1950s MEADOW GOLD DAIRIES MILK & ICE CREAM GROCERY STORE ADVERTISING “MERCHANDIZING IN ACTION” 66354
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- čas přidán 26. 05. 2022
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This film, which apparently was made for retailers such as grocery store managers, focuses on the efforts of the company known as Meadow Gold to promote its products, including point-of-sale displays. Meadow Gold is a well-known dairy company which still operates (as part of Dean Foods) across the western USA.
The film opens with a title screen (:19). Some of the products offered are shown (:47) including ice cream and milk. Meadow Gold sought to vamp up their merchandizing campaign (1:30) as a plant sales manager is seen with an employee who performs in store demonstrations and samplings. Meadow Gold preferred to use their own employees versus contracting an outside source for marketing or merchandizing purposes. The pair go over products (1:50). The Demonstrators Report Form was used as a tool during the demonstrations (2:30). The sales manager is seen in the dairy aisle at the local grocery store (2:58) with the store’s manager. They go over reports of sales of Meadow Gold’s products (3:23). One book is zoomed in on which has records dating back five years (3:50). An employee offers a Meadow Gold Ice Cream sampling to a young mother and child in the market (4:27). Meadow Gold advertisements are set throughout the grocery store (4:39). She then samples an ice cream cone for another customer (5:19). A combination package is displayed for consumers (6:12). A balloon artist works to shape balloons for a balloon demonstration to attract customers in the store (6:38). A mass display is shown (7:00) to be one of the more useful methods of advertisement. A customer walks by and tries a sample from one of the cartons in the display (7:42). A Meadow Gold employee sets up a display carefully (8:37). The film breaks down the best way to set up a product display within the grocery store (9:12). With consistent research, workers can figure out what placement will promote the highest sales. A merchandizer watches as consumers approach the display in order to discover the best placement for his product (10:08). The film takes a zoom in shot on the cottage cheese display (11:44). Two workers show how to set up the island tub style display shown in store (11:55). The base is first set up (12:04) and crushed ice is loaded into the aluminum bin (12:17). Wrapping paper is used as a skirt around the base (12:58). Point of sale pieces are then tacked onto the tub (13:10). The cottage cheese is stacked neatly (13:26) and the sign used to attract attention is stuck in the center (13:42). Meadow Gold cottage cheese is set on display with canned peaches (14:18). A demonstrator shows off the products to a nearby shopper (14:30). The point of sale poster is zoomed in on for the cottage cheese (15:01) which is intentionally designed to capture the consumer’s eye. Two female merchandizers (15:15) work to aide in the sale of the cottage cheese. One woman packs the tubs wrapped in point of sale advertisement (15:27) as the other does the active selling work. A sales manager works to tidy up one of the displays (16:15). Meadow Gold employees are then shown participating in a store opening (16:50). Vehicles with Meadow Gold advertisements are seen parked throughout the lot (17:12) of the newly opened store known as Gaylor’s. An elaborate display is viewed on the inside of the mart (17:33) offering free samples and highlighted with colorful lights and trinkets. The same scene is shown after sunset (18:00). A soda fountain clerk treats guests to Meadow Gold sweet treats (18:32). A point of sale display case follows showing the low costs of items like half gallons of ice cream; which, today, can run up to six dollars (19:23). The film takes a visit to a restaurant as a female server takes a guest’s order (20:18). In an attempt to upsell the guest, the employee then turns and motions to the Meadow Gold advertisements suggesting ice cream with his pie (20:30). Butter is shown to have been imprinted with the Meadow Gold logo (21:29). Meadow Gold cottage cheese is served to a patron (21:39). Beatrice Cooke of the Meadow Gold appears (22:09) to conduct a cooking demonstration. She passes out recipe cards to guests of the cooking school (23:26). A magazine known as “Let’s Go Places” (23:40) depicts the Meadow Gold advertising campaign. The film wraps up on samples of the Meadow Gold butter, milk and ice cream products (25:16). This film was directed and animated by Bernard Wanagas (25:53).
This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit www.PeriscopeFilm.com
What a great find. True enough, I was quite young then but some of my earliest memories are grocery shopping with Mom in places much like the sample store. Looking at the parking lot, it might surprise some to see a car from the 30's among the boats of the 50's but not everyone replaced their car after the war the way Detroit wanted. A guy on my block still had his Model A as a daily driver as late as '61 and my Grandma let go of her '39 Plymouth in '59. And notice the non grocery items displayed on the top shelves. Out of place, potentially dangerous and it got outrageous sometimes with lawn furniture and bicycles displayed over those open horizontal freezer cases. I saw some stores still doing that as late as the 90s.
@i can't find a name 69... One of the great things about getting older is that no one in the family is alive who can factually contradict my stories. LOL
It was damned rare to see really old cars in those days, but 20-year-old cars are common now. I just finally traded my 31-year-old Volkswagen for a 14-year-old Ford this spring. I think the longevity and the build quality of cars today is great. 155,000 miles and it still runs like new! That was absolutely unheard-of back then, and even into the early '80s. They don't build cars the way they used to - they build them BETTER! It must have taken endless care and pampering and tinkering to keep a Model-A on the road for 30 years. They were never made for that. By the way, I'm 63.
@@bradjohnston8193 No dispute there, really. All one needs to do is replace the consumables in a timely manner and 6 digit mileages are not uncommon. Sadly, some people can't even do that. The "Just Rolled In" channel is enough proof.
Originally released in 1955.
25:04- The "popular comedian" was George Gobel {"And there you are......and here I am....and here's the show!"}.
I remember "Meadow Gold" Ice Cream.
I won't "milk" the concept of merchandising ever again
The narration was done by Fahey Flynn (August 6, 1916 - August 8, 1983), a Chicago News Anchor in the 1950s-1980s as noted in Wikipedia:
A six-time Emmy winner, Flynn started his career in Fond du Lac, Wisconsin in 1934. Flynn worked in Chicago from 1941 until his death at a hospital there from internal hemorrhaging in 1983 at age 67. From 1953 to 1968, he was an anchor for WBBM-TV. He then joined Joel Daly as co-anchor at WLS-TV, and by 1971 the pair had become Chicago's highest-rated broadcasting team, retaining the lead in Chicago news ratings through 1979.
Yeah yore Rite'..
As a shopper, I now feel like a lab rat.
You always were.
Remember saving the stamps that went in the book.?
@@johnsmith2598 I do!
I'm going to say it's 1959 or later because that was the year that the name was changed from "Dairymen's Association" to "Meadow Gold Dairies".
This is a great video on "how to be awkward and pretend to shop while doing it".
17:37 nightmare fuel.
They would have never seen my wife in that store again.
Send me back in time, I make their minds explode.
At 23:52 “Salesmanagers!”
Dialogue from the 1992 film “Glengarry Glen Ross”:
1st Prize: A brand new Cadillac.
2nd Prize: A set of steak knives.
3rd Prize: You’re fired.
When I first encountered Meadow Gold, I asked, "Isn't 'Meadow Gold' something that came out of the rear end of a cow?"
The only milk in that store was Meadow Gold, not to hard to sell when your the only milk in the store!! Also under the sign Eggs I saw no eggs?? Did you?
KILO ECHO KILO👋🐸🤌