Billion Dollar Teams: The Future of an AI Powered Workforce | SXSW 2024
Vložit
- čas přidán 28. 03. 2024
- Portuguese and Spanish language translations for SXSW 2024 Keynotes and Featured Sessions presented by Itaú
The AI honeymoon is over, but its impact has barely begun. What happens when we no longer interact with AI on discrete tasks, but it's pervasive in our work? We’ll reach that reality faster than we did with the digital revolution. We’ll explore the ability and practices of AI-enabled individuals and teams to provide exponential value; This is the era of the billion-dollar team. We’ll show examples of how new team structures, workflows, and cultures are built, including several experiments within our own organization using AI to enhance employee productivity 10x and more on specific tasks.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Subscribe: czcams.com/users/sxsw?sub_...
Connect with SXSW:
Website: www.sxsw.com
Facebook: / sxswfestival
Twitter: / sxsw
Instagram: / sxsw
CZcams: / sxsw - Věda a technologie
I've watched 50+ podcasts/videos on AI in the past several month and this is the most engaging talk I've heard. Ian, great stuff 👌
Thank you for the kind words, @geraldwebby
great talked - he was in Poland about year ago I had watched his presentation and started practicing genartive AI - now I am AI superstar in my corpo:)
@@micbab-vg2mu Until ASI comes along and replaces you.
@@micbab-vg2mu Until of course you are replaced by AGI or ASI.
My thoughts as well. I follow AI stuff across a lot of channels and this is one of the best presentations I have seen on it. Great work. Liked, subscribed and now I’m following. Thanks!
sxsw would be cool if the stage was full of Home Alone type traps for presenters to constantly walk into
I like how you think 😈
Spech prep would include obstacle courses and American Ninja Warrior speed runs. Sounds kinda fun, actually.
I love how he talks about the exponentiality of development and then talks about jobs and the companies we'll be 'working' for...
This is obviously not for you then. Work will be optional
I was gonna say the same thing lol... obviously lacking exponential thinking there lol... 2nd brain? of what, a human 1st brain? just think a couple of steps forward to AGI, non of this will be relevant.
@computerrockstar2369 lmao then so will eating and having shelter
"Creative generalist". If all of us are able (via ai, bots) to create anything, when nothing will have any value anymore, we will just have an enormous amount of content worth nothing at all, to anyone except perhaps the creator.
If you mix all the colors of paint together you get black because you've created a substance that subtracts (absorbs) all the colors and to us, an absence of light is seen as black.
Something to think about.
The funny thing about exponential evolution is that by the time this guy finished his presentation most of what he said became irrelevant because his vision is not based on everlasting principles, it’s just a peak into a future which like he said, will not be standing still
as a 3D artist, that's not a cinematic. that's a character standing in an HDRI basically and rotating a camera
Yeah, that might be a bit underwhelming. But the rest of the talk is great!
The point being is, he created that with a click, a small idea, almost instantly and for free. These tools will continue to get better. Dont get too caught up on its current limitations. Its going to get better and we need to learn how to utilize these capabilities / tools. 2 years ago, people were saying about image generation, "yeah but it will never be photo realistic..." etc.
Thanks for the correction, @thesomantics. I try to be accurate in my presenations and will note that for next time.
Ultimately, we weren't trying to create anything complex in 3D. The goal was to take the ideas that were coming up in a live brainstorm session and prorotype them in realtime, so the participants could see their ideas come to life before their eyes, rather than sticking a bunch of post-it notes on a whiteboard. It turned out to be incredibly effective.
42:22 pretty impressive in terms of speed for the brainstorming and in mean this is definitely something I’m also pushing for years. One question that comes to my mind though: how fast will people adopt to this new way of working? 🤔 And eventually: who will guide them there? 🤷🏼 from my experience this is the key part in bringing people along. We did that before the pandemic for cloud and collaboration tools but this here is much more profound. It will widen the gap between companies who don’t leverage on that and those who go supercharged next week. This will be an interesting journey to explore. I will keep an eye on that within our client base and make a video about it ✊
I look forward to watching the video. Please send me a note when you publish it.
I think there is going to be a wide gap between companies that embrace this technology, and those that don't.
I'm careful when I say that, because there are dozens of caveats that every company should be aware of, from data bias and privacy, to costs, training, tools, and workflows. It requires more than flipping a switch, but those who do put in the time, effort, and investment, will have an incresible lead in this new era.
3:22 I didn't have the exponential explosion of research papers top of my mind. Thank you for that intro Ian. Just started with your keynote here 🙏🏻
It's an incredible data point, isn't it Christoph? My mind was blown when I first saw that.
Thank you for sharing
Great valuable insight! Hope he is back next year!
Thanks, Javier. I hope you can join us for SXSW 2025!
00:00 Intro: The Synthetic Media Reality
01:18 The Influence of AI: Hype vs. Reality
02:26 The Exponential Growth of AI: A Typical Tuesday
08:09 AI is Not a Competitive Advantage: The Need for a New Business Operating System
12:19 Broken Systems of Work: Burnout and Outdated Metrics
15:57 Rethinking the Traditional View of Employees: The Rise of the Creative Generalist
19:09 Small Teams, Massive Impact: The Agentic Organization
22:00 The Importance of Orchestrating Resources: Skills, Not Jobs
26:42 Jobs are Dead, But Work Isn't: Adapting to the Dynamic Nature of Work
27:19 The Secret Sauce of the Creative Generalist: Encoding Knowledge and Building a Second Brain
37:11 AI for the Enterprise: Knowledge Management, Process Optimization, and API-Level Connections
46:03 The Future: Powered by People, Enabled by AI
you're welcome.
Thanks for adding the timestamps.
@@IanBeacraft you're absolutely welcome. awesome talk. watched it twice (at least).
Creative specialists can command good pay. They achieve mastery of their craft or field. A "creative generalist" will be using "ai tools" that scraped specialists' work and will be lower paid relatively speaking, considering the amount of work they will be expected to output.
"Extracting that work or effort (from the original workers and specialists)" "skills and not jobs" skills you don't have and jobs you've eliminated
Nailed it.
Excellent presentation! Solid use cases.
Only halfway through so far but I don't see how Ai would meaningfully change the structure like you say. As an artist, I would never trust the programmer on my team to lead the art just because we have image generators or whatever the more advanced application of the technology will be. I think ownership over areas of production will always be the important part and areas of expertise or "roles" will remain. We are as individuals different so different things will interest us.
this guy is really good at doing the classic silicon valley hype tactic. He cites the rate of change and where things are going, but kind of glosses over the fact that the vast majority of these AI projects have some glaring flaws that may not have solutions. Copyright infringement, hallucinations, misinformation and misleading answers, and lack of control in the output. Anyone who has to work with computers for their job knows that any fancy new tech will inevitably need you to hold it's hand to get the end product you want. The question with AI is whether the hand-holding and prompt-engineering will actually take less effort than doing the task the original way.
Exactly. WHO will FIX the "glaring flaws"? This presentation is SUPERFICIAL, and FLIMSY
It seems that is not the point of the talk, his objective is to show people the possibilities, what is most likely to happen, and he did a good job at it. All technology have flaws, it's everyone's job to use ingenuity to solve those problems and move things forward.
Tons of stuff are incredibly easier, better, faster, and more fun right now.
The hype is paying off, Chuck Schumer wants to give $32 billion of our tax money to AI corporations.
Steve Jobs had a bit of a run though.
Thanks for yet another great talk @ianbeacraft ! Which avatar tool are you using at 34:00 ?
Thank you sir..
where can we find this presentation to download
Phew wow, thank you for the learning.
"The brand guidelines, the imagery that we've done, archival footage and documentation,
the types of SOPs that we have and also the information that's in specialist heads
to be able to distribute across the team in a way that is scalable. And that's a challenge, it's a huge challenge
because a lot of that stuff stays within people's heads. What does this solve?
Huge things, like the average employee spending 32 days of the year looking for information
to do their job, that is 13% of your payroll wasted.
If you're waiting for a use case to apply AI in your organization, especially retrieval augmented generation,
37:22
there it is, just saved you 13%, you're welcome."
-- Shows that even if good RAG is difficult, it is worth it.
And the things you learn along the way are priceless for creating new ways of working within your own org. Excited to hear what you do with it, Eric.
@@IanBeacraft LLM chat using data extracted from ~1000-page construction specifications + annotations
The concept of a “creative generalist” will never fly in corporate, no matter how true this entire talk may be.
The world being described here is the solopreneur/ entrepreneur
Well put!
An excellent presentation. Being a Creative Generalist is what the staff need to be aware of and how to future proof their career. Along with the this what we need to "teach" our students.
Thanks.
NICE
19:30 ❤ Quote of the year about the creative generalist opportunity to guide and direct AI😊🎉
Even forward thinking concepts like these... Use Google Sheets. So proud.
Excellent presentation!
It's awesome when people show you how to build your enterprise or "Re-orgaize" and /or reboot the entire systems to stay competitive. Don't build around it, but build it around you is such a powerful statement.
This me in college, when I had to give a 15 speech and I only had a few minutes worth of data. Streeeeettth
i've listened this video with the spanish audio translation, it is really bad at naming terms, the transcript say "Periodista creativo" when the correct term would be "Generalista Creativo"
Creative Generalist, that is me!!!
AI stuff seems to have been invented to fulfil the "prophecy" of "IoT" and "Virtual Reality Worlds" - but in a way that it wouldn't need super human resources and moneys to - analise all data / create worlds etc.
MLB’s WAR metric is a good analog for measuring ‘outsize’ impact. We also get the behaviors we incentivize...
As they say "show me your incentives and I can predict the outcomes." I find the WAR analogy intriguing. I wonder what a corporate version would look like.
What an excellent presentation. I believe this presentation has changed my life! So clear. You basically have given the framework on the way forward. Thank you. Thank you.
Are we at a point where there are bots with expert skills available to perform tasks in a project/organisation? If not, what is the current practical implementation of this spiel? For example, in a classical project today, can we substitute a project manager, a BA, an architect with a bot? If not, what does it all mean? How can we monetise AI, let alone be a billion dollar one man company with it?
If one person can create 1billion company, very few will have jobs and therefore no buying power to purchase the products the billionaires will want to sell. So how can we have billion dollar companies building robots
, if they don't have customers who have the money to buy their products?
❤❤❤❤❤❤
There's no shortcut to being a Creative Generalist, as it comes with experience and wisdom. However, in the era of AI, the process to be a Creative Generalist can now be exponentially accelerated through practice.
Are we sure the exponentials will continue though? So far there is no counter indication but I'm curious...
There is no data to prove anything he states. It's pure hype.
this ai talk is amazing
all very interesting, but what about the rest of us
Thanks. Pity that he can't stand still. He needs to drill being better centered. I wonder if AI said that prowling back and forth would gain more interest?
Wow - I need AI to help me post a meaningful response to your talk. Thanks. BTW, will you be sharing your slides?
😆Thanks, Rico. I appreciate that. Unfortunately I won't be making the presentation itself available, but please feel free to use screenshots of any slide with the appropriate attribution.
Thanks for the wonderful ideas. Only things missing are automating all the tedious work people do to move molecules around, manufacturing, shipping, mining, farming, etc. I believe AI will speed up the development of 3-D printers who will take this load off, ending jobs as we've known it. Making everyone rich with their own means of production (their own printers).
who/with what income is going to be buying the output that these single individual billion/trillion companies produce?
Ponce city :)
I'm always so confused when I watch info about AI. Isn't this stolen work? AI scrapes someone else thousands of "reps" and displaces that person. Is there a SXSW presentation about that?
I think it depends on the source material the LLM trains on. The photographer shown in this video used his own work. Everything is original and proprietary, nothing scraped. Production companies can do the same thing using their own libraries or material by other contractors in the case of the 15 minute animatic example here. I think the real question is whether this type of AI capability exists. And it does. The likely theme of this presentation is what you do with that capability now that it's here.
If anyone can do "X", then no one can do X for a living above minimum wage, if that. It's that simple. Learn basic economics. And for those who say "It will be a bunnies and rainbows world with Universal Income, well, right now, people who are still **needed** by corporations, like fast food workers, people who labour 10-14 hours a day at 2 jobs, they can in many cases not make rent. Imagine how much generosity will be thrown their way when they are no longer needed at all.
I really enjoyed this insight. That said, I listen to (ALOT) of these people talking about the impact of AI (II - Inorganic Intelligence) on work and jobs and although this paints things in a promising and optimistic light imho even given the take on skills vs task focus (jobs being a collection of tasks that II can do instead of you ergo replacing you) the fact still remains that in a mainly capitalistic system where companies are mainly driven by profit the end result will be the same i.e.e less people working b/c people require payment. At the end of the day, II will erode the cost value employees can demand for their skills. I personally dont worry about humans being replaced. I worry about the economic system that we will be operating within which currently cannot support the VAST majority of people who will either be cut or devaled b/c of II.
Who is Ian Beacraft and what does he do?
No promotable domains in so many skills in all professions
What will be the TOP TEN JOBS in the future... Many jobs will almost disappear, I am pretty sure they will include the Following: Sex worker, Drug Dealer, Tax Collector, Mental health advisor... what else?
Send me billion dollars and I will compose all the music you want! You can even use my music afterwards to train your AI on. No problem!
considering the audio processing done on the intro you say that are human products, one might say not much changed
I’m looking for someone who is good business side, I’m bad ass code side to make a team with. I’m already on an AI team in a global e-commerce company, the writing’s on the wall.
I believe Palantir, OpenAI, Google, Microsoft, Meta brings in solutions to these answers. I believe a better user interface is a good start.
A better user interface is definitely needed! Chat feels like it’s the 1980s again and we’re back to using command line. So much is expected of the user.
@@IanBeacraftThere's much talk about AI automating UI development, but there's a lack of effort in developing innovative interaction concepts that could significantly enhance our lives. Hopefully, AI agents will become more creative in this area.
@@IanBeacraftsurely being able to ask anything in natural language and get a well articulated and intelligent response is huge in terms of interface and very far from DOS interfacing?
Great presentation with several genuinely inspiring ideas. It is a complete vision. The only thing that can be called missing might be a “for a while” to the end of the last slide…
ai algo realize i like this content and recc me more please
This guy looks and sounds like he is pitching “the final solution” in 1938
Wow that didn't take long for my comment to be removed. I thought all of the libertarian and neoliberal economic types that dominate AI tech abhor "censorship" and "cancel culture", and are fans of Elon Musk's grievances regarding such.
Nothing like acting according to your principles. So to the youtube SXSW moderators or Ian himself here is a hearty ____ ___.
As an executive of a large company I already see myself as a ‘creative generalist’ but with teams of humans. I see this as everyone at the company will now be doing that because they will all have ‘teams’ of skills to leverage and coordinate. Love it.
I'm grateful to hear it resonates with you @Lofi.
How long does it take him to put his pants on? Or better yet take them off.
It's body paint. Way less laundry.
Orgs must radically increase AI agility to survive.
*By 2050 we have had that much of an exponential progress - that no human is around anymore*
Climate Change and Species extinction - is faster than sweet AI-Boys.
You actually said not much, it’s actually a shame that professional cinema the first to go because the greed of the few. I’m glad AI will actually empower many, but not the way you claimed.
I called him out on the absurd word salad justifying massive unemployment and my comment was removed within one minute. And no, the algorithm didn't do it because it was completely in line with TOS.
exponential progress is absorbed by the problems it creates - this is a down-regulating factor. What goes up comes down, AI is disruptive which brings opportunity to fix the problems it causes haha. But I like AI.
Although this presenter strikes a lot of the correct chords, I don't see how there will be a need for companies to have all these employees. A far more likely future is there will be more business run by a one person or two person team. You won't need accountants, marketing, or human resources. All this will be managed by AI. You have a competent system with a 1000 IQ, and you are going to need a human being directing it. Right now, these systems are novelties, but make no mistake. There is nothing it won't be able to do better soon.
I am AI
I wonder if this guy understands how many people will abuse this technology and make so many people redundant. Especially if your just starting out as a creative. Its nearly impossible to get a foot in and earn a living because of this.
Well once these systems get more intelligent than us think alphago but in a general system. All jobs can be automated. When that happens who has money to buy stuff? I think you could do universal basic income, but I think that’s only useful during the transition period. Money is (in theory) bottled work but if the cost of labor trends to 0 what the point of even having money.
"Creative Generalist"...gosh. Why should an ape be helpful for an advanced AI in any way?
This talk did not factor in exponential AI development, which is hilarious, because he started from that point.
This is nothing new. It was this way before. Before Taylorism. Before 'specialization' became the end. What the presenter is illustrating is our (human) natural state. We are not meant to be a cog; a specialized expert twiddling with a finite set of skills, part of a mechanical organization.
Also, lots of fancy diagrams, articulation - and jargon. Ai allows the 'layperson' to understand the world without an 'expert' around to rephrase what we hear and reimage what we see.
Individually.
The layperson, will just blindly have to believe what the AI Gods spit out, right? Right.
AI is only good at knowledge… it can’t tell you how to think. We are far more creative than AI ever will be
@@DB-ev5ep yet and so far...
most people are neither creative nor generalists
Twitter no longer exists.
I use it daily...
Gotta say I’m with Murc on this one.
It’s still the Sears Tower and Comisky Park in my book too, but that’s just the Chicagoan in me.
they will run out of electricity especially with how slow and broke governments are. also please dont use linear charts with growth haha anything that grows at the same pace every year will look like a parabolic rise on a linear chart, be it a baby or how many word a book has after each day of writing or even calender days lol
but why should a firm hire me if an ai is better then me in every field? we are not needed to orchestrate the tools ai wil be much better @ ochestrating at the end of this decade maybe e few years earlier.....
You might have to become the employer of the AI instead.
@@brandonreed09 yeah this i could imagine, there will be multtibillion dollar companys with
Unnaturalism.
Very interesting video. Though, total ripoff of the Star Wars universe.
Sounds like everyone better learn entrepreneurial skills to be great generalist, AI augmented, workers. ✅️
The jobs themselves will eventually become irrelevant.
Laissez-faire obviously comes to an end for our children and grandchildren & our footwork will dictate if the Amish was justified on bailing the esoterica America experiment?!?!
We havnt taught emerging energetic selfless actors willingness to relinquish power and authority for the greater good.
In fact, we've taught the opposite setup for (power that be) dictates meaning in young lives while helping low empathy high virtue succeed & by pass dicipline with no chance of rehabilitation.
Opposite of whats needed.
We havnt even properly honored the arbitrary example & works predicting code of life measure & definable matter programed upon creation itself.
1300s peasant revolt separatist inspired Newton heritage graced certain feilds with threads theyve pulled under methods that helped invent everything 70 -100 years ago that we now advance.
But its also a clear and distinct flawed theory * or philosophical worldview ontological set back factor in others.
Old world Deterministic evolutionary beliefs held back biology, geology and even suppressed our astronomy and even some of classical physics as you point out just how conservative dogma was even 40 years ago with calculator in school. The level of neocon was at its highest usa point under old world education .
I dont mean to offend heritages i have an affinity towards that which at one time was graced by naming and ordering with categorizing merit but they got it backwards on evolution its just something humans can do with local systems they can manipulate to evolve how we see fit.
We the people was such a local system under 1900s structuralism expansionism uhder a European political scale of prayer logic whatsboutism conservativism vs cursed rationalism progressive interventionism hierarchy top down ruled.
Police chief must be brought under the constitution free from mayor authority elected by the people for the people .
We cant be tricked by bad agitation driving us into nihilism of sabotage rather than invoking ( pragmatic common sense solutions) so that the social organisms can heal.
We are very lucky in USA that our Founding was specifically designed to help us in this very paradigm.
They 100% predicted the possibility of our achievements .
So we do have arbitrary example in 1700s-1800s works on how curriculum should be to maintain likeminded majority word/code is the most precise scientific tool when strengthened by measure that (we the people dictate meaning upon) guided 3 by -dz 2 Thru dz 1 For-m Dy = man made time hierarchy knowledge of Good and evil equations.
Wholistic knowledge curriculum and worldview 1st position Newton orientation and direction that to his right on the horizon 2nd position Einstein.
Any and all specializational feilds, beliefs, works or faiths simply infuse themselves in on the vertical gradient axis or horizontal padoxical ones.
Sam Altman, Sam Bankman, this guy, all grifters and dishonest people. Please stop talking about AI you nor this little company haven't built anything of value nor do you have the ability build anything, just like OpenAI your all grifters and sales people 😢😊
And they'll still pay the devs the same junk salary.
this guy is insane. Not that he is wrong but in that he thinks this is a positive direction
Hard to take this guy seriously with such tight pants.
I’m sorry they distracted you from the content. 🤷
@IanBeacraft Yours was the most informative of all the talks/panels. Didn't even notice you were wearing pants lmao. Plan on sending this to any of my friends willing to put the time in
@IanBeacraft You look great! I enjoyed your physical presentation (including pants!) but enjoyed your presentation concepts exponentially more 😊
Technology grows exponentially , cant outrun - even Google took 18 months to re engineer , perhaps 100,000x better every 5 years - CEO's cant plan - what is work in 5 years - 50% companies will bankrupt in 10 years , mostly blown out by equalizing technologies and wasted patents
What a lot of utter garbage
This information is incredibly important for everyone to understand and grasp. It strengthens my vision to truly change lives, which I've been working towards for 20 years, and is now in development.
'TAG!! You are all now it!' remember we all have the power to inspire, and by doing so we can keep changing individuals' lives. They will continue to touch others, and the ripple effect will continue on and on. All it starts with is one simple touch! thanks for starting game @IanBeacraft Thank you !
I'm grateful to have you clarify my vision. the power of purpose and passion is limitless, especially when collaborating with others who share the same vision or possess specialized skills that contribute to our unified objective.
Thumbs up if you believe this video is deserving of all the accolades it receives!
Thank you for sharing