2023 Prius Prime XSE Premium - Auto Review - Cathy Droz - HER Certified

2023 Prius Prime XSE Premium
It's A Plug In - WOW
By: Cathy Droz
2023 Toyota Prius Prime XSE Premium: A Reliable Choice for Eco-Conscious Travel
I recently had the opportunity to take the 2023 Toyota Prius Prime XSE Premium for a spin on a trip to pick up two friends from the airport, and it left quite an impression. They first thing they said was, will our suitcases fit in the cargo area... they are large. The answer was YES !!
Why the Prius Continues to Succeed:
The Toyota Prius has enjoyed enduring success for several reasons. Its pioneering hybrid technology, consistent reliability, and fuel efficiency have made it a top choice for eco-conscious consumers. Additionally, Toyota's commitment to innovation and safety ensures that each iteration of the Prius maintains its reputation for quality and practicality. Overall, the Prius Prime XSE Premium stands as a testament to Toyota's dedication to sustainable transportation without compromising on comfort, convenience, or safety.
Here's my review of this eco-friendly yet feature-packed vehicle.
Technical Features:
Under the hood, the Prius Prime XSE Premium boasts a 2.0L DOHC 16V VVT-I 4-Cylinder Engine coupled with a Plug-In Hybrid System offering both EV and HV modes. With a combined net HP of 220, it delivers ample power while maintaining efficiency, making it suitable for various driving conditions.
Exterior Features:
The sleek design of the Prius Prime XSE Premium is accentuated by its 19” Alloy Wheels and Bi-LED Headlights with LED DRLs, ensuring visibility and style on the road. The inclusion of Rain-Sensing Wipers adds a touch of convenience, especially during unexpected weather changes.
Interior Features:
Inside, the Prius Prime XSE Premium offers a spacious and tech-savvy environment. The 12.3” Toyota Audio Multimedia system and 7” Multi-Information Display provide easy access to entertainment and vehicle information. The JBL 8-Speakers including Amplifier deliver immersive sound quality, enhancing the overall driving experience. Additionally, the Power Liftback adds practicality to loading and unloading cargo.
Comfort/Convenience/Safety:
Safety is paramount in the Prius Prime XSE Premium, equipped with Toyota Safety Sense 3.0 featuring Pre-Collision technology, Lane Change Assist, Blind Spot Monitor with Rear Cross Traffic Alert, and Safe Exit Assist. These advanced safety features ensure peace of mind for both the driver and passengers, especially during highway travels.
Efficiency:
One of the standout features of the Prius lineup has always been its exceptional fuel efficiency, and the 2023 Prius Prime XSE Premium continues this tradition. With an impressive MPGe of 114 combined CITY/HWY and MPG of 48 combined CITY/HWY, it offers significant savings at the pump while reducing environmental impact.
Price:
With an MSRP starting at $39,170 and as tested at $42,659, the Prius Prime XSE Premium offers great value for its extensive list of features and eco-friendly performance.
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TOYOTA
2023 Prius Prime XSE Premium
Technical Features
• 2.0L DOHC 16V VVT-I 4-Cylinder Engine
• Plug-In Hybrid System w/EV & HV Modes
• 220 Combined Net HP
Exterior Features
• 19” Alloy Wheels
• Bi-LED Headlights LED DRLs
• Rain-Sensing Wipers
Interior Features
• 12.3” Toyota Audio Multimedia
• 7” Multi-Information Display
• JBL 8-Speakers including Amplifier.
• Power Liftback
Comfort/Convenience/Safety
• Toyota Safety Sense 3.0 w/Pre-Collision
• Lane Change Assist
• Blind Spot Monitor with Rear Cross Traffic Alert
• Safe Exit Assist
MPGe - 114 Combined CITY/HWY
MPG - 48 Combined CITY/HWY
MSRP: $39,170
As Tested: $42,659