This CEO Sacrifices Likes For Revenue

Brian Hess, the dynamic owner of The Pavement Group, Top Contractor School, and One Key Media, takes time out of his incredibly busy schedule to join Taylor on the podcast today to discuss his remarkable journey from construction to becoming a tech-savvy entrepreneur. Emphasizing the importance of creating a strong company culture and balancing family life with business, Brian’s insights on authentic social media engagement, effective leadership, and the value of building meaningful relationships are both inspiring and motivational.
Recounting the transition from his construction background to entrepreneurship, Brian highlights the diverse roles he has embraced. Along the way, he stresses the importance of authenticity over vanity metrics in social media and focusing on genuine content to build meaningful connections. Our very special guest also shares strategies for managing a growing business while maintaining a strong family presence, emphasizing the need for effective leadership and a supportive team. Through personal anecdotes, he illustrates the challenges and triumphs of business growth, underscoring the critical role of networking and long-term relationship building. As you will hear, today’s episode with this truly multi-talented industry leader is absolutely jam-packed with valuable advice for anyone looking to succeed in the construction industry and well beyond.
Topics:
Brian’s journey from construction to entrepreneurship
Authenticity in social media
Building a strong company culture
Balancing business and family
Effective leadership
Navigating challenges and triumphs
The value of networking and relationships
Lessons learned
Key Takeaways:
"I will sacrifice followers, likes, and comments for authenticity. I'm not necessarily worried about every person in the world wanting to follow our journey. I'm looking for the right ones."
"My biggest goal was to create a culture where people really love to come to work and they could be proud of what they were doing."
"Busy people understand busy people. If somebody doesn't understand that you don't have time for something or your time is stressed, it's probably their misunderstanding of how busy people actually operate."
"I think a lot of business owners are missing the boat on not having media as part of their strategy because that podcast is a way to coach your team."
"We all need to do a better job in our industry of treating the customer really, really well, having great communication, having visibility, collaboration, and transparency in the process."
"From the beginning of my social media journey, I was trying to appeal to a different audience than everybody else because, for me, it was a method to build relationships and find clients."
“The number one priorities are my family, my businesses, the people that I'm responsible for in my life."
As always, thank you to our good friends over at Komatsu for sponsoring this podcast: www.komatsu.com/
Links:
Taylor White on LinkedIn: www.linkedin.com/in/taylor-wh...
To see highlights from the 2023 show, go to: www.conexpoconagg.com/show-ex...
Komatsu: www.komatsu.com/
Brian Hess:
Website: realbrianhess.com
FB: brianhessenterprises
LI: linkedin.com/in/realbrianhess/
IG: @realbrianhess
YT: @1TeamMedia
X: @realbrianhess