Is Fujifilm Changing Substantially? - Fujifilm X-H2S
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- Äas pĆidĂĄn 10. 07. 2024
- In this week's video, we talk about Fujifilm's future and how the company is changing. We discuss some of the changes to their new camera, the X-H2S, and why Fujifilm decided to brand the X-H2S as their new flagship camera.
Stamps:
00:00 - Intro
00:23 - Welcome Back!
01:26 - The Upgrades & Camera Changes.
04:22 - The Flagship Moniker.
06:13 - The Future Of Fujifilm
07:13 - Conclusion
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You make some good points
Thanks! Hopefully it can add some value to the conversation regarding these flagship lines and camera gear in general.
Howâs the X-H2S reveal sitting with you? Interested in picking one of these up in the future? Thank you very much for watching and for taking the time to share your thoughts as well, I appreciate it, Manny đđŒâš
X-H2S with the 150-600mm is almost the same price as the Canon R7 with the RF 100-500mm. I wish these cameras would be released soon so we could see better comparisons between the two both for stills and video.
Yeah, maybe thinking about long-term lens lineups might help as well, might give you peace of mind knowing that more lenses are coming, and when. Thanks for watching! âšđđŒ
I donât have 2500, but if I did I would buy full frame for sure
For me, It's more like, if you shoot wildlife or sports photography, then perhaps other manufacturers have a more varied line of options and solutions. Thanks for watching and for sharing a comment as well! I appreciate it! âšđđŒ
Probably have to consider what you will do and the lens costs and sizes as an overall package to dismiss APSC.
I donât know about wildlife or bird photography, but seems if you want to do it with a full frame, it will cost and weight a lot more considering the lenses you need.
I've only shot Fuji for the past 6 years and I just bought an A7iv this week. For $2,500, I'll take FF with reliable AF. This X-H2s is not going to sell well at that price point...
I think new XH2 is great for those that need that larger grip, it will be a hit for wedding photographers that shoot for long hours or for wildlife/sports photographers using large lenses. Im not sure, even as a wedding photographer myself i would want two of these though, a second camera I would prefer something more discreet and low key such as an Xt4 or Xpro3 these are also more fun and inspire you to use for your personal work and travel. Basically i look at the XH2 the same as I did with my Canon 1DX or recent R6 just for work only not for play. XH2 is definitely aiming more so for professionals for âtaking care of businessâ
Agreed, The X-H2 line is Fujifilm's way to compete, to have a workhorse camera. But I'm excited to see what features and tech come to the X-T & X-PRO lineup, and I'm also curious to see how this line of cameras does in terms of sales, reception and revenue, this may indicate more changes to come in the future.
Thanks for watching and for taking the time to share a comment as well! I appreciate it! đđŒâš
Nice vid! I think your analysis is spot on about existing Fuji users are not going to buy this camera. I also think that professionals are not going to buy this camera. Fuji sent some pre-production units to a bunch of random professionals that normally shoot Sony/Canon/Nikon. How many of them do you think are going to give up there workhorses and switch? Very few I would guess.
Interesting to hear your thoughts, my guess is that this will attract the people that want an all-in-one camera, photo and video. The canon flagships for sports and wildlife don't do video well, It's not about the technology, it's about the manufacturer's intention.
I'm personally against an all-in-one, I think people should have a dedicated photo camera, and then something else for video, But I can see people that have a limited budget or just want one jack of all trades that uses the same lenses.
But what I think will make the professionals decide, is the lenses, If they can get the same type and variety of lenses with fuji, they might consider it, but changing to a new ecosystem with fewer lenses, and less variety might be a hard sell.
What do you shoot with? curious to hear your thoughts. Thank you very much for watching and for taking the time to share a comment as well! Cheers âšđđŒ
X-T line had never been there high-end line-up. X-Pro series is there high-end for stills, X-H1 was there high-end for video, and stills. And now the X-H2S just takes the flag from the X-H1. The X-T is a hybrid line-up for the casual user. Itâs more well built than the cheaper once, but still not in pair with the Pro and H-series. :)
That's debatable, the XH line is relatively new (from 2018) which means from 2011 all the way to 2018 the XT was what people considered the flagship camera (best hybrid of video and photo). Nobody gets an X-Pro2 or X-Pro3 to shoot videos. And even the specs and video features of the X-H1 were bested by the X-T3 (10-bit video, 400 Mbps, etc).
It's clear now that the XH is the flagship line, but it was not clear before. That being said, this is a good thing for everyone, the X-H2S will attract new customers to Fujifilm, and hopefully, some of its features will cascade down to the other line of cameras, a Win-win.
Thanks for watching and for taking the time to share a comment! I appreciate it đđŒâš
@@Jorge-Perez I would still say that the X-H-series is the flagship hybrid series from fujifilm. They made a terrible release for the X-H1, probably there worse ever. That would be done like this, first X-H1, then X-T3.
I had the X-H1 and shot just still. There is more in the flagship-name then pure spec. Thatâs the most solid piece of gear Iâve tried in the X-range (in pare with X-Pro that I bought after the X-H1. Now I have a Leica M10 that confirms that solid gear coats money đ
This won't replace my XH1, the missing dials are a dealbreaker. The missing aperture ring on the lenses too. XH1 and the 33mm 1.4 are more than good enough for my street shooting though I hope the dials come back on the XH2 in Sep.
Interesting to hear your thoughts, how's the 33mm f1.4 lens treating you? I want to give it a try in the future, and the 23mm as well, But for the time being, most of the cameras I use are too slow to actually take advantage of the speed đ
Thanks for watching and for taking the time to share a comment as well! I appreciate it man đđŒâš
@@Jorge-Perez The 33mm is a thing of wonder in almost every shooting circumstance, it's the lens that lives on my camera and only comes off occasionally if I specifically need something wider or more reach. The XH1 is 2018 so hardly new and it works brilliantly with the 33mm, just watch out for shooting with the sun in the frame as the resolution of the 33 can overwhelm the sensor, but a CPL filter prevents that reliably and helps for shooting through glass too
i cannot decide between the xh2s and bmpcc 6k - is the video quality of the xh2s comparable to the pocket cinema? why dont they call the xh2s a cinema camera?
I would not get this camera over any other cine camera. Cine cameras have to be fully rigged up to work as intended. I suggest you do a bit more research, check what codecs and NLEs work best for you and decide based on that.
For example, with the black magic camera, it's almost mandatory to use DaVinci, that's where you can get the most out of it, including black magic raw, etc. Manual lenses are the most common in rigs like this, adapting cine lenses or affordable canon lenses helps the process as well, speed boosters, follow focuses, etc.
Hope that helps! Thanks for wathcing and for taking the time to share a comment as well! Cheers âšđđŒ
Iâm a XH-1 user and will probably buy one of the new versions. From my perspective I donât really agree that these new cameras are not inspiring, and just made as workhorses to compete with other brands.
If you look at Fuji cameras as a whole, theyâre not just the cameras with dials, but cameras sharing similar technology, giving a choice of different ergonomics for different use cases. With this in mind, the XH line is aimed at the sports/wildlife hybrid market. So why is this the aim of the flagship? Well I think it comes down to the price of the technology required for that market, as much as anything else. So I think youâre probably right in saying that this isnât a sign of a new direction for Fuji, but rather just an additional option to their range.
Agreed, it's a different camera for a different demographic. That being said, the core market of Fujifilm uses the dials and enjoys that type of camera. You have no idea how many regular moms I saw in Japan and Korea shooting photos of their kids with a fuji camera, using dials, and changing settings, it was mindblowing. But more specifically, when you put 7-10 cameras of different manufacturers on a desk or table, most people would spot a Fujifilm camera, the dials, knobs and compact size are a big part of their DNA.
On the other hand, diversification is a good thing, having a flagship line that can attract new customers, or people that want that style of camera such as yourself is a great thing. Your point about the price of the tech is also a good one, I'm sure that brand new stacked sensor is not cheap to make.
What are the things about this new line that most appeal to you? Just curious to hear what people think about it. But yeah, in general, I think we all win, pros or people that need the power and speed get a new flagship line, and the rest of the users will get the benefits of the flagship line at a lower cost, I just hope there are no significant design changes to some of the other lines as well.
Thanks for watching and for taking the time to share a comment! I really appreciate it đđŒâš
@@Jorge-Perez I moved from canon to Fuji to learn manual photography, so Iâm not really a fan of the PASM dial myself, and I think the xh2s is more video centric than photo, so Iâll be waiting to see the XH2 for its approach.
As I use long lenses the majority of the time, most of the other Fuji cameras just donât have the grip.
But I am looking at changing my photography focus, maybe thatâll free me up to get something less clinical.
Since at the time the X-H1 was introduced Fuji said it was their flagship camera so I'm not surprised that the X-H2S is now the flagship camera. The elimination of the dials makes this camera, not for me. Additionally their X-Summit introduction was a non-starter using reps who spoke broken hard to understand english.
Yeah, perhaps on paper the X-H1 was a flagship, but on paper only, the second the X-T3 came out it obliterated the X-H1 in specs, including big video features like 10-bit and 400mbps rates. That being said, now it's clear that the X-H2 line is the flagship line.
Like you, this camera is not for me. But I'm excited to see what features come to the other line of cameras like the X-T & X-PRO series. Regarding the reps, it is what it is, it's a Japanese company, and I can't really complain too much about it, But I do wish the presentation was trimmed down, There's no need to make it that long.
Thanks for watching and for taking the time to share a comment as well! I appreciate it, John. đđŒâš
Hopefully XH2 will have the traditional dials on top thatâs why there will be two different versions.
It would be interesting to see any changes on the X-H2, but for the most part I don't think there will be, regardless, seems like a great camera and a great fit for professionals coming from other brands!
Thanks for watching and for taking the time to share a comment as well! Cheers âšđđŒ
Why do you say they removed dials?
H2(s) is continuation of H1 with the same set (lack of) dials ;-)
X-T5 will have them as X-T1...X-T4 did.
If company calls their camera (X-H line) flagship, it does not mean it cuts existing features from other camera (X-T line)
The same for the lenses, all the classic ones (16/18mm, 23mm, 33/35mm) have the aperture ring. Probably 150-600mm is not that "classic" and to attract the customers, they try to keep price down by removing the aperture ring (and making lens slow at further end, unfortunately :-) )
I'm referring to the Fujifilm aesthetic in general. But it depends on how you see it, I do agree with you on some points. But nobody ever saw the X-H1 as a flagship camera, even if that was Fujifilm's intention, the second the X-T3 came out it destroyed the video specs of the X-H1. (10-bit, 400mbps, etc)
Calling the X-H2S the flagship camera makes sense now but It did not make sense with the X-H1. Dials and physical controls are the reason why people like me use Fujifilm cameras, So I agree with you that this camera is not made for people that currently use or enjoy Fujifilm cameras, the X-H2S is made for potential new customers.
And there are a lot of gradual changes made to the xt/xpro series over the years that some people would consider a downgrade, like removing the D-pads, adding swiping functions to the touchscreen, etc etc. So I would not be surprised if some of these body changes eventually make it to the other cameras (I really hope not).
Thanks for watching and for sharing your thoughts as well! I appreciate it đđŒâš
In my opinon, the X-H2s getting a control system that is more in line with the other cameras on the market makes perfect sense.
Fujifilm is trying to gain customers here. Not making those that already have an X camera upgrade. Their target is the people that currently use cameras like the Panasonic GH5 and have been looking at a brand new GH6 or switch systems entirely. Same thing for full frame users that are using cameras like the Nikon Z6II, Sony A7III, Panasonic S5 and have been looking at a camera that would provide similar or better performance but with lighter lenses.
The switching to a PASM dial in this instance is totally understandable as it is the standard system that is used by pretty much everyone except Fuji and Leica. It was proven to be a very good idea on the X-S10.
The X-H2s is supposed to be a flagship for those who wants to shoot sports, high quality video, etc. The Fuji dials have been a pain for everyone using an X-T4 or X-T3 for video in the past, so it makes sense that they would go away.
I'm sure that the X-T line will stay a photography centric camera line, and that the X-T5 will keep the classic dials we love. Even more than the X-T4, since the X-T4 came in an era where there was no video flagship for Fuji (the X-H1 was no longer in production).
My only fear is that they would start to make some sensor downgrades. The real strenght of Fuji as a company was the fact that they did not downgrade their camera's performance, anmd each camera was there to fit a certain usecase or way of shooting. All cameras of a single generation has the same processor and sensor, virtually giving the same performance across the lineup.
We know there's an X-H2 coming, with the new X-Trans V HR instead of the X-Trans V HS, having 40Mp of resolution (but is likely not stacked). I fear they keep these sensors in the X-H line, and the X-T line and below just keeps using the same "old" X-Trans IV BSI sensor. That would be a drag, but on the same time I cant't see how they could release an X-T5 with either the 26Mp stacked sensor or the 40Mp sensor below 2k$ without hurting the sales of the X-H2s and / or X-H2.
Either way, my X-T2 is not moving until I see what the X-T5 and the X-T40 look like, and what their price point is. Early guess : if they have the X-Trans IV the price will most likely go down a little bit compared to the X-T4 and X-T30II, if they have the newer sensor the price will see a big hike compare to the price we're used to see those cameras sit at (around 1500 USD for the X-Tx and below 1000 USD for the X-Tx0)
For sports photography it still lacks super telephoto lens.
I know what you mean about dials on the XT series, it's not for everyone, but when you make a product for everyone, it ends up being a product for no one.
That's why I'm not too concerned with the X-H2S changes, these are made for a specific demographic and I'm fine with that. But changing other bodies for the sake of expanding, revenue and pleasing people that are not even Fuji shooters, to begin with, could spell trouble for Fujifilm.
I'm sticking with the older cameras for now and see what they come up with in the future, 2 versions of each camera would also be cool to see, for example, 2 versions of the X-T5 or 2 versions of the new x100 (one with a 35mm lens instead) etc.
But regardless, I do hope those sensors get passed along to the other cameras, and that the XT line X-PRO line thrives as well.
The X-T2 is your go-to then? I will start reviewing some of those cameras after I'm done with the first line (x-pro1, x100, x-e1, etc). Thanks for watching man, and for sharing your thoughts, I appreciate it! đđŒâš
They also announced a 150-600mm zoom lens alongside the camera, so perhaps things will slowly get better for people that need zooms!
@@bngr_bngr Fuji has the 200mm f2, the 100-400 and the 150-600 is coming. Fuji shooters aren't left in the dust when it comes to sport photoshoots
@@Jorge-Perez yeah, I used the X-T1 for a long time, but after getting a SD card fail on me during an event, I jumped on the X-T2 only for the double cards slot.
The benefits you get in resolution (and to be fair, colors are a little bit diffrent, but still closer to the X Trans 1 & 2 compared to what the X Trans 4 is giving us), ergonomics with better dials, joystick, better screen design and it's a video beast compared to the X-T1.
It might not be much in today's camera market but for me that's the sweetspot between features, performance, size and price (I got it practically new for like 480 euros).
Very happy with it so far ! If my little photography business is expanding though, I'll either get a Sony (for the autofocus, sometimes the X-T2 struggles in low light during events) or an X-T5, but I'll see what the camera looks like first
(about the switch to a PSAM dial, I might add that this is not Fuji's first rodeo on this : The GFX 100S and the GFX 50SII are both PSAM dial cameras)
I don't like the direction, but it's inevitable for them to stay competitive in the marketplace.
Generally speaking, only professionals will buy these cameras, and professionals needs these features to work effectively, so theyâre giving these features to them. These are definitely not for Street photographers or enthusiasts, which only requires incremental upgrades to the sensors and features.
My experience was to downgrade from an XT4 to the XT30ii, also using the X100V all the time. Iâm definitely not the target for these professional camera bodies.
Agreed that we are not the target, another comment on this video pointed out that the cost of the tech is very high, It makes sense for Fujifilm to make a flagship line (in both specs and price) to try to gather new customers, and then eventually bring some of those features to the lower lines of cameras. As long as they don't drastically change some of the other X models, then all good.
How's the X100V treating you? Curious to hear my thoughts, that is my main camera, and the X100F before that when I was living In Japan, love the camera and the results from it as well.
Thanks for watching and for taking a moment to share your thoughts! I appreciate it đđŒâš
@@Jorge-Perez I love the X100V, my first X Trans was X100T, and loved it as it taught me how to use a camera. I remember taking a course back in the 90s, with dark room developing and stuff, but didnât pursue in photography as it was a complicated, expensive and time consuming hobby. But with the X100T, the memories came back and using the dials were so much fun. I mean I understand that a DSLR type body with features line PASM dial, articulating screen and larger grip is really useful for professionals who value speed, ease of use, customization and overall productivity. But people who just want a small camera thatâs way better than the iPhone doesnât want the bulk.
Oh. I dunno if I mentioned this but I actually downgraded from XT4 to XT30ii, because I donât like the articulating screen, the size and the weight. Just have to try it to actually find out.
Back to the X100, the T was a really nice camera and I kinda regret upgrading to the F, as it seemed the same lens was just not suitable for the 24m sensor. I dunno if itâs the reputation that affected my perception, but the softness seemed more noticeable with the F. I mean the F was sharp enough but up until I upgraded to the V, the improvement is astounding. Oh yes the X100V and the smaller bodies looks sexy IMO. Thatâs my superficial view đ
Keep up your videos! Take care!
Not for me.
Agreed, not for everyone, but still optimistic about the future and excited to see how the new tech performs!
Thanks for watching and for sharing, I appreciate it! đđŒ