3 Sample Wedding Album MISTAKES to Avoid

Ah, sample wedding albums. I’ll be honest that I’ve wasted a TON of money on sample books over the years. I’ve also made mistakes on what wedding photos I put in them. However, engaged couples need to feel and touch wedding albums so they know what they are investing in for their heirlooms.
Today I share 3 Dos and Don'ts of wedding album sample books and also how to afford new sample wedding albums each and every year.
The biggest mistake that I made was ordering a VERY expensive sample album and putting a variety of weddings in it 🤦🏻‍♀️🤬 (early in my career too!).
So, not only is it really dated work, but I can’t even give it to anyone because it’s multiple weddings.
However, the best thing I ever did was to start taking photos of all of my albums so I need fewer examples of covers & styles. 💃🏽
💭 What are your thoughts on wedding sample books & albums?
⏰ Timestamps:
00:00 intro
00:40 #1 wedding album sample mistake
01:20 #2 sample album mistake
03:10 #3 mistake
04:35 #1 sales tip for wedding albums
06:30 #2 DO THIS wedding design layout
09:00 best wedding album sample book
11:00 RECAP
11:37 BONUS TIP
Who is Heather McKay? I’m a location-independent business mentor for photographers who struggle to sell products. They know they need to value their time and work by raising their prices and stopping giving out digital files but worry about scaring away customers. I help them confidently attract the right clients so they can sell with ease.
🌟 My specialty is in helping you streamline your In-Person Sales so you can easily create books and tangible items for our clients! Albums are my jam! I looooooove creating and selling albums.
Related videos you may enjoy:
📹 • What the heck-o is sel... The Art of the Up Sell
📹 • EASY Sales for EVERY P... Mini photo books
📹 • Photo Books for Family... Photo Book Types
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[@cathyfraser6524]

Perfect timing for this video! I am literally in the process of adding albums to my print packages and I was going to order a sample! Thanks for the tips! (Family album will be ordered now!) 🙌🏻😊

[@HeatherMcKay]

Hurray!! So glad.

[@HeatherMcKay]

the wedding album companies shown in the video are: WHCC, ProDPI, Artisan Craftsman Books, Nations Photo Lab, and a few more...

[@9rider11]

What is your typical mark up for your albums?

[@HeatherMcKay]

There are a ton of videos on here for pricing, so dig around. A good place to start is 4x, however, most people forget that there are MORE costs than just the bill from the photo lab. Check out this one to learn more about that: czcams.com/video/fjwjBwmYRho/video.html

[@HeatherMcKay]

I also have a free download with the basic formula or a really detailed workbook to help you set your pricing: heathermckay.podia.com/photography-pricing