable. Nobody is praising us for the obvious easy parts, it's being good at the stuff nobody wants to do or is any good at.
@@blubfish1000 it's only tedious if you don't like doing it bruh, i promise you any task you can think of has people out there who would be more than happy to do it as their primary job
As someone who has worked in both AAA and indie for a decade, I can tell you that there are no AI tools that factor into any studios production pipelines in any significant way (as yet). Some concept artists use tools to quickly iterate ideas, some designers use tools to generate level maps too but their impact is minimal. What is happening right now is companies like EA are simply hyping share prices and the value of AI companies they have invested in, own, or partner - it's just the new crypto. The industry in the US is far closer to tech than to traditional entertainment or creative industries business models - they are one - like Sauron and The Ring. Not one of these suits can explain HOW ai will help development as they have no idea currently. They are simply inflating company value by implying they will be more profitable and efficient in the future as their profits are projected to fall over the next few years.
I work in TV post-production and was terribly worried I'd lose many job opportunities to AI. The editing department are constantly encouraged to integrate available AI tools into our workflow, and every production has to spend time figuring out the new workflow. And as of yet, the AI tools don't make anything faster. It's just way more jank to manage, and midway through the production our supervisers tell us to ditch the AI for efficiency.
@@perunarieska9182 The best use for AI is getting an unpolished preview of a concept art or scene, it allows you to better imagine how something can look. But you'll still need an artist to actually make it.
This is a consequence of businesses focusing on stock price rather than longevity of the company. It's hitting the whole economy and the basis for the phenomenon of "empty stadiums" AKA "enshittification".
Let's be honest, AI is used to increase quantity not quality. Which is why companies like EA and even shovelware developers see it so favorably. It allows to flood the market with quick low effort slop without the need to hire someone to help make it.
If that's true, then it's an easy self-fulfilling prophecy of all AI usage inevitably causing failure after implementation, and it would be easy to find better alternatives in such a competitive market. Poor implementations should be extremely easy to detect, and skillful ones would go unnoticed and would likely be viewed as no different than something a human made. There's nothing intrinsically wrong with technology advancing, there's something wrong with people who think it's an excuse to become lazy, but that always comes back to haunt them.
I don't think the primary issue is the use of AI itself, it's the immediate push for generative AI, it sounds like a bunch of suits sat down and decided that having a computer just make stuff up would be way easier and cheaper than having to pay actual people All about the money
Ai is very good as a support. It cant replace as it cant create on its own. This fuckers are just gonna use it as an excuse to fire people and overwork the left. What ai did is replace shitty workers. But its never gonna replace fully anything. Its expensive to run it as it is and its price and consumption is just gonna keep increasing as it gets better. Maybe it would be ditched eventually since its exponential in its design to the point its easier and cheaper to hire people than to use it.
AI can 100% be a tool used for good-especially as an indie dev. When prototyping things I use AI to generate backgrounds that I can use and I can fine-tune the look and feel I want. Then when I'm ready to put in actual backgrounds and assets, I can either make them myself or hire someone to make them for me and I have a look and feet to go off of already. But AAA studios using AI, you just know it's gonna help them pump out even more garbage and lay off a bunch of people in the process.
I really want Ai to be applied to NPCs, though. Imagine a world like Skyrim where it's quests are unique and outcomes are unique. All conversations with NPCs are different. That would be crazy
In the end, they probably wouldn't be that different, though. At least not with the way AI is at the moment. They would all feel pretty generic and would be lacking that human touch. I'm not sure why Charlie thinks it's a good idea to have AI generate dialogue for NPCs, that seems like one of the things you'd least want to use it for.
The only way I'd like AI in NPC dialogues would be to expand their dialogue into reflecting what they're currently doing or about to do. For example, in Skyrim, each NPC had an entire day's schedule of things they were doing. It was revolutionary and awesome. But their dialogues were basically in one of a few modes at each time, if not the same at all times. Imagine, though, if AI could let them fill in certain specific gaps, like a natural evolution of how games with a user-created name allowed NPCs to start using your name. Imagine if you could talk to Bob Commoner when he's on his way somewhere, and he'd respond with, "I'm a bit busy, I've got to get to [insert place here]. Instead of a team having to think up and record 20 different locations, the AI could just fill in the blank. Even a modded game with new locations could still use the same unchanged AI filler tool to make him say an infinite number of places, from the final boss room to "Your mom's house" or "Yankee Stadium." This seems like low-hanging fruit which no one on earth would have a problem with.
There are already games like that and they’re fine, but when you lay off a large work force because you want to use AI to replace them, that’s when people have problems and that’s when you start losing your fan base.
Eh, not really. The story needs to be told through various avenues, and even if it's just a little side quest there's still a chance to tell the story though it. If you have random NPCs just spewing out trash quests it's going to feel hollow. All I'm seeing is Preston Garvey's radiant quests.
To anyone else who sees the bot here: report, don’t reply. This is spam, it’s in every single thread, replying does nothing. It violates community guidelines.
they are brutally honest, they literally just told you what they are planning to and you're about to witness them doing it live in real time right infront of your existence, earning calls have never been more transparent which is it's intended purpose than it is in 2024, the truth will always win no matter how ugly it is, come on you should know this by now
I bet the devs were eager for a reason to look for another job. My dad was made redundant from a British bank years ago and he couldn't have been happier. He compared his boss to the character Susan from Regular Show.
"Throwaway" NPC dialogue, done well, can be an integral part of world building and immersion, and if you're going to give that to AI to do instead of part of the writing team then your game world will be the lesser for it. It's weird as someone in more than one creative industry that you'd think flavour dialogue doesn't matter.
8:44 I will say that a lot of the time those smaller repetitive tasks are how newer team members get trained and brought in. AI is removing a lot of entry level positions in game dev meaning it will be harder and harder to fill intermediate rolls over time and the gap AI will have to fill will grow. It’s a very scary feedback loop.
Yeah that is the wedge they will use to push this shit, paint it as a harmless aid and then start ramping it up. Horse armor strategy, and everyone will fall for it. "It's just cosmetics bro"
I think even using AI to write NPC dialog would be bad. Some really memorable experiences can come from well-written NPC dialog when a studio has actual writers do it. It's not grunt work, it's art from writers who are paid like grunts. I think replacing writers with AI for NPC dialog would take a lot of magic out of games. It's also a slippery slope since a company like EA would just replace all dialog with AI.
I think there are specific use cases. Suck Up is a great game, but I've seen a few games that are absolutely awful using a similar gimmick. Plus, using AI for background dialogue would be pretty interesting instead of hearing the same 5 lines every time you walk into a new town.
@@ItsDylanBruhYESSSS imagine in cyberpunk when an NPC says „Some fuckers shot up my car last night, parked next to old wakako‘s“ or some similar stuff. While I’m sure many games will get crushed and die, I’m optimistic that AI will enhance games significantly - in the long run at least
It's very clear that these big companies owning your studio provides no benefit whatsoever. These guys are only going to be defeated when the talent walks away.
As someone who went to school for AI, 7:53 needs to be framed on a wall. AI is amazing in the fact that it can reduce workloads and make time more efficient, like Charlie said at the timestamp. In gaming, science, biology, business, you name it. I understand the concern tho about ea. The big question is: Are you going to harness the power of AI to multiply your output and quality of output? Or Are you going to use it to replace your employees?
I mean sure if you think AI isn't producing absolutely dog water right now. They'll do this and it'll lose them tons of money. Then they'll mea culpa in 4-5 years and the cycle will repeat because it's EA
Ah yes. EA saw Sony and Microsoft getting too much negative press. Needed to put them in their place.
Don't forget Ubisoft!
Honestly. Their ego prolly took a hit not being on the headlines
Hey, they probably have a humiliation kink or something at EA and saw how much those two were getting and got jealous.
My farts are better than Charlie’s farts 💨
@@BrendanJSmiththey’ll probably do the next tragic play
Imagine trying to choose a dialogue line but the NPC says "I'm sorry, but as an AI language model, I cannot answer your question".
This would lead to some very interesting game lore. Imagine walking up to an npc and hearing about how they are secretly a stingray wearing a reverse scuba suit and how the fish uprising will arrive via 5g
Sadly that won't happen. It's extremely easy to do that even today.
You can set Q-A pairs and turn them into embeddings. Whenever the player queries the model, you can match the player query with your embeddings and output a fixed response.
AI: I'm sorry, please connect to the server"
My farts are better than Charlie’s farts 💨
I'm calling it now. Charlie is gonna play an indie game that uses AI for voices and faces and He's gonna think it's actually really cool.
They about to cite ChatGPT as the lead creative director, writer, and designer
honestly, ppl can hate me for what im about to say but, im ok with this if it speeds up video game production..
im sick of the long waits, i dont wanna wait 5, 7, or 10 years for a game anymore, just don't want to, anymore, sorry.
i was just entering highschool when GTA V dropped, now im 25. if AI can speed up the process then bring on the ai, my booty is ready.
as for Chat GPT, i mean, let's be honest, bet it could write better stories than MW2023 & the Saints Row reboot -_-
They literally said: today we are gonna kill ourselves ... SLOWLY going forward from here.😏
@@John-X gta 5 dropped when you were in high school and they didnt even start work on 6 until now, its not like it was a 10 year proccess, they had no reason to make a new gta while gta 5 was thriving.
we get you don't care about anything but yourself, we all care about you just as little. If you're asking me you haven't gained an iq point since gta 5 dropped clearly, you probably work some low mental skill job since your intelligence is so low. I'm highkey impatient for them to make manual labor bots that take your job since you're a big ai fan. hope starvation or drugs get you on the streets lil bro, cause we know damn well if a robot takes your job you have no intelligence or skills to build off of
@@John-X Or they can literally make games by hand that don't take forever to be released. If they're too incompetent to take a reasonable amount of time to make _1_ game, that's a skill issue on their part, not an inherent flaw of game development.
I'm legitimately betting that this is some behind the scenes game with every company
"Hey, we're way too rich, let's up the stakes. Whoever makes the most batshit insane marketing decision without getting cancelled or going bankrupt wins"
I'm believing this now
That's giving too much faith that they're in touch with reality enough to know what a wrong decision is 💀💀
Weirdly enough, I was just thinking sometbing like that earlier this morning.
You can't cancel a CEO, silly
@@alexeyeliseev6322 Yes you can lol CEO is a job just like any other, if the shareholders feel like you aren't bringing them where they want you to they will find another CEO
Next EA title is gonna be a willy wonka experience game
Can't wait for that Unknown boss fight!
My farts are better than Charlie’s farts 💨
@@blackheartzerotheundergrou3225 hhhhhhnnnnnnnnnnn
@@blackheartzerotheundergrou3225 (*insert the noise that the girl makes afterwards here*)
“Live Experience” btw
When a CEO talks, always expect the intended audience to be the investors.
That's it exactly. That announcement wasn't for us.
If gamers(consumer) eat this shit up even after everything said and done. I am confident there's no hope for humanity left. Fuck those investor, they do not have the power. Us user, player the people that are actually buying this shit is the decision maker. Do the right thing gamer's, this is a warning
And investors don't care about what gamers think unless a purchase boycott happens.
Amen, gaming industry is only getting worse over the years
this is actually pretty smart
“As quickly as possible” coming from a company like EA sounds like a threat at this point.
🤣🤣🤣
As a professional animator, no thanks. One of the shows I was on, the studio wanted to implement automated lip sync and we fought tooth and nail for them to stop developing it and just let us do our job. It's not about lessening the "grunt work", its about having us do less work so they can continue to pay us less. Artists and animators are the backbone of so many forms of entertainment, and we LOVE our job...even the tedious crap...and wish it would stop being taken away from us. We already have plenty of tools and scripts and automations that help us do our job more efficiently, and getting rid of the tedious stuff doesn't negate the fact that the job isn't always "fun", its still work - any way you slice it.
Right now, as I know you and most others are aware, they are dropping studios like flies out here and there's no slowing down. People fight the self-checkouts at stores saying its taking away jobs, when its a job no one realistically WANTS to do. Then when it comes to artists, and a job we LOVE with every fibre of our being...folks want to come in and make it "easier" and replace us. Even when it comes to motion capture, people don't realize how much we need to still go in an adjust and clean it up...which will be the same with AI, so really it doesn't alleviate anything.
I could go on and on about this, but quite frankly with the state of things....I'm exhausted and my heart breaks for all my friends out here who have been laid off and haven't been able to secure new work in nearly a full year or more.
Yeah I feel like, ideally, the best use for a good AI is integration and not replacement. Elden Ring had to creatively reuse the same ruins a dozen times because they didnt have enough resources to develop fully unique assets for each area.
Just like where those other automated tools help smooth out the process and allow individuals to do bigger workloads, so can more complex generative algorithms. But I'm not an expert or anything, I could be wrong.
At the end of the day, everyone needs to be cracked down on to pay their devs more and treat them as humans, very creative, talented, and dedicated people.
@@TheCompleteMental reuse in games and animation happens way more often than some folks realize haha. Re-texturing and modifying old assets, or creating environments through what we call "procedural generation", where it will randomly generate and place stuff like trees or debris from a library of assets we've created. It's all still made by the artists, just not always hand placed, one blade of grass at a time.
Sure AI could learn how to do something like procedural generation and dynamics...but we'd still have to babysit it and feed it data and clean up it's work...which is honestly creating negative work having to fix it all than to use the same tools we've been using up till now. If it ain't broke, don't fix it, right? Lol
Sure it might have it's place but this is way too fast, way too soon and for all the wrong reasons. I feel the only way we're going to "beat" this nonsense is to feverishly support indie studios who truly foster the talents of their team rather than the big wigs profiting off our blood, sweat and tears.
@@OneionRing I wasnt saying it's ready right now. But I can see it implimented on the same level as stuff like Nanite Unreal is working with, like Charlie said.
It's a delicate balance though, like you say. Because AI isnt really necessary or helpful in most of these cases, even the ideal AI. Stuff like the procedural GPU sampled grass Ghost of Tsushima's team cooked up.
AI essentially is just a complicated and directed form of procedural generation, and youll never have a system that doesnt demand cleaning up I'd imagine. Like every other method it had tradeoffs.
Over time it'll probably be funnelled into the niche it works best in, as it develops.
WHERES THE FUCKING UV UNWRAPPING AI THOUGH I JUST NEED FUCKING UV UNWRAPPING
Its funny how automation was always imagined as replacing human labor in the most difficult jobs so that people can focus on creativity and design. And exact opposite is happening with development of AI.
When CEOs talk, they are talking to investors and shareholders, not the consumers.
Stop being a consumer and start being a customer.
@@DeeGonerbro what
@@DeeGonerbros brain has been so succumbed to too much brain rot he doesn’t even know what he’s saying anymore 😭
💀💀
Exactly why it's interesting to listen to such investor calls: to find out the shit-housery they have planned.
Nintendo has been embodying the "Luigi wins by doing absolutely nothing" Videos
This made me laugh way harder than it should've, thank you.
Haha! Nailed it.
thing with nindento is that they always make sure the studios and games are well treated and funded, it's their lawyers and PR team that are horrible
@@raeserec535exactly
I always a' win. Wahoo!
"He looks like an android from Detroit Become Human" 💀💀
I am in college for a game design adjacent degree and we had a speaker come in not long ago who worked at EA. His presentation was primarily on the benefits of AI and he explained how the next wave of EA games have already implemented AI tools such as Meshy to replace games industry grunt work. It was definitely eye opening and just reinforced my perspective that indie is simply the only hope for the industry.
That's really interesting, can you elaborate on the grunt work replacement? Like, is it actually taking away work that makes sense to automate?
@@nickpiovesan4361 perhaps it’s more like what EA views as “grunt work”. Meshy is an AI program that can generate rigged and textured 3D models for almost immediate implementation. This essentially removes 3D modelers, 3D texture artists, riggers, even animators as there are now AI animating tools.
These models can be noticeably wonky, so I asked if there were artists employed to touch them up. He responded that this was generally not the case; the were most likely being implemented as is.
@@retr0412 It's really reassuring to know QA is being thrown out the fucking window. These people give absolutely zero shites about art or the heart and soul put into it, just projectile vomit out the door and assume the plebs they think we are will eat it up no matter what garbage we're fed. Disgusting.
@@retr0412 Stuff like this would be good for programmers who don't have much money or art skills, but how can you be a multi-billion dollar company and not want to pay a few thousand dollars so you don't screw over tons of people. It should be illegal lol.
@@MonkeyShark ''it should be illegal'' well yea in some countries there will most likely be regulations for this, but not in corporate bootlicker USA
Battlefield fans: "we want our deeper experience back :("
EA: "We hear you! The next Battlefield will have much deeper microtransactions!"
my farts are better than Charlie’s farts 💨
The correct way to make it better. Make the strongest aspect of it stronger
Macro transactions... If you will
Battlefield fans: " just do all new battlefield 4 maps ,add more guns and vehicles, make game play smooth
EA: " great idea ,so we'll do nothing of the sorts "
EA: We will use deep learning in game development for battlefield!!
Never let EA cook again
Haha bro 😂 EA
Idiot over here couldn’t even finish the video before talking 💀
They past cooking, they rotting now.
My farts are better than Charlie’s farts 💨
Someone let them cook to begin with?
As a game Dev, its encouraging to see so many people here being supportive of the creativity and love that is needed to make GREAT games.
Dude looks like Homelander, even has that Homelander smirk right before he cracks and goes on a rampage!
there's two types of CEOs: Homelander or Edgar, both are toxic in different ways.
Triple A developers try not to kill their industry challenge: impossible
*publisher
Devs don’t get to decide shit.
@@AL-lh2htactually yes devs do sometimes, not all the time but sometimes
Anthem is one example and I can constantly name more
@@InternalxHD wasn't like the story where the devs who started the project left and a skeleton crew in bioware was forced to finish it?
Damn Nintendo must be going crazy then to prevent ing their company like Xbox💀
Triple A managers*
Ea just went from the worst to the worster
My farts are better than Charlie’s farts 💨
Bro the bots are crazy 💀
bro what the fuck are these replies
@itz_me_aziza_21 noone gives a fuck
worsterest even
The more I hear these executives talking, the more I understand they know nothing about the jobs they manage beyond the pure financial side.
I am learning 3D modeling in a course for gaming since 2 years now. Autodesk just recently introduced AI tools to supposedly "make 3D models in seconds from a picture or a prompt". What they forget to tell you is that it is a high-poly sculpt shaded in a single mesh, which the "best" outtakes they shown in their ads was everyday items you can find thousands and thousands of version of online already. The problem here is that 3D models are immensely less widespread and available for use than images, so the AI has much, much, much less data to train onto compared to images or music.
For work reasons, an AI that converts a drawing/turnaround of an organic shape such as a character can be useful even if it spews out a melted blob, as at least the basic proportions are set to start working the sculpt properly and turn it into a proper 3D model you can work with. That's a tool that speeds up the initial phase of the process, rather than a complete replacement of it, so most people in the field welcomes it.
Returning to Autodesk, them showing that AI can successfully "make a chair" or "a carafe" is already sign it doesn't have data to make anything more than extremely common items, due to insufficient data. Not only that, by the time you grab that melted sculpt of such simple item and manually refine it to be a low-poly you can make something useful from... It ends up being faster to do through manual box-modeling and assembling with primitives. I was told "but it can be useful for secondary items in the distance!" Yes, but at that point just use pre-made assets you can find online. Or put a billboard which in truth is a 2D image pretending to be something more complex. This is yet again an extremely redundant tool relying entirely on hype. It doesn't give much freedom to who doesn't know 3D modeling, nor is really that useful to trained workers beyond very specific uses.
i've always had a certain mindset when it comes to AI - it is a tool, not a cheat code.
FACTS this is exactly what people forget about when it comes to A.I. A.I has always been incapable of making a usable product.
Problem is all they see is it’s potential to make stuff for free
@@frostbyte2899Yeah cause investors profits and money is all they care about.
I dropped out of an Industrial Design masters program because of AI. We were learning 3D-Modeling but internships don’t even mention that skill in this field any more. Executives are already sure that AI can create better 3D-models than artists and developers and I hate that precedent with my whole being.
They’re doing everything in their power to not pay game devs😭💀
It’s a business 💀😭 lil bro just figured out what capitalism is 🤑🤑🤑🤣🤣🤣
@@Poooppoop22the only people that say lil bro are teenagers or scrawny “men” I put it in quotations because you all aren’t really men. More like a manly woman. Let me guess you like socialism?
AI is not at a point that it should replace jobs.
But it is at a point that CEOs THINK it can replace jobs.
What's amusing is that the job it's probably most suited to replace....is the CEO.
@@cinimaticsagreed….and it will never happen
Which is more important and frightening
Nice pfp btw
My farts are better than Charlie’s farts 💨
AI is just being used as an excuse to lay off people they hired into the bullshit jobs that deliver no value
Even if you are a big AI fan, integrating any new tech "as quickly as possible" is a recipe for disaster. That's how you get $90 games coming out broken and unplayable.
You mean more broken and even more unplayable?
The faster they do it the faster it will improve. Not like the games they were producing were good anyways.
What’s sad is that people will still buy these broken games and just say wait till it gets fixed 😂
Btw, shouldn’t cost of producing a game with AI be significantly lower? Can’t wait for “AI technology is so expensive you guys, we have to charge a 100 per game now”.
"$90 games coming out" is the only part of that sentence EA cares about
the article charlie read described the ea ceo’s “players will expand game content” blurb as “a post bong rip blab” and i’m so upset charlie didn’t notice. 6:43
Literally Bethesda
Sad part is all ai is made from stolen art, 3d models, music, book, code, movies . So basically they steal from everyone then use that stolen work to lay off the artist and creatives who originally create the art in the first place.
All art is made from "stolen" art by that logic. Every single human artist develops their technique and style by looking at, and learning from, what other artists have done in the past. AI is no different.
@Lightn0x you comment is flawed, it's a massive copyright infringement. I work in the game industry and can literally see where the work was Stolen from. Also, people might take inspiration, but they don't download the actual art/code/ ex and call it theirs. That's all ai is doing with there LLM datasets it's theft while trying to hide it under an ai branding. Ai companies are already getting sued like crazy
Computers don't have the same way humans take inspiration from other art. When humans view an art, they see the character, line work, color, and the story. but when computers view art, they only see the number value of individual color pixels in a picture. The AI goal when training is to identify the quantity of pattern between the number values and the text. Because of this, computers don't understand or concept about things like curly hair, human faces, and ect. For example, if you prompt using midjourney about an Afghan woman, it creates a beautiful painting that resembles a copyrighted photograph work. it was bad that even midjourney banned the phrase.
We as people knows that not every image of an Afghanistan woman a portrait where her body is facing slightly off center, looking directly at the camera, having green eyes, and a burwa. However, computers can only interpret what they've shown, leading to limitations in output. To counteract this, artists have explored techniques such as nightshade or glaze to manipulate pixel data, creating images that appear normal to humans but confuse AI algorithms due to the altered patterns.
If you are refering to say art style then its not really copy right infrigment.
@olp3850 not art style as that's is just a style/genre like cartoons or Sci-fi as example. What the companies did is literally steal the original work from artist, code, books, music, without the permission of the creators and used it for the ai to make money off work that is not theirs violating copyright law on a massive scale.
Sony: Getting dragged on the internet
Microsoft: Getting Dragged on the internet
EA: Is that a Challenge?
lol fr
My farts are better than Charlie’s farts 💨
@@p-__ u fell off lil bro, go no likes on ur comments no more stfu
EA Games: Challenge Everything
Stepping up to defend their crown.
I find it funny that the game company that makes the worst games thinks using AI will help put out good games
My farts are better than Charlie’s farts 💨
But they made Jedi: Fallen Order and Jedi: Survivor and now I’m scared the third release is going to be garbage now
They playing fast and very loose hoping they can save money and turn out crap but people are getting tired of the crap games
@@mrweirdo1548is fallen order good now? Bugs cleared up?
Good games?
No....
CHEAP games!
I'm convinced there's a secret competition on doing the worst thing a company could do we don't know about
Or their competitors infiltrated the company to make it fail and eventually . close down. Or They are soo stupid that they are killing themselves so that their competitors can make more money without the competition
It's not really a competition, but other than that you're pretty close.
Wild how they are messaging EXCLUSIVELY to shareholders at this point, like the actual profits and buyers don't even ecist and it's all funny money
"Hey y'all know how you accuse us of being a soulless company well check this out we are planning on getting a rid of the remaining few with souls in the near future so we'll be running at 100% soulless capacity"
1:45 The worst two words you can use in gaming are Electronic Arts. Remember, this is the same company who flirted with the idea of charging you for gun reloads in Battlefield.
Yeah but Adjusted to Inflation for Sure. Digital Bullets aint cheap ye know ? If it wouldn't be so realistic that they try to sell their Playerbase exactly this Bullshit it could be Satire.
To be fair, that was the former CEO of EA, John Riccitiello's idea. Take note he was fired from EA because deemed to be greedy for even EA to have as a CEO.
And then for some reason he became the CEO of Unity after that shit, and he was responsible for that idea of charging Unity-based projects per install after a certain threshold of profit for the creator of the project has reached. I don't really read about him so yeah I have no idea where and what he's doing now.
@@rrinnlonginuswtf,imagine being so evil that Satan himself thinks that you went too far
WTF i never knew abt that, thats fucking hilarious, that company is so fucking backwards
@@rrinnlonginus I find it hard to believe they would dump that guy but not have an issue with Andrew "Let's turn Star Wars into a casino for kids" Wilson. Dude probably left on his own and EA threw that out there to save face
A key thing to remember is using AI as a tool, not a replacement. Power tools don't replace workers, they make them more efficient and capable of higher quality work. If AI is used as a tool it can be super useful, especially for small teams
Yup. All they said was they want to make use of AI, and everyone on the internet instantly assume that every single piece of art and line of text will be AI-generated. There's a middle-ground there, people! 😂
1:07 Yup. We see it time and time again, and it's only the people making the games that get fired. It's never the people who make the decision to nosedive the game with crappy policies and excessive microtransactions
“To make our orange juice taste better we will be adding toothpaste to all orange juice!”
“You’ll regret buying it faster”
my farts are better than Charlie’s farts 💨
Oh god please no
@@Legionary-4that’s what they do to tap water
Can I pre-order? And tell me about the microtransactions
They all wanna replace workers with AI when its probably perfectly suited to replaced the CEO.
Yep just watch investor return in the quarter and either press the sad face lever or happy face lever and give yourself a raise either way
If workers don't want to be replaced by AI, then they need to stop demanding higher wages. I'm not defending corporations with that statement, I'm just stating a simple reality that corporations are only ever going to look at their bottom line. So if workers keep demanding higher wages and more benefits while also doing things like going on strike or lowering their productivity when they don't get what they want, the corporate leadership is naturally going to start looking for ways to replace those workers completely. It's a classic tactic for them to temporarily cave to worker demands to keep productivity up while they secretly research new automation technology to replace them.
So as long as we live in a world where you need a job to survive, you're going to just have to swallow your pride and accept terrible wages and working conditions. In the past, things like strikes and unions worked because companies still had no choice but to employ humans. Now though, technology has developed to the point where any leverage the worker had over their employer is now gone. And when you don't have any leverage to bargain with, then you have to pretty much accept being bent over and shafted.
I.have no problem with AI if the game gets more immersive and it could reduce the time to write NPC dialogs and small stuff
But if it takes the jobs of people who actually generate the world , then no
@@pbsuite and if people are going to lose their jobs for EA to save money, the cost of the game should be drastically reduced.
@@pbsuite If the games will become better (they won't) I wouldn't get sad if bunch of incompetent clowns get fired. You think amazing, talented people work on EA and evil manager is forcing them to make uninspired garbage? Lmao.
I just applied to art school / game grafic and I'm really starting to feel the anxiety and fear
2:40 stonks pose lol
This is the most in character EA moment I've ever seen.
My farts are better than Charlie’s farts 💨
@itz_me_aziza_21Girl, why are you spending actual money on botting? You don’t even have any videos! You’re just wasting money!
@@ladyalicent705 I wish I could delete their replys
@@Ok_waffleembrace the bot menace!
2:30 he looks like a corporate version of homelander
You nailed it
*steals your breastmilk*
@@GG-ou7it Nah, that's a Blizzard-Activision thing. Genuinely.
The is is perfect and I’m glad someone pointed this out
I can even imagine him acting like Homelander to his advisors bringing up financial stuff like EBIT and acting like he knows anything about it
Andrew Wilson sounds like the name of a BioShock antagonist.
we havent forgotten the current ad, charles.
Old McWilson had a thought
EA AI NO
Underrated comment
I am 1000% for this being the top comment, instead of that fact-of-the-day regurgitation that rides the throne of commenter children and bots. MAKE THE COMMENTS FUNNY AGAIN JOSEPH FOR CZcams CEO 2024!
You folks are too kind 😅
My farts are better than Charlie’s farts 💨
This is such a fucking banger lol
As someone who works for EA and was just in the town hall as of TODAY.
Bro 1000% did not play the game 😭
Delete b4 they find you💀
Hide bro
Start running bro
I hope this is a lie otherwise bro you better run
Congrats you work for the worst game company in existence. You all haven’t made a decent game since bf4 and even then at launch it was a joke.
Yeah, its been said to always be careful around a guy with two first names...
The fact that this ceo is this petty that paying for your worker is too much a chore yikkkkeeeeeessssss
“Hi I’m Andrew Wilson. I’m the android sent by EAlife”
Hey andrew, I am human
oh no, Connor what happened
EAI Robot
I am
@@LuisSierra42 😂😂😂
Any time you get an executive announcing highly unpopular shit like they found the golden goose they aren't speaking to the consumer, they're talking to investors.
Andrew Willson can be replaced by AI, he already looks like it's happened.
Oh! Don't forget about them wanting to put ads in games 🎯
"...another tremendous live service."
"AI as soon as possible."
Tell me you don't know anything about your customers without telling me you don't know your customers.
tell me you don't care about your customers without telling me you don't care about your customers applies here as well
They care about their investors. The customers have already proven to be sheep that lap up whatever is thrown their way.
I like money
Lmao this is honestly a chad move on the CEO's part. Just imagine the blunt, unapologetic delivery of those statements. I'm pro-EA now lol
But what about our good ol’ fashioned publisher Ubisoft?
What are they gonna do after seeing EA doing this? O_O
"You cant spell diarrhea without EA" well guess what, they put the EA in smart wait no what the fuck
My farts are better than Charlie’s farts 💨
@@p-__seek help
@@p-__video evidence or it didn't happen
@@p-__ Let me fart at you one more time
@@p-__ robots can fart? shit, they're more advanced than I thought
6:14 that thing going to go well as online votings.
I agree with Charlie that Ai has potential to be a huge boon to devs if used correctly and cautiously.
Like, it could be used to generate more reactive dialogue on the fly. Like imagine you play a fighting game, and the narrator/announcer reads out each players' username before the fight begins.
But yeah, the way EA is gonna use it is just going to churn out the worst garbage.
"Artificial enhancements are no substitute for the human soul"
-Sub-Zero from Mortal Kombat
Until the human soul is no substitute for artificial enhancements
Technophobic propoganda lol!! The concept of "soul" is made just so some pathetic self-preserving selfish humans could survive a couple more years.
AI is our successor, the sooner you accept that the better...
@@kevalyarathore223typical ai response
@@kevalyarathore223if this is your attitude to this, you can roll over and stop breathing whenever you want. I'll actually try and make something out of being born in the meantime.
"We're thinking of how we can use generative AI to give our employees more time back."
That's a rather fancy way of saying they'll lay-off people as they soullessly hack together content like Kwebbelkop did (and probably still does).
Yea, do you only buy handmade items for your household or do you use evil automated machine made plates, chairs, and appliances? Do you know how many more craftsmen there were before industrialization. I cannot believe you are STILL supporting corporations who killed jobs with your thoughtless purchasing of machined products. It should have taken 5 people a week to make your couch, now it only takes one person overseeing a bunch of machines. How DARE you cause skilled workers to be fired!
@noobpuncher8571 I actually looked Kwebbel up today. He removed all the ai shit
they will have more time alone at home , poor employeezzzzz
Does the idiot not realize that exactly this is one of the few places where nobody wants an AI :D
So all the story writers and artists have been freed from time at our company. Instead we have this new chatbot, george, hello george , "Hello Activision"
U gotta think that people who genuinely thinks this is a good idea, have not had much experience with these bots.
@@ryedaynenah I’m pretty sure he updated the ai or something😭 but I could be wrong
Thing is that's how automation SHOULD work, if society wasn't fucked.
could u imagine if Ubisoft make a next move about denuvo crap "you don't own a game, we own you and your money"
still not forgetting about that loan sponsership you took 2 videos ago
it still blows my mind that the number one thing everyone said would never be replaced by AI, art, got replaced first.
Ai took that as a challenge it seems
Art will never be truly 'replaced' by AI. People still buy handmade purses and wallets on Etsy, there's still a market, it's not "dead". But obviously when a cheaper, more efficient, high quality method (machine manufacturing; generative AI) exists, most people will lean toward that and save time/money. It's just optimal to do unless you want to spend more (time or money) to support human individual endeavors.
@@theSato it really did “replace” though. It took all the art it could, made it into data points, and copied using every point based on requests.
@@theSato i think the idea op is talking about is how ai has been traditionally been talked about as a sentient computer. Historically its been portrayed as smarter than people, but lacking a soul. And how else do you symbolize the concept of a soul than with art? Detroit become human has a whole storyline of an android artist
It killed commisions because why give a prompt to an artist instead of an ai? But the real creative art made not for one guy but thats stuck in museums isn’t gonna be replaced any time soon.
Next up: Nintendo “we have fired Shigeru Miyamoto, he has never done anything for our company accept take a pay check. Also you can’t play smash anymore.”
Mario Miyamoto GONE?!
We are also going to be suing anyone who plays our older games without paying us again for the privilege.
@@planescaped"In fact, we'll also be charging you per every online match you've ever played on any of our consoles, including the Wii and DS. Failure to pay will result in a lawsuit. Thank you. And screw you, lol."
STOP GIVING THEM IDEAS!!!😂😂
true
"How many times do we have to teach you this lesson, old man!"
I genuinely love it like when for example pop one which is free, allows users to make and expand on existing maps without ever needing a single cent from the users just a fyi. I like the opportunity to creat I hate that if id make a map or expanded on content that I would be expected to pay for it.
The guy is pulling the same pose as the Real estate agents in South Park 😂
Gotta lean his back more
@epgamer1145 Haha Yeah he's slacking, gotta get that spinal snap going on .
Or when they did the school news 😂
EA is actually doing a bankruptcy speedrun
Yeah
At this rate they ain’t getting a Summoning Salt video
Do better
Time to cancel AI.
EA has increased revenue, and decresed expenese year over year. They are doing better right now than any otger point in there history as a company.
They are not looking to reduce operating expenses further while expanding potential revenue streams. The idwa this wil somehow bankrupt them is crazy.
Hardcore gamers man...
I love the first line in this vod
A way id use ai in a game is like how warframe has that thing where every map is randomly generated based on tilesets. But then also have the ai randomly generate the tiles themselves. Could lead to some unique playthroughs in something like a rouguelike game
The "Detroid become human" line was way to accurate 🤣
It's Detroit, not Detroid.
I fucking died istg 💀💀💀
bars
The androids in that game look more human than this guy 😂
Is Detroid where the Metroids go to retire?
Andrew Wilson looks like the LinkedIn default skin.
You might be able to make a tier list of this at this rate
that good we need more ppl doing real work
It's like these CEO's are speedrunning another Video Game Crash of 1983 just for the fun of it.
Honestly might be worth a legal investigation to see if they are trying to deliberately tank the stock price to soak up more shares before reversing all their bad decisions. At a certain threshold, this kind of stupidity is outright illegal.
You also can't spell steal without EA.
as a transformers fan i can confirm, cybertron has been destroyed
They should just rename themselves to Entertainment Artificial at this point.
They're doing this for investors, not customers. More A.I = less cost = more money to be pocketed
This is where EA’s real greed era will start…
That has been the case for as long as companies have existed, and the customer buys it because they like it, not because they care about how many people work in that company
Well, less customers also means less profit.
@@balazscsotai8354 This is honestly proof that the second video game crash is happening this year. But having AI to save the game industry? Really?
@@infernal-toad oh well. I think it'll just serve as valuable lessons for the next generation of AAA companies. After all, can a video game company like EA force a new world wide law that states that it's illegal to buy and play games not made by them?
Audio engineer here who has worked on games and film. Those "tedious lip synching chores" are a massive part of the experience my dude.
How so? I can imagine it being extremely tedious from an animator's perspective.
I never really thought about it, but it's being good at the tedious bits that make us valuable. Nobody is praising us for the obvious easy parts, it's being good at the stuff nobody wants to do or is any good at.
@@blubfish1000 it's only tedious if you don't like doing it bruh, i promise you any task you can think of has people out there who would be more than happy to do it as their primary job
then find a new job.
@@PoshPom legitimately can't figure out what you're trying to say here
I wonder if that RG Exia in the background was ever built
i could not imagine a better intro than saying you cant spell diarhea without ea what a genius you are charlie
As someone who has worked in both AAA and indie for a decade, I can tell you that there are no AI tools that factor into any studios production pipelines in any significant way (as yet). Some concept artists use tools to quickly iterate ideas, some designers use tools to generate level maps too but their impact is minimal.
What is happening right now is companies like EA are simply hyping share prices and the value of AI companies they have invested in, own, or partner - it's just the new crypto. The industry in the US is far closer to tech than to traditional entertainment or creative industries business models - they are one - like Sauron and The Ring.
Not one of these suits can explain HOW ai will help development as they have no idea currently. They are simply inflating company value by implying they will be more profitable and efficient in the future as their profits are projected to fall over the next few years.
Do you think it would be feasible to create NPC's with AI generated dialogue with the current hardware?
As someone who is finishing their masters in concert art this is comforting to hear lol
@@Rubenz343 Yes but it would come out all janky I would assume
I work in TV post-production and was terribly worried I'd lose many job opportunities to AI.
The editing department are constantly encouraged to integrate available AI tools into our workflow, and every production has to spend time figuring out the new workflow. And as of yet, the AI tools don't make anything faster. It's just way more jank to manage, and midway through the production our supervisers tell us to ditch the AI for efficiency.
@@perunarieska9182
The best use for AI is getting an unpolished preview of a concept art or scene, it allows you to better imagine how something can look.
But you'll still need an artist to actually make it.
1:02 EAs customers aren't gamers, they're investors. And they couldn't be more excited by this announcement
3:36 BEATLES METIONED!!!!!
This is a consequence of businesses focusing on stock price rather than longevity of the company. It's hitting the whole economy and the basis for the phenomenon of "empty stadiums" AKA "enshittification".
EA really said: we're more than eager to get people to not support us 'as quickly as possible"
My farts are better than Charlie’s farts 💨
Let's be honest, AI is used to increase quantity not quality. Which is why companies like EA and even shovelware developers see it so favorably. It allows to flood the market with quick low effort slop without the need to hire someone to help make it.
If that's true, then it's an easy self-fulfilling prophecy of all AI usage inevitably causing failure after implementation, and it would be easy to find better alternatives in such a competitive market. Poor implementations should be extremely easy to detect, and skillful ones would go unnoticed and would likely be viewed as no different than something a human made. There's nothing intrinsically wrong with technology advancing, there's something wrong with people who think it's an excuse to become lazy, but that always comes back to haunt them.
video game crash of 1983 2!!!
I don't think the primary issue is the use of AI itself, it's the immediate push for generative AI, it sounds like a bunch of suits sat down and decided that having a computer just make stuff up would be way easier and cheaper than having to pay actual people
All about the money
Ai is very good as a support. It cant replace as it cant create on its own. This fuckers are just gonna use it as an excuse to fire people and overwork the left. What ai did is replace shitty workers. But its never gonna replace fully anything. Its expensive to run it as it is and its price and consumption is just gonna keep increasing as it gets better. Maybe it would be ditched eventually since its exponential in its design to the point its easier and cheaper to hire people than to use it.
AI can 100% be a tool used for good-especially as an indie dev. When prototyping things I use AI to generate backgrounds that I can use and I can fine-tune the look and feel I want. Then when I'm ready to put in actual backgrounds and assets, I can either make them myself or hire someone to make them for me and I have a look and feet to go off of already. But AAA studios using AI, you just know it's gonna help them pump out even more garbage and lay off a bunch of people in the process.
I really want Ai to be applied to NPCs, though. Imagine a world like Skyrim where it's quests are unique and outcomes are unique. All conversations with NPCs are different. That would be crazy
In the end, they probably wouldn't be that different, though. At least not with the way AI is at the moment. They would all feel pretty generic and would be lacking that human touch. I'm not sure why Charlie thinks it's a good idea to have AI generate dialogue for NPCs, that seems like one of the things you'd least want to use it for.
The only way I'd like AI in NPC dialogues would be to expand their dialogue into reflecting what they're currently doing or about to do.
For example, in Skyrim, each NPC had an entire day's schedule of things they were doing. It was revolutionary and awesome. But their dialogues were basically in one of a few modes at each time, if not the same at all times. Imagine, though, if AI could let them fill in certain specific gaps, like a natural evolution of how games with a user-created name allowed NPCs to start using your name. Imagine if you could talk to Bob Commoner when he's on his way somewhere, and he'd respond with, "I'm a bit busy, I've got to get to [insert place here]. Instead of a team having to think up and record 20 different locations, the AI could just fill in the blank. Even a modded game with new locations could still use the same unchanged AI filler tool to make him say an infinite number of places, from the final boss room to "Your mom's house" or "Yankee Stadium." This seems like low-hanging fruit which no one on earth would have a problem with.
There are already games like that and they’re fine, but when you lay off a large work force because you want to use AI to replace them, that’s when people have problems and that’s when you start losing your fan base.
Eh, not really. The story needs to be told through various avenues, and even if it's just a little side quest there's still a chance to tell the story though it. If you have random NPCs just spewing out trash quests it's going to feel hollow. All I'm seeing is Preston Garvey's radiant quests.
one heck of an opening line 💀
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@@Joseph-shmoseph what
My farts are better than Charlie’s farts 💨
@@Joseph-shmoseph i wish it was that easy.. but i see these motherfuckers in every one of charlies videos
you go girl. @itz_me_aziza_21
Every corporation needs a brutally honest dude in the board room
cue the "Boardroom Meeting Suggestion" meme
they are brutally honest, they literally just told you what they are planning to and you're about to witness them doing it live in real time right infront of your existence, earning calls have never been more transparent which is it's intended purpose than it is in 2024, the truth will always win no matter how ugly it is, come on you should know this by now
I bet the devs were eager for a reason to look for another job. My dad was made redundant from a British bank years ago and he couldn't have been happier. He compared his boss to the character Susan from Regular Show.
"Throwaway" NPC dialogue, done well, can be an integral part of world building and immersion, and if you're going to give that to AI to do instead of part of the writing team then your game world will be the lesser for it. It's weird as someone in more than one creative industry that you'd think flavour dialogue doesn't matter.
8:44 I will say that a lot of the time those smaller repetitive tasks are how newer team members get trained and brought in. AI is removing a lot of entry level positions in game dev meaning it will be harder and harder to fill intermediate rolls over time and the gap AI will have to fill will grow. It’s a very scary feedback loop.
Yeah that is the wedge they will use to push this shit, paint it as a harmless aid and then start ramping it up. Horse armor strategy, and everyone will fall for it. "It's just cosmetics bro"
I think even using AI to write NPC dialog would be bad. Some really memorable experiences can come from well-written NPC dialog when a studio has actual writers do it. It's not grunt work, it's art from writers who are paid like grunts. I think replacing writers with AI for NPC dialog would take a lot of magic out of games. It's also a slippery slope since a company like EA would just replace all dialog with AI.
First the producers, then the consumers. Then whatever that's left...
@@kevalyarathore223 become the doomer!
I think there are specific use cases. Suck Up is a great game, but I've seen a few games that are absolutely awful using a similar gimmick. Plus, using AI for background dialogue would be pretty interesting instead of hearing the same 5 lines every time you walk into a new town.
@@ItsDylanBruh Exactly
@@ItsDylanBruhYESSSS imagine in cyberpunk when an NPC says „Some fuckers shot up my car last night, parked next to old wakako‘s“ or some similar stuff.
While I’m sure many games will get crushed and die, I’m optimistic that AI will enhance games significantly - in the long run at least
It's very clear that these big companies owning your studio provides no benefit whatsoever. These guys are only going to be defeated when the talent walks away.
AI has the most value as a replacement for CEO decision making, just imagine the savings as you eliminate golden parachutes and stock bonuses
EA Sports, It's in the poop.
My farts are better than Charlie’s farts 💨
It’s in the drain 🚽
@@p-__ reported for terrori-😂
It’s in the toilet. 🚽
Poetry
2:27 bro is homelander in disguise. Don't trust him
I never realized this you are so right
Yes
They are going to make “EA executive: the game” soon.
As someone who went to school for AI, 7:53 needs to be framed on a wall. AI is amazing in the fact that it can reduce workloads and make time more efficient, like Charlie said at the timestamp. In gaming, science, biology, business, you name it. I understand the concern tho about ea. The big question is:
Are you going to harness the power of AI to multiply your output and quality of output?
Or
Are you going to use it to replace your employees?
The day EA makes a good decision is the day I give my life savings to a crack addict
Leaving a comment to come back and hold you accountable if they ever do😂
It actually makes perfect sense when you realize he's talking to shareholders and not games.
I mean sure if you think AI isn't producing absolutely dog water right now. They'll do this and it'll lose them tons of money. Then they'll mea culpa in 4-5 years and the cycle will repeat because it's EA
I won't even want to pirate that slop, it's not worth my time, storage space, or bandwidth.
I wonder what will happen when companies will realize that it would be more cost effective for the shareholders to replace the CEOs with AIs?