Market Share and BRAND LEADERSHIP: What is a BRAND LEADER? (Informal Definition)

#brand #brandidentity #marketshare #marketsize
The relationship between market share and brand leadership is integral in understanding a company's position and influence within a market.
My informal definition wrt a brand leader is a business having a product that speaks for itself, creates a trend, and customers MUST HAVE it a.k.a will die for it!
Brand leaders are often seen as industry benchmarks, setting standards for quality, innovation, and customer service.