Sonic branding, aka audio branding, is the expression of a brand through sound (think jingles).

Stephen Arnold started out creating jingles for brands. Now Stephen Arnold Music creates sonic brands for iconic brands of all type,
Sonic branding, also known as audio branding, is a brand's sound or sounds. From jingles in a commercial to sounds made by cars and home appliances...sonic branding is everywhere.
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Branding for the ears!!