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Episode 38: Unpacking Digital Advertising Strategies with Drew Griswold
In episode 38 of the Kadence Beat podcast, Katy and Ben chat with Drew Griswold, Director of Outbound Marketing for Stellar WP. Drew shares his journey from running a retail business to mastering digital ads. He discusses key tips for online advertising, setting effective goals, and choosing the right platforms like Facebook and Google. Drew also offers practical advice for small businesses looking to start and optimize their ad campaigns while emphasizing the importance of data and testing. If you're running a small business, you definitely want to tune in!
Table Of Contents
00:00 Introduction to the Kadence Beat Podcast
00:15 Meet Drew Griswold: Director of Outbound Marketing
01:13 Drew's Journey into Advertising
02:25 The Pitfalls of Hiring an Agency
06:24 Understanding Advertising Metrics
12:35 When to Start a Paid Ad Campaign
15:33 Choosing the Right Ad Platform
19:11 Optimizing Landing Pages for Ads
22:28 The Importance of Blog Posts in Advertising
23:51 Defining Prospecting in Advertising
24:26 Understanding the Consideration Phase
24:41 The Power of Broad Audience Targeting
26:09 Choosing the Right Platform for Your Ads
26:52 The Importance of User-Generated Content
28:13 Exploring Pinterest Ads
30:08 Knowing Your Audience and Platform
32:04 The Value of Data in Advertising
33:22 Effective Ad Testing Strategies
38:40 Kadence's Successful Ad Strategies
41:44 Final Tips and Resources for Advertising
Not a Kadence Pro member yet? Visit kadence-theme.com
Kadence Theme is a free WordPress theme that holds no feature back. Try it today.
zhlédnutí: 112

Video

Episode 37: What we Learned From an SEO Audit
zhlédnutí 694Před 14 dny
The Kadence website just got an SEO audit done by Ellipsis. In this episode, Ben, Katy, and Hannah talk about what we found on the report and what we've been doing to improve our SEO. There are lots of nuggets of wisdom we share regarding SEO, website speed optimization and more. You don't want to miss this episode. Table Of Contents 00:00 Welcome to The Kadence Beat 00:24 Diving into SEO Basic...
Kadence Beat Episode 36: Building a Thriving Business
zhlédnutí 608Před měsícem
In this episode of the Kadence Beat, we sit down with Katy Boykin, the latest and greatest addition to the Kadence team. As our newly appointed marketing director at KadenceWP, Katy shares her journey of discovering her passion and from it, building a successful business. Additionally, we delve into the exciting developments on the horizon at Kadence, including the introduction of a dynamic Too...
Kadence White Label Overview
zhlédnutí 2,3KPřed 2 měsíci
A brief tutorial explaining how Kadence White Label works. Kadence White Label is available in our Kadence Pro Bundle and Kadence Lifetime Bundle. www.kadencewp.com/pricing/ For more information about Kadence, visit the following links: www.kadencewp.com/ Starter Templates: www.kadencewp.com/kadence-theme/starter-templates/ Kadence Theme: wordpress.org/themes/kadence/ Kadence Blocks: wordpress....
Intro to Kadence Blocks - Build Your Dream Website
zhlédnutí 2,1KPřed 2 měsíci
In this tutorial, you will get a quick overview or Kadence Blocks and how you can create any type of content. Not a Kadence Pro member yet? Visit kadencewp.com For more information about Kadence, visit the following links: www.kadencewp.com/ Starter Templates: www.kadencewp.com/kadence-theme/starter-templates/ Kadence Theme: wordpress.org/themes/kadence/ Kadence Blocks: wordpress.org/plugins/ka...
Episode 35: Finding Your Motivation
zhlédnutí 639Před 2 měsíci
We got the band back together for a special episode of The Kadence Beat, and it felt like we didn't even miss a beat! In this episode, learn about everything coming on the Kadence roadmap, including improvements to Kadence AI, Kadence White Label, Advanced Navigation and Headers, and Kadence AI Pages. Kathy Zant joins us to discuss what she's been up to at Motivation Code. We talk a bit about v...
Introducing Kadence AI: Transform Your WordPress Experience
zhlédnutí 11KPřed 6 měsíci
Kadence AI website creation is the future of WordPress design. In this video, take a quick tour to see how you can build a fully customizable site from scratch using Kadence AI-powered Starter Templates. Let Kadence AI assist you with: - Content creation, text generation and image selection - AI-generated in-line editing, brand voice tone adjustment - Smart keyword integration for SEO-optimized...
Kadence AI Tutorial: WordPress AI-Powered Starter Templates
zhlédnutí 12KPřed 6 měsíci
In this tutorial, Kadence founder Ben Ritner takes us step-by-step through our new AI-Powered Starter Templates and Design Library with AI in Kadence Blocks. Launch your site quickly and easily using Kadence AI ✨ 00:00 - First steps 00:43 - Kadence AI Wizard: Your Info, Your Site, Smart Keywords, Tone Adjust 02:49 - Kadence AI Wizard: Create & Edit Image Libraries 04:10 - Choose an AI-Generated...
New Advanced Query Loop Block - Kadence Blocks Pro
zhlédnutí 9KPřed 7 měsíci
In this video, Ben guides you through an overview of our Advanced Query Loop Block. Discover how effortlessly you can create stunning grids and lists of posts, infused with custom content that captivates your audience. Update: The Advanced Query Loop was released on November 29, 2023 to Kadence Blocks Pro 2.1.4. Advanced Query Loop blog post: www.kadencewp.com/blog/coming-to-kadence-blocks-pro-...
Building Websites with Kadence and AI with Ben Ritner
zhlédnutí 2,6KPřed 8 měsíci
A wrap-up of the Kadence Amplify events and a walk through of how AI will change how you build websites and how Kadence is adapting to it. Kadence Marketplace www.kadencewp.com/kadence-theme/marketplace/ Kadence Amplify www.kadencewp.com/wordpress-solutions/kadence-amplify/ Kadence AI waitlist www.kadencewp.com/wordpress-solutions/kadence-ai/ New features in Kadence Blocks www.kadencewp.com/blo...
Business Growth With WordPress SEO with Lauren Polinsky, Digital Marketing Expert
zhlédnutí 673Před 8 měsíci
Are you a small business owner looking to improve SEO on your WordPress website? You’re not alone. SEO can be a bit complex and time-consuming, but it’s a crucial factor for small businesses aiming to attract more website visitors and boost lead generation and sales. Join us for this webinar as we simplify the SEO process and help small business owners like you make the most of it. If you have ...
WordPress With Purpose: Freshen Up Your Website Strategy with Maestro Stevens
zhlédnutí 325Před 8 měsíci
Learn how to create or freshen up a website utilizing a minimal strategic approach that can maximize your chances of success. Get the low down and how to rise to the top using a website strategy as your springboard. In this session, we’ll map out elements such as goals, sitemap, features to your audience, tech stack, analytics, and more as we prepare BIG PICTURE style for a fresher New Year! Ka...
Building Accessible Websites with Kadence with Amber Hinds
zhlédnutí 537Před 8 měsíci
Laws around the world require websites to be accessible to people with disabilities. You may have heard of accessibility but not know where to start. In this session, Amber Hinds, CEO of Equalize Digital, will share best practices for building accessible websites with Kadence and provide an actionable check list for accessibility testing on your or your clients’ websites. Kadence Marketplace ww...
How to Build and Customize Websites Using Kadence Starter Templates with CliftonWP
zhlédnutí 5KPřed 8 měsíci
How to Build and Customize Websites Using Kadence Starter Templates with CliftonWP
Crafting A Homepage That Connects And Converts with Katy Boykin
zhlédnutí 1,8KPřed 8 měsíci
Crafting A Homepage That Connects And Converts with Katy Boykin
How to integrate your podcast and website for a seamless listener experience with Craig Hewitt
zhlédnutí 208Před 8 měsíci
How to integrate your podcast and website for a seamless listener experience with Craig Hewitt
How to Build a Custom Linktree Page With Kadence (+ Templates) Jake Pfohl
zhlédnutí 699Před 8 měsíci
How to Build a Custom Linktree Page With Kadence ( Templates) Jake Pfohl
Using Kadence to Build Custom Landing Pages for WooCommerce with Zach Stepek
zhlédnutí 802Před 8 měsíci
Using Kadence to Build Custom Landing Pages for WooCommerce with Zach Stepek
The Why & How of Today’s Cybercriminals with Thomas Raef,
zhlédnutí 160Před 8 měsíci
The Why & How of Today’s Cybercriminals with Thomas Raef,
Elevate Your Online Store: Unleashing E-Commerce Potential with WordPress Blocks with Adam Preiser
zhlédnutí 741Před 8 měsíci
Elevate Your Online Store: Unleashing E-Commerce Potential with WordPress Blocks with Adam Preiser
Conquer Scope Creep: The Power is Within You with Brandy Lawson
zhlédnutí 86Před 8 měsíci
Conquer Scope Creep: The Power is Within You with Brandy Lawson
Episode 34: Strategic Design Decisions for your Website
zhlédnutí 858Před 9 měsíci
Episode 34: Strategic Design Decisions for your Website
How to use Conditional Fields in the Kadence Advanced Form Block
zhlédnutí 2,1KPřed 9 měsíci
How to use Conditional Fields in the Kadence Advanced Form Block
Episode 33: The Future of WordPress, Kadence and 100 Year Legacies
zhlédnutí 1KPřed 9 měsíci
Episode 33: The Future of WordPress, Kadence and 100 Year Legacies
How to use UTM parameters and hidden fields with the Kadence Advanced Form Block
zhlédnutí 1,2KPřed 10 měsíci
How to use UTM parameters and hidden fields with the Kadence Advanced Form Block
How to import a single page from a Kadence Starter Template
zhlédnutí 2,7KPřed 10 měsíci
How to import a single page from a Kadence Starter Template
Episode 32: Creating the Digital Living Room and Freelance Marketing with Liberty Fleming
zhlédnutí 544Před 10 měsíci
Episode 32: Creating the Digital Living Room and Freelance Marketing with Liberty Fleming
Introducing Kadence Blocks 3.1: Advanced Form Block & more
zhlédnutí 11KPřed 11 měsíci
Introducing Kadence Blocks 3.1: Advanced Form Block & more
Episode 31: Growing with Remote Work & Global Teams
zhlédnutí 433Před 11 měsíci
Episode 31: Growing with Remote Work & Global Teams
Episode 30: Adventures, productivity, and writing better
zhlédnutí 504Před rokem
Episode 30: Adventures, productivity, and writing better

Komentáře

  • @KaiBuskirk
    @KaiBuskirk Před 17 hodinami

    Love that Fella!! Solid Fella!

  • @KaiBuskirk
    @KaiBuskirk Před dnem

    Now to turn this single page into an html email… Will this work with conversions?.. tia, Kai

  • @user-sb2yw5xd9r
    @user-sb2yw5xd9r Před 2 dny

    This is a great video. However, is there a video that shows how I can go back to the beginning of the Starter Template process and change everything? Basically, I want to go through the 6 steps from the site focus questionnaire through photography. Thank you!:)

    • @KadenceWP
      @KadenceWP Před 2 hodinami

      Submit a support ticket! Our team would be happy to help:) www.kadencewp.com/help-center/

  • @SteveHilliarphotography

    Does kadence blocks come with Kadence theme? OR do you need to add the plugin after adding the theme? I don't understand why there is no mention on the theme.

  • @lifewithtania
    @lifewithtania Před 6 dny

    This title should be changed because it's using another "paid" product that is not in any of the Kadence bundles.

  • @pauloriginaldesigns
    @pauloriginaldesigns Před 13 dny

    Really helpful. But I didn't get the part about optimized images. I've listened 3 times and still can't follow! From 38:15 onwards. You talk about optimized and unoptimized images 2000 pixels wide, but then you mention 'the 1000 pixel is going to reflect that' - can you please explain this again? I don't understand what this means or where the 1000 pixel came into the story. And what do you mean by 'optimized' - you've mentioned format, pre-determined image size, compression before uploading - is there anything else?

  • @SpeedbirdHeavy
    @SpeedbirdHeavy Před 15 dny

    Whatever would we do without the word 'like'?

  • @com64
    @com64 Před 15 dny

    Thanks Kadence ❤

  • @JeffreyCosta-s1g
    @JeffreyCosta-s1g Před 15 dny

    A question to Ben: in addition to the lazy loading enhancements you spoke about, can you guys please look at the implementation of fetchpriority? I am trying to ensure my LCP (Largest Contentful Paint) image is loaded with the highest priority (Wordpress 6.5.4 and blocks 3.2.45), but its setting fetchpriority="high" on a below-the-fold, non-hero image. I have set the correct image as the featured image of the page, but its not being honored. A potential bug?

    • @KadenceWP
      @KadenceWP Před 15 dny

      Hi! Would you actually mind creating a support ticket regarding this? www.kadencewp.com/premium-support-tickets/

    • @cosjef
      @cosjef Před 15 dny

      @@KadenceWP Done. Thanks.

  • @Tariqzaki678
    @Tariqzaki678 Před 17 dny

    That is very good and nice

  • @visionstash
    @visionstash Před 17 dny

    It would be nice if the pop-up bar on the selected element didn't confuse me with the main settings on the right 😅

  • @miansharif-pn3kt
    @miansharif-pn3kt Před 24 dny

    How many AI credits need to develop 5 to 6 pages website on Kadence..??

  • @mottoprint
    @mottoprint Před 26 dny

    🎉

  • @iZain_Ul_Abideen
    @iZain_Ul_Abideen Před 27 dny

    it was working before but now when ever I do the same it doesn't do the way it should and remain same just 1 word :[

  • @tomfraser3086
    @tomfraser3086 Před měsícem

    Can you do a tutorial on on building a bento box layout with the Kadence theme

  • @EricBrissette
    @EricBrissette Před měsícem

    33:07 Advanced Header and Navigation have the potential to be a game changer for Full Site Editing. I'm more bullish on FSE than Ben, but flexible navigation options are a gaping hole that hasn't received any attention from the developer community. I'm curious about whether it'll work with the new Navigation CPT or limited to classic Appearance / Menus.

  • @glennrabbypaulin1853
    @glennrabbypaulin1853 Před měsícem

    Wow, Having a successful web design business without using figma is a mind blowing. You saved a lot of time and money. People don’t realized how great Kadence is.

  • @KathyZant
    @KathyZant Před měsícem

    So great to see Katy as a part of the Kadence team! She's amazing, and definitely a perfect fit!

  • @PreparelikeJoseph
    @PreparelikeJoseph Před měsícem

    Hi Katy. I know her 😅

  • @StellaDavila
    @StellaDavila Před měsícem

    Great! Thank you! 🙏🏼

  • @EmeliseFigueroa
    @EmeliseFigueroa Před měsícem

    Kadence-Elementor? Thought those were two different plugins. Would someone be able to explain this to me? :)

  • @PreparelikeJoseph
    @PreparelikeJoseph Před měsícem

    Does with work with woocommerce products so we can have a fancy category filter buttons above the prouducts that then shows product with title, price, buy button?

  • @keywordniches
    @keywordniches Před měsícem

    this is really awesome but whart if the user comes from another page and then goes to the page where he fills out the form. How will that data transfer? Any help appreciated

  • @tomgrabal
    @tomgrabal Před měsícem

    Very useful knowledge! Thank you!😉🤝

  • @yuvrajsharma7470
    @yuvrajsharma7470 Před měsícem

    If i buy Kadence pro version build a site and then after one year I don't want the pro membership, will my site cease to exist?

  • @flowintonature
    @flowintonature Před měsícem

    THANK YOU!! I have been trying to figure out why I could not get the starter template but I was missing adding kadence to the appearance tab (clearly I don't know what I am doing). Two days to get this far which everyone else seems to do so easily.

  • @scottlewisphotography
    @scottlewisphotography Před měsícem

    Would really like to be able to put that sidebar filter in an off canvas panel with a button to fly it in.

  • @dvkerns
    @dvkerns Před měsícem

    Probably a stupid question - but how does one get / create the Staff post type? 👀

    • @KadenceWP
      @KadenceWP Před měsícem

      You can do that by creating a custom post type using Advanced Custom Fields. Our support team would be happy to walk you through this. www.kadencewp.com/help-center/

    • @erling5148
      @erling5148 Před měsícem

      @@KadenceWP That does not really help when you cant filter the meta of the custom post types

  • @qu_entin
    @qu_entin Před 2 měsíci

    How is it possible to add a dynamic sidebar to an Archive page? I use already a sticky column for the created Posts as a kind of sidebar, but I am quite lost when it comes to a dynamic sidebar for the Archives. Thank you

  • @pyroBlastM
    @pyroBlastM Před 2 měsíci

    Thanks for this! Clifton is super charismatic, thanks sharing.

  • @loclefilms
    @loclefilms Před 2 měsíci

    can you do the query loop for 1 single category and filter by tag?

  • @startupideasmakeit3772
    @startupideasmakeit3772 Před 2 měsíci

    this is great. I want to do this for google ads. How would i start?I am very interested in the keyword part.

  • @startupideasmakeit3772
    @startupideasmakeit3772 Před 2 měsíci

    it would be great if you could dive deeper in the utm google part? i am not sure how i can achieve this. also is their a way to get the email submission directly in kadence?

  • @mexicobeachlife489
    @mexicobeachlife489 Před 2 měsíci

    Will you guys be adding a shutterstock integration? That would be amazing!!!

  • @overcomersforJesus
    @overcomersforJesus Před 2 měsíci

    I'm busy designing layouts using blocks. I'm a newbie. I came back to watch this video 2nd time - that's how good, clear, concise the presenter is. Thank you for removing the site building cobwebs off my eyes! Bravo 👏 🎉

  • @LucasAmestoy
    @LucasAmestoy Před 2 měsíci

    I have a question: If I select 'Disable Page Title,' will this affect SEO performance? I think that the H1 will not be shown. Thanks.

  • @beautycouncil
    @beautycouncil Před 2 měsíci

    We love Kadence and it's made our site so easy to manage and look so great for years. Thank you!

  • @LucasAmestoy
    @LucasAmestoy Před 2 měsíci

    ¡Espectacular!

  • @KaiBuskirk
    @KaiBuskirk Před 2 měsíci

    Fantastic!!

  • @fatjay9402
    @fatjay9402 Před 2 měsíci

    But if you go and check the code in the browser you will still stee Kadence theme right ?

    • @KadenceWP
      @KadenceWP Před 2 měsíci

      Yes. This would just be for a more premium client experience.

  • @differentperspective2340
    @differentperspective2340 Před 2 měsíci

    Is there a way I can save user responses in the subscriber list somehow? Or this form only sends email? Because I also have Conversions plugin, but this one only allows popups. What I need however is a web-based form that I can use to collect emails and users' responses. How this can be achieved?

  • @ardendba
    @ardendba Před 2 měsíci

    Damn so excited to hear about all the news

  • @bgsphotography9949
    @bgsphotography9949 Před 2 měsíci

    Anyone know how I can alter the layout of the archive page itself? Change the column and row padding etc.

  • @sakshinash
    @sakshinash Před 2 měsíci

    This is really cool! Sorry for a dumb question, but... do I need kadence as my theme for using Kadence blocks?

    • @ahmerkhan4326
      @ahmerkhan4326 Před 2 měsíci

      No, You can use it with any theme, but if you are looking to use kadence blocks plugin, then Kadence theme is the best theme for performance & stability.

    • @sakshinash
      @sakshinash Před 2 měsíci

      @@ahmerkhan4326 thank you! 💖

  •  Před 2 měsíci

    It's fantastic, it's only missing one thing, the option to import/export options, because if we have to go client by client entering everything by hand again, puffff. The ideal would be to configure a client and be able to export everything for the following ones... let's see if they add it in the next updates. Thanks!!

  • @kslimv5
    @kslimv5 Před 2 měsíci

    Thanks 👍

  • @ARNBNDL
    @ARNBNDL Před 2 měsíci

    It cost ai credit to build website? How many? How it works?

  • @Line49Design
    @Line49Design Před 2 měsíci

    Glad to see you're tapping into Jake! Good job joining forces.

  • @kslimv5
    @kslimv5 Před 2 měsíci

    Thank you! 👍