Why London’s confusing ban on junk food ads actually makes sense
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- čas přidán 13. 04. 2024
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Vlog channel / evanedinger
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If you're new to my channel and videos, hi! I'm Evan Edinger, and I make weekly "comedy" videos every Sunday evening. As an American living in London I love noticing the funny differences between the cultures and one of my most popular video series is my British VS American one. I'm also known for making terrible puns so sorry in advance. Hope to see you around, and I'll see you next Sunday! :)
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I do love that the original ad was replaced with a cucumber. It made the ad so much funnier.
should have put the cucumber in the hotdog bun
@@firstname4337 AND ENCOURAGE PEOPLE TO EAT THOSE CARBS??? How can you SLEEP ar night! 😂
The subtraction system is really weird. It's like saying it is okay to punch a child if you give them a hug and something to eat afterwards.
If the points are too high then you don't get to take points off ... so you can gently shake, but not punch as long as you hug them ...
I think it kind of does make sense though, as it's about balance - a bacon sandwich with lettuce and tomato is definitely healthier than a plain bacon sandwich; even the plain bacon sandwich is more nutritious than just a lard and salt sandwich (essentially bacon without the protein element).
I think the point of the restrictions is just to ban the worst offenders, not to stop any products being advertised at all. Within a healthy balanced diet, having one fast food burger is fine - you just need to balance it out in your overall lifestyle.
I'm not saying that the rules are perfect, because I can definitely think of a few amendments. However, the balancing the nutrition of a product does make some sense.
@@hannahk1306 I agree that the overall balance is important. I think the system needs to be revamped though, since it seems very skewed and taken advantage of, so that clearly unhealthy foods are being advertised. they should also definetely ban comercials for alcohol etc.
@@paddywan I agree it needs tweaking, but I don't think the purpose is to ban "unhealthy" foods altogether.
The ads I think should definitely be banned though are ones for gambling, as they serve absolutely no purpose other than to make money, mostly from unwell or vulnerable people.
Especially their stupid slogan, "when the fun stops: stop". The point is that for anyone with an addiction, it doesn't really stop being fun and even if it does they're often not in a position to realise it's crossed a line into unhealthy behaviour.
It definitely seems like the weighting is off given they get so many negative points for the ‘healthy’ elements but not that many positive points for the unhealthy
Ads for the West End musical ‘Operation Mincemeat’ were banned from the underground a few months back for a similar reason. The ads were announcing that the show’s run had been extended by showing the former closing date of the show crossed out with the new one written below it in a handwritten font, TfL banned the ads because they broke the rules on “promoting vandalism”.
wtf 💀💀💀
Hahahhahaha. What assholes work there. Christ where do you find these people
That was a phenomenal book, I didn’t realize it was made into a musical. Kind of an odd topic for musical theatre though.
@@KellyS_77 It’s a really fun show from what I’ve seen. It has a really small cast which really adds to the charm.
Oh yeah I remember that!
As someone who works in Out of Home advertising, I can say with a fairly high level of confidence that Ed Gamble's team didn't do it on purpose, the rules are so strange that most marketers don't fully understand them, and any agency/company based outside of London (and plenty inside London) have no idea that these rules even exist.
2 of my crazy campaigns I've had blocked for HFSS requirements are one for a (COUNCIL BASED) Recycling campaign, where it featured a jar of chocolate spread... and a healthy burger one, which featured some blurry crisps on the plate behind the burger
What are your biggest ads? Aldi
It’s still weird to argue that a poster for a comedy show is actually advertising food. There’s no Hot Ed Gamble Dog for sale anywhere.
The real irony is that the furore around the original poster has brought Ed Gamble's show, and Hot Dogs themselves, to the attention of millions of people who otherwise wouldn't have noticed either. I'm not sure that's what TFL was aiming for!! :D
@@stevemichael8458 it’s very clever marketing
Ed Gamble Hot Dog is available for sale....for the right price
You can promote something without making an ad for it.
In 12 years' time, when you run for Mayor of London, Evan, I want to be part of your campaign team.
I learn more about my home city by watching your vids every Sunday than I've learnt from living in the damn place for almost all my life.
The amount of research you put into these videos is just drop dead impressive. Thank you for all the hard work.
Ironic that Ed Gamble post was banned over food issue when Ed does it who is open about his type one diabetes often does podcasts and shows where he discusses having to closely watch what he eats
Also is like, the opposite of obesity, because he used to be more overweight than he is (making no comments about how healthy he is/was, just the general goal the UK seems to have of reducing obesity)
I work in retail and the regulations for displays inside shops lead to interesting outcomes.
Bacon on the end of an aisle? Bacon within 4 metres of the end of an aisle? Actually, totally forbidden because it’s high in fat. So we put cream there instead, which is even higher in fat but doesn’t count.
Certain flavours of pringles are OK, some are not. They’re right on the ragged edge and the sour cream flavour is just a step too far.
What if it's one of those mini supermarkets and the aisle is less than 8 metres long? 😆
Are they just never allowed to sell bacon, etc or are there exceptions?
@@hannahk1306 Anything under 3000sqft is not a 'supermarket' but a convenience store, and isn't covered. This also applies to Sunday trading regulations.
My local Morrison's is breaking the law then, bacon right next sausages at the end of the meat aisle.
The most effective way for promoting breakfast cereals wasn’t billboards but Hollywood movies and American TV shows.
I love your new investigative journalism era!!
This was WAY more fascinating than I expected
bruh I'm British and I didn't know this.
but you know what's horse wallop about the whole thing, besides the fact that it sets hfss scores like weight watchers points, is that the company, in this case KFC, sells other food that would be deemed too high in fat sugar salt, and an ad for KFC will just entice someone to go there and they would end up buying those other products.
what they should do is that if *any* product in a companies line up fails this score, then none of their products can be advertised, but we all know that money is the reason they wouldn't do that
9:35 and you said it. it's the sneaky way they do it
Then supermarkets could never advertise because they sell bags of pure granulated sugar - which is a perfectly reasonable thing to sell. This is just bad regulation, it's OK to expect people to practice a degree of personal responsibility and not shovel food down their gullets just because they saw it on a poster. What should actually be done is require nutritional information to be displayed prominently on advertising.
this video gave me flashbang to me realising all the alcohol ads i got both on my pc and around when I studied in england...
you can not advertise alcohol in Norway, so it was like a synapse connected
You can't advertise smoking in the UK in the same way
@@davidioanhedges Or prescription medication. The American TV ads are wild!
Why would I ask my doctor to prescribe me something specific? They're the experts, so need to suggest the options with the pros and cons for me to pick from.
It's different if you have a rare or less understood condition and someone in say a support group tells you about something that helped them, then you take that to the doctor and ask, "Do you think this would help me too?". But, just random advertising of medication doesn't make sense to me.
Yeah..... this is definitely a good issue to cover. The rules are pretty sketchy at best
Actually, it seems they're not the least bit sketchy. They're very precise, probably to avoid TfL getting tied up in legal disputes over what they ban. It's that very precision that means they can't take what we might think is the reasonable decision.
I find it silly that alcohol is written off as its high calories and can impact health in so many ways. Also ALL of these ads disregard what would be considered on TV as some things arent been able to be shown before 9pm, and believe that this list is soon to be/has been increased recently
The weirdest thing about alcohol here is that despite all the laws on clear labelling and many foods having the traffic light system, most alcohol doesn't even have the alcohol listed anywhere. The warnings about impact to health, number of units (and the healthy limits) are hidden in small print on the back.
We really love our alcohol
Well sure, but alcoholism is the UK national passtime.
A problem with fiber counting as healthy is that manufacturers add inulin to bread or various liquids and sauces to boost the fiber content. Inulin counts as fiber, tastes almost nothing and is very cheap. The problem is that for many, inulin causes extreme gastrointestinal distress, since it breaks down into huge amounts of gas in the gut. The first time I had a food item with inulin added, I literally (yes, I really mean literally!) thought I would die. My entire abdomen ached so bad that I couldn't get up from bed, and I thought it was a heart attack. After an hour or so, the pain subsided enough that I could get up. I didn't know then what had caused it. So I had the same food again a week later, and the same thing happened. I then realized the connection, and now avoid inulin like it's a poison.
Great point! Only natural fibre should count - I mean wholegrain bread has fibre in it just becuase that's how grain works - but for some reason someone decided white bread should have fake fibre added in to make it seem more healthy :P
That's really interesting. What was the food with the inulin, was it a restaurant/fast food one?
@@calypsoc3630 Inulin is a natural fiber.
Makes sense in that, sure, they're following their own rules, which I guess is good. But also doesn't make sense because the rules haven't been thought through. These rules should only apply to advertisements that are FOR food or restaurants to really be sensible
I like how he calls normal coke "full fat".
My wife refers to it as "leaded", referring back to when you could get leaded and unleaded gasoline 40 years ago
It's pretty common here to refer to normal Coke as 'full fat'. I hear it frequently
Pretty common in the UK at least
@@LiqdPT The US still sold leaded gas until January 1st of 1996.
@@jwb52z9 I was in Canada and couldn't remember if I still had the choice when I started driving in 1991. So I guessed at late-80s/early 90s and rounded
I want to start a new healthy diet movement based on this scoring system! The rules of the diet are that you can pack whatever you want onto your plate as long as the combined sugar, salt and fat score is no higher than 9 points. Then add veggies and lean proteins worth of at least 5 points, so that you can say the food is healthy. Eat and repeat. In the end of the day you're totally fine, regardless of what you fill your plates with and how many dishes you eat. Healthy eating at it's best!
Funny thing is if that filled you up for a long time so you had less meals overall and particularly less or no snacks, it would work.
You jest but this is exactly how diet movements work. They all give you an excuse to be able to eat as much as you want of whatever you want, by saying it's fine as long as you avoid the one bad thing, be that carbohydrates or fats or lunchtime. You can't sell a diet fad that says "just eat less and exercise more, tubby", because people don't actually want to lose weight, they just want to not feel ashamed about their gluttony.
@@yurisei6732 Huh, you may be right. Or at least most of the ones I've heard of are built around restricting one thing, whether it's fat or carbs or snacks, or in some cases eating outside of certain time limits. There are some point based systems like the weight watchers that to my understanding are actually based on counting calories, but I know many people struggle with those since diet food often tastes bland and boring.
I've never tried any diets myself, just no need to lose weight due to my work being so physical and my mind getting easily stressed which puts me off food. But I have basically no self control or ability to stick to routines so I could not follow any diets even if I tried. I don't blame people for losing control, but I do hate all of these fad diets built around arbitrary rules with no science behind them.
Petition to get Evan on the “off the menu” podcast 👏
HEY! You need to include a link to the petition you made, for people to sign...
I'm surprised that the table of fresh fruit and vegetables with the packet of bacon was banned. How on earth could one conceive that someone might eat the whole packet? Surely that could have been calculated for two or three rashers of bacon? What would be next, banning advertising that have a cow in it?
I'm surprised it was banned, because surely they should take the whole advert into consideration? If you took that table of food and made a meal out of it (probably multiple portions as you said), then the resulting meal would presumably meet the guidelines. So I don't understand why the raw ingredients would be an issue.
They don’t want to us to eat meat.
Don't give England any ideas. They really are using 1984 as a guidebook.
I'd eat a whole packet of bacon. Fresh out of the grill. Nice and crispy.
@@Trebor74 You're not helping the argument 😅
10:26 this is my biggest gripe with drug laws. because of the influence of alcohol and cigarette companies, no one would dare put those into things like class a drugs, even though they kill significantly more than any class a drug put together.
and I know someone's going to say "class a drugs don't kill more people cause they're illegal" bullshit, if all drugs were legalised tobacco and alcohol would still kill more people.
It's wild to me that vaping is advertised freely in the UK. Here in Australia, until recently, vaping was treated like smoking, including bans on advertising & vaping in public places. Recently, vaping has been all but banned, except with a prescription.
The irony is a movie like Super Size Me which helps point out obesity problems wouldnt be able to be advertised as it has lots of fries on the poster.
Although the additional irony is that it was all faked
Is this one of the shows where they put people through a regime, without long term follow ups? Cause that's proven not to work.
Thanks Evan. I love your deep dive subject matter vids.
The Coke Zero sugar adverts where it is more used as an advert for nomral coke because of the rules is like how Alcohol brands will advert their non-alcoholic drinks where they cant advertise their alcohol (for example at car racing events because drinking and driving is bad) but everyone knows that they are just there to promote the overall brand rather than that specific drink.
It seems like a much more complex version of something like the glycemic index. It does make sense that eating something high in protein and fiber could be a good idea even if it has some fat/sugar/salt that makes it more palatable.
The Coke Zero bit reminded me about the debate here in Ireland around 0.0 alcohol ads that are appearing where alcohol ads are banned, including all over the Aviva Stadium, for example, during the highly watched Six Nations rugby. While the 0.0 drinks may not pose a harm in of itself, the branding is worrying from a few angles (e.g. alcoholics, children).
It'll be interesting to see if that gets addressed anytime soon. Probably not, but who knows.
Alternatively it is great that these brands are now providing an alcohol free option and advertising the fact so that people are aware that there is a choice
This seems like one of those absurdities that inevitably crops up when you try to make a policy like 'no advertising unhealthy food on the underground' and actually make it into concrete practice. I imagine it's just simpler to say 'no unhealthy food, whatever the context of the advert' than to write a whole bunch of rules trying to pin down what counts as a food advert, in such a way that fast food companies won't just try to weasel around it.
I'd say a blanket ban on food and drink advertising would be a great deal more effective but ho hum. Another UK interesting advertising issue has come up in the shape of a loophole allowing political advertising on UK streaming services (which ITV is actively considering). Its long been banned from television but the law has not been updated for more modern viewing. Part of the reason why it was not seen as necessary to update the law was that campaign finance limits would have made it difficult to afford such expensive advertising...except Michael Gove quietly doubled it for the two main parties (leaving 'lesser' parties shafted). Another sign of the 'Americanisation' of our politics I suppose.
Excellently explained.
Thank you for the research. Really enjoyed this video.
Glad you enjoyed it!
I haven't watched you in ages but I am going to watch Ed gamble tour (front row ahhh!!) So I ran to this video and omg I love your new structure/format, can't wait to binge more of your vids 😝✌
Welcome back!
I really like your move into tom scott esque material. Without the locations but it's fun, I like the edutainment vibe.
I have been doing edutainment for many years bub.
Fascinating question
It's really stupid for stanards to count ads for non food items like the play or the podcast/comdedy show.
...If they didn't then the shows would get sponsorship from the food companies to get around the rules ...
@@davidioanhedges Just add a caveat that they can't have any sponsorship or affiliation, otherwise they go back to the food rules.
Evans or rather Evan’s ( he’s very possessive) video about the difference between GB food and US food is GREAT.
It’s almost a reference book for dinner party arguments.
Gotta get Evan on the pod
The basic idea behind the score system isn't bad, and even if executed perfectly there'd probably be some odd edge cases, but clearly the exact +/- values are all out of whack. Looks like they just decided on them in a vacuum sans calculating the scores of common products. I could see a chicken burger narrowly squeezing through, but a score of 0 is beyond parody. And obviously there should be exceptions for food in advertisements that a reasonable person wouldn't assume to be what's actually being advertised for consumption.
Great video! 😊
Thanks! 😊
I will say New Zealand has pretty good health regulations as well as our local dairy products, but our health star ratings for cereals are very similar to the UK. Appears to be good but actually filled with sugar if you read the ingredients.
This video was so interesting I endured 30 seconds of advertisements to watch it.
Well now, you've got me craving a chill cheese dog. Since I don't have any in the house and I'm too lazy to go get the makings for, I suppose I'll have to settle for a Pepsi (with real sugar!) and a powdered sugar donut. Yeah, the child cheese dog is probably healthier.
I mean did they forget the "or indirectly"? A KFC ad for one burger absolutely indirectly promotes everything else KFC sell, just like the Coke Zero Sugar ads.
An utterly pedantic point (but you seem to enjoy those sorts of things); the italics probably denote "this is text that was changed in the most recent version of this document". It makes lawyer's jobs easier when checking the latest versions of by-laws so they can quickly identify what new stuff their clients have to now comply with.
Personally I prefer change bars on the side but howeve TFL choose to do it is up to them.
Note though I may also be entirely wrong here...
not gonna lie, i wish we had this in Canada. sometimes i see an A&W ad and start craving some rarely let into that temptation but still. thank you for this video!
Hang on though .. the actual clause says "it is for the advertiser to demonstrate that an advertisement is not promoting HFSS products" ... It was an advert for Ed Gamble's comedy show. Unless he is selling Hot Dogs at his show, how is that advert "promoting Hot Dogs"? I wouldn't even know where to buy Ed Gamble's Hot Dog if I wanted to. I would think it would've been fairly easy for the advertisers to show Ed is not actually "promoting a Hot Dog" but, rather than contest it, they just thought it would be funnier to do something silly. It's ridiculous though - that wedding play is CLEARLY promoting a play, not a Wedding Cake (the cake is promoting a play basically, not a play promoting a wedding cake), and they had to spend £5k to change it even though, from my reading of the clause, they were within their rights to leave the poster as it is. I am no lawyer though, so I must be missing something.
huh nice note from coke, did have the thought of why coke zero ads are common but can't recall a regular coke ad
this feels like the sugar tax, a hamfisted approach to something they had good intentions for
Per 100 grams is just the wrong way to go about this, it's only useful when comparing foods eaten in the same quantity. That's why we've tried to make nutritional information have to be listed both per 100g and per portion. Those burger ads wouldn't be allowed either if it was per portion, because while a burger may be less sugary, salty or fatty per mouthful than a hot dog, you're going to eat more total burger than you eat total hotdog because burgers are bigger.
Should have censored the hotdog with blurred pixels.
He's replaced it with a cucumber and now the ad has been allowed run. So the picture us exactly the same but there's a cucumber on the plate instead
Yea I did watch the video..
@@jlucie I wrote this near the start of the video where the moved on without mentioning it so i didn't know it got addressed later. I only know about the cucumber because I've seen the actual ad in a tube station
Love this...lol and no I never found a good hot dog in England....that was one thing I really missed when I lived there... lol
We don't really eat them, hot dog sausages are not a patch on the variety of sausages we have otherwise
Yeah, we’re not big fans really
Funny thing about the Coca Cola ads. Now, I don't drink that stuff, but around my parts (not in the UK), the sugar variant is almost gone. You'll find a few different non-sugar ones, with different artificial sweeteners (why they can't stick to one instead of the maybe five they have, I don't understand, but hey). Same with the other Coca-Cola brands, like Fanta. Almost impossible to buy sugar-only - even the ones with sugar have artificial sweeteners so there is less sugar in them.
And right when he's discussing the points for the KFC burger up pops an ad for... a McCrispy burger :D
The lack of protein in the Five Guys hot dog really shows how little meat is in the things. Thus adding to the "scraped off the floor of the slaughter house" aspect of how they're made lol.
It’s not that there’s no protein, it’s that because it has SO much saturated fat and salt, the protein is not subtracted from the score
He is really advertising the stupid Hot Dog he's advertising his podcast right.
It's 2 grams less than the kfc burgers, not exactly nothing. It's a hotdog vs chicken too.. I don't know how that shows how little meat is in it.... there's little meat in that chicken burger then... it's 2 grams you probably wouldn't even notice a 2 gram difference in your hand.
@@susanperry4134 watch the video ok
@@susanperry4134brother you did not watch the video.
just go from 0:00 to 12:12 and you'll know why
I saw the thumbnail and thought this was an old video and then saw "17 hrs ago" and remembered you got a haircut hahah
would be cool a edinger's video explaining calculus 😂
The haircut makes him look like a cross between Tyler Oakley and Keith from the try guys
I like the shorter hair look!!
Evan you didn't look very hard for the KFC neutritional information. It's on their website. I don't think CZcams lets us post links but if you go to their UK website and add a backslash and nutrition-allergens?close to the URL you get the info. You can then click on the red BURGERS button and then the red Switch to Nutritional Information button and Bob's your uncle.
Oh no I did find that. The issue is the UK site does NOT tell you the nutritional information PER 100g. AND it doesn’t show you the average weight of the item so you can’t work it out backwards. The only thing I could do was either go buy one and weigh it (nah) or use the NZ one (ye)
Discounting points for protein (especially that much) is fucking ridiculous 😭
Side note:
I'm a type 1 diabetic (as is, co-incidentally, Ed Gamble).
That means that I (or, more specifically, my immune system) decided that the best way to keep me alive would be to irreversibly destroy a vital part of a vital organ. The result is that my body no longer produces its own insulin. Because insulin is essential to metabolise any form of carbohydrate, I need to inject insulin. The only way for me to know how much to inject is to know how much carbohydrate I am eating. The best way to do that is to check the nutrition information. I can guess if I have to, but my guesses aren't great and can result in dangerous mistakes. (My family are better at guessing than I am, but they are still only guessing).
That's why type 1 diabetics love chain restaurants. Chains usually publish their nutrition information. The bigger the chain, the more likely it is that they will have nutrition information. Which makes me wonder why, in the name of all that is high in fat, sugar and salt you had to go to an actual antipode to get nutritional information about a product being sold in London! Wellington is (fun fact) the furthest world capital from London. Why is KFC, one of the world's biggest chain restaurants, making you go to New Zealand to get vital nutrition information?
This is wild
Personal view is that if the food item is secondary to the actual item being advertised or is a small part of an ensemble of food items, the HFSS food should be disregarded.
Surely if a pack of uncooked bacon or a wheel of cheese is HFSS non compliant, a slice of bacon or cheese in a burger is also HFSS non compliant. What they've done is made it legal to advertise fast food, but not to advertise those same ingredients for home cooking 😂🤦🏻♀️
Still not sure how these comedy show and theatre posters are getting banned because in the same rules you showed it clearly states: "It is for the advertiser to demonstarte that any product is not HFSS, and/or that an advertisement is not promoting HFSS products [..]". Clearly, these posters are not adverstising HFSS products but a theatre performance, so despite an HFSS product being in the image, it is not being advertised as "buy this hot dog".
The idea is the image puts a suggestion in your head. There may be multiple and unintentional messages.
Look at apple and crushing creatives due to the rise of ai.
It's sometimes hard to understand what people will actually take from an advert.
The main branding difference between coke zero and full fat is the colour of the font. Zero is black and full fat is white
I agree completely but Icl I saw this video and immediately decided to make myself a hotdog
Your quality has just shot up hasn't it :) And great story too :)
The whole subtraction system is so stupid. Just because it has some protein in it, that doesn't change the fact that it's full of salt and fat though. That's like saying, I can eat as much ice cream as I want, as long as I eat it with celery. Or going to an all you can eat buffer, then saying it's fine, because I'm only drinking water though 🤦♂
I think actually all those things do make some sense though (albeit maybe not taken to quite those extremes). It is useful to measure macronutrients as a proportion of the total mass or caloric content of a foodstuff. Sugar does have a lower effective glycemic index if you consume it with plenty of fibre. And cutting out sugary drinks does have a major positive impact on people's nutrition.
Alcohol manufacturers advertising their 0% products in certain places/at certain events has got to be another loophole like the coke one
The veggie burger problem is interesting. I've noticed a bit of a trend of veggie fast food products being introduced and then being taken away again not long after. I wonder if not being able to advertise them as much is part of the problem?
Veggie burgers are often extremely high in fat, salt and sugar - and are highly processed - Vegetarian food doesn't need to be like this but when it's trying to taste like meat it often is
These rules only apply in London, so I doubt that lack of advertising would affect the overall UK sales of a product. It's probably just that they don't sell well.
I think intent should be in TFL's advertising rules, the ban on the comedy tour poster is ridiculous as its selling the the show not the hotdogs and so (reasonable) people will focus on what the adverts main message as that's what the adverts job is, (if people focused on the food more then the show then the advert would be a bad advert) also ed gamble had no gain from reminding you of hotdogs as he dosent sell any/make money off it compared to coke which does sneaky use the zero brand to get away as said but the intent is to not just sell coke zero but also influence to buy coke as you said not everyone is gonna see the zero especially on busy rush hour, they do also have a gain in reminding you of coke brand and fizzy drinks in general which will also influence coke sales.
I just realised we're back to short hair Evan.
Looking good.
something to note is that the obesity rates did actually go down. I don't remember the exact source but I've been taught this at school lol
9:31 full-fat Coca Cola 😂
Why aren't they looking at transfat content and glycemic index. Those have much higher nutritional impacts than sodium or raw sugar values. Also, it's the sheer number of carbs, proteins, and fats people are ingesting that lead to obesity, sugar, fat, and salt just help to increase how much one is eating.
While I agree with advertising restrictions because marketing has become a disgusting beast which preys on the anxieties and addictions of a burnout population, I disagree with the rhetoric around obesity as a primary problem. Everyone I know who struggles with weight problems has an underlying mental health issue(s) which if given adequate treatment would assist in the lifestyle changes needed to make lasting changes in weight. Additionally, the majority of people I know with weight problems are living with an eating disorder specifically, whether they are under or over weight. And finally, being underweight is more dangerous to one's health than being overweight and yet I rarely see these dangers discussed or advised against. As a woman who couldnt eat due to physical issues, my doctors praised me for being underweight, and so did all my so called family and friends. Now that I am back to a healthy weight and no longer bedridden, I've been called fat by the same people. Obesity is not a primary problem, it is a symptom, and it is less worrisome than the other end of the weight spectrum.
Can I just say loving the new hair style. Don’t look like Jesus anymore 😅
Initially I thought it might be something about ads that aren't directly for the food aren't allowed to feature it (as to make these foods less normalised into the culture), or that a celibrity isn't allowed to advertise fast food (because some people take celebreties as role models and might be more inclined to follow their lead)
I knew you were gonna say it's because of the protein in the chicken, what a loophole.
Video idea for you if you need one - can you do a video on this new law coming in about young people not being able to buy cigarettes because the age is going up by a year every year? (or something like that. I haven't looked into it, but I've heard it several times and everytime I'm like 'how would that even work?'. Seems like the perfect video for you to do your deep dive research on and give your opinions on
That was going to be NZ, but our new right-wing government has scrapped it "to fund tax cuts"(for the wealthy)
I didn't know any of these rules existed. How silly!
Cool desc
One would think that a food-based prop in a theatrical advertisement should be exempt from this grade, or that the guidelines have a new category that subtracts 25 points if it's not actually an ad for food.
I'd heard that London had some weird advertising rule, but this is ridiculous. It sounds like the sort of thing someone thought seemed like a smart idea, and then didn't stop to consider it any further. Why didn't they just go with the supermarket-style colour coding that's on food? If too many are red, it can't be advertised??
Sounds like they set the rules up in a way so these big companies could have loopholes to circumvent the ban. Like the rules for tax. Small businesses have to follow the basics and pay the maximum amount of tax but big businesses with an army of very skilled and expensive accountants get to exploit loopholes and pay a very small percentage of normal tax rates 🤔
I haven't watched one of your videos for a while, and your accent has become slightly more British, specifically south London 😘
the wedding cake poster should have just put a little logo saying the cake was a zero sugar pea protein cake :p
It was probably a completely inedible prop, mostly made of polystyrene.
I paused and read these advertisement guidelines and was particularly interested in this one:
(n) it promotes a party political cause or electioneering. Advertisements must conform to Tf's policy on use of resources, with particular care exercised in pre-election periods;
And according to Siri, electioneering is defined as, “ Active and energetic participation in the activities of an election campaign” so… why can’t an environmentalist put up posters promoting an end to drilling for fossil fuels, for example?! I really dislike this rule!!!
That rule could be easily used for industrial espionage too. Nothing stopping you running for an elected position and making a point of your campagin to be something regarding the company you want to get banned off TFL. Though with Siri's definition they wouldn't be "active" in that political side so perhaps that does cover it.
The beach body ad featuring women was banned but the Magic Mike ads featuring one kind of ultra toned male muscular bodies was allowed. To make matters worse, the ad shows four men with the same body type but of different ethnicities with the slogan "there's something for everyone". I.E. something for everyone as long as they have this body.
I think that one’s a bit of a reach, but I understand where you’re coming from
The show being advertised is a live action strip show at the Hippodrome. But for some reason this doesn't fall afoul of the restrictions on ads for lap-dancing and gentlemen's clubs, etc.
An ad telling women how they should look and one advertising strippers aren't even slightly comparable. Get a fucking grip.
Is anyone else just staring at the plant pot on the desk and worrying that Evan's gesticulation will knock it onto the floor? (only joking, was also interested in the piece- nice breakdown of how rules go rogue).
As silly as the hot dog and wedding cake are for breaking the rules of advertising it is genuinely insane how much evidence we have for subliminal marketing being really freaking effective in changing peoples buying habits so I 100% believe this makes more of a difference than it might look.
This video made me want a hot dog
Isn’t a problem with the points system the fact that it’s based on 100 grams of the food(obviously they’ve done it so it’s easy to compare products). So 100 grams could be a lot more or less than the typical portion size of it, meaning it could be allowed because it looks like it’s healthier than what it actually is and vice versa
Even "healthy" low fat hotdogs, like Hebrew National 97% fat free still have a ton of sodium, enough to boost the score by 10, add to that the 1 for Sat Fat, and 1 for calories, and it is at 12, so no subtracting the 5 points for protein.
The subtraction system seems ridiculous
It seems like the NPM doesn't really make much sense, but that's not TfL's fault. It's good they have a consistent policy, and it makes sense they'd use a framework from the Department of Health that's commonly used across government and elsewhere.
Public Health England launched a review consultation on updating the model in 2018 - you can read the responses to it on the government website - but it seems to me that they (or Ministers) never actually responded to it with a new model or an explanation as to why they wanted to keep the current one (the website says they're still analysing the feedback, but that's obviously not true - especially as PHE was disbanded in 2021).
The cucumber cheese ad was clever! Very cute.
I wasn't gonna comment but you said it so many times... how is a soda "full fat?" You keep using that phrase to contrast to the sugar free soda, but there aren't really fats in soda. It's not yogurt. It's "full sugar," even though nobody says that.
It’s a funny colloquial expression
It's a common expression here in the UK, but you're right it makes no sense and I don't know why people use it. The only thing I can think of is that when these products came about, people were already used to using the phrase "full fat" for things like milk, but "full sugar" had never been a thing so people just adopted the existing phrase?
Talking of advertising and Ed Gamble... fecking gambling companies/lotteries adverts are more damaging to society imho.
Advertising alcohol has a preceding set of rules which make it impossible to calculate a score. In the UK you are not allowed to promote or publish any nutritional information for alcoholic drinks.
It's crazy that they can be advertised at all