Talking Watches With François-Henry Bennahmias, CEO Of Audemars Piguet
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- čas přidán 19. 12. 2023
- Today marks the final day of François-Henry Bennahmias’s 29-year tenure at Audemars Piguet. He began as a junior salesman in the French market, carrying a briefcase full of watches “hoping to sell one or two per week” to a willing retailer, only to seldom be paid. He departs as the global CEO of a multi-billion dollar brand, beloved the world over. And today, on his last day at Audemars Piguet, we are proud to publish Talking Watches with François-Henry Bennahmias.
Check out the full story here: www.hodinkee.com/articles/tal...
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Best thing about Ben as an interviewer is that he just lets the guests talk, no interruptions and side stories
Hodinkee's been hit or miss lately, but this episode is an excellent one. Francois-Henry seems honest, interesting, articulate, and a good story teller, which is important for a person in his position. He took AP from also-ran brand to monster hype watch numero uno. Congratulations and best wishes.
Good thing watches and burgers always hit 🔥
Numero uno🤔🤔🤔🤔have you heard of the King? ROLEX
@@TrustMeIKnowEverythingdifferent level. RM is the only real competitor at this level. Patek isn’t really a hype brand (although the nautilus/aquanaut are hype watches)
A true salesmen
@@golfinguru11ap has lost its charm . Out of the holy trinity patek is the only one worth its merit .
Francois is certainly a character. A smart one at that. Really good episode, sad to see him leave AP.
This is Hodinkee at its best - Francois is a generational CEO
Excellent interview. Mad respect for Francois and not just what he’s built, but how he built AP. Hard work, building strong relationships. The real deal.
100% Agree about the last statement. Yes, there were watch forums and watch magazines in the 2000s, but Hodinkee was probably the one that made the watch industry mainstream. There's good and bad thats come of that, but they were definitely ahead of the rest.
This is an *incredible* interview. To take a struggling brand to the most coveted watch today is an amazing feat, and hearing about how he did it, it all makes sense. The strategy was perfect
Great stuff! Love these interviews!
They are about to become a struggling brand again
@@baroh2413 I’m not going to be upset if I can get a Royal Oak chronograph with no wait and no purchase history let me just say that 🤣
@@baroh2413 on what do you base this opinion?
@@baroh2413no they’re not 😂
This is a master class on how to run a business well. Better than the best TED talk or commencement speech out there. Well done.
The last 30 seconds were emotional! Without Ben, there could have never been a watch world like we have today!
Two takeaways: (1) this man is a marketing genius and (2) don’t buy hype; today’s trash might be tomorrow’s treasure
See: Hublot and Franck Muller.
The sad part is the the royal oak wasn’t ever designed as a hype watch but the image has been ruined to all but the douchiest and richest mfers
Videos like this take me back to a place when I first got into watches and binged on the previous Talking Watches instalments like an addict. Nostalgia rush.
This guy is incredibly in tune with the mainstream for his age. Savvy and aware of changing trends and culture. Most AP pieces are not my style but he is a master marketer
The ending of this video is truly touching!
One of the best of the best things i watched on CZcams! Hodinkees' web articles, with their eclectic verbosity, always immensely implored readers to elevate their aesthetics, and now their videos are making me totally melt 😍 learnt so much from the greatest CEO! 🙏
Thanks Hodinkee to have great personality on show Francois rocks👍🏻
I went to AP AD before COVID, put my name on their “list” for a RO. A few weeks ago I found out I have to start the process again. As a watch enthusiast and collector, I am totally over this brand and watching this CEO just solidified those feelings. Celebrity endorsements do not appeal to me and I don’t think they appeal to most true watch geeks (maybe I’m alone on this).
What a fantastic episode !!! Thanks!!
I appreciate that he went into details of AP's HUMBLE beginnings and ultimate rise to success. Nowadays, new and upcoming Brands, particularly the Micro Brands, get alot of flak from the Watch Connoisseurs and even the Community. They forget...the APs, Rolex, Vacherons etc of the day, were once NOTHING!!
Francois seems like a genuine guy who is passionate about the brand and undoubtedly very good at his job. That being said, the differences between him and Ben are stark. On the one hand, you have the side of the watch industry representing traditional collectors and connoisseurs. On the other, you have the more casual consumers buying into the hype and marketing. The latter is certainly indicative of the direction AP has taken in recent years.
Agreed he is more of a Richard Mille type figure. Marketing genius.
Amazing interview with Francois. His vision for how AP would become is awesome.
Fantastic interview. I respect Francois as he truly seems like a no BS tell it like it is type of guy. What a success story!
Wow, what an interview. Love those episodes.
It’s a really interesting reflection on what marketing can be and how making people relate is all that matters
This was incredibly fun. THank you.
Fantastic interview, great job!
Great episode, thank you ~👍🏼
Love this interview! Great work!
Great interview and..... a great dap to finish it off!
Very good episode loved it!
Great interview! The service improved a lot with Francois.
That Sherwood green stratocaster hanging! You got me there. Nice interview!
Really dope episode! I just wish we had the proper official subitles too, Francios said some statements that I would love to understand more clearly :) Thanks!
Loverly episode many thanks 🙏🏼 🇬🇧
Excellent interview! Bravo!
Excellent interview. Love Francois. Seems like a down to earth guy in the video. What an amazing career he has had at AP and what he’s built with the brand!
Francois is a business legend, best of luck in your next adventures which we hope it will be still watch related. Between Mr. Biver and Francois the watch world made the popularity it has today.
François understood it all, what a success! Chapeau bas
It is a great interview!
That dap at the end was CLEAN
Well let’s just applaud Ben on the weight loss.
This was a great one Hodinkee.
Love this interview, FH is sooo passionate.. love his energy here. This is one of the better interviews as some are quite flat and boring… this one’s engaging
Hahaha FHB is always a joy to hear! It is so funny that I was in Hodinkee 10th party and he spoke way better English, is like if being in Le Brassus increases the french accent 😄
Wonderful interview with two classy guys.
Not an AP fan at all but what an interview. Good to see Ben come back and save his brand as well.
Great interview enjoyed it!
That’s true Francois! This guy spreads watches all over the world! 🌎 I bought my first one bc of him. I’m now a watch collector (unfortunately can’t afford an AP yet 😂).
Even if you could afford it, good luck getting it at retail.
Illuminating. I dig this guy
What an amazing interview
wow, françois-henry has a lot of passion for AP as the CEO, good to see a CEO that's actually passionate about their watches, and much deserved. he will be missed at AP i'm sure.
There are so many good business lessons in here.
This educational interview was simply fabulous. What a journey Mr Bennahmias has had. As a watch collector, pilot and now semi-retired businessman, I fully agree and understand what it takes to build a brand. Persistence and stubbornness come to mind, which you seldom see in many of today's "get rich and famous fixation" among many wanna-be start-up companies. Un grand merci à vous deux.
Great interview and very inspiring!
If Mr Bennahmias has to get rid of that greenish Fender Strat, he may speak to me first. 🎶🎶🎶🙋🏻♂️🙋🏻♂️🙋🏻♂️
Great episode!
Phenomenal interview. Much respect to François and AP from a Patek guy 😎
I wish they would've discussed more his thoughts on the current difficult buying environment with boutiques.
There will never be a ceo in the watch industry like Francois. The guy is a genius!
Easily top 5 Talking Watches thus far.
The trowsers he is wearing… Great❤
I like Ben's outfit design and color scheme
that dap in the end was too clean lmfao
Bring collectors back to talking watches
Hi doc. Nice collection. Who made the painting at the back?
Such a great interview! Wow this is like a music to my ears. Great CEO of AP. Ben and Hodinkee team thanks for the great work ❤
to end on that dap is sickkkk
Loved the video, although it's a shame that the watches shown were used to describe the evolution of AP, rather than François' actual collection
That was a good one. Relevant and didn’t feel “salesy”
What a journey!
Benny has been taking ozempic and he looks good! Nice man
Red dial is amazing. And really cool that you will pass on the scratches :)
Epic CEO - so symphatic - amazing achievements but I don´t get the latest collaborations
Explain?
Looks like something Invicta is doing..... rubbish.
@@theoneandonlybosablehe probably referring to the marvel/travis Scott collabs
Is that a typo? Either way, if there’s a CZcams channel where a commenter will use an obscure word you’ve never heard of it would be hodinkee
Just like you wouldn’t have understood the changes he made when first became CEO
The partnership with Arnold and then Jay Z pushed the brand to another level but he forgot to say the most important thing that happened in that period which was the creating of Instagram. Instagram has made lots of people and companies rich.
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Wow love it!
Yes, he is a game changer, but im still happy to see him go lol
Dudes a Boss.
AP is not my cup of team but great interview and a very straight shooter.
Hustle and a good endorsement
We are only a human enjoye before you get old ❤nice watches
AP is where it is today because of this thick french accent
Incredible
It completely makes sense 😅
4:28 wow, laughing all the way to the bank 😂
Awesome brother, your best talk ever
Francois is like a Terminator, like Arnold's twin brother... 🤭👌
A CEO who loves his job and of course he's being a success story
Don't know how the next CEO will do, all the best.
Something that I respect about Rolex is that they don't resort to gimmicks and cheap tricks like AP. Rolex still retains the class and design of quality Swiss and European watchmaking.
Amazing. Great interview.
Great AP content! Lovin'it!
The problem with AP is that they are a one trick pony. The Royal Oak is the only watch that sells. Patek are consciously trying to make sure that they don't go down the same road with the Nautilus and Aquanaut ranges
Awesome interview! I’m a big fan of AP and FHB was an outstanding CEO. It’s crazy what he achieved for the brand.. many people will miss him, his energy and sense of humor.
Bon vent pour la suite!
That Sherwood Green Custom Shop 57 Stratocaster is fire.
Looks like it's Clapton signed too
Tupperware party anyone😂
Wow. @7:00 idk how to feel about that. The dial is so busy that it almost looks like a cheap knock off. Not the case. The hour markers really make it look a certain way. Does anyone else agree or am I just crazy?
Excellent storytelling!
Even the CEO doesnt wear Code 11...
14:48 you can tell Ben is nervous and threatened by the domineering presence of this Swiss hunk.
François just ooze *"Original Badboy"* !! What a legend what accomplishments I cant wait to see what he is gonna get up to next - huge huge cadeau thank you so much!!
I sent a yellowgold royal oak from 1993 to service months ago. Got it back yesterday. They forgott to sent the box back and lost one link stored in the box. Sad experience and still -4.
1,500 swatch watches... Sold to Swatch is really cool