How Sonic Brands Are Made: Breaking Down Tostitos' Audio Logo | The Hustle

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From NBC’s iconic chimes to McDonald’s 20-year-old “I’m Lovin’ It” slogan, brands have used sounds to stand out for decades. Just like a visual logo, many brands, including AT&T and Frito-Lay, tack a short “sonic logo” onto their marketing campaigns to make them more memorable with consumers. But how much does a three-second sound really matter? And what goes into constructing an audio brand? Sometimes, at Made Music Studios in New York, it involves making music out of the product itself.
Check out the written story here: thehustle.co/why-so-many-bran...

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[@Slamminbassplayer]

Hahaha NBC is still used in music programs to teach ear training! (I-VI-IV) This could be my fav YT video ever. Thanks!

[@TheHustleChannel]

Glad you enjoyed it!

[@JennyTee]

They took ASMR to a whole other level! What a game changer

[@pranavmadhyastha190]

This was a great and informative video! Loved it!😀

[@TheHustleChannel]

Thank you!

[@kikikimbro]

Who is the author of the Emotionomics book mentioned? There are several. Want to be sure to get the correct one. Thanks!

[@TheHustleChannel]

That would be Emotionomics: Leveraging Emotions for Business Success by Dan Hill!

[@kikikimbro]

@@TheHustleChannel thank you! Ps: love your newsletters. I start my day with it ☀️