What is MARKET SHARE? Market Share from MARKET SIZE Explained | Market Share Example

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What is a market share?
How to define market share?
How market share and market size are linked?
Market share is the percentage of total sales or revenue that a particular company or product captures within a specific market over a defined period.
It represents a company's portion of the overall market size and is a key indicator of a company's competitiveness and performance in its industry.
- Market Size: Represents the total potential sales or revenue in a market.
- Market Share: Represents the portion of the market size captured by a particular company or product.
While market size provides the total revenue potential in a market, market share indicates how much of that potential a particular company captures.
Both metrics are crucial for strategic planning, competitive analysis, and performance assessment.