how i test + scale dropshipping products using facebook ads.
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- čas přidán 15. 05. 2024
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timestamps.
0:00 - intro.
0:47 - testing campaign setup.
4:24 - interest targeting.
5:31 - ad creative setup.
6:56 - ad copy.
8:49 - creating more adsets.
11:50 - goals for day 1, 2, 3.
14:38 - scaling phase 1.
17:30 - roas calculator.
18:10 - preventing fb bans. (gologin)
21:51 - scaling phase 2.
24:11 - outro. - Jak na to + styl
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hi , where is the calculator ?
@@LizardKingOK it’s in the description!
Where in Chat GPt Free Prompt? @@taysthetic
@@taysthetichey man,i did according to your instructions but it results too bad.I created 6 adsets 3 broad and 3 one broad audience per set.Budget 5 day per ad set..1 day is almost done i got only 4 clicks,cpc and cpm is too high,i run ads for t-shirt (solar eclipse) event.Can you give me some suggestions what can i do?
@@taysthetic do you know why Facebook might ban our ad account?
Low key this is super helpful. Watched hours of longer videos and this filled in all the gaps. Great stuff man thank you
Glad to hear it helped bro
Bro, you deserve a follow and likes for the content you provide, straight to the point and making it as shorts as possible.
Tayy Tayy Tayyyy ! NO BS STRAIGHT TO POINT AS ALWAYS! Thanks Bruhh🔥🔥
for sure bro!
This is the most useful dropshipping information I have seen online
yes bro interest targeting works better than broad all the time!
I am daily checking your channel for a new video your content is always amazing and helpful
I appreciate that!
loved your channel bro. useful info at every second
Bro you deserve this 👑👑
Thank you for valuable content .
Always!
Thanks a lot man.I learned lots of things from this video
Glad to know that!
this guy is fr a legend
Appreciate it bro
So many valuable videos man thank you alot!
Tayy, firee as usual thanks for the knowledge as always 🔥🔥
Quick q - If I have an expensive product around 150$ how much budget should I add per adset?
Bro, love you for this video. I'm running ads tomorrow at 6AM.
For sure bro! Lmk how it goes
i really wanna know too but for my case i will run tomorrow 5 adsets with 2 broad and 3 stack and 11€/ ABO with 3 creatives on each adset for the 3 stack the format is image, caroussel, video and for the broad will be the same videos and image@@user-ff6be2uz9r
This is one of the most detailed video I have seen in a while
the G keeps on givin'
Just trynna help 🙌🏼
Hi Tay,
This is some super quality content! Thanks
Had a doubt, as we start with the scale phase 1 and duplicate the winning broad adset do switch of the original campaign as well?
Love your content! Quick question once you move your winning ad set interests into one WINNING adset - do you leave the individual ad sets with the interests still active or disable them?
I still leave them active as long as they are still profitable and continue to get sales during Day 1 of the scaling adset. If not, i’ll shut them off
High Quality Content on Point. Thank you🙏🏼
You’re welcome!
You continue to deliver great videos. Can't wait to see the next one. thank you
I have been in the game for nearly 2 years ! One the best guys in this industry 🙏🏻
Appreciate that bro!
Thanks you really are amazing in sharing your knowledge
Great video as always, when you set multiple ad sets at broad, are you doing it because you want the pixel to gather better data faster or are you just trying to test if broad performs better? If you are why did you set up multiple broad ad sets instead of one?
The reason I do it is because each adset will target a small pocket of audience.
Although they are all targeting broad, each adset is being served to a small pool of people. So i’m seeing which adset may perform the best.
@@taysthetic Gotcha, have you been getting better results from interest targeting? I get no conversions or ATCs when I go broad but lots of purchases using interests
@@stemratex yes, I like using interests and they definitely do still work. If you’re getting better results with that, then keep sticking with it.
Sometimes you may need a lot more purchase data on your ad account/pixel before broad can work.
I don't like slowwwwwww talking videos, there are a waste of my time and I always adjust the speed. This was perfect! Liked and Subscribed instantly.
Haha, appreciate that man
I like how nobody is talking about the insane roas in the thumbnail 😂
This is an awsome formula. Thanks.
Great vid very useful thanks man
Hey, thanks for this great video 🔥
I have a question for you, do you consider it risky to put the call to action (link) in the ad copy? 😅 Some people told me it could restrict the page as Facebook doesn't like other links other than the main CTA
No not at all! Tons of stores and brands still add a link in the ad copy
Hey Tay, thanks for this video.
I’m in business with a friend so essentially we have two profiles connected to the ads manager. Is that a decent safeguard?
Yes, that’s good! But to be even safer, you could still attach another fb profile from a family member to the BM in just in case.
Hey Tay - in this video you're setting everything up using images for creatives which is straightforward. Do you talk anywhere about how to deal with multiple video creatives?
I have a video that shows a full tutorial of how i create/edit video ads. As far as testing, it's the same structure:
2-3 video ads per adset all with different hooks in each video. In other words, they can all be the same video ad but with different visuals or what you write/say in the first 3 seconds of each video.
Hope that makes sense
@@taysthetic Makes sense. Thank you
Amazing Video! One little question: Is there a rule for how many different Interests should be in the WINNING STACK? For example a maximum of 3 different Interests? Keep going! 🙏
No, not necessarily. You can just stack together all the interests that were giving you good performance no matter the amount!
@@taysthetic Thank you!!
The creative and the hook are what's targeting on facebook. Never use interests.
I agree, the creative + the hook is important. But testing interests still works and you don’t know if it does until you try it. Interests are still there for a reason.
Great content! Quick question: I saw you used 1 interest per adset. Is this a maximum or would you say stacking 3-4 maybe 5 interests can also work? Thanks in advance!
Yes you can also test an adset with a stack of related interests too! (Ie. Beauty Brands, Magazines, etc)
@@taysthetic Thanks for the advice. How many would you recommend stacking max?
@@canoz5923 you can stack however much, honestly. Ex. If there’s like 20 beauty brands you can find, then stack them together! Because they’re all correlated anyway
Hey Tay, do you always use existing creatives when testing or do you make your own? Great video as always
as a beginner dropshipper also wanna know
Thank Tay. Why do we need 5 same broad adsets, instead of only one?
Love the video!!! Question, will this work even if I have a very small budget? Right now, I only have about $20/day to spend so could I still test and do two adsets (one with detailed targeting and the other with broad) and possibly get results? Or do I need a bigger budget???
Yes, watch my latest video (about facebook photo ads), i share a low budget fb ads strategy that works for your budget. You may have to give it some time though
hi tay, thanks for this valuable video. May I know on Day 2 you said keep the ad set running if there is a purchase, do you mean viewing it from Maximum Date Preset or just that day?
It basically means that within 2 days of running a test adset, you should at least have gotten a sale by now.
So you should look at it from the full date range.
@@taysthetic hello Tay, after 3 days (or on day 3), you mentioned to set up a winning stack campaign with $50/day budget, so what should be the cut-loss point on day 4? Need to see how it performs when ad spent = $25 on day 4?
you havent really talked about what type if content we should post what would you recommend ?
Hi, Man How you doing, i have one question if u have previous data on ur ads manager and u target the broad audience, facebook will allocate the budget to one of ur previous product interest isnt it?
If you a lot of purchase data from a previous product, then definitely use a fresh pixel and ads manager if you can
Pure value. Subscribing.
Hey taysthetic, I just saw your video and it was awesome! I was thinking, what if we made your long videos shorter and more interesting? And I'd love to help create some attention-grabbing thumbnails for your channel too!
Will give it a try now
Great bro, lmk if it works
Thank you for the video and Yes! you are a life saver. I have a quick question as well. Can we test products with a facebook page even with no likes and followers? Is it possible to make any sales on a page with no followers?
Helpful!
Happy to know that bro!
Great vid bro, got a purchaae from the first click, and i think this is gona be a winner, and thanks to you I know what to do now
Glad to hear it bro! I hope it becomes a winner
Tay, which winning product finder u recommend, pipi ads or minea? which one is better bro?
I use both. I think Minea is good since it has an fb ad spy + tiktok ad spy. Feel free to use my discount code on my discord channel if you decide to use it.
When you reach phase 2, if an adset is taking a lot of spend but not getting purchase should we close it?
I got an important question bro:
How do you avoid your campaign / adset from entering learning phase. This can be quite annoying and burns money.
Do you do anything in particular first before launching your main testing adsets
Every new adset you launch starts at the learning phase, so there’s no way around it.
But what can help is if you get like 50-100 purchases organically. That way, the pixel has some initial data it can work with and might improve the performance of your test adsets.
However, I don’t do organic and I just do straight cold targeting with zero pixel data. Testing good products + creatives is really the true game of facebook ads
@@taysthetic I see, that makes sense.
How long does it take for you to typically come off the learning phase ? Because my ad account mentions getting 50 purchases / waiting 7 days can’t remember which one.
There’s no way I can acquire 50 purchases of the learning phase has bad data such as high metrics.
@@AceAdvice yes, 50 conversions per week is the general rule given by fb. But honestly, don’t worry much about this.
I’m constantly creating fresh adsets and campaigns when testing/scaling so it’s basically always in a “learning phase”.
Even when some adsets do complete the “learning phase”, the results start dwindling down eventually and the fresh ones perform better
do you run ads on Saturday/sunday?
Regarding the winning ad set that is broad - why create a new broad ad set? Why not take the existing winning broad ad set, keep only the winning ad creative, and set the budget to $50?
Because going from $10 to $50 is a major jump (400% increase) which will greatly reset the learning from the initial $10 adset.
It's better to retain the learning of your $10 adset and start a fresh $50 one that targets a new audience, but instead, it has your validated winning creatives.
It usually performs the best this way.
@@taysthetic What do you mean by "better to retain the learning of the $10 ad set"? I thought you halt that when you create the new one with the higher budget? That learning is lost anyways no?
Do you also use the Winning Interests to put them in a CBO or only inside an ABO Adset?
I stack them as a first step towards scaling. Once the stacked ABO adset does well, then I scale with CBOs with multiple duplicates of the stacked adsets. If you want you can also test a CBO with 1 winning interest per adset, instead of stacking them per adset.
do you test thumbnails? or use automatic??
Automatic
When scaling, do you turn off the smaller adsets? It feels like they’re competing and when I scale the original $10 dollar adsets do not perform how they used to
Great video, do you primarily use image ads over video. And do you every make UGC or hire someone to create video ads for you. If anyone else has experience please reply to me I would appreciate it a lot 😄
what i have to do when i want to set up budget 10$ on adset there are "Ad set may get zero purchases"?
Nice Video Brother , But I Do Have 1 Question , When I start a product boosting with 10 adset On the first day . I was Doing really great on second day same . But day by day the sales is dropped . What is the exact reason , Even I have scaling my winning ads set still the sales dropped .
Either the ad account/pixel still needs more time to find your target customers or you need to optimize your landing page/offer.
If your CPCs are higher than $1-1.50 then it’s also a creative issue
@@taysthetic Brother . The sales dropped for 2 days , THen I just Edit the offer . ANd Then its again start getting sales . What I did , Just Update the link of the products thats it .
Why have 5 identical broad ad sets? Genuinely curious.
How about testing creatives and advertorials etc? What is the best way to test that efficiently
I have an in-depth video that shows how to edit creatives in case you haven’t seen it.
I always recommend testing 2-3 video ads with different hooks in each
I am about to start the scaling phase 1, however I have noticed that Facebook has already combined interests. What is the workaround?
Hey I like your video. Can I question if you test 1 campaign 10 adsets (5 interest + 5 broad). 3 unique creative for 10 adsets or 30 unique creative for 10 adsets?
How do you test new creatives to implement to your scaling campaigns?
I have video about that, it’s called how i test new creatives lol
should we stack the interest about the engage shopper and payment user in 30 or 90 days in the test? Thanks Tay for your useful info
You can test it if you want, but me personally, I don’t stack with engaged shoppers. This was a strategy back in the old days
Hey, Can you make a video how you find winning products
It’s actually going to be next video. Stay tuned
Do you consider it risky to put the call to action (link) in the ad copy?
No, it’s not risky. Lots of stores and brands still do it
Hey Tay, after identifying the winning interests and moving it to the winning adset. Do you still keep those winning interests in the ABO running or do you instead replace them with new related interest? Thanks.
Why change them? Let them run. Keep og contemt and make revisions of it
Whatdo if we have products that do well on Amazon or Walmart but arent doing well meta
Hello, i dont understand why you use 5 adsets ( same creatives + text) with no interest ? Can you explain me this ?
Dear Mentor , First Of all take my respect to you .
I have a quick Question , I can see most of the videos And seen that they are spending around 100-150 Usd and they are reaching around and reach around 5000-6000 people In USA UK Canada
BUt For me , Today I have spend 100 usd . and can reach just 800 Poeple . its very very low . Why the thing is like thing for me ? where is the issues ?
Do proper keyword research dude. Your ads reach is very very low and i think this way you're guzzling dollars. do a proper Keyword Research and SEO.
How do you handle often suspends of each meta business accounts?
I just appeal them. But if it happens too much, then you can try an agency ad account. DM on discord and I can hook you up if needed
If you got a bunch of sales first day. Should you wait a couple more days to be safe? Or just wing it with the winning adsets in a separate adset stack. I got 5.9 roas first day. Is that valid to just go and shoot into scaling?
I mean into adset stack “test” scaling not cbo x5 stack^
Can Meta Pixel track data before install , I been doing SEO and have several visitor in my website but havent install Pixel. So I can do retargeting. ( Big Fan of all your content )
Facebook constantly warns me about auction overlap. What should I do about it
Don’t worry about it. It says that all the time
hey can you provide us with your column preset for facebook ads
helpfull video
Why 5-winning stacks in one CBO? Would that not just be auction overlap?
Each adset stack will be served to a small pocket of audience. So we let the CBO choose the best one and turn off the other adsets overtime. Haven’t seen much issue with overlap.
Again, just test my strategy to see if it works for you, if it doesn’t, then run just 1 adset
Hi ,what should I do if the first scaling phase doesn’t work?”
I love lamp
Question. Why you don't use DCT (Dynamic Creative Testing) changing with headlines and Text. Question. Why 5 ad sets x 3 ad with broad targeting (no interest) = 3 ads "all the same" in 5 ad sets? Why? Means 15 ads with 3 different ad in each set?
Isn't that is the same as ONE adset why duplicate 5x in braod targeting.
Wait is this ABO? If this is ABO then this make sense. 50% Broad, 50% Interest targeting.
No. You are doing CBO not ABO.
CBO then make sense.
Hello. My setting "Switch to original audience setting" is not there anymore, do you think it makes a difference for audience targetting?
If it’s not available, it’s fine. You can still test with an interest on the adset
I’ve created a few ads the past week. It’s been 11 years since I last drop shipped using Facebook, Twitter, etc. Why do my conversions always say 0, but my reach is always available. What’s the deal?
Would you say that voice over is better than just captions?
Voice-over is what’s working best right now. Captions without voice still works too and you can try testing it. Just depends what you’re selling
Bro how much profit margin u recommend in order to run ads on fb?
15-20% is the average margins in dropshipping with paid ads. 30% or more is considered good
could this be applied to a clothing brand??
Yes it can work!
Hey Tay, my adset budgets are all set at $90/Day and it says "This adset may get zero purchases" it also says "estimated conversions 3-16" any tips? Thanks
Don’t worry about those messages. It’s just their AI that is usually wrong 99% of the time lol.
@@taysthetic Thank your sir. Keep up the great content.
On testing day 2, do we turn on the ads were turned off from day 1?
No, keep the adsets off that didn’t survive from day 1
Hey I’m on day 4 of ads now and running the stacked audience. But for some reason it won’t spend the entire $50 budget, ie it’s only spent $48 and it’s day 2. Is this normal, should I keep it running?
Fb puts a $50 daily spend limit for all new advertisers. You have to keep the budget low until you make a few successful payments and they will slowly increase your limit after a couple of weeks
If you want no limits, then you can purchase a BM or use an agency ad account. Try megadigital.ai
photo creatives works too ?
They can work depending on the product. I use photos in this video as an example, but I highly recommend testing videos instead
🔥🔥
Why did you create 5 exactly same broad adsets instead of only 1. What is the point?
Each adset targets a small pocket of audience. Some may perform better than others. The goal is to have the best chance of audience match with our creatives
Why multiple in broad?
Because each adset will target small pockets of audiences. Some may perform better than others
@@taysthetic alright. And I can’t just give a higher budget instead? Cover everything in one instead of 5 you know
@@domenicarnz8267 you could do that too, but it will only be served to 1 pocket of audience.
I like to spread it out by 5 adsets in the testing phase to essentially give 5 different “chances” to get the right audience match with my creatives - if that makes sense.
Hello brother , when we reach 10k usd on sale’s shopify starting fun with us hold money for 90 days hold 20% from all sales ? What is the alternative website we can go that will be no problem like Shopify ? Can you give a suggestion?
I would suggest wordpress + woocommerce if you want to run a store outside of shopify. It’s a learning curve though so be prepared for that
@@taysthetic but what payment method we can use there ? Stripe ? Is stripe is more good then shopify ?
@@omarvlogs2764 you can connect whatever you want. Stripe is an option. But they might also put a hold on your account if you scale quick.
Just lookup woocommerce and you can learn more about it!
On first you said make budget atleast 10$ but after that you make 10 ad sets each 10$ it mean we have to burn 150$ or more for burning if the product is not wining..
Firstly, you definitely need a budget before using paid ads. (At least $1000-2000+)
You can’t expect any results if you’re not willing to spend.
Secondly, you’re not necessarily going to “burn” $150 for each product you test. You can save yourself money by following my Day 1 metrics to kill adsets before they waste you money.
If the metrics are bad, then you should ideally have only spent around $30-50 before deciding to kill the campaign.
Hey tay, im having trouble booking a call
Why don't you use cbo from the start ? I don't see the point of the interests since you ll end up broad anyway. I m curious how you see this and why you test interests over cbo
Well you don't necessarily always end up broad when scaling. Interests are good in the testing phase to help steer facebook in the right direction for your product - especially when you don't have any data on your ad account/pixel.
When you do have data, that is when broad does tend to work better at scale. However, interests still work really well when scaling too.
Also, I don't like CBO at the start because the algo tends to spend the budget pretty stupidly across the adsets you create. I like ABO better at the beginning for more control and to give my testing adsets a proper chance.
Hi, unable to find your ROAS Calculator. Can you please share the link?
Hey, the link is in the description
Can I go dropshipping with just 65$?
hey what to do with the learning phase??
Don't worry about it
Can you make the same video for tiktok?
Why 5 all no interest ? 50 € you can do (1 )10 € ?
Because each adset may target different groups of people within the broad audience. The goal is to find the right match of audience + creative. Sometimes you won't see good results with 1 adset alone.