“ CHOCOLATE CROSSROADS OF THE WORLD ” 1960s HERSHEY CO. FACTORY TOUR PENNSYLVANIA XD44624
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This 1960s color film depicts a tour of the Hershey Chocolate Factory in Hershey, Pennsylvania, featuring a sanitized and some might say shameless history of the chocolate trade, including harvesting of bean pods with child labor. The film also includes an overview of modern industrial confectionery production methods, Milton S. Hershey homestead, the Hershey Museum, and Hersheypark amusement park attractions and stadium (TRT 25:54).
Children board a Greyhound bus bound for Hershey, PA. One boy wears a charro outfit and sombrero (0:07). Opening titles. Also on the bus: A black boy wearing a kufi and kente cloth; a girl in a huipil dress; a boy in a ranchero hat, carrying a whip; a boy in a straw hat, carrying a banana (0:27). Topiary letters on the front lawn of the Hershey factory spell, “Hershey Cocoa.” Aerial photography shows personalized smokestacks. The bus, a “Scenicruiser,” parks and the stereotyped children, each representing a cocoa or sugar producing nation, disembark (1:17). A tour guide greets the visitors. A map of “the chocolate town” (2:09). Children ride a ferris wheel at Hershey’s amusement park, aka Hersheypark. Gardens, landscaping. Hershey Museum. A drill team at Hersheypark Stadium. Sign: “The Homestead” and the birthplace of Milton S. Hershey (3:01). The guide steps before timeline panels illustrating the history of chocolate: Christopher Columbus in 1492, Kiplingcotes Derby and Cortez in 1519, Spanish Monks in 1600, English “Chocolate Houses” in 1700, and Milton Hershey in 1903, his arm around a young boy (3:44). Factory exteriors. A California Hershey factory (6:01). An animated map shows supply lines from Mexico, Costa Rica, Ecuador, Colombia, Venezuela, Trinidad, Ghana, Nigeria, Cameroon, and the Ivory Coast. Outlines of each country are overlaid on closeups of the children representing each region (6:54). Growers on an equatorial cacao plantation. Cacao trees. Pods are cut down with machetes and loaded onto a burro (7:45). Child laborers hand pods to adult overseers with machetes, who split the cacao pods open. Narration calls this a “family affair” and explains that a “good breaker” child will open 500 pods per hour (9:14). Closeup on cacao seeds and pulp, a girl’s hands, a swinging machete (9:58). Seeds or “beans” are shoveled off a wood floor during fermentation. A farmer pushes a full wheelbarrow to a drying trough. Beans are raked (10:17). Packing burlap shipping sacks (10:57). The tour guide looks up at an elevated painting of Milton Hershey smoking a cigar. Crossfade to rural PA. The Hershey Community Center Building. A bronze statue: “His Life is Our Inspiration” (11:32). An illuminated flow chart depicts the manufacture of chocolate (12:53). Sacks of beans are emptied into bins. Beans rush along conveyor belts (13:33). Towering silos (14:02). The beans are cleaned by machine. A scale measures beans from Lagos, Trinidad, Ghana, Samoa, Arriba, Bahia (14:21). A rotating, cylindrical roaster. A bean is cracked open, separating the nib from the husk under a magnifying glass (15:19). Nibs are ground in a milling machine, exiting as chocolate liquor (15:39). Ingredients and final products at a glance (16:20). A hydraulic press produces cocoa butter and cakes of cocoa powder (17:02). Cans of Hershey’s powder and syrup roll off a production line (17:43). A sugar plantation. Sugar cane stalks are cut down with machetes. Growers haul crops by oxcart (18:02). A Heil truck trailer carrying milk. Dairy cows at pasture (18:46). Streams of pouring milk, chocolate liquor, and sugar. Mixing machines and refiners (19:15). Chemists in a food lab test samples in glass beakers (20:20). “Home economists” bake a cake in a test kitchen (21:05). Factory workers mold, cool, and wrap chocolate bars (21:29). Hershey’s Kisses are extruded in bulk. Miniature Mr. Goodbars are packaged (22:26). Hershey-ets (22:58). At the tour's end, the children are rewarded with milk chocolate bars and guided through a gift shop. They say goodbye in Spanish, Portuguese, French. Reboarding the bus (23:25). A “kiss” in place of a street sign. Children read brochures and fall asleep (25:01).
Directed by Marvin H. Fisher; Executive Producer: Edward Edelstein; Written by Donald Hillman; Narrated by Jerry Damon; Photography by John Burke. The “guidette” was Wynne Miller.
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My great great grandfather was the construction overseer for all plumbing in the factory. You can drive on our family road from Hershey Park to Hershey Cemetery. My ancestors are buried directly to the right of the Hershey family on the hill in the cemetery. My family arrived in the US in 1748
7:03 - Note the conspicuous absence of Cuba on the map. Hershey was heavily invested there, and there was even a railroad called The Hershey Cuban, but with Castro in power at the time of the making of this film, Cuba was now a pariah.
Finally a valid and astute observation.
Same thing unfortunately happened to Coca Cola's distribution plants in Cuba in the 1950s. A bunch of their works unfortunately had to default to the United States because of some brilliant 'communist revolution.'
:[
Wonderful find! I love that the tour is still set in the old factory before they decided to build Chocolate World. Thank you for posting!
The candy-scented plastic frisbees I got in Hershey PA in the Summer of '83.
What? What about them???
I remember visiting the factory in Oakdale, CA when I was a kid. Been shut down for years now. Much of the production was moved to Mexico.
Well, that is downstream and generally where all the garbage flows anyway.
Mr. Slugworth would give his false teeth to get inside this factory
I have no idea why, but Hershy milk chocolate tastes like it was made with sour milk or something. I grew up eating and loving Cadbury's. Other major manufacturers like Lindt taste great - Just something about Hershey's seems off. The dark chocolate from Hershey's is passable.
That’s interesting because I have the opposite opinion.
The sour flavor comes from butyric acid, which is found in milk. People used to European chocolate say it tastes like vomit.
That’s actually kinda true, Milton Hershey and another confectioner accidentally soured the milk while inventing milk chocolate but they liked the taste and created Hershey’s Milk Chocolate
At the time, narrator Jerry Damon was also a staff announcer for NBC in New York.
Oh great. I was going to check and see if Google still worked. Guess I don't have to now.
FASCINATING
This was a really interesting video. Thank you for sharing!
When I started working at ambrosia chocolate in the late seventies Hershey and Nestle we're our competitors i worked in sanitation our supervisors would get very angry if we sing our competitor song now they buy liquor and chocolate from us worked over 43yrs
In my mind, I can still smell the aroma wafting through the air in downtown Milwaukee. It smelled exactly like homemade brownies when they were ready to come out of the oven! I even remember the smell of the old factory outlet store--heavenly!
MMMmmmm............................................................crossroads.
It's really sad that they don't make chocolate in Hershey anymore, largely thanks the US government artificially propping up sugar prices.
This was a fun and well done video. The kids were great and the producers were amazingly respectful of other cultures, especially considering when this was made. It's too bad the color is so faded.
I'll never understand why people get "sad" over these industrialized processes and act like multinational corporations' business decisions affect them so personally and profoundly. They literally make the chocolate down the road at the west plant. Between tourism and traffic, it makes sense to operate off-site to keep production going.
I’m from Hershey and they still make kisses and chocolate bars here some Reese’s Other products are made else where tho
Like others said, they still DO make chocolate in Hershey, but in a much more modern factory a couple of miles from the original factory. The old factory, mostly torn down, was a rabbit warren of poorly connected buildings. They used to refer to locations in the factory by their building number, and when I worked there for a summer in 1979 I was in building 42. I had to memorize my walk to my location, which took 2 elevator rides. For decades the Hershey Chocolate Co swore they made chocolate the same way that Milton Hershey did it, but even in 1979 some new technology was creeping in. I am sure that few processes are the same any more. I do miss the old stone building(s) though (one major one faced the main road, Chocolate Ave, and was sort of the "face" of the factory.
My daughter works in the Hershey plant….still making chocolate 🥰
@@WhatheFIsgoingon She does! I didn't think they were making any chocolate at all there anymore. What sort of chocolate is she making?
Hershey’s Chocolate is one of the best tasting of all chocolate companies - even the expensive ones.
Only for Americans. The way American chocolate is manufactured means that there is a small quantity of butyric acid in the chocolate and butyric acid is responsible for the distinctive odour of vomit so to us Europeans Hershey bars taste faintly of puke, seriously Google it, to us American chocolate literally tastes of sick.
@@adrianh332 Funny. To me, European chocolate tastes like chalk.
@@6h471 Must be you mate, Swiss and Belgian chocolate has an international reputation of excellence, British chocolate not so much but its still better than American chocolate that is proven to contain a chemical thats objectively responsible for the odour and taste of vomit.
Judy - You tasted the company?
@@jonhohensee3258 lol, some American people get so butt hurt and perceive any criticism as a personal attack which it isn't. American chocolate is shit to those not American because when your country's chocolate objectively tastes like vomit there can be no other conclusion. European chocolate on the other hand is award winning especially Belgian and Swiss and it objectively doesn't taste faintly of vomit.
I'm pretty sure those kids were locally sourced LOL
Um visitante do Brasil presente, legal.
Stay there.
@@mattmarzula Rude much?!
Too bad they changed the recipe
Nope. It's still waxy chemical garbage. Same old same old.
I think they call this globalism.
Now if only they would own up to the child slavery on their cocoa plantations
Ha as your on your personal electronic device made by child labor from China.
@@TreeofLiberty1791 Naw... After reviewing a tape on his VCR, he mailed that letter in to the corporate headquarters with a money order to have it posted here in his name.
@@mattmarzula 🤣😂🤣👍
Let me play you a sad song on the world's smallest violin.
I wonder if those ladies had racist thoughts
Why in the world would you bring race into something like this? That's a huge problem in America today. Blacks are more racist than whites are, but I guess that's ok with someone like you.
Yeah, what Wendi said...
@@Daledavispratt thanks Dale! Much appreciated ☺️
@@wendirose509 Ivan is one of Obama’s society of victims! These cry babies are still complaining about slavery 🤮🤣😂😂🤣🤮🤮
@@wendirose509 you realize that they were asking a satirical and provocative question that was designed to both question the time frame of the film and highlight the issues of today right? But, you outted your own bigoted self with that little tirade on racism. That's like a horse chomping down so hard on the bit it breaks it's own teeth. You're a stooge.
Until Kraft took over. And ruined it...
Kraft has never owned The Hershey Company. I used to live 10 miles from Hershey, PA.
Kraft tried to buy it in the 90s or early 00s but the board voted against it.
They go to great lengths to produce such crappy chocolate.
All the crap chocolate comes from Europe, and it sells at about 2% of what Hershey's does.
Been there. It's all garbage. Just like their products. They can keep it. It only looks good in stock video and nostalgia.
There's a little chocolate factory up the street from me called Gianno's that blows Hershey away in quality, taste, and conservation. Better still, just a country over in Sharon, Pennsylvania is Daffin's Chocolate. That'll let you know what Pennsylvania chocolate making should be. There's also a lady who runs Exquisito Chocolates down in Miami who's an amazing chocolatier who's product, like her, has integrity. It also doesn't taste like puke. Hershey and the people who think that it's great, are trash.
Sharon is a country away???