Immersion Coffee Brewing Is Better Than Percolation

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  • čas přidán 12. 05. 2024
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Komentáře • 2,2K

  • @calebhightower6676
    @calebhightower6676 Před 2 lety +3978

    James calling the ek43 a “stock and common grinder” feels like giving your house a deep clean, and then when guests come over, apologizing for “the mess”

    • @nickschwear1610
      @nickschwear1610 Před 2 lety +84

      This is such an underrated comment lol

    • @casedistorted
      @casedistorted Před 2 lety +60

      I’ve seen some hand grinders for coffee that cost more than $500-600 or more. It’s insanity.

    • @boglin
      @boglin Před 2 lety +47

      @@joshuastrickland5264 went to trader joes for the first time the other day, they have a grinder in the store you can use. i also went into a local coffee shop and they said they can grind whatever i bring in. so try that

    • @makaylalawrence9085
      @makaylalawrence9085 Před rokem +14

      @@joshuastrickland5264 In addition to your local coffee shop(or if you don’t have any smaller options), most Starbucks locations will also grind your coffee for you.

    • @Shadowguy456234
      @Shadowguy456234 Před rokem +4

      Welcome to our world

  • @SK-iv4ml
    @SK-iv4ml Před 3 lety +2440

    I like to think that James doesn't use any hair products but rather the amount of coffee he drinks makes his hair stand up the way it does

    • @thesoundpurist
      @thesoundpurist Před 3 lety +21

      Eh eh , quote of the day

    • @jenateuber6967
      @jenateuber6967 Před 3 lety +32

      I came to the comments just to look for hair commentary

    • @smartgorilla
      @smartgorilla Před 3 lety +81

      It's the static from the grinders

    • @danchaquico4525
      @danchaquico4525 Před 3 lety +20

      In a previous video he shared the shocker he only has a couple cups a day (definitely not stalking him or anything)

    • @smartgorilla
      @smartgorilla Před 3 lety +2

      @@danchaquico4525 I have one to wake me. It seriously looks like weak tea sometimes...what is light coffee

  • @BodyweightWarrior
    @BodyweightWarrior Před 3 lety +2617

    The David Attenborough of coffee

    • @gensgtbob8648
      @gensgtbob8648 Před 3 lety +28

      hahaha, honestly I would love to see James Hoffman mucking it through the jungle to get to a coffee farm

    • @brookslokey8660
      @brookslokey8660 Před 3 lety +7

      Nailed it

    • @shermano2153
      @shermano2153 Před 3 lety +5

      Attenborurgh is good. But i always thought James Burke.

    • @bigdeank
      @bigdeank Před 3 lety +5

      Needs to narrate a coffee documentary

    • @georgegardner7091
      @georgegardner7091 Před 3 lety +3

      Low-Fi Calisthenic tutorials meets the king of tasty smooth coffee narration. Lady’s and gentlemen- the ultimate crossover

  • @bobstar2683
    @bobstar2683 Před 3 lety +148

    That "stock" coffee grinder costs as much as a small car.

  • @tonywoy
    @tonywoy Před 3 lety +2067

    James: "This common grinder, EK43"
    Me: *crying in peasantries*

    • @korneliusf.5848
      @korneliusf.5848 Před 3 lety +14

      my thought exactly:)

    • @PCT6566
      @PCT6566 Před 3 lety +27

      As if getting a Zero isn't already a hard enough goal for me...

    • @fridgemagnet9831
      @fridgemagnet9831 Před 3 lety +102

      @@svgPhoenix cries in bought ground coffee

    • @moopet8036
      @moopet8036 Před 3 lety +141

      @@fridgemagnet9831 cries in aisle 4 of Aldi.

    • @krytenfivetwothreep2485
      @krytenfivetwothreep2485 Před 3 lety +20

      @@moopet8036 cries in Happy Shopper instant

  • @jamescrusoe8312
    @jamescrusoe8312 Před 3 lety +2370

    The hype for James’ Aeropress video can’t get any higher at this point.

    • @ruisearts
      @ruisearts Před 3 lety +5

      Indeed

    • @MJM703
      @MJM703 Před 3 lety +14

      It's have been few years now :D

    • @AyAy008
      @AyAy008 Před 3 lety +33

      I've been using his "unofficial" method for a while now, from the "Latte/cappuccino at home" video.
      The coffee comes out so incredibly bright and sweet with zero bitterness that it often makes me wanna put my V60 away.

    • @omarek555
      @omarek555 Před 3 lety +9

      @@AyAy008 Got my aeropress yesterday and tried a couple of methods, i must say that i also enjoyed the recipe from James the most. Really sweet, not bitter and great with milk.

    • @Koyel.Lahiri
      @Koyel.Lahiri Před 3 lety +8

      He's giving us an entire (Squarespace) website, isn't he 😎

  • @rmongiovi
    @rmongiovi Před 3 lety +531

    To me, the advantage of immersion is that it keeps the contact time between coffee and water independent from grind size. With pourover both technique and grind size impact contact time, as alluded to in the video. By making them independent you allow diffusion rate to be controlled via grind size while you manually control contact time. That's an extra degree of freedom in tuning your recipe.

    • @michealpersicko9531
      @michealpersicko9531 Před 2 lety +24

      Which is one of the reasons why products like the Hario Switch or the Clever Dripper are fantastic since it works like a french press you get the benefits of immersion brewing without a silty cup of coffee.

    • @impaque
      @impaque Před rokem +4

      @@michealpersicko9531 But still, the drawdown can be stalled by the grind size, unlike a french press

    • @ginger88895
      @ginger88895 Před rokem

      a simple large container gives the most variable... i brew my coffee this way and so far i personally like the result

    • @cococock2418
      @cococock2418 Před rokem +1

      No. Pour over is superior.

    • @jaimep3432
      @jaimep3432 Před rokem +4

      @@impaque its worth the trade off. French presses are a pain in the ass to clean and deep clean

  • @avosmash2121
    @avosmash2121 Před rokem +64

    I enjoy coffee very much but hardly ever been worthy of the label coffee snob. I enjoy cheap joe at 711 same way I enjoy it at a fancy cafe and rarely know any difference nor could I tell you how most of these brewing devices work or explain terminology of beverages. But I ADORE. THIS. CHANNEL. You have the most pleasantly soothing voice, near ASMR like in quality, and you are so passionate and ethical and down to earth and even historically educational in your delivery. I could play you to relax anxieties or to fall soft down to sleep or focus on tasks . No crazy annoying bells and whistles. Just a man who loves his coffee and wants to share how you can enjoy it better too. Wish there were many more channels like you.

    • @ianmiles2505
      @ianmiles2505 Před rokem

      Wpuld make a good psychiatrist. If anyone would be able to dissect and understand neurosis it would be James.
      Hmmmm, Barristas and hairdressers.

  • @marley7145
    @marley7145 Před 3 lety +836

    Oh great, now my French press is insufferably pleased with itself.

    • @toomanymarys7355
      @toomanymarys7355 Před 3 lety +141

      It is French..... ;)

    • @andreakoroknai1071
      @andreakoroknai1071 Před 2 lety +9

      we all have someone we want to send this video and be like: SEE!

    • @SirBojo4
      @SirBojo4 Před 2 lety +1

      @@toomanymarys7355 Shhhh, some person is going to go all political and use the word Krauts each sentences...

    • @spamcan9208
      @spamcan9208 Před 2 lety +1

      @@SirBojo4 I hear the Germans are using their kraut space magic to design a superior version of the French. I predict the French press will surrender its market share within 6 weeks to the kraut's promotional blitzkrieg.

    • @ffwast
      @ffwast Před 2 lety +3

      @@SirBojo4 What about the krauts?!

  • @josephtornquist4215
    @josephtornquist4215 Před 3 lety +439

    At this point I watch these videos for two reasons:
    1) to learn about coffee
    2) to read the always-hilarious comment section

  • @jeremyhunter2319
    @jeremyhunter2319 Před 3 lety +90

    "a fairly common and stock grinder, in this case EK43"
    that thing costs more than what I earn in two months.

  • @davoufoods4144
    @davoufoods4144 Před 3 lety +585

    Not only does he have the most expensive coffee collection , he probably has the most expensive sweater collection also .

    • @Dontbustthecrust
      @Dontbustthecrust Před 3 lety +49

      And hair gell collection.

    • @firebush1343
      @firebush1343 Před 3 lety +44

      So many glorious spoons too.

    • @varunprasadathi1161
      @varunprasadathi1161 Před 2 lety +21

      My man James, spending on the right stuff

    • @albertogonzalez01
      @albertogonzalez01 Před 2 lety +3

      This man looks like
      Wee Dingwall the carton from Pixar movie brave

    • @user-lv7ph7hs7l
      @user-lv7ph7hs7l Před 2 lety +21

      @@varunprasadathi1161 I recently realized his videos contain like a million bucks worth of coffee gear. I assume the sweater expenditure is comparable.

  • @peterpan-nr1to
    @peterpan-nr1to Před 3 lety +1552

    "... but the Aeropress is something we will talk about another time." - I literally shouted out: "BASTARD!"

    • @giri404
      @giri404 Před 3 lety +6

      @peterpan I came to comment exactly the same :D , guess you own an aeropress too?

    • @UserNameNiemand
      @UserNameNiemand Před 3 lety +17

      Same thing that crossed my mind, it went "you cheeky bastard") man, that was right in the face)
      Anyways, I've already mastered so many ways to brew with aeropress, that I'm just hoping to know something new)
      I've finally invested in comandante and now any aeropress recipe is a good recipe for me.

    • @Charles-wu3lh
      @Charles-wu3lh Před 3 lety +13

      You are in good company. I must confess that it brought out my inner Samuel L Jackson.

    • @mangamaster03
      @mangamaster03 Před 3 lety +3

      It's like Alton with his "that's for another show"...

    • @Paradox1A9B2w7
      @Paradox1A9B2w7 Před 3 lety

      When did he mention the Aeropress in this video?

  • @drcodyfehrman
    @drcodyfehrman Před 3 lety +1594

    James “this common grinder” Hoffmann.

    • @janicelee4447
      @janicelee4447 Před 3 lety +30

      hahaha i laughed at that too

    • @tolga1cool
      @tolga1cool Před 3 lety +47

      I made the mistake of looking it up, assuming it would be somewhat affordable given how "common" it is. Boy was I wrong

    • @neosinan1
      @neosinan1 Před 3 lety +37

      *with list price of 4300$

    • @MelindaGreen
      @MelindaGreen Před 3 lety +7

      You don't have one? I have one and it's verry niz.

    • @tolga1cool
      @tolga1cool Před 3 lety +4

      @@neosinan1 Well. Ordering there you're getting ripped off. Amazon isn't always the cheapest

  • @TravisHam
    @TravisHam Před 2 lety +196

    7 months ago I was considering better alternatives to the Keurig I'd been using for years. This video was a huge reason I opted to switch to a French Press. As I'm out and about throughout my week, I'm consistently grateful & amazed that the coffee I find most delicious is the coffee I brew at home. Thanks James!

    • @cchoi108
      @cchoi108 Před rokem +18

      Totally agree. French press all the way. Cheapest, easiest, greenest, and apparently a good way to compensate for random coffee that may end up in your kitchen or office. Pro tip, I don't actually French press. I use my yeti thermos to brew. I pour out a little at a time into my cup and for the last bit, I use a really fine mesh tea strainer. And then for the afternoon, I brew again for a subtle caffeine hit to get me past 3:00 p.m.

    • @jjryan1352
      @jjryan1352 Před rokem +2

      Or just add hot water to coffee. Same as tea.

    • @NachaBeez
      @NachaBeez Před rokem +5

      @@jjryan1352 that’s basically the whole idea of the French press. It just also has a built-in filter so you don’t end up drinking coffee grounds.

    • @JadeNeoma1
      @JadeNeoma1 Před rokem +3

      If you like the french press but want to try a paper filtered method, keeping immersion as your method, try the clever dripper. James Hoffman has a video on how to use it and Imo the biggest benefit is cleanup, cleaning a french press isn't a lot of work but it is more than a little annoying. The clever dripper is an upside down french press with the metal filter swapped out for a paper one that you can just lift out and bin. I also find its easier to control temp as it isn't glass which absorbs more heat from your coffee

    • @jjryan1352
      @jjryan1352 Před rokem

      @@NachaBeez not the same. The grounds fall and settle themselves. The Press is a plunger to force that. Some grounds do escape, and there is immense pressure as you press down hard on a glass tube (no thanks). It's possible the hot coffee could even spray out. And cleanup is a hassle. Using a simple strainer can separate grounds. A new comment here references an interesting device that pulls up. Sounds like it would bypass the pressure problem.

  • @jkim8145
    @jkim8145 Před 3 lety +110

    Thank you for this! I get so many customers “shamefully” admitting that they use a French press when I ask them for their brew method if they want their beans ground, and I always have to tell them there’s nothing shameful about it. French press is nearly foolproof and makes a good cup. But what really intrigued me was your ad for morning brew, James. Now I’m thinking about all those prizes you’ll win for hitting your link sharing milestones.

  • @tommy_lyon
    @tommy_lyon Před 3 lety +1068

    The aeropress trolling has really ramped up a notch in recent weeks.

    • @ruisearts
      @ruisearts Před 3 lety +2

      How so?

    • @tommy_lyon
      @tommy_lyon Před 3 lety +23

      @@ruisearts last week's Aeropress technique domain on the Squarespace sponsor, this week the cheeky little wink at the end of the video.

    • @tommihommi1
      @tommihommi1 Před 3 lety +11

      @@tommy_lyon wow I completely missed that last week czcams.com/video/D8zqp3CgcbA/video.html

    • @ruisearts
      @ruisearts Před 3 lety +3

      Well spotted!

    • @stirfryjedi
      @stirfryjedi Před 3 lety +9

      Based strictly on reading comments here after pausing a mere 16s into the video, I am finally accepting fate and buying an aeropress.

  • @NoName-ot8uu
    @NoName-ot8uu Před 3 lety +476

    That knowing nod that an ultimate guide is coming...

  • @johnelder150
    @johnelder150 Před 3 lety +103

    Explains why my initial attempts at cold brew tasted so awful, sometimes almost as sour as vinegar. Once I got my grind size larger, I got delicious brews. Yet, I had used very find grinds with my blade grinder and had really enjoyed French press coffee. Thanks for helping me make a little more sense of my world!

    • @TatharNuar
      @TatharNuar Před rokem +6

      I'm planning on experimenting with different roast levels with my immersion cold brew. I keep seeing stuff online saying that cold brew works best with lighter roasts, but that wasn't my experience when I tried it with a darker roast I bought by accident. The same coffee tasted like a hot mess of astringency through a Mr. Coffee, but was really pleasant in my Hario Mizudashi.

  • @NoamCat
    @NoamCat Před 2 lety +50

    This is an amazing, simple technique. You actually don’t need a French Press for this. I just used this method with the same ratio in a Pyrex measuring cup. No straining necessary - I just poured it slowly and had no sediment in my cup. This is the first time in a while that I’m drinking black coffee. Thank you James.

    • @Bob_Adkins
      @Bob_Adkins Před rokem +9

      True! I dispensed with the French press plunger and pour a whole liter through a stainless steel cone filter. French press taste without the sludge!

    • @RedSaint83
      @RedSaint83 Před 5 měsíci

      @@Bob_Adkins Same. Also, easier to clean. Cleaning the plunger is the worst.

  • @DragonballG.
    @DragonballG. Před 3 lety +185

    James’s combination of geek chic, composed speech and subtle charm really is a joy to watch, immense coffee knowledge aside.

  • @elbkornz
    @elbkornz Před 3 lety +140

    We’ve all made it through 2020. Think we deserve the aeropress video

  • @Carthybp
    @Carthybp Před 3 lety +48

    The aeropress video is gonna end up being just 90 seconds of James brewing a single cup with it.

  • @RegitYouTuber
    @RegitYouTuber Před 3 lety +2

    That's the first sponsorship message on this channel I've watched through, and I signed up to the newsletter too. Would be great to see more free productivity and 'thoughtful pursuits' stuff like that in the future

  • @jonerlanc
    @jonerlanc Před 3 lety +142

    I’m going to pass out with happiness when the aeropress video drops 😂

    • @soder82
      @soder82 Před 3 lety

      Yeah, what a cliffhanger...!

  • @jackmattison6802
    @jackmattison6802 Před 3 lety +286

    So when's the cinematic hype-trailer for the Aeropress video going to drop then, James?

    • @rossmaclean2
      @rossmaclean2 Před 3 lety +2

      April 1st is my guess

    • @Blamm83
      @Blamm83 Před 3 lety +2

      "in a world.."

    • @Grogeous_Maximus
      @Grogeous_Maximus Před 3 lety +1

      It's going to be a 10 season Netflix TV show. Just wait and see.

    • @thickmike
      @thickmike Před 3 lety

      He’s got Redd Pepper to do the voiceover

  • @robbarchard
    @robbarchard Před 3 lety +25

    Blind taste test when you're alone:
    Set two cups on a lazy susan, give it a gentle spin while you walk away, come back to not knowing which cup is which.

    • @cg8397
      @cg8397 Před 3 lety +5

      Yes, he can use identical cups with a small post-it stuck on the underside of each cup so he can tell which cup contains which coffee.

    • @dw300
      @dw300 Před 2 lety +1

      Especially when they're mixed together, and all over the table and the floor! xD

    • @bbuggediffy
      @bbuggediffy Před 2 měsíci +1

      Wtf is the etymology of the "lazy susan"

  • @baldbadger7644
    @baldbadger7644 Před rokem +70

    I really appreciate the fact that James just spoiled the result in the title, letting people who don't care the experiment know the result right away, and at the same time delivers clear reasoning in the video. This title will not let James make more youtube money, but he does it anyway because he wants to let more people know coffee better

  • @dariocardona7863
    @dariocardona7863 Před 3 lety +81

    Notification popping up :
    THE ULTIMATE AEROPRESS TECHNIQUE By James Hoffman!!
    The big day is coming and I’ll be there!

    • @houston3721
      @houston3721 Před 3 lety +9

      On 1st April, 2021

    • @stirfryjedi
      @stirfryjedi Před 3 lety +1

      It's definitely going to become his top vid by view count.

    • @smartgorilla
      @smartgorilla Před 3 lety +1

      There all awful ways to brew coffee. All messy and are a gimic

    • @Budosyyy
      @Budosyyy Před 3 lety +2

      you got no idea what you’re taking about bud

    • @smartgorilla
      @smartgorilla Před 3 lety

      @@Budosyyy I do. I just don't like others telling me I don't. All opinions count. I don't coffee machines that you have to buy papers for as it's just profiteering and being creative

  • @GTRGTX999
    @GTRGTX999 Před 3 lety +80

    10:45 I'm scared he's never shown this emotion before

  • @TJDawgs72
    @TJDawgs72 Před 3 lety +47

    My go to is always immersion...I love my French press. I’ve been using the preferred “Hoffman” process recently with it as well and wow...what a difference! I’m really surprised what letting it sit for 4 minutes at the beginning does for my brew. Truly an amazing cup of coffee every time. Thanks for another great video James.

  • @darknesswithin0
    @darknesswithin0 Před rokem +2

    James just gave a light of joy for the bimbos like me who are stuck with just a French press for God knows how long...

  • @q_branch_
    @q_branch_ Před 3 lety +140

    I would love to see a comparison of the immersion methods and techniques. The videos for the Clever, French Press, and Hario Switch all showcase a different technique. Does the technique matter for the method, does one technique or method provide a "better" result, etc. I feel like this is an unexplored rabbit hole.

    • @nightfilm11
      @nightfilm11 Před 3 lety +1

      The Switch is both immersion and pour-over (sort of), and I don't think this was addressed in this video. Did it fall between the cracks?

    • @no_peace
      @no_peace Před 3 lety

      I love my clever dripper
      I only prefer aeropress in the prep and cleanup category

  • @echidnaromano9855
    @echidnaromano9855 Před 3 lety +193

    My V60 is weeping so I am giving it a bath with boiling hot water and some coffee grounds

    • @AyAy008
      @AyAy008 Před 3 lety +13

      Coffee grounds is a good body scrub, both for your body and the V60.

    • @hawkeye454
      @hawkeye454 Před 3 lety +3

      Good idea, I shall do the same

    • @satorudo
      @satorudo Před 3 lety

      I got some Dunkin’ Doughnuts coffee you can torture it with 🤪

    • @TheReapersSon
      @TheReapersSon Před 3 lety +2

      Do not ignore your V60, even with a new toy in the house. Your V60 is made from quality porcelain and has had loving hands involved in the creation of it. It will continue to treat you well, so be kind and give it regular love :)

  • @VincentGalbo
    @VincentGalbo Před 3 lety +1

    I'm really glad you showed those extraction numbers, as it kind of points towards something I thought I was noticing. In general, I feel like most of my immersion brews taste like they are more extracted, in a sweeter more balanced way (not a harsher way) when compared to my pour overs.

  • @jonathanscibelli1744
    @jonathanscibelli1744 Před 3 lety +1

    James Hoffmann's videos are very involved and explain every little detail to help us learn; this video's no exception.

  • @arianyazdannik968
    @arianyazdannik968 Před 3 lety +42

    "But the aeropress is something we talk about...another time." _James Hoffman with an evil smile_

  • @AMTunLimited
    @AMTunLimited Před 3 lety +16

    Ok, I'll say it. The switch from voice over to on screen for the beginning of the ad read was damn smooth. You didn't need to do that, but it was such a nice touch for the pacing and I appreciate the extra effort

    • @postscript3150
      @postscript3150 Před 3 lety +1

      Yeah, that was good. I really liked the transition back as well, where he had already done the work and just caught us up to speed. His videos are consistently getting better.

    • @joer5518
      @joer5518 Před 3 lety +2

      I came here specifically to confirm that I was not the only one who noticed and appreciated that. And, once again, the Hoffmann Comments Section does not disappoint. Thank you.

    • @postscript3150
      @postscript3150 Před 3 lety

      @@joer5518 Yeah, I just watched it again- another one of the many little things he does that is top-notch!

  • @EricScottPhotography
    @EricScottPhotography Před rokem +38

    I would find it useful to see the V60 compared against the Hario Switch. Both are identically shaped and paper filtered, but the Switch adds in the option of an immersion phase before the final percolation. It would also be interesting to see these two methods compared using a cheaper grinder with less uniform distribution. I am sure that a lot of people are looking for a method that will work best with the lower-end grinder they have at home.

    • @kainaaguiarferreira4351
      @kainaaguiarferreira4351 Před rokem

      I hate my grinder and i dont have the balls to buy a good one because the prices are too high

    • @InspiriumESOO
      @InspiriumESOO Před 11 měsíci

      @@kainaaguiarferreira4351 what's too high for you?

    • @xenodrake4008
      @xenodrake4008 Před 6 měsíci

      ​@@kainaaguiarferreira4351just get the 1zpresso q2s or the x-pro

  • @sbaars78
    @sbaars78 Před 3 lety

    I could listen to your voice for hours, so mellow and still engaging ❤️

  • @Merlmabase
    @Merlmabase Před 3 lety +13

    I don't know why it delights me so when Voiceover James throws to On Camera James

  • @Damsjov
    @Damsjov Před 3 lety +30

    Got a Hario Switch after you mentioned it - and haven't looked back since. The combination of immersion and filter is perfect for me. Gives depth, complexity, body and still a clean cup in the end. Grinds as finely as possible before getting harshness and bitterness, but that demands a very lightly roasted bean. Thank you for making the best coffee related channel on CZcams bar none.

    • @jsiminski
      @jsiminski Před 3 lety

      same!

    • @fakhruddinmdhanapi2182
      @fakhruddinmdhanapi2182 Před 3 lety +7

      I got a clever dripper. Skipped all the techniques and on my way to taste discovery at different temperature. Hard to come back to v60...

    • @kazisvet
      @kazisvet Před 3 lety +2

      @@fakhruddinmdhanapi2182 same here! once i tried clever dripper there is no coming back to v60 or chemex for me :D

    • @dougchurch2038
      @dougchurch2038 Před 3 lety +1

      yea i have a gina and the valve makes a 2min immerse then draw down similar to the daily driver/hario switch video easy to do and it works really well.

    • @sixelanavi03
      @sixelanavi03 Před 3 lety

      What’s the main difference you’ve noticed with the switch vs v60?

  • @jameshaulenbeek5931
    @jameshaulenbeek5931 Před 3 lety +72

    The French press has been my favorite brewing method for a long time - I love the flavor and texture that you achieve with it.
    *AND* after watching your French press video a while back, it improved my press brewing even more!
    As a note for people who are looking for more clarity in a French press, you can always use a finer screen in it, or even double up on the screens if necessary.

    • @richerite
      @richerite Před 2 lety

      French press is bad for your health though. Google the Scandinavian coffee drinker study.

    • @jameshaulenbeek5931
      @jameshaulenbeek5931 Před 2 lety

      @@richerite 😂
      I'll still enjoy it. Thanks!

  • @edwardchester1
    @edwardchester1 Před 3 lety +1

    Having finally been gifted an Aeropress this Christmas (after long being aware of its camping usefulness from travelling with friends), I've come to realise just how astonishing a bit of kit it is. It makes truly great coffee without any of the hassle and variability of pour over and espresso (something I hadn't seen discussed much before but this video has finally hit upon) or the siltiness of french press and then you get the whole ease of use and clean up. It is now my main at-home coffee maker, which is something I wasn't thinking would be the case when I popped it on my christmas list.

  • @deeser
    @deeser Před 3 lety +194

    I'm starting to suspect that James's Aeropress video will be him going "It's a bit shit really..." as the screen fades to black.

    • @yepp54
      @yepp54 Před 3 lety +3

      Has you seend the video about it yet?

    • @deeser
      @deeser Před 3 lety +3

      @@yepp54 yup. I'm still not a fan of Aeropresses though 🤣

    • @dushk0
      @dushk0 Před 3 lety +5

      french and aero any day over any glorified dripper (or mock-a-pot)....

    • @crazycurious9771
      @crazycurious9771 Před 2 lety +9

      @@dushk0 :( Say what you want about Chemex and Coffee machines but leave my Mokey the Moka outta this!

    • @living4adrenaline
      @living4adrenaline Před 2 lety +1

      @@dushk0 No, pour overs just taste better. I don't care what they say

  • @WissamYKhalil
    @WissamYKhalil Před 3 lety +238

    Could you do an overview of "Turkish" Coffee?

    • @ozgurbarsayhan226
      @ozgurbarsayhan226 Před 3 lety +16

      Choose coffee with low acidity usually south america
      grind the smallest size(they say it should be like superfine sugar)
      medium roast is okay.(but in turkey many people like dark roasted bitter but not me)
      A ratio of 70 grams of water to 10 grams of coffee is ok.
      Heat for 2-3 minutes.
      When you see foam, pour it into the cup.
      Wait 2 minutes for sediment to settle
      (i am not an expert but drink every day)

    • @WissamYKhalil
      @WissamYKhalil Před 3 lety +9

      @@ozgurbarsayhan226 the thing is i do know how to make it.
      But james here can really breakdown the process and give it room for improvement

    • @_Trakman
      @_Trakman Před 3 lety +1

      @@ozgurbarsayhan226 could you make a youtube video of this 🙏🏻

    • @dushk0
      @dushk0 Před 3 lety +1

      @@ozgurbarsayhan226 will try it that way.
      My take is a bit different: while constantly slowly stirring heat as quickly as possible to the first foam (which looks like crema), lift off the heat for a moment then heat again until the foam rises (boils up) quite a bit. The result has a mild detergent or soap-like residual foam but a fuller taste and far less particles floating. Then again, I only prepare it occasionally, when I'm in a mood for something different.
      And yes, high coffee to water ratio. Fine grind helps but don't get discouraged if you can't achieve the fine powder grind, it's immersion, so quite forgiving.

  • @shayhirst776
    @shayhirst776 Před 3 lety

    this was FASCINATING!!!! I love watching james’s videos, I think I learn something new every time!

  • @kagitsune
    @kagitsune Před 3 měsíci +1

    Your explanation of channeling has somehow clarified my coffee brewing and engineering materials class. Damn, thanks for this gem, James.

  • @juanreyesjunior
    @juanreyesjunior Před 3 lety +67

    I feel really comforted knowing that even coffee professionals like James can't deny the appeal of a big weird novelty mug once in a while. Big fan of the Mugwai.

  • @coffeewithcarl1779
    @coffeewithcarl1779 Před 3 lety +67

    I'm glad you actually tasted the coffee instead of just measuring the TDS.

    • @techman5852
      @techman5852 Před 3 lety +6

      Yeah because TDS doesn’t really mean anything. You don’t event extract most of each coffee grinder (the middle of the grind doesn’t even get touched by water).

    • @jaydenhamten9084
      @jaydenhamten9084 Před 3 lety +4

      Definitely agree on this. Good TDS doesn’t equal good coffee always

    • @imranmalik7417
      @imranmalik7417 Před 3 lety +1

      I thought the same...good point.

  • @BigfootRunning
    @BigfootRunning Před 2 lety

    Yes! A knowledgable coffee CZcamsr who doesn’t need to rely on click bait! Really enjoying your channel since only discovering you a couple of weeks ago. Learning heaps. Thank you 😊 ☕️

  • @WhyIsThereNoCoolNameLeft
    @WhyIsThereNoCoolNameLeft Před 3 lety +11

    I recently started brewing with a coarser grind in general using pour-over, frenchpress and aeropress. The results in all 3 of the techniques seem to benefit from that (at least for my taste). Love too see the magic behind that. Thank you James!

  • @ahmedshakermbbch2120
    @ahmedshakermbbch2120 Před 3 lety +7

    OMG, I've just been reading about the differencces between immersion & percolation brewing methods.
    Suddenly, I received the notification of this video... It was like, OMG, is it google recommending me an Old video or is it a new one !
    Just on time James, just on time ! 💙

  • @markp4811
    @markp4811 Před 3 lety +11

    This really has been my experience when immersion has come to the rescue for a coffee producing too many fines for a good pour over i.e. over extracted tasting harsh. Going coarser to minimise excessive fines results in an under extracted pour over brew tasting sour. Immersion by Aeropress whilst not the giving the clarity gives me my sweet tasting fix (all hail Alan Adler).

  • @cratew2142
    @cratew2142 Před 3 lety

    I had no Idea CZcams had a coffee spot! I'm an addict and am so glad your channel will clearly become such an enabler! Coffee is life!

  • @Jonny_MMI
    @Jonny_MMI Před 3 měsíci

    Had this in my recommendations and saw that this video is 3 years old and i remember seeing it when it came out. Love these videos

  • @letshaveago
    @letshaveago Před 3 lety +38

    I sure hope that gremlins mug manages to find it's way onto the shelf of wonders in the background.

  • @yevhenyevhen4570
    @yevhenyevhen4570 Před 3 lety +60

    James, lots of us have been waiting for that “another time” )

  • @yengsabio5315
    @yengsabio5315 Před 3 lety

    The one that I have is a French press, and I used it very well. I simply follow Mr. Hoffman's (4 & 7) technique, and voila! I now have a brew to enjoy!
    Lots'a love, cheers, & Mabuhay, from tropical Philippines!

  • @KristoferCarrison
    @KristoferCarrison Před 2 lety

    Your videos are coming to me at the perfect moment in my life when I've become highly immersed in finding the best brew

  • @marcusannegarn8497
    @marcusannegarn8497 Před 3 lety +59

    In the world of hot takes , this is pretty damn spicy

  • @funkyspacecow
    @funkyspacecow Před 3 lety +28

    These results make sense to me, I've found over the years that immersion brewing is very forgiving of grind size/quality compared to pretty much every other brew method. I've taken press pots on a lot of camping trips and a lot of long road trips and ran a huge variety of grounds through them, inconsistent blade grinder grounds, pre-ground in every size available and of course freshly ground from a conical burr machine and have always been able to tweak the brew time and coffee to water ratio in a way that yields acceptable coffee.
    Obviously there's a sweet spot of grind quality and size and technique that yield an amazing cup coffee from a press pot, but also I've found you can fuck up a lot of things and still get a surprisingly good cup of coffee out of one too. Other brew methods just seem to have a narrower range of variables that produce good coffee. Don't get me wrong I love espresso as well and really enjoy my pour over and even my goofy Bodum vacuum brewer, they all provide their own unique and enjoyable coffee experience when I have fine control over my brewing variables. But if I'm brewing my morning coffee with water I boiled on a campfire and eyeballing my ratios, press pot is the only way to go.

    • @meganb4432
      @meganb4432 Před 3 lety +7

      Our camp coffee for years was just a tablespoon or two of coffee into a big-ass mug...fill up with hot water, stir & tap to settle the grinds, & just sip it off the top. For a while there we made it this way at home, too, 'cos we were lazy & it tastes great. (Just remember to stop before you hit the bottom...that last mouthful is a doozy!)

  • @mrrlomas990
    @mrrlomas990 Před 3 lety

    Really insightful video, I was recently gifted a v60 and ground coffee for it, but after following v60 technique was always left with a muddy filter paper and coffee that was disappointing. I now know why, my coffee is to fine. Thank you for the revelation, the rest of this coffee in going in my french press and a grinder is now on my future agenda.

  • @aj4vr
    @aj4vr Před 3 lety +1

    Thank you so so much for this comparison. I have found myself currently on a quest for bearable outdoor coffee solution... It is a challenge greater that is seems. Up until now I wasn't much of a fan of the french press, but I have got myself one, so I can froth some milk in it. There is of course and aspect of it being a multipurpose since it is titanium and can serve as a small kettle... Going back to the topic: french press has never been my favourite, but comparing it with travel type drippers, and the moka's weight, and my semi-rational fear towards brewing in plastic - it makes it the best solution for the mountains. Knowing what's going on during the brewing process helped me figure out the way from other brewing methods to this one. Thank you

  • @JSVintage
    @JSVintage Před 3 lety +7

    James is the only person who wouldn't click-bait the headline in the most obvious way. He just comes out with the verdict.

    • @krncaps
      @krncaps Před 3 lety

      God bless and keep Saint James

  • @harukakmr1
    @harukakmr1 Před 3 lety +90

    10:48 you're welcome everybody

    • @jspiro
      @jspiro Před 3 lety +4

      How many takes do you think he did to get that right?

    • @phill9465
      @phill9465 Před 3 lety +1

      You made my day. :D

  • @ThaboHermanus
    @ThaboHermanus Před 3 lety +3

    This is so cool. Makes perfect sense to validate my experiences. Also explains why I feel like I get a better expression of the coffee on my chemex as compared to the V60, I will grind the same coffee 'finer' for the latter than the former and see if I can get to a more similar outcome of taste. What I love about this the most, is I have always felt that the French Press is under rated as a brewing method. I have made great coffee with my French Press, and can't understand why more people don't make a song and dance about it

  • @r.j.t.6089
    @r.j.t.6089 Před 3 lety

    Yes!, the brewler is back! Thanks James! It was a fast clip but it's very nice to see the difference in grind!

  • @borderlineinsane100
    @borderlineinsane100 Před 3 lety +302

    He is getting anime hair. He will star in Coffee: The Anime

    • @Scruffi
      @Scruffi Před 3 lety +38

      Coffee Bebop :)

    • @Deksudo
      @Deksudo Před 3 lety +18

      Jamesu Kurisu: Legend of the Aeropuressu brought to you by KyoAni Studios

    • @PipiPopiPop
      @PipiPopiPop Před 3 lety +9

      He is becoming Sonic Hoffmann :D

    • @mathewmiletich5986
      @mathewmiletich5986 Před 3 lety +3

      @@PipiPopiPop hahaha, I was thinking Freakazoid!

    • @ShootMyMonkey
      @ShootMyMonkey Před 3 lety +4

      There's already a coffee manga called "The Perfect Blend" in which I can already see him as Liam what with his Sakamoto-style sardonicism and all.

  • @tommy_lyon
    @tommy_lyon Před 3 lety +451

    Please don't spare us the slurping noises.

    • @vaderporpoise774
      @vaderporpoise774 Před 3 lety +46

      or post a separate 2 hour video that is just the slurping noises

    • @smirbelbirbel
      @smirbelbirbel Před 3 lety +10

      @@vaderporpoise774 That seems reasonable, so I can skip that and don't have to punch through my screen. Again.

    • @pato9097
      @pato9097 Před 3 lety +1

      haha this was exactly my reaction when he said this as well

    • @krncaps
      @krncaps Před 3 lety

      Omg these comments!!

    • @narkfly
      @narkfly Před 3 lety +2

      Hear hear! Your slurps are the punctuation marks of my classy coffee video poetry experience.

  • @jimfabry
    @jimfabry Před 3 lety +74

    This tracks with my experience. I find the V60 to be a difficult beast to tame, and immersion brews to be more "tolerant" of variance in technique, coffee quality, etc. Although for me the best V60 brew is preferable to the best French Press brew, a mediocre V60 is worse than the worst French Press I've ever made.

    • @TheBradleyd1146
      @TheBradleyd1146 Před rokem +6

      The smallest detail and technique can affect the outcome of a brew with a V60 in my experience.

  • @pebble888
    @pebble888 Před 2 lety

    Thanks James. This also explains why in addition to the aeropress something like the Clever Dripper is such a good tool for getting decent results every time

  • @Odinuts
    @Odinuts Před 3 lety +48

    The hype for the James Aeropress video will go beyond what the PS5 can ever dream of achieving

  • @GarrettWease
    @GarrettWease Před 3 lety +22

    that aeropress tease lmao. he's just toying with us at this point.

  • @AmbroseReed
    @AmbroseReed Před 2 lety +2

    Your French press method is becoming my favorite / I’ve intuitively sensed some of this. When I’m making coffee while sleepy (and perhaps not perfectly consistent) there’s a buffer that makes it harder to mess up

  • @johanbrorson5511
    @johanbrorson5511 Před 3 lety

    Truly great video! Thank you for making my "coffee rabbit-hole" a bit more understandable.

  • @Chr15Murray
    @Chr15Murray Před 3 lety +8

    Adding the clever dripper and aeropress would have been interesting here. Round 2?
    Looking forward to the aeropress video

  • @danielalvarez5285
    @danielalvarez5285 Před 3 lety +30

    This Aeropress tease is like when The Weeknd announced that he put 7 million on his SuperBowl performance. Expectations are high. 😂

  • @dj_hannah
    @dj_hannah Před 3 lety

    +1 on the aero press video. Please bring us an aero press technique video!! That voiceover transition in the ad was great! Well done as always.

  • @Alucarddraconis
    @Alucarddraconis Před 3 lety

    I love the explanation of this. It really helps in a situation of being gifted some pre ground coffee and if it really fine I’ll know to use my French Press over my pour over. Thank you.

  • @ryanlloyd6100
    @ryanlloyd6100 Před 3 lety +28

    I do find more often than not I do reach for my Clever to give me the most consistently nice cups.

    • @theozzy4717
      @theozzy4717 Před 3 lety

      Uff, I love my Clever Dripper...a lovely combo of immersion and percolation!

    • @bonezed
      @bonezed Před 3 lety

      yup, so easy to get tasty brews

  • @cameronlukewilson281
    @cameronlukewilson281 Před 3 lety +11

    Hi James!
    I think coffee type and roast profile plays an ever more important role here. Anecdotally, I have a Kenya I've been drinking, but regardless of the grind, immersion brewing just highlights the coffee's characteristics better than percolation. And I can say the opposite for other coffees.
    Also, I think it's so important to understand what your filter is doing. You can effectively immerse the coffee and filter with paper, giving it a much cleaner profile.
    Your knowledge is epic, I love learning with you. 🙂

  • @voiceoversbykeith
    @voiceoversbykeith Před rokem

    Thank you for this comparison. I was basically watching it to get a better idea of flavors / strengths for my French press and grinder.

  • @SpyCRys
    @SpyCRys Před 3 lety +2

    I like this new approach as I come across unwanted grind style/size often traveling for work. I live somewhere for months at a time and bringing all my coffee gear is just not feasible so I usually bring a baby hario hand grinder or buy the cheapest grinder available and then use the brew method provided in the housing I am in which tends to be drip. But now I'll just go find a quick french press and call it a win until I can get back to my gadgets at home 😅 gonna have to check out these Kruve products you quickly mentioned too...

  • @mgurmgur2
    @mgurmgur2 Před rokem +9

    Clever Dripper - the best of both worlds.

  • @bunberrier
    @bunberrier Před 2 lety +54

    This man has forgotten more about coffee than I will ever know.

    • @barbaracleverly9058
      @barbaracleverly9058 Před 2 lety

      He’s not the Messiah - he’s just a very boring boy with wonky hair.

  • @DavidBrown-xn2pg
    @DavidBrown-xn2pg Před 3 lety +1

    This is great! Oftentimes pre-ground coffee is supposed to be a general grind size that doesn't work well with anything. This gives me a way to use it to some extent..

  • @parkerbarnes7726
    @parkerbarnes7726 Před 3 lety

    Fantastic content, intuitively explained. Thanks for your work, James!

  • @llanedeyrn5
    @llanedeyrn5 Před 3 lety +52

    It would be interesting to find out how tolerant each method is of grind consistency. Does immersion brewing allow for a cheaper grinder & therefore lower access price point to great results. Presumably so if the taste is less affected across a range of grind sizes.

    • @Joseph-C
      @Joseph-C Před 2 lety +9

      True, all you need to make a great cup of french press is coffee beans, the press itself, a campfire, a kettle or hell even a sauce pan, and some way to grind coffee. You could probably use some rocks as a grinder and still make a good cup.

    • @Patspwnage
      @Patspwnage Před 2 lety

      @@Joseph-C lol meanwhile I just ordered an 1Zpresso JX to grind for French press

    • @PoorMuttski
      @PoorMuttski Před rokem +2

      as someone with a pathetically cheap grinder, I can say that "yes, immersion brewing is incredibly resilient to grind quality." Really, the only thing that doesn't work is espresso grind. But, that's because the ultra-fine grounds just wind up in your cup in a bitter, sandy mess. I could have tried with a short brew time and a paper filter... but I prefer to just drink coffee, rather than blow it on experiments

  • @_Cicero_
    @_Cicero_ Před 3 lety +7

    IF there's an "answer", he gave it rather eloquently in the recap: "If you are stuck with a grind that is not suited for your p/o method though, brewing it w/an immersion brewer may yield you better results.." About as diplomatic as it can be.

  • @svmuscle7677
    @svmuscle7677 Před 3 lety +2

    I've always liked the French press because of its simplicity and versatility, and this video shows just that

  • @themuzicmann007
    @themuzicmann007 Před 3 lety

    Yes! A dedicated video for Aeropress and brewing recipes would be amazing!

  • @anamargarida8736
    @anamargarida8736 Před 3 lety +5

    I was actually thinking of this today! Ultimately, a french press is an equilibrium extraction, so while the amount of product available for extraction does depend on the grind size there is a strong tendency for consistency - the equilibrium solubilities determine the final result. A percolation method, on the other hand, is an exhaustive extraction, so it's controlled by kinetics - as you mentioned, the surface area is a big factor there, because the equilibrium is constantly tilted so it will extract as much as it's available, including the less pleasant bitter flavors. It gives a more complete extraction but also requires a lot more control.
    This, of couse, in theoretical / ideal circumstances, which "broke" at the very fine grind settings as channels were created, which is where gravity filtration stops working and pressure would need to be applied - whether with a suction pump and a G4 filter or just an espresso machine xD

    • @edwardog
      @edwardog Před 2 lety +1

      Underrated comment. This person knows what’s up.

    • @be5952
      @be5952 Před 2 lety +1

      @@edwardog This person, I'm guessing, is smarter than three of me on a good day. Zowie! (Lucky woman.)

  • @Skuiggly
    @Skuiggly Před 3 lety +326

    0/10 needed more slurping noises

    • @jameshoffmann
      @jameshoffmann  Před 3 lety +119

      There were some! (just not hundreds)

    • @fiifitube
      @fiifitube Před 3 lety

      Hahahahahaha 😂 😂 😂

    • @NecrousSC2
      @NecrousSC2 Před 3 lety +15

      To be honest I was kind of disappointed when he said that he would cut it out
      Fortunately there are still a few that made the cut

    • @giri404
      @giri404 Před 3 lety +8

      @@jameshoffmann Not enough james!! :D
      who else was expecting 10 slurps ?

    • @ThunderboltProductions
      @ThunderboltProductions Před 3 lety +4

      Maybe we'll get a rapid fire slurp when the AeroPress video drops! @James Hoffmann

  • @UncleSkiBum
    @UncleSkiBum Před 3 lety +2

    This is one of the reasons I recommend the clever coffee dripper to friends as it's so hard to get a bad brew.

  • @darwincruz20
    @darwincruz20 Před 3 lety

    I really love this channel. Thanks for letting us know. I have been using french press as well

  • @reshlin87
    @reshlin87 Před 3 lety +30

    Someone needs to start a petition for James to give us the ultimate Aeropress technique video.

  • @Baphometrose
    @Baphometrose Před 3 lety +4

    As if I wasn't hyped already with previous "another time" statements from James, we got a smile and a wink so yeah, I think it is time for Aeropress!

  • @katwebster1986
    @katwebster1986 Před 3 lety +1

    Don't drink coffee, but had wanted to surprise a friend with a good cup of joe. Found your french press making video, bought one, and my friend couldn't believe how great the coffee was. Thank you so much for sharing your wisdom and being a great coffee connoisseur!
    P.S. the previous time I had tried to make coffee, my friend begged me to stay away from the coffee percolator 😄

  • @timmymartin317
    @timmymartin317 Před 3 lety

    This was very educational! My Aero was bought for camping, but may see my kitchen counter more often.