My Indie App Business is Going Down & How I Fix that

▸ Part-time Solopreneur newsletter: aivarsmeijers.substack.com/
▸ Build your iOS App Business: www.indiesolopreneur.com/ptis
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👨‍💻 My Programming Setup:
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👨‍🎓 Resources for iOS developers:
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▸ iOS dev books, get one for free here: www.bigmountainstudio.com/a/w...
▸ My favorite iOS Dev video courses: seanallen.teachable.com/?affc...
▸ AppStore Search Optimization: tryastro.app/?aff=rW5Oz
▸ App subscription service I'm using: setapp.sjv.io/c/2732025/34332...
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🎨 Tools For content creators:
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You are not obligated to use them, but it does help fund my videos and hopefully bring value to you!

[@surf_bird]

Thanks for this analysis! There have always been difficulties with a/b testing, now I saw another illustrative case

[@AivarsMeijers]

Yeh, this was tricky to A/B test

[@frazzlejay]

Thanks for your advice! Been watching your videos for a while now and really enjoying the content ✌️

[@AivarsMeijers]

Awesome, thank you!

[@quaterni0]

Appreciate your videos! Thanks for making them.

[@mobiledevpro]

It's a great idea to make a video version of newsletters. Keep it up 👍

[@AivarsMeijers]

Thanks for feedback!
If feedback will be positive, I will keep posting video or audio version for it.

[@markonovakovic3838]

Wow, it's very interesting to see this kind of analysis even tho it's from an unfortunate event. Most people think that publishing the app is a "set and forget" task but look at this 😀, constant analysis and iteration

[@AivarsMeijers]

That would be great - just release app and see revenue growing every months. Unfortunately that is not how it works ¯\_(ツ)_/¯

[@chen0rama]

Cheers Aivars

[@PaulSolt]

Nice video Aivars!

[@AivarsMeijers]

Thanks, Paul!

[@PaulSolt]

@@AivarsMeijers I'm making new videos on iOS and Swift development again while I look for a new job. I republished one of my old apps recently and need to work on making the App Store page more compelling. (iOS 6 app -> iOS 17)

[@businessmarketingskills214]

Hi, do you do ASO iterations ? If yes how many iterations you did to go from low frequency keywords to mid, and from mid to high ?

[@AivarsMeijers]

I'm not good with that. I'm just trying at least once in a month review keywords and improve ASO if needed and monitoring current status from daily notifications.

[@BrandonLipani]

How can I sign up for the newsletter?

[@AivarsMeijers]

Here it is : aivarsmeijers.substack.com/

[@gasparnd]

May be one reason is us. I will explain this. As a mobile developer who wants to start a business like yours, i downloaded your app to see how it works and how you manage the suscriptions (just as a guide), but the app itself is not of my interest so i didn't pay any suscription. Have you seen what % of your followers download your apps? However i don't now if this can affect in the 30%

[@AivarsMeijers]

Yeah, could make minor impact.

[@hrlrl9309]

This may not be related, but my ad revenue for my apps also dropped off starting in July. I think maybe it's the economy as a whole.

[@AivarsMeijers]

Could be, I heard the same from another indie developer

[@tasoscat4295]

Hi Aivar, with your experience why don't you go get a job as ios software dev? Is it because you don't want to work for someone? Have you ever worked for a company as a ios dev?

[@AivarsMeijers]

Currently I'm working as a consultant for a company. That's quite close to full time job, but I'm interested eventually work for myself only.

[@user.wioelogj3]

Hi, you just need to make A/B tests before rolling out these changes to your whole audience.

[@AivarsMeijers]

Sure, but you will be shocked to know that even big companies do not A/B test every change.
I do paywall A/B testing right now, but I will not lie that I'm planning to A/B test every change in UI. I just don't have time for that.

[@vladios_vladios]