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Amazing. Love the one take.

Excellent piece of art! I love it ❤

i mean let's be honest coffee is something you have to get used to hehe

Fantastic. An ambitious subject to tackle, with equally amibitious production. Well done, a superb video.

Crispee Towne: * Write that down, Write that down! *

Ladies and Gentlemen (and everybody else too...), we have achieved peak Hoffman.

Wow needed to watch several times

Funny story, I live in London and was out for a morning walk when I noticed a certain individual with coffee coloured specs and styled hair and I knew it was James, I don’t normally get star struck but I couldn’t control myself as I yelled out towards him “LEGEND!!!!” He acknowledged with a smile. Honestly one of the best (most embarrassing) days of my life!

Brilliant. Masterful teaching and excellent production! Love it.

Godam masterpiece

Hames is going to love this

Hha I was stretching, and so I was feeling my feet - looser

I happened. James evolved into the Sir David Attenborough of coffee.

I am astounded (in a good way) by the production quality and cinema. James, you should do more such videos !

I'm here as well, not just in coffee... But in my cooking journey... Thank you, James.

Magnum opus. End of story.

Just Bravo !

Everything about this video is an absolute pleasure. Well done sir, well done

What did I just watch? 🤯I was hoping to see a roast on capsule coffee and I'm left with a 7 min long EA Sports ad-like eerie production?

I agree it’s a bit painful to clean it but the clarity of the coffee makes up for me. Thank you for a great video….again 👍👍👍

Te amo James Hoffmann

One of the most epic videos I've seen this year. Amazing.

I deeply appreciate this video because I think it is James expressing his passions more completely than in any video prior. It attempts to address the question of: why do we obsess ourselves with such a silly thing? This drink which takes years to acquire the taste of, which has several (depending on the science du jour, of course) beneficial effects but also many detrimental effects, not the least in terms of spending precious hours obsessing over and dollars chasing after. For better or worse, once coffee enters your life it is hard to escape it. So once it's there, better to embrace it, enjoy it, and ultimately, savor it. It's ridiculous when you think about it, but ridiculous obsessions are an essential part of being human. I'm about to go to bed, and I look forward to pulling my next shot tomorrow morning. Hopefully, it will be a good one.

See that's the kind of approach I got nothing against. I hate when some people just try to tell others that there is no way to make coffee without paying hundreds of dollars for the equipement first. Your speech at the beggining gave me hope that the real coffee nerds are not assholes and respect different ways of making coffee. That's what seperates reddit coffe geeks from real cofee enjoyers.

I had a premonition of a future where we've discovered caffeine is basically tobacco but 100 years offset, and James saying "every night I go to bed in anticipation of making a great cup of coffee in the morning" is one of those "relics of a horrifying past" memes. Anyway, great video!

Epic video. Great job done by the writers, performers and technical team.

i just made a moka pot coffee this morning and it was really nice. i'm currently contemplating going through the whole process of measuring out the beans, grinding them and waiting for another cup. to me a "great cup of coffee" is one where i finished it and immediately think "i could have another one".

You really need to test the Dolce Gusto machine. I'm curious how much points you will give it because I really love the starbucks cups!

I think this video start my day and wanna drink coffee 🎉😂

Honestly the Wilfa is my favorite just for the aesthetics...

Wow, to do a single take shot that long is super hard. Very impressive!

Réussi! Bravo. BTW before I go to bed I also look forward to my one and only cup of coffee per day, first thing in morning, when I arrive at my atelier. Your video inspires me to incrementally make that a better cup of coffee.

Can you review Rudy Giuliani’s new coffee brand?

Yeah so alay 😂😂

Was observing, how the audio and visual information from this incredible piece of art, is turned by the brain into delicious taste. I've had 4 cups before this video, and now I'm doomed for more.

I'm waiting for the movie

This version of James is like the coffee spirit that would start talking in your head when you drink coffee 😂

This is one of the best videos you've ever made -- I think James and the team know that this video is going to be a long-burn piece of content, that people will be coming to for information for the new few years! Great work team.

That ending was so Teddy Drop Ear (Miś Uszatek)! I hope this was the intended reference

I can't believe youtube waited 4 days to recommend this to me!! This video is incredible!

Brilliant!

I can,t say enough good things about James and this video specially... I felt that while I was watching it, it was talking to me.. loved the way he feels about coffee and the way the feelings are transmited... wanderful video, just wanderful!!!!

Phenomenal performance from The whole cast and crew! Set my mind racing with inspiration!

What an outstanding statement. Bravo.

Jesus Flipping Christmas. I could drive to Starbucks twice before that little shitting thing makes the tablespoon of coffee it makes.

While I haven't been through all 3,700+ comments, it appears that absolutely no one is surprised that James Hoffmann sleeps in a sweater. Nor should they be, but I thought there might be one.

I still don’t know what a great cup tastes like. 🙁

Sorry James, didn't hear a single word you said. I was too distracted by the cinematography. Was it something about coffee?

Bold of him to assume my shoes are that comfortable.