Episode 38: Unpacking Digital Advertising Strategies with Drew Griswold

In episode 38 of the Kadence Beat podcast, Katy and Ben chat with Drew Griswold, Director of Outbound Marketing for Stellar WP. Drew shares his journey from running a retail business to mastering digital ads. He discusses key tips for online advertising, setting effective goals, and choosing the right platforms like Facebook and Google. Drew also offers practical advice for small businesses looking to start and optimize their ad campaigns while emphasizing the importance of data and testing. If you're running a small business, you definitely want to tune in!
Table Of Contents
00:00 Introduction to the Kadence Beat Podcast
00:15 Meet Drew Griswold: Director of Outbound Marketing
01:13 Drew's Journey into Advertising
02:25 The Pitfalls of Hiring an Agency
06:24 Understanding Advertising Metrics
12:35 When to Start a Paid Ad Campaign
15:33 Choosing the Right Ad Platform
19:11 Optimizing Landing Pages for Ads
22:28 The Importance of Blog Posts in Advertising
23:51 Defining Prospecting in Advertising
24:26 Understanding the Consideration Phase
24:41 The Power of Broad Audience Targeting
26:09 Choosing the Right Platform for Your Ads
26:52 The Importance of User-Generated Content
28:13 Exploring Pinterest Ads
30:08 Knowing Your Audience and Platform
32:04 The Value of Data in Advertising
33:22 Effective Ad Testing Strategies
38:40 Kadence's Successful Ad Strategies
41:44 Final Tips and Resources for Advertising
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