Marketing Channels: Explained in 10 minutes
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- čas přidán 8. 07. 2024
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One of the most useful books I have read in my history is Traction, by Gabriel Weinberg (the CEO of DuckDuckGO). Get his book here: amzn.to/3tPiMOs
The thesis is that there are only 19 marketing channels. Done. Period.
And it's useful to know them all because the art and science of growing a company are essentially testing as many campaigns in as many channels as fast as possible (and, of course, measuring the results).
#Startups #Slidebean #MarketingChannels
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0:00 Every Marketing Channel - Intro
1:21 Viral Marketing
2:06 PR
2:46 Unconventional PR
3:29 Search Engine Marketing
4:08 Display Ads
5:38 Email Marketing
6:28 Offline ads
7:11 SEO
7:38 Content Marketing
7:50 Engineering as marketing
8:19 Guest posting
8:30 Business Development
8:39 Sales
8:47 Affiliate Programs
9:02 Leveraging Existing Platforms
9:26 Trade Shows
9:43 Offline Events
9:59 Speaking Engagements
10:10 Community Building
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Great video. Well delivered without any ‘filler’.
Love the no BS approach to sharing value and it shows so much of your contribution values and ethics (and yes I know this is till marketing but it’s a great example of it).
Have you produced anything like “The top X books we recommend to Startup founders”?
This was just super helpful...I was gathering some information on different marketing channels and this video did help me alot.
Love this video! No BS at all, just straight facts
Extremely needed one
Finally I have a video to pitch this book to friends !
Gamification video is a MUST.
Thanks
Extremely useful, thank you!!
Great content again, thanks guys for sharing!
Enjoyed watching this! 👍
Great content! Thank you!
Thanks brother
Fantastic as usual
Love this 🙌🔥
High valuable vidéo. Thanks
Thank you for your content; just purchased your financial model. Curious if you would advise using a marketing agency vs building an in-house marketing team for an early stage mobile app startup.
You are the cheat sheet 🙏
Great video!
Great vid as usual
Awesome content as usual, a video on gamification would be great.
nice content , I'm going to love this
Awesome!
10/10 handling of that native in-video ad. no BS is a currency.
I like this “no bs is a curency”😁
A common misunderstanding is that Tesla doesn't do any marketing. PR (which Tesla uses heavily) or the sneak peaks of cars on highways is all marketing, Elon showing Jay Leno the Cybertruck... all marketing. Nothing is done by chance by companies like Tesla and they are master marketing. They may not do PAID adverts... but they certainly do marketing.
Please make a video on gamefication! Thanks
Am I wrong for saying you look high..
Who is this legend?
HELL YES! Make a gamification video
Gamification... YES !!!
Can we get a video, short or post about top books you recommend?
Meetups in NYC?
When is the next one?
I want to go. 💪🏻🤓👍🏻
Yeah good video. Found it useful for the most part but i do feel like there were times when you skimmed over certain types of marketing without thoroughly explaining them like 'content marketing'. I get that this is itself content marketing but i personally would have appreciate a little bit more of an overview. Thanks anyways and keep it up.
Great video on a great book. How does jackpocket track the effectiveness of their NYsub billboard? Through their NYC coupon code?
Nice
amaria que hagan videos en español... Hay un mundo latino que te sigue los pasos Caya!
Please please do a video on gamification
Are you high Caya ?
Anyway great video, I read the book few months ago. Highly recommend !
I made it Office hour🥰🥰🥰
Office hours 🙌
but as beginner who trying to raise angel round, it fells like most of these channels are going to present as joke if i mention it in pitch desk?
All about them conversions
bro you baked af
I'd love to see a video on Gamification
Same here
Gamification please
Should MEMEs be considered as marketing channels?
Not to be that guy, but there is definitely 1 more: direct mail marketing
Gamification!
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How high is this guy?
Office hours ?
What's with your eyes these days, looking some strong shit going in...
You totally missed automation
How is that a marketing channel, bro?
First
it doesn't cover everything well, imo
5:12 Burn this company to the ground. Hahah. Are these those bastards responsible for all these spam, solicitation text messages I get it half a dozen of a day. My family's company keeps track of how all our customers hear about us. We simply ask them when taking down their info. 50% are referrals, 10% return customers. 10% are from advertisements in the paper. 20% are Google and Facebook. 10% are neighbors, people who see our truck on a job and stop or run into us at gas station or friend of a friend/family.
🇹🇿🇹🇿🇹🇿🤤🗣🌟🌟
U need some serious sleep.