Best Market Share FORMULA: How to calculate MARKET SHARE (%)

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  • čas přidán 10. 06. 2024
  • #marketsharemarket #marketshare #market #marketanalysis
    What formula to use to calculate Market Share?
    Is there a Market Share formula?
    How to calculate Market Share (%)?
    While market size provides the total revenue potential in a market, market share indicates how much of that potential a particular company captures.
    VALUE-Based Market share can be calculated using the following formula:
    VALUE-Based Market Share (%) = (Company’s Sales Revenue/Total Market Sales Revenue) × 100
    If you are thinking of taking a different approach to measuring your slice from a market then perhaps you should use the VOLUME-Based Market Share formula:
    VOLUME-Based Market Share (%) = (Company’s Units Sold/Total Market Units Sold) x 100
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