The Strange Reason The NBA Banned Air Jordans [Documentary Short] | One Man & His Shoes

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  • čas přidán 22. 11. 2020
  • Full Documentary on BBC iPlayer: bbc.in/3kRPEja
    The story of how, in the mid-1980s, the NBA prohibited its players wearing Michael Jordan's iconic basketball shoe, which in turn only fuelled Nike's counter-cultural marketing strategy.
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Komentáře • 39

  • @vintage1950
    @vintage1950 Před 3 lety +25

    Nike Air Jordans are iconic and historical. My sister had, still has one of the first pairs.

  • @Zeal808
    @Zeal808 Před rokem +8

    The NBA was still figuring itself out at the time. Since the air Jordan 1, players wear pink, purple, whatever color they want 👍🏾

  • @donniedavis6163
    @donniedavis6163 Před rokem +8

    Imagine wearing Jordan’s and everyone else wearing pro wings and converse in the 80’s. No wonder Jordan was so much better lol

  • @TheHusky9
    @TheHusky9 Před rokem +5

    Who's here after air

  • @darkbionic1044
    @darkbionic1044 Před 3 lety +8

    Jealousy that was it

  • @Reppintimefitness
    @Reppintimefitness Před 8 měsíci

    I just heard about this

  • @miguelpanta
    @miguelpanta Před 2 měsíci

    @2:38 they are camping for the nike stores to open?

  • @terryllramsey8128
    @terryllramsey8128 Před měsícem

    The Jordan 1 wasn’t banned it was bred color air ships

  • @imchilling
    @imchilling Před rokem

    Thise weren't the banns...

  • @user-gc5bw9ke9r
    @user-gc5bw9ke9r Před 3 lety +4

    Good day, please WRITE under the video Russian SUBTITLES .

  • @CreepyFathers
    @CreepyFathers Před 3 lety +4

    i wouldnt have said anything about him wearing those shoes i bet dude was jealous so thats why he banned them shoes thats all

  • @youngsuit
    @youngsuit Před 2 lety +2

    the problem is that this is actually a false story. nike never covered a fine for him to wear it

  • @jamescopening8591
    @jamescopening8591 Před 3 lety +7

    It can’t be a nba with out Jordan having something to do with it!

  • @g405t
    @g405t Před 3 lety +2

    Dope

  • @oliverwortley3822
    @oliverwortley3822 Před 3 lety +10

    is this the fruits of the ‘diversity’ money the bbc pledged. what an insightful, interesting and productive video.does the bbc think that because some 20-something bame diversity hire thought this would be a good topic, that it was actually worth producing? are they too scared they would’ve been called the scary r word if they didn’t??

    • @MsDarkie93
      @MsDarkie93 Před 3 lety +6

      Oh shut up. By clicking and commenting you’re giving more engagement which means when we review the success you’re going to contribute to the high engagement stats. Which means we’ll commission more docs with more diversity with more black people 😍

    • @MsDarkie93
      @MsDarkie93 Před 3 lety +1

      @@oliverwortley3822 big mad Olly boy

    • @oliverwortley3822
      @oliverwortley3822 Před 3 lety +2

      @@MsDarkie93 shaniqua mad. go sort ur wigs out

  • @Ilovebilliesm
    @Ilovebilliesm Před 3 lety +1

    First and wow

  • @Profit3dBeGoingViral
    @Profit3dBeGoingViral Před 3 lety +2

    Wow interesting

  • @oliverwortley3822
    @oliverwortley3822 Před 3 lety +22

    nice to see my taxpayer money going towards such important topics

    • @1x403
      @1x403 Před 3 lety +3

      ??

    • @xxxxrckj
      @xxxxrckj Před 3 lety +6

      this is important to fashion history, sports history and the legacy of the athlete michael jordan.
      or are you mad that the bbc is spending your taxes on shining a light on successful black people?

    • @oliverwortley3822
      @oliverwortley3822 Před 3 lety +14

      @@xxxxrckj i’m mad the bbc is spending money to appease certain demographics, but nice attempt at reframing and recontextualising the conversation. hmm yes this is so important, that’s it’s just been covered endlessly many times before 🤣🤣

    • @garuda
      @garuda Před 3 lety +3

      At least its well spent. Kugh Brexit kugh

    • @vintage1950
      @vintage1950 Před 3 lety +4

      Because Nik air Jordans are historical.

  • @crystalm4324
    @crystalm4324 Před 3 lety +3

    June 1996 - The Bulls were sweeping the playoff games with ZERO loses! It was the best finale season of basketball for a single team in history! June 12th - if they win this game they win it all, and they’ll be inducted into the Sports Hall of Fame as the first team to sweep every single playoff game - I’m in labour with my first child that night.
    If it’s a boy he’ll be named Jordan - we already have a pair of baby Air Jordan’s.
    They lost.
    We had a girl.

  • @Profit3dBeGoingViral
    @Profit3dBeGoingViral Před 3 lety +1

    First

    • @zeeeeelot
      @zeeeeelot Před 3 lety +1

      This was the first comment

  • @mosaloom9041
    @mosaloom9041 Před 3 lety +1

    first