Episode 34: Strategic Design Decisions for your Website

New tools for WordPress, like Kadence, are making it increasingly easy for anyone to build more effective websites without ever touching a line of code. And yet, it's still critical to make strategic design decisions towards a goal of engaging your audience rather than driving them away. It's easy to take an effective strategy and apply it in ways that don't work well. We look at a few examples that don't work while also providing some key examples that work spectacularly. When do you use a slider? How can you best use animation? What about popups? This is an episode about key strategies that help your website make meaningful impacts in building your brand online. And, of course, we also take a look at new features in Kadence, the Kadence Marketplace, the upcoming Kadence Amplify event, and more.
0:00 Intro
2:19 The importance of strategy
3:08 Animations
8:52 Popups
13:55 Carousels and sliders
16:25 Designing for distinct customer personas
18:08 Where to use sliders effectively
20:12 Review walls, asking for reviews
22:11 Design decisions with fonts, colors
24:22 Kadence Marketplace
25:56 Kadence Amplify October 20
28:01 Updates to Kadence Blocks with conditional fields, progress bar block, Pexels
30:28 Kadence AI
32:32 FloThemes Move Masterclass
Full episode notes and transcript:
www.kadencewp.com/blog/strate...
Kadence Marketplace
www.kadencewp.com/kadence-the...
Kadence Amplify
www.kadencewp.com/wordpress-s...
Kadence AI waitlist
www.kadencewp.com/wordpress-s...
New features in Kadence Blocks
www.kadencewp.com/blog/three-...
StyleCloud FloThemes Move Masterclass
stylecloud.co/move-masterclass/
For more information about Kadence, visit the following links:
www.kadencewp.com/
Starter Templates:
www.kadencewp.com/kadence-the...
Kadence Theme:
wordpress.org/themes/kadence/
Kadence Blocks:
wordpress.org/plugins/kadence...
Kadence Starter Templates Plugin:
wordpress.org/plugins/kadence...
Kadence Conversions:
www.kadencewp.com/kadence-con...
Kadence Shop Kit:
www.kadencewp.com/kadence-sho...
Kadence Bundles are the most cost effective way to get all Kadence has to offer. If you're just building a simple site, the essentials bundle might be all you need. But if you're building anything more dynamic, we highly recommend a Full Bundle. You get access to everything Kadence has to offer, including Kadence Conversions, Kadence Cloud, Kadence Shop Kit and so much more.
www.kadencewp.com/pricing/
Kadence is dedicated to helping you create more effective websites.
Want to hear more about us? Check out our podcast. We share our philosophy about WordPress site development, marketing, attracting an audience, and effective site design principles.
Want to learn more from our community? Join the 12,000+ Kadence users on our Facebook group who help each other, share tips and tricks.
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[@jimnech5066]

Alan Cooper a legendary UI design expert had a basic guiding principle. He said no matter how cool your UI is, less of it would be better.

[@fineasfrogshair]

The marketplace is primarily feminine designs.