📣 The Best Strategy to Promote a Product with Performance Max | Ways to Increase AOV Part 3

The third part of the guide to increase your Average Order Value (AOV) highlights the most effective strategy for promoting a specific product with Performance Max campaigns, and the best way to increase AOV.
In this video, John also talks about the following:
- The problems that could arise when focusing on one product and how to avoid them
- The risk of running Standard Shopping campaigns for a specific product
- What to do if you don’t have enough budget to break out the specific products to different PMax campaigns
- When to turn off Final URL expansion
If you haven’t watched the previous parts of the Ways to Increase Average Order Value (AOV), you can watch it here: • Ways to Increase Avera...
0:00 Intro | Ways to increase Average Order Value (AOV) Part 3
1:06 The best strategy to promote a product with Performance Max campaigns
3:49 John’s best strategy to increase AOV
6:16 Work with the best Google Ads agency on the planet
7:22 The importance of identifying your LTV first
9:20 The risk of running Standard Shopping for a specific product
12:54 When to shut off your campaigns for other products
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[@modernelementsart]

How do you make a single product campaign in PMax?

[@Galvin8]

do u guys have display and discovery specific advice for ecommerce? I've tried it on several occasions for several ecom brands but never made it work before (other than retargeting)
would be nice to see some videos regarding that, or should we just resign ourselves to fate and stick to pmax?

[@nikoWhat]

Nicholas
0 seconds ago
Hey, can anyone elaborate on "the channel" within pmax John is talking about at 9:50? Channel... like - ebay, amazon etc?