Best tips to stay agile and maximize IP success | Unity

As players become more discerning and competition continues to increase, creators are focusing on sure bets to attract long-term brand loyalty. We sat down with expert game creators to get their top tips for staying agile and maximizing the success of an IP, and
their insights on which markets to expand to.
Timestamp:
[0:00] Staying Agile
[1:39] Maximizing Intellectual Property (IP)
[3:26] Emerging Markets
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