BWIA Adverts, 1960s - Film 98789

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  • čas přidán 3. 07. 2017
  • Five BWIA British West Indies Airways adverts targeted at West Indian travelers:
    Advert one: BWIA Wide bochea.
    Tri-star service from the Caribbean (Trinidad & Tobago Express). This colour advertisement follows the travels of a young girl (very funny sequence with her mother and father at the departure gate). Very 1970s look in terms of the iconography of the clothes. Finishes with a voice over which states 'When there's a better way we'll find it'. Country of origin unknown. Liberal shots of aircraft in sky.
    Advert two: Second advert for BWIA. This time the advert revolves around the Executive class traveler. Men relax in seats and are served by female hostesses. Close-up of in-flight meal. Advert ends in the same fashion as Advert one.
    Advert three: BWIA advert showing family travel. Young boy says with very bad lip synch " Daddy can we take her with us?" (very funny) about air hostess.
    Advert four: World map showing American and British coastlines. Centre and focus of map includes the British West Indies. Cut to shot of beach on Trinidad, beach on Tobago, ancient harbour in Antigua, beach on Barbados, exterior of house in St Kitts, Palm trees situated near small river on Nevis. Inset on the last still are night shots of Kingston, San Rian, Caracas, Georgetown. Cut to shot of BWIA jet. Map of islands showing direct flights operated by BWIA from Antigua to St Kitts, Nevis, Montserrat, Guadeloupe, Dominica, Martinique. From Barbados to St Lucia, St Vincent and the Grenadines. Cut to shots of passengers boarding plane. A young girl has her safety harness put on. Cut to brief panning shot of flight deck. Cut to stewardess pouring tea. General cabin shots. Close up of cake and brandy being served. Montage of shots showing the attractions of holidaying in the Caribbean. This last advert aimed at the tour operator and lists the benefits of promoting the airline. Still shots of casinos, colourful floats at the festival, a luminous sunset, the carnival and hotel apartments, including swimming pool.
    Advert Four duplicates several of the general shots used in advert three, including the appeal made to tour operators. Cut to suitcase with labels for BWIA alongside Delta Continental, KLM, Lufthansa, British Airways, US Air, American Airlines, Air Canada, United, Continental, Pan Am and Swiss Air. This series of adverts worth a look for images relating to air travel from the 1920s.

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