Episode 37: What we Learned From an SEO Audit

The Kadence website just got an SEO audit done by Ellipsis. In this episode, Ben, Katy, and Hannah talk about what we found on the report and what we've been doing to improve our SEO. There are lots of nuggets of wisdom we share regarding SEO, website speed optimization and more. You don't want to miss this episode.
Table Of Contents
00:00 Welcome to The Kadence Beat
00:24 Diving into SEO Basics
03:36 Content Strategy Insights
04:53 Understanding Google's E-E-A-T Guidelines
06:28 Kadence's SEO Audit Experience
08:18 Addressing Content Decay
13:52 Technical SEO Challenges and Solutions
15:42 Improving Core Web Vitals
20:22 Optimizing for Performance
27:05 Best Practices for Building Pages in Kadence
27:42 Optimizing DOM Size and Lazy Rendering
30:05 Importance of Author Pages and E-A-T
33:32 Image Optimization for Better Performance
35:44 Addressing Kadence Speed Concerns
43:04 Diversifying Traffic Sources Beyond SEO
48:26 Kadence Updates and New Features
51:11 Conclusion and Final Thoughts
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[@pauloriginaldesigns]

Really helpful. But I didn't get the part about optimized images. I've listened 3 times and still can't follow! From 38:15 onwards. You talk about optimized and unoptimized images 2000 pixels wide, but then you mention 'the 1000 pixel is going to reflect that' - can you please explain this again? I don't understand what this means or where the 1000 pixel came into the story. And what do you mean by 'optimized' - you've mentioned format, pre-determined image size, compression before uploading - is there anything else?

[@com64]

Thanks Kadence ❤

[@JeffreyCosta-s1g]

A question to Ben: in addition to the lazy loading enhancements you spoke about, can you guys please look at the implementation of fetchpriority? I am trying to ensure my LCP (Largest Contentful Paint) image is loaded with the highest priority (Wordpress 6.5.4 and blocks 3.2.45), but its setting fetchpriority="high" on a below-the-fold, non-hero image. I have set the correct image as the featured image of the page, but its not being honored. A potential bug?

[@KadenceWP]

Hi! Would you actually mind creating a support ticket regarding this? www.kadencewp.com/premium-support-tickets/

[@cosjef]

@@KadenceWP Done. Thanks.

[@SpeedbirdHeavy]

Whatever would we do without the word 'like'?