Bourbon Hunting In Europe?! Italy Prices Are SHOCKING!
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- čas přidán 6. 09. 2024
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The prices in this video are in Euros. The conversion rate at this time was $1.08 for every 1 euro. For instance, the 120 euro bottle would’ve actually cost me $130. It’s pretty negligible on smaller purchases, but adds up over larger purchases!
I didn’t explain this for simplicity sake as I feel like the fact of the matter remains the same; some of these prices are dang expensive! Cheers to economics nerds!
You know what they say, “when in Rome… buy wine, not bourbon”
“Drink as the Roman’s drink.”
In Rome, the market next to my hotel had $2 Prosecco, so guess what I drank for breakfast every morning lol
In Paris i found Weller 12 for like 45-50 euros. In Germany i bought Eagle Rare for like 35 euros/37 dollars .
Nice score! When was that?
@@TheBourbonWrench 2 weeks ago. That was the prices out the door. In Europe they include all taxes in the final selling price thats on the sticker.
What was the exchange rate for Euros in Florence? I think the best rate now is about 1 Euro = $1.07 USD>
That’s what it was when we were there. Not too bad right now, but definitely adds up over the more expensive purchases! Means those 120 euro bottles would’ve cost me $130!
Cool, Trev! We fly one week from tomorrow to Italy! Two days each in Venice, Florence, and Rome before getting on the ship for 10 days throughout the western Mediterranean. This just builds the excitement!
I have a couple of cool spots that we really enjoyed in all of those places, depending on which part of the city you’re in. I’m sure you’ll be plenty busy, but there’s plenty of great places to eat so just avoid the tourist trap spots!
They got Penelope in friggin Italy but we can't get it in Washington/Oregon?? That's some BS.
Send them this video and demand it now
I recently found a huge grocery store in Milan that had 8-10 dust covered Eagle Rare for €39. Cheaper than a lot of liquor stores in MI.
I checked the grocery stores here too, just the typical “bar bourbons”
@@TheBourbonWrench I saw very little bourbon at all. Wine and scotch all the way.
Which grocery store did you go? Will be in Milano soon :)
I hit up a store or two when I was in Venice, Florence, and Rome last year. No luck but had a great time drinking red wine and enjoying the cuisine. Although a pub in Venice did have Buffalo trace at €4 a pour and they were free handing them bad boys to like half a rocks glass
It was a nice break from bourbon and drank gallons of wine hahaha. There was a small place we found in Florence that served all sorts of fun cocktails the owner would make and I just had a blast drinking whatever concoctions she’d make. Cheap too! Cocktails for $5? Get outta here!
I would definitely pick up the rare breed. I don't know why they don't offer the uncut/unfiltered bottles stateside
Interestingly, Bulliet is really popular and readily available in Central America and the Caribbean as well. At least in Guatemala, El Salvador and the DR…
I guess if we think about it; they are also really big here in the bar scene too. Makes you wonder about the importing though, crazy how they are so much cheaper compared to the other bottles
When I was in Northern Italy in the cities of Cogne and Courmayeur, all I could find was thr JD Single barrel select. Which turned out to be pretty good select bottles. I think they were 60-65 Euros like you saw
Wow super interesting Trev. Thx for keeping us in mind on your vacation! It’s always interesting to see bourbon selection & prices in other parts of the world.
That’s the same store I went to while I was in Italy back in December. Very nice people.
I should’ve mentioned the other side of the shop where you’re able to sit and drink wine. It was a very nice shop!
I got a Yellowstone tube. I think they only did it the first year or first release. I had Steve Beam sign it last Sept. He was up here for a bottle release.
I think the tubes are awesome!!
You can find the Signature Craft here in the states…I have a bottle of the 11yr soft red wheat that is pretty good stuff
I’ve seen some random signature craft stuff before. Seemed like experimental type stuff, never seen a 12 year though!
All European bottles are 700ml., unless you can get on a U.S. military base.
Yep, and we’ve been seeing some shift to the 700s here too
The fact that this stuff is shipped overseas for a very snall market i think the prices overall are pretty fair.
I would have picked up the JB 12 year just because it isn’t something we see over here but the other prices make no sense. And I’d be drinking Bulliet when in Italy. Just saying.
Aren’t they crazy?! I’m guessing it’s just their importing quantities, but still shouldn’t be this extreme!
The JD single barrel was way over price! Here in Germany in most supermarkets you can get it for around 35€ a bottle
Great video thanks for sharing. Hope you guys had a great time.❤
The Jim Beam Signature Craft 12yr is a great bottle. Killed one at a bar in St. Thomas with my uncle a while back. I'd pick one up at that price if I was randomly in Florence haha
Well shoot, guess I’ll just have to go back to Italy now hahaha
That store is actually an amazing store, it's super cool inside, with a very good selection. And Italy is actually a country where you can get a very decent selection of whiskies, in even many smaller stores. As an American in Europe, we take what we can get.
Keep in mind that all those Bourbons and Canadians are coming from way over there. So, it would cost more to ship it over. Also, prices have gone up very considerably in the past couple of years.
The selection and prices for Scotch and Irish are very good and much better and cheaper than you'd pay in the US. Go figure.
I didn’t show the other side of the store, but I thought it was super cool that one half was a place to sit and enjoy some wine. It was really nice, and much larger than majority of stores around the city. The prices are definitely the import, I was trying to blame the store. If I knew more about scotch it would’ve been cool to compare the prices in that store to the prices over here.
I guess it’s just like the wine. Can barely find a bottle or chianti here for under $20. I could find $6 bottles there lol
Great video, Trev. I'm glad to see you both had a great time. 🙂
We had a blast!! Ready to go back hahaha
Just landed my 1st ever Eagle Rare 10 for $39. I love it. Now I know why it's so hyped up.
Got it for a good price too!
A Euro and a Dollar are not the same thing!
He was being kind to them. 😺
I know, but for simplicity sake I didn’t break it down. The conversation rate during this time was $1.08 for every 1 euro. Pretty negligible for most things, but adds up on the more expensive bottles. The 120 euro bottle would’ve cost $130.
Funny to see the Kentucky Spirit priced below BevMo. In Florence ffs. If you take the conversion rate into account BevMo charges $5 more. Lulz.
That’s crazy. BevMo against you hahahah
No wonder all the big brands want to expand into the European market, they can sell their bottles for twice as much!
I imagine the BT and Bulleit gets imported in such huge quantities that it isn't marked up nearly as high.
Yeah that’s what I’ve been thinking. Guess I just don’t understand how it all works. Just wild to see the vast difference, goes to show just HOW much a difference they are bringing in
The prices shown are euros. So, with conversion the $ price is even higher!!
Yep! But not too much right now. Maybe an extra 10 cents per dollar, but that definitely adds up!!
At this moment conversion euro/dollar is close. 1 euro is like 1.07/1.10 dollars.
Bulliett is owned by Diageo so it is in every country. You'll find JD and Bulliett in every shop everywhere. It was the only "decent" bourbon I found in Chile
In Australia it's Jim Beam (Suntory)
Prices at my local stores are getting insane! Very interesting video man!
Cheers brother!!
Widow Jane Rye in my area is $50-60
That’s what I’ve seen it for around here too depending on what it is
The Jim Beam 12 yr looks interesting. I would have tried one.
I also love how it was just sitting at the bottom of the shelf tucked away
Why would anyone ever been bourbon hunting in Italy????????????????
Honestly I didn’t want bourbon at all over there! The wine was so cheap and plentiful! I figured it would be interesting to see what bourbons they had and at the prices they sell them!
👍
Yea hunting in Europe was interesting. Plus it’s all in euros so conversion makes it even worse. Fun video. Congrats. Cheers
The current conversion rate isn’t too bad, but regardless $100 for some of these bottles blows my mind! Cheers!
are the prices in euros or dollars?
These are in euros. But the conversion rate while I was there .93 euros to 1 dollar. Not too bad but definitely adds up over more expensive bottles!
Excellent video looks like You had a great🥂
It's all imported
It’s just crazy to see the drastic increase in price on some of them. Has to be the volume imported
You sure that Rare Breed wasnt the Traveler Exclusive, Non-chill Filtered? I think $100 for that bottle is fair, as it is FANTASTIC.
Nope it was the regular, just a 700ml. I’ve only seen that NCF in Cancun duty free. I almost filmed in every duty free on this trip, but it was the same bourbons in every single one. Not a goodie to be found
FEW is good ,Bourbon and Rye is good. Some Widow Jane's are good.
Now here’s the question; $120+ good??
Very interesting my friend.
I probably won’t have pulled the trigger on the Rare Breed. Not gonna lie.
I was almost thinking it was the NCF version, but it was just regular rare breed in a cool tube. I wanted the tube more than the bottle lol
Was the price in USD or Euro?
In euros. The conversion rate at this time was $1.08 for every 1 euro.
Canadian Club has age statements all the way to 45 years.
I’m use to only seeing their cheap swill hahaha
that's not dollars it pounds and it actually more than what that says if you put it in dollars
or is that Euro`s?
Its euros! The conversation rate while I was over there was $1.08 for every 1 euro. So it’s not too bad, but definitely adds up. Those 120 euro bottles would’ve cost $130.
@The Bourbon Wrench The European Union right now has a 50% tariff on American whiskey due to us having a tariff on there whiskey.
Oh wow I didn’t know that. Well that explains some of these prices! Still shocking though that means Buffalo trace would be even cheaper, and some of those other bottles still really really expensive.
The exchange rate, 💵 $1 USD = 💶 0.85 EUR 👎
What? No gin? LOL. Looks like y'all had a great honeymoon. Cheers
Hahaha I almost bought a bottle of that sample I loved you sent me! Almost 🤣 I think it’d make for a great spring drink!
WHISKEY CHEERS 😎
Cheers nerd!!
so what you stuck to wine ... 🥃
Import taxes. Raises the prices.