fast fashion may no longer be ultra cheap...
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- čas přidán 29. 07. 2024
- Let's talk about France's new plan to tax fast fashion and what it might mean for all the Shein haul girlies 🫠
⏱️ TIMESTAMPS:
00:00 hiii
00:59 introducing the bill
02:53 pros
03:34 cons
07:34 my thoughts
10:57 future plans + byeeee
as always thanks for watching - pls like, comment and subscribe xx
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im french and i think valuable context is that this member of parliament is center right, ie more of a “liberal” individual accountability kind of policymaker. not interested in broadly regulating as much as “nudging” the consumer towards best practices. here it has been widely understood as the malus being paid by the consumer. i think the law is interesting but it’s a bit too shallow, and lacks ambition. with the european elections coming up you’d think they’d be working on an EU wide proposal that would genuinely regulate this industry and outright ban the harmful products instead of just making people pay more to get poisoned? lol. the same government that is promoting this law is hindering a “Due diligence” law (which is stronger imo) at the european level. to me it’s mostly optics, but i’m very cynical after years of macron 🥲
another component to the bill that’s being discussed would be to ban advertising of those ultra fast fashion sites, (from influencer marketing to banner ads) which i think would be powerful, but unlikely to pass.
finally i wanna add that there is definitely a geopolitical side to this question, in a lot of ways france is engaged in a kind of trade war with china and is looking to lessen the dependency of consumers to chinese made products, that’s why the law only targets “ultra” fast fashion sites and not zara or h&m which are europe based and have stores which employ people etc. the repercussions of measures taken against “traditional” fast fashion brands are difficult to fathom. reading between the lines, the bonus would probably go towards french made products which are assumed to be sustainable but aren’t necessarily.
sorry big paragraph but i hope it adds to the conversation! i love that you’re talking abt the news of sustainability and bringing up local issues like this, it really rounds out what you do in this channel
this is amazing context, thank you so much for adding it!!!
from what I've seen the fashion media seems confused about who will paying so it's interesting that the french seem to understand better - are the french news reporting it that way?
Definitely agree that it's a bit shallow - I also saw that banning of advertising and thought that was super interesting but didn't think I could make the video any longer 😅 maybe I'll do an update for this and include it!
Really interested in what you said about the trade war and could very well be the explanation to my questions about why they haven't attacked fast fashion as well as ultra! completely agree that it's there to give a boost to french "sustainable" brands that just use french or eu - onshoring rather than global south factories 🥴 they'll need to clarify what they define as 'sustainable' a lot better and will probably receive some pushback if the only requirement is manufacturing locally!
Thank you so much again for your amazing comment and I'm so glad you liked the video!!!
i feel like the burden needs to fall on all clothing companies so they can be pressured into more sustainable practices and a focus back on quality. luxury fashion brands are just as guilty of unsustainable business practices-they just use the legacy of their brand to distract from and greenwash it.
i do definitely agree that brands need to be taxed like this so they feel an incentive to change their production and practices, and it would trickle down to change consumer habits too (whereas if we only taxed consumers it may not hurt brands enough to want to change) they definitely need to make it clear who will be paying!!!
You do realize there are plenty of small businesses and boutiques with “sustainable” practices yet no one really buys from them and they eventually cannot sustain the business anymore. Usually because the clothing is considered expensive for the average person. I hear so many talking about sustainability yet not many really living up to what they preach.
I got a Shein ad at the beginning😂
omg noooooo 😭 i blocked them from advertising on my page but maybe it doesn’t work for pre-roll???? will be looking into this 😅
@@katierobinson it’s not a terrible thing though! Because viewers of your content are most likely trying to avoid buying fast fashion, so they’re wasting money marketing it!
SAME
@@pureland0 UGH i’m looking into this asap
@@katiekotok505 actually so true!!! maybe i see it as a win if i can’t do anything about it- they’re literally paying me to skate them 😅
this is a silly thought but now think if the internet just crashed and never came back, these brands business would plummet so bad
what a dream 😅 society would be completely different
I agree with your points. I think that whatever legislation we get is positive because it has the potential to be the one thing that gets the big ball rolling as far as the bills and legislation goes in other countries as well. At least someone is doing something in terms of legal. But gradual changes are kinda late now sadly, they should’ve started 10 years ago or more. What is needed now is radical changes (which understandably isn’t so easily done). Hope it goes through though!!
agree with everything you’ve said!!! radical change is our best hope and we need to keep pushing for it!
If the consumer is being taxed that sounds weird af. If you're trying to encourage local busines growth focus on rewards for those companies.
i agree it does seem like a better plan to tax the company rather than the consumer, but maybe it's also a good way to stop those that are buying waaayyyy too much from Shein every month - otherwise they may never stop 😵💫
Has anyone noticed how H&M has raised their prices into high-fashion pricing? Maybe not exactly high-fashion, but higher-fashion. I just saw an ad for a 200€ blazer. If I recall correctly similar blazers were like 90€ max a couple years ago. Even the products aimed towards younger people (not the office wear essential which have always been more expensive) are at about 15€ per shirt. Has anyone any info on why that is? Like what is going on. I've stopped shopping first hand all together, but this doesn't make sense
Because of inflation probably
i've actually spoken about this in a couple of videos!! definitely H&M is trying to raise their prices because Shein is underpricing them and stealing the market so they're trying to go for a more expensive consumer, but also inflation etc!
these are the two videos where I've mentioned this!! 👇
czcams.com/video/tb98hVwiJp8/video.htmlsi=zKmH6R1xRxRjTiEX
czcams.com/video/J9znKKUOqAE/video.htmlsi=EPZqa-CMqv0ad6Zz
Tbh I don't think this will really stop the problem. It's punishing the wrong people.
The people that need to be punished are the brands.
So like, perhaps for every item shein sells to a french customer, the offending brand must pay 5 euros tax. Considering most of the items on shein/temu etc. are below £5, this will force them to increase everything by the tax margin at least to make a profit... which would mean higher prices yes, but it's not the customer who is being punished.
But doesn't that even out in the end. Imagine a shirt that costs 3€. With the 5€ tax the customer has to pay the shirt is 8€. If shein has to pay 5€ and they want the same profit margin they offer the shirt for 8€ to begin with. Still the customer end up paying the tax. Please correct me if that wasn't what you described in your comment
My guess is their idea is that people will start steering away from those brands because of the tax, therefore reducing the consumption. I don’t know how that will pan out honestly, I think it probably won’t necessarily work the way it’s intended. And i agree i don't like that the responsability is put in the consumer and not the company, but i do also think we need to start looking for ways to both punish companied and reduce consumption. There are many ways we can do that and this might not be the best one, but also these legislations don’t really seek out to do much, only superficial change most of the time imo
sorry for the late reply!! i do agree that brands should be the one to take on the tax, but even if it does fall on to consumers my hope is that it'll dissuade people from shopping fast fashion and the brands will be punished that way! 🫶
The problem is shein or other chinese companies made clothes similarly other fast fashion brands like zara ,h&m,Nike addidas etc Western brands. Those brands also make products in China. So why when China doing it is the problem but Western companies doing it not the problem. It doesn't make sense
the other companies you mentioned like Zara definitely are producing in china but no where near the scale of Shein or Temu - Shein reportedly introduces as many styles in a few weeks as Zara does in a year. If you look up "BOF graph the incomparable churn of Shein" you can see this visually represented. They're fueling overproduction at a really dangerous rate so I think it makes sense to target them first, but in my video I said I wish this law was targeting smaller brands like Zara too!! hope this makes more sense??x
No. This is a ridiculous bill.