Conversations on Wisdom: Jason Stornelli

Jason Stornelli is an Associate Professor of Marketing in the College of Business at Oregon State University. His research investigates how people make judgments and decisions about self-regulation, with the aim of helping consumers to act in ways that foster their well-being.
In this interview, we discuss consumer behavior from a wisdom perspective including personal steps and steps businesses can take towards optimizing the market on the path to wise consumerism.
My favorite takeaway from this conversation:
"How do we encourage conversations about wise principles that happen on a level that is accessible, and that's interesting to people?"