Letting Your Clients Print? Do THIS Instead
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- čas přidán 12. 08. 2024
- Selling prints vs digital files in a photography business is a HOT topic. Most photographers give out the digital files to their customers because that is what they want and it's also just easier for everyone. But at what cost? If you want to know how to grow your photography business and sell prints instead of digital files, I'm the girl for you.
Not only are you making less sales without selling prints and wedding albums, but how does your work actually look when printed by a consumer photo lab? Let's see the result and what you can do to easily convince them to print wedding photos with a professional photo lab instead.
Choosing a Pro Lab Over Consumer Printing is the only archival option for our wedding clients.
Timestamps:
00:00 Intro
00:25 what happens when you give out digital files?
02:30 cvs photo print vs pro photo lab
03:20 make sample prints yourself
04:20 how to bring it up
04:48 switch to a full-service photography business EASY
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📷@mckaysphoto and mckaysphotography.com
Yes I need to get some crap prints from a couple local labs to compare to my professional prints. 🙌🏻👍🏻
Yeah, it really helps
Awesome video. Thanks
Good content!
Glad you enjoyed it
Thank you ❤
You’re welcome! Hope it helps sell more prints.
That's awesome! I do family portrait photography in Toronto :)
So cool! I love Toronto!
Wow!
yep. shocking
Heather! My goodness! That comparison is HUGE!
Yeah, I’m still stumped and shocked! What consumer lab do you recommend for people?
@@HeatherMcKay I usually say Mpix .... although I haven't actually printed from there in years! Time to do another comparison!
Same! I haven’t branched out in so long.
Hi there,
I just found your channel in researching the CPP CIrriculum offered by PPA.
I’m an amateur photographer for over 40 years.
I retired last summer from 26 year public service career and have made the decision to invest (and believe) in myself as a landscape and nature photographer/creator.
I would like to also write books for children to get them excited about protecting and nurturing nature and wildlife.
I am very free spirited and don’t use tripod or flash, but my goal is to be completely comfortable with all phases of photography since I did purchase a decent tripod flash and pro grade high-res camera (not mirrorless).
Thanks very much, I look forward to viewing your content and listening to your wisdom.
Ps - I had this experience (ie the bad print) with a local supposedly pro print photo shop.
I am glad I decided not to go local and really am impressed with Printique’s results with my images.
That's great! I'm glad to hear you're researching CPP. It was so valuable to me.
You’re really awesome 😲
Glad you’re digging it all
I've only seen subtle differences between, Walmart, Walgreens and CVS. I've never seen the skintones shift that much. I actually prefer the warmer skintones versus the I haven't seen the sun all year look. lol. Otherwise, I love your channel.
Good to know that those are all about the same. My problem is when the wedding gown is yellow. I understand wanting color in people's faces, but it should be natural. I worked for a photo lab for 10 years, so I'm picky and hate the lobster faces I see often.
I just found your video 5 minutes ago, I like what you’re saying here. I’m an older guy retired from my career and doing professional photography part time. I shoot corporate events, weddings, family sessions, portraits, real estate, organized league youth sports. I’ve always given out the jpeg files and I’m wanting to quit doing that. My shooting fees are too low and I rarely sell print orders because people are cheap and would rather go to a store for prints. I warm them of the poor quality they’ll receive from store prints but most do it regardless. I need to learn how to set up my website so clients can view the images, pick what they want and I make the order, which of course gives me that profit. All I’ve gotten thus far is money from the shoot fee, ….. print sales have been slim. Help😧
The quick answer is that your pricing is part of your marketing. If you're too low, you'll attract low-spending buyers. When you raise your prices, those people naturally stop booking you, and the ones that DO book are high caliber.
It would be great to show us how you print the better photos out? Or where do you go to get those prints. I’m a wedding and event photographer.
Any pro lab would be a great place to start. I use Roc Photographic in Rochester NY. Don't let their simple website and not-fancy ROES fool you... they do top-notch work. But any of these: BayPhoto, ProDPI, Simply Color Lab, ACI, Miller's... I use them all for different things.
I never sell print and barely print anything. I want that to change. But how in the world do I get them to buy print when so many people already think I'm high, NOT! Is there a scale to go by on sizes and what to charge?
Yes, PPA has a great "Benchmark Survey" which helps to set prices. Generally speaking, 8x10 and smaller should be around $75 each. When we raise our prices, those people who think you are too high will go away and you'll book quality leads who actually want to pay. There are lots of layers, so feel free to watch a bunch of my other videos on how I do this.
Great comparison! I'm sold on professionally printed photo products. Also, when ordering from a print vendor online, there is not a person advising you on what size file you need and how to enlarge quality prints. Many online labs don't let you know if your enlarged image will be blurry. They will take your money and send you a blurry print, very disappointing and a waste of money.
Ugh. Yes another example of throwing money away in order to “save a few bucks”.