NIKE's Unusual Business Strategy to to Market itself & make Billions? (Business STRATEGY Case Study)
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- čas přidán 18. 10. 2021
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Video Introduction:
Nike is one of the greatest brands in the world. Time and again Nike has established new benchmarks with its iconic marketing campaigns! But on the 3rd of September 2018, Nike aired a campaign that literally broke the internet in the wrong way! This ad became so controversial that President Donald Trump himself put out a tweet bashing Nike for their commercial, People started burning Nike shoes and what followed next was a series of catastrophes with # boycottnike trending on Twitter!
On top of this, the media started covering all this drama which again led to a ton of bad publicity! But despite all this, Nike sales instead of going down shot up! How? Let’s understand this in this video.
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What went wrong with gillette campaign?
@@RishikeshMore-iq8rx procter and *gamble* really took a GAMBLE with that one 😂😂
@@esportslobby2440 i didn't get what are u trying to say?
@Rajat Rashinkar subscribe for more content
my comment is getting removed or what?
*“Waste no more time arguing about what a good man should be. Be one.” - Marcus Aurelius*
You
Now, Fab India's ad created a controversy and literally everyone is tweeting about it. And timing of Ganesh's video is just perfect.
zomato too
It's entirety different bro.
I hate this kind of capitalistic approach, It divides society further and further, look at US the B*LM protests made people irrational, rioters were destroying small businesses owned by lower middle class people, these rioters too were given money 💰 by capitalists for destruction
Indians won't burn any product. How many Chinese phone broken, give me a single video.
While Turkish Islamists broke Apple phones during some controversy, Indians were commenting asking them to give the device to them.
I don't understand whome they were appeasing because there were not any market for them there..
This form of marketing is great, but you need to know that it only works when your target audience has 💰. For instance, middle class Indians don't care whether the company stood for Hardik Pandya or not, they just want a decent product at cheap prices.
True.
For middle class market their is differenr strategy. Watch his d-mart haldiram also small packet FMCG case studies.
Nike is almost a premium brand so its target that way whereas products which are targeted to middle class its totally diff relatable stratgies
Such campaigns are region specific. Agree, I doubt if it is effective in India. Hypothesis here is that marketing buzz convert into increased sales or increase in market share ( 2020 saw market dip). We saw lot of people stealing shoes during BLM riots.
Exactly 😂😂
'BUT! YOU KNOW WHAT GUYS'has a seprate fan base 🤩🤩🤩✨
Cringe 😬😬
I can relate zomato to this 😂😂
And seat, fab india follows
@@VALAR_Morgulis. hindu-muslim community
This channel deserve millions of subscribers
Oh! Like the ones you're holding in both hands?
I mean... Dollars ($).. 🤑
GANESH NEVER DISAPPOINT US, THANKS BROTHER FOR THIS GREAT ANALYSIS VIDEO
Marketing based on purpose, sentiment and political causes is indeed a powerful tool, the poor child laborers who work for next to nothing wages and make these products are indeed a testimony to it.
The sheer brilliance of profiting off of one communities' emotion and another's desperation is just mind blowing.
Well, here we have Rajdeep Sardesai who has made a career out of controversy and also has a padma award 😅
Dar ka mahol hai
@@khabylame2633 true specially in Kashmir
And craps like arnab who do not even have that
And also hate mongers like Arnab who are chamchas of the government
@@furqanshariff atleast arnab don't support terrorists.
the clickbait is awesome critiano ronaldo + messi + controversies = deadly combination
Two biggest stars with two biggest fanbases around the world
Marketing
bro why did he change his image thumbnail
Cristiano Ronaldo be like- satyanash krdea mera naam ka 😂
I so much wanted this video.
The learnings were outstanding❤ thank you so much think school ❤
I literally applie your all case study in my life and work.
Kudos to your effort sir.
You're my real mentor
I recently subscribed your channel and became an instant fan !
Love the diversity of your content and research you put into it. To certain extent I feel your videos are motivational as well.
All the best... Keep up the good work !
*“Have nothing in your homes that you do not know to be useful or believe to be beautiful.” -William Morris*
Hey Think School, THANK YOU! Watching these videos has given me a completely new perspective towards the decisions of these companies. Can't wait for Friday now :D
Amazing insights, great video!! This video has taken the issue and case from all possible angles, from apple to politicians (to actually showing how a politician Trump's reaction added to its publicity) to the financial angle associated with sentiments!!
Not just brands, this is something we can note and implement in daily interactions as well.
Video Introduction:
Nike is one of the greatest brands in the world. Time and again Nike has established new benchmarks with its iconic marketing campaigns! But on the 3rd of September 2018, Nike aired a campaign that literally broke the internet in the wrong way! This ad became so controversial that President Donald Trump himself put out a tweet bashing Nike for their commercial, People started burning Nike shoes and what followed next was a series of catastrophes with # boycottnike trending on Twitter!
On top of this, the media started covering all this drama which again led to a ton of bad publicity! But despite all this, Nike sales instead of going down shot up! How? Let’s understand this in this video.
Huh?
Refreshing!
The way you present it , it's so amazing!
Keep shining ❤️
Extraordinary efforts you people are giving....Congratulations 👏👏👏
Genius, not for the analysis, but for the seamless integration of kuku fm ad to your story.
Was working on behavioural finance research n this gave me a new dimension 😀… thank u so much 😀
I watched 2 of your videos(this was second)...you got something serious otherwise I dont watch start to end youtube videos these days anymore...hats thrown
Hey Ganesh, I definitely can relate it to why bjp+nda get to win with 400+ in 2024, most probably 😅
Not possible this time bro 🥲
Because of rising petrol , diesel ,lpg and oil price rise also the covid impact and ineffectiveness of government in some areas
@@aryankumarjha4274 people will forget
@@bablugupta2119 naa bhai bjp ke paas gaining vote ab bacha nhi h...apne max limit pr h koi v incident aur supporter bàck hote jyenge . . 🥲 Isliye 60-40 h 2024 m...60 jeetne ka aur price agr control m nhi aaya to hme lgta h bhul jayenge but ground level pr ou5rage h bht
@@aryankumarjha4274 think about demonetisation time, every one got affected at that time and you know what happened in 2019.
Outrage is there only among people who used to hate NaMo earlier too.
There is already a complete polarisation. Covid peteol doesn't affect much.
@@aryankumarjha4274 bro, covid mismanagement took place only under kejri and thackrey, it was best managed in Karnataka and Assam .
And the prices will be soon brought under GST, although many people like Mamta are protesting .
+ Ram mandir by Dec 2023
only legends know, changing thumbnail several times tells the user we didnt saw this video and we see same one again. genius think school. big fan bro
Amazing Insights.. Thank you for sharing such an amazing case studies.. loving it
Beautiful analysis! Amazing content and subtle explanation! ❤️❤️
Turned on post notifications today man. You a real one. Keep doing the great work.
Surely deserves millions of subscribers. Great work!💎
Awesome video. I always like your video because of your analysis. I am following you from 3-4 months. And i always have 1 question how do you gather such data and from where
Beautiful. Thankx and respect from Germany. I am still waiting for 3d printing manufacturing videos.
Hello Ganesh bhaiya .... The whole work done by u is just unspoken .... Hats off to you ✨
Great work,
Can you make a video on how u do research on case studies... Please
This video is amazing!
Next one on Clasmate if possible 😊
They did their market research n they knew nearly majority of their customers will support this idea so they succeeded. Otherwise it could be a great disaster for them
Fascinating insights 🙌❤️
I don't usually comment on videos but your videos are awesome
Hats off
Thanks for your hardwork
This one is great. You showed their genius very well in a short video. I've a request can you please make a video on Gillette "We believe" campaign.
Amul's newspaper ads are very funny and sensational as well.
ganesh Bhaiya ...your communication skills are awesome
Enjoyed the video :) One question - In the column chart based on Market Research (5.42 - 6.22), the % numbers are not adding to 100% (For both Total Population and Nike customers). Am I missing something?
I watched your videos and subscribed your channel when you were in 80k subs.
Now I am like "I raised this kid".
And I have seen him giving hearts to most of the comments.
Your efforts and delivering skill is extraordinary!
Wow ...so many data points and connections shown in this video...I am blown
Wow 😲
What a case study.
Appreciate your work 👏
your videos are more sensible and knowledgeable then my faculties lecture
As the saying goes- ‘’ any publicity is good publicity’’ 😂
This channel is just perfect 👌👌 , nothing is worth to criticize everything and everyline is quite awesome
Ur the only person i saw making video on marketing strategies and getting free marketing for ur channel and yeh i saw ur video when it was at 1 lakh now its 7.7 not much time taken good job man
Amazing. Please make more videos on Nike/Jordan/Converse
Well said ! Very insightful
Thank you for this! Awesome breakdown.
Yeah your video was so much good quality, i enjoy it and also learn so much things about business, tnx for your Extra effort to give us like this kind of quality,,,,, love from Bangladesh 🇧🇩
Ganesh bro you are best thank you for such insightful business case analysis.
Very well researched !
Ganesh Bhaiya, You are going really deep in the case studies. I can guess the amount of research that you have to do to present us this in depth information. Thankyou so much for investing your valuable time and energy to make us grow.
This is where they did their 'research' czcams.com/video/Yvkf88eSTrI/video.html from a three year old CNBC video. Even the title is almost the same.
Ganesh bhaiyya/sir, in just matter of weeks, your subscriber count has compounded from around 350k to more than 700k. I love your content & way you explain it ❤️.
yes sir once you said that conflict gathers attention and obviously a company like Nike knows how to play the game rightly....
Thank you Sri for the class
Hey Bro ,Thank You For The Knowledge 🤗🤗💯❤❤
Am sure that uh will hit 1 M subs in less then 3 months !!! MARK MY WORDS!!
Wow ... This Case Study is just incredible 😇
Wonderful job ganesh prasad sir...And are you from TN
❤️❤️we want more videos from u broo.😍😍😍😍😍😍we always learn valuable things from u
Can't wait for next video
Next topic IRCTC? ( It's share price is just confusing ... )
Trapping by Big players
I liked ur all videos sir, u give us best knowledge and i loved it so much. Ur all videos are so intresting and knowledgable 😅. Thanku sir for giving this type of videos 😊.
Loved it!!!!
Also, thanks for the 50% discount.
The way you represent everything 🙌 Kudos bro
Waiting for your 1M ♥️
I am dedicated with outro music 😂
love the line :- to make CZcams baba happy.
Before watching the video I hit the like 👍
Cause I know and I had the confidence that it is going to freaking awesome.
Thank you Ganesh bhai
Love from Odisha Balasore 👍 good night bro
I loved the way you advertise your sponsors by correlating the topic .... Marketing parexcellance 💪
❤️❤️
Dhanyabad.. 🙏🏻🙏🏻
Very informative... kudos to the team 👏
Although
!!! thumbnail is not related to the content !!!
Could have used Colin and trump photo instead of CR and messi
---r u using the marketing strategy here---😉
honesty is the best policy
be honest and stand for right cause.
Hello Ganesh Sir ❤️
Love your videos soo much❤️❤️❤️
Soo much informative 🔥
please make a video on Byjus' case study
Please make one video on web 3 , difi and dapp and it's future and it's potential.
11:45
All I wanted to listen after full Video 👍
Unbelievable Ganesh bhayya❣️
What was Donald Trump thinking, being a businessman himself, when he questioned what nike was thinking?
He is republican what can u think?
@@loulicious5882 Republicans are usually pro corporate and they have good business acumen as most are businessmen. President Trump tweeted as he was promoting "America First" Nationality fervor. This ad was seen anti- national as the Colin (footballer in the ad) knelt down during national anthem as a protest during a game.
Its like instances where people refused to stand during national anthem at the theaters for just gimmicks or born rebels.
Whatever it may be, not sure if Nike capitalized the buzz and converted to sales.
Please add subtitles for better understanding... Love from Miami 😍💗
Awesome video brother. Please make a video on MRF tyres founder and his business strategies how he became so successful.
Sir is applying this video's learning to boost the views by using CR and messi thumbnail. Legend👌
I always learn something useful ☺️
Your vedios are very informative. Will u clear my doubt. From where do u collect all
the information
I think more than getting information from numbers we should try to convey something that we really think with the purest heart and it will make an impact no matter how complex the system might be... It should be done like an art...
Amazing case study ❤️
I don't know why somvery dumb channels get millions of subscribers and views but this kind of channels deserves special place Hatsoff to u Ganesh To ur detailed research and topics u choose
Thanks Ganesh for the discount you offered for availing KUKU FM membership. I appreciate your gesture.
Thanks for this video 👾
Congratulations in advance for the million subscribers
Beyond brilliant sir
Understanding psychology of human brain really helps a lot in Business
Greetings from India
Proud to see an Indian channel on business and its strategies
Bro, a question....
When can direct message you?
I am a college dropout because you inspire me to do what I ❤️ love . रिस्क हैं तो इश्क है । Thanks brother ❤️
I just love this channel...!
love this video😍🤗& love you brother
You are doing great job for your vision
i'm gonna using your information for presentations, could you please tell me the source of the numbers, market research, etc....? your video's so great and detail, thank you!
Hatred doesn't last long but love does..
I think so the people who hate nike may be starting using nike..
Thanks bro for ur content. ❤❤❤