Market Share and BRAND LEADERSHIP: What is a BRAND LEADER? (Formal Definition)

#brand #brandidentity #marketshare #marketsize
The relationship between market share and brand leadership is integral in understanding a company's position and influence within a market.
A brand leader is a company or product that holds a hight, if not the largest, market share in a particular market.
This position signifies dominance in terms of sales, customer preference, brand recognition, and influence.
Brand leaders are often seen as industry benchmarks, setting standards for quality, innovation, and customer service.