Dear Toyota... Your LOYAL FANS are LEAVING!
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- čas přidán 18. 05. 2024
- Dear Toyota, as a loyal enthusiast, I wanted to provide you with a little feedback. Change is hard, that's a no-brainer. However, your recent changes have stung your loyal fan base hard. You've deviated far from your founding principles and core values. You've developed a following of supporters unlike any vehicle manufacturer, better than Ford, better than GM, better Honda, you name it. Toyota fans love your brand for 3 PRIMARY reasons: 1) Reliability, 2) Simplicity, and 3) Affordability. By you delivering on these three things, you've been able to generate such loyal and devoted customers over the years. You've created generations of "Toyota Families" in the US because of these core principles. Why change that? Recently you've been offering complex, tech-riddled vehicles that cost a fortune to buy. Why?! The Toyota I grew to love took the approach of "less is more" and I miss that. Adding turbos and battery packs may "improve" performance numbers but it takes away what makes you special. The complexities of your modern Toyota Tundra, Sequoia, Land Cruiser, and Tacoma aren't what your enthusiasts wanted. We want simplicity at an appropriate price point.
So here is my message to you, Toyota. I'm with you no matter what, but I can't say the same for most of your loyal customers.
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-Stay Untamed...
#toyota #landcruiser #untamedmotors
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Toyota always stood for reliability. That is why people were willing to shell out $2-3k more for a Toyota vehicle over the competition. If reliability drops to the level of the competition and the dealerships still want to charge they have always charged. This is poor management decision making.
I’m with you on that 🙌 💯
it used to be a 2-3k “toyota tax”. now it’s anywhere from 5-15k depending on the competitor you cross shop with.
Why would anyone believe reliability would fall? Toyota isn't new to hybrid engines. The Prius, like it or not, goes 250-300k miles with ease. The tech isn't new. It's just new in a Tacoma.
@@chancock4222 all car companies have become reliable. Reliability is at a near parity.
@@5plus4 😆😆😆Tell that to Jeep owners, Ford, Cadillac, Kia....no. Reliability isn't on par yet.
People who were complaining about the old Tundra being ancient, low-tech, & thirty are now saying that they want the 5.7 back & the new infotainment is just too complex 😂. I get it, but this is quite humorous to me.
Yeah I agree. Idk this guy used to be good with all the car reviews and stuff but now I feel like it’s all trash talking like other trash talking channels 😅. Time changes, even Toyota changes with time, but these people are stuck in car and prices of the 1980s.
He made a great point , Tacoma produced in Mexico yet the new one is hella more than the outgoing one ? Wages are dirt cheap
Having owned a gen 2 at one point and now a gen 3, I would never go back to the old trucks. Anyone who thinks the tech is too complex might need to further their basic level of education in life before buying a new vehicle.
The only problem is he has owned all the new and old so he has a right to voice a true opinion
I think Tacoma guy are going to cry the loudest. All the talk about Tacomas being out dates and no power bad gas mileage wait until those fancy new Tacomas get bought up then the reality of old stuff will ring truw
There is no way the Turbo 4 cylinder engines will last as long as the V6.
Only because people don't know how to drive a turbo vehicle, invest in a turbo timer. It'll change your view on turbos and broaden your horizons to new vehicles with turbos as a main source of power and torque.
@@mendivil71 No matter what you put on it the turbo is adding extra heat to the engine. This will always be less reliable than if you had just put a bigger engine in it to get the same amount of power.
@@Trindify xtra pressure as well, higher compression.
This is why I'm getting a Nissan Frontier. Has a solid V6 drivetrain.
I have 3 80’s turbo cars.. all stock but 1. Turbo engines are very reliable, I even drive mine hard as hell.
Agreed, here in Australia a midsize Toyota Hilux pickup 4x4 sells for $71,000 which is $20,000 more before Covid hit. They now sell the fullsize Tundra pickup V6 for $150,000. A Toyota Landcruiser sells for $150,000 also. We are all getting ripped off both here in Australia and America. 😢
Enthusiasts make up what, probably 2% of their sales… Toyota just dont give a fuck anymore, it’s all about the money. Dealerships are not the clowns, it’s the consumers who are willing to pay those prices.
You’re absolutely right about that. 👍
willing to wait 2 years+ for a Toyota is exactly how Toyota knows they have the consumers by the balls and can do whatever they want. They also know they can get away with it as the #1 automaker in the world. People putting down deposit for a Toyota then wait a year or more is insane. They can't even meet demands and yet they're introducing like half a dozen new model lines in the next 5 years? They're just trying to saturate the market interest with phantom products so people won't shop other brands while they wait for "production" and consumers are eating up the "wow" factor.
I think it's more a matter of brand loyalty. Sure, Toyotas last, but the prices rival that of luxury brands!
Enthusiasts are probably closer to 33% of their sales!
They are in business to make money. If alienating some core customers results in increased revenue, they will do it. Customer loyalty plays no role in that calculus.
Stealerships destroy customer loyalty to any and every vehicle brand but the crux of your video about Toyota is spot on. These Toyota wounds are self inflicted unfortunately.
Dealers have been ripping off people from the beginning of time. The only hope is customers stop allowing themselves to get scammed. As long as fools with money keep coming in the doors it is hard to fault a business from saying "sure we will take your money".
@@danielrn133Yes and no, one's ignorance does not forgo one's greed. Either side could solve the issue, but only one side is usually aware of the cause and effect.
Are you trying to suggest GM, Ford and Stellantis dealers didn't do the same thing?
@@user-mh5qg5jb7d Most stealerships have done this to varying degrees but we’re talking Toyota here.
The whole Dealership system needs to go.
80% of consumers have bad experiences with these dealers.
The 20% of consumers had no idea the dealer had ripped them, these consumers are happy because they bought their dream car and have zero care about anything else.
Bonus points for abandoning American build of Tacoma and moving labor to Mexico, and pocketing the savings instead of psssing it on to buyers.
What makes it even more funny is that Nissan has been building trucks here in the US since 1983 (both Titan plus Frontier and even going back to the Hardbody days). Not even Toyota can claim that going back that long. Frontier is still a non-turbo good ole' V6 which honestly is icing on the cake at this point.
@@newwavetheo Nissan started the whole thing with the Datsun 220 in 1959. The 520 thru 720 were so popular that they set up shop here for the Hardbody. I have a 1987 Hardbody KC with 427,000 miles now. Owned it since 1995. Oddly, it has a "J" VIN code which indicates "Japan.." I didn't know they were also built outside the US and brought here.
I've been driving Nissan since age 10! I do NOT understand the negative opinions on them. It's like Nissan makes one mistake like the CAR CVT and they are all garbage forever, but Toyota can build Tacoma frames that literally rust in half, and all is forgiven and forgotten, like some high school football jock who can get away with things no one else can.
The Nissan trucks have all been die-hard workers. The "million mile Frontier " on the TFL channel is amazing. I paid $2500 for my truck used, with 204,000 miles already on it. I didn't plan to keep it 30 years for sure. But since then, I have not put another $2500 in repairs into it, unless you count tires and other wear stuff. What an insane value. I recently drove it 10 hours to the ocean and back. I feel like I'm getting away with something, driving past repair shops and seeing trucks in there with repairs that cost more than my whole vehicle.
I checked out the new Frontier at the dealer. I can't afford it, but it's the only one I would buy or trust at this point. But where is the 6 speed stick? Nissan manuals seem to be a lifetime transmission. A big loss for people like me who NEVER want to replace an expensive automatic.
@@jeanclaude7018yeah well you wanna play you gotta pay.buy the new one
@@eddie95ee No, I can play with my old stuff. I don't "need" new everything like most sheeple think they do. 59 years old, and the only new vehicle I ever purchased off a showroom floor was a Honda 200x ATV. $1500 at year end clearance.
I played with my 1987, 427,000 mile Nissan truck recently. New shocks, brakes, and stereo. Put the shell on and went camping. Cheap thrills. Oh yeah, oil change and valve set too. So easy.
@@jeanclaude7018won't catch me in a 87' Nissan truck I don't care about the money 💰. Maybe a '87 monte Carlo or grand national. It's called car people
Omg, I wish I could smash that LIKE button 1000 times. Man YOU NAILED IT. You said what I believe so many of us are feeling right now. I own a 19 Tundra TRD Pro that's paid for and there's no way on this earth I would part with it for the NEW Tundra for $25K to $30K more than I paid. Because of this video, you just gained a new subscriber my friend. Thank you for taking the time to deliver this message. I hope this video gets Millions of views and shares. Hats off to you brother.
Toyota needs to get rid of dealerships and let. The customer buy direct from the manufacturer.
so they ship each vehicle directly across the world as theyre ordered?
@@Firedrop2You’re right but if there was a system where you had to wait to receive their vehicle they’d increase sales. I think atleast.
Just don't screw it up like Tesla has lately.
That is against the law.
Elon Musk got electric vehicle's exempt from that law.
Who will service your warranty issues?
You forgot to add ordering process. Allocations suck. They need to sell direct and use dealers as service centers
It’s a shame that Toyota switched over to the 6 cyl and 4 cyl engines with turbo’s! As a 43+ year service manager and owning about 50 new trucks and cars the 2 biggest problems is price and putting small engines with turbos in the trucks! You are spot on as an option🙌
Great point buddy, they moved production to Mexico to lower the cost, but the price of tacoma increased. It doesn't make sense
Toyota is a very greedy company. They do not care about their customers or employees. It’s all about money.
My dad owns a 17 Tacoma sport in silver color. He wanted to check out the new taco, so today we went to the local dealership to checkout a silver 4x4 sport with the TRD upgrade package. MSRP was 52k and change, plus a few grand more on some BS add ons from the dealership. My dad just retired, and he happened to really like this new taco, but unfortunately, he cannot afford the new truck at about 55k plus taxes and financing on top of that. He is keeping his 17 taco, either way, his truck has 30k miles. I my self have 17 taco pro, I like the new truck as well. But these damn prices are ridiculous for a mid size truck. But I agree with what you are saying, my next truck or vehicle, might not be a Toyota.
I just traded in my Tacoma for a Ridgeline, I don’t tow or go off-road and I couldn’t be happier I didn’t realize how bad the Tacoma drove until I got into a Ridgeline and it’s about 8k cheaper with the same options as the Tacoma.
I agree - I drove in a buddies Tacoma recently and I was stunned that those things sell so well. The ride was horrible. @@stevepatch1809
I can remember in 1998 purchasing my first Toyota Tacoma from 18K. It was the 4cyl version 4x4 with single cab and two bucket seats. It had a manual transmission. I was young man serving in the Marines and going to College. I loved that little truck. I went on from it to having a family and transitioning to the 4Runner and eventually a Lexus LX. The prices have gotten out of control. A friend of mine was set on getting the new Taco when it came out but the sky hight price drove him to look else wear and ultimately go the Nissan Frontier. Reliability and Quality are huge for Toyota but they need to remember price is equal important. You can't price out the average consumer. They are the loyal base.
@@lane3002 in 1988 I bought a brand new Toyota pickup before it was a Tacoma with a 4 cylinder 5 speed extra cab for $12,500 the good old days 😢
@@stevepatch1809The Ridgeline is a car. Of course it’s going to drive better. Honda is way worse than Toyota. I see more broken down Hondas (and Acuras) than any other brand.
Absolutelly agree with your words. Bring back the reliable 5.7 V8.
YES !!!!!!
It's not Toyota not wanting to sell us a V8. It's about the EPA regulations.
@@jorgeblanco6708 so when we get rid of biden,we get the durability back? sounds like a good plan!
Gives us back the 4.7 even.
@@jorgeblanco6708 of course our stupid government is ruining everything because muh climate change bs.
Great video my friend .I'm a Toyota fan myself. I have a 1996 Tacoma extra cab with 278,000 miles on it and it runs like a top. Everything just works. AC,windows ,even the original radio with tape deck . Your words are true my friend. They need to remember what made them great and get back to it. 🤠🇺🇸
I have a '17 TRD Sport ext cab V6. I plan on keeping it till 300K.
You Sir have hit the nail RIGHT ON THE HEAD!!!! Try this one for size.... we purchased a NEW 2005 Toyota Tundra from Burnsville Toyota in Burnsville MN in 2005. It is a SR5, V-8 TRD, Double Cab, 4X4. We left General Motors after a lifetime of loyalty. Chevrolet would not fix a defect in a NEW Chevrolet Z71 4X4 so we told them to pound sand and traded for a loss to get our Tundra. We fell in LOVE with our new Toyota, so much we purchased a second one a few years later. Fast forward to the RECALL/REWORK where the NTSB forced Toyota to do for IMPROPERLY coated frames from the factory. The Recall gave Toyota 2 options. One was inspection and spraying the frames, the other is the Frame Replacement. We brought our Tundra in to Burnsville Toyota for the Recall/Rework. They inspected the frame and SPRAYED it rather than replacement as as an option in the NTSB Recall. Shortly after the dealer performed the rework, the coating they sprayed on was coming off with RUST on both the coating and Frame!!!
For MANY YEARS we have asked BOTH Burnsville Toyota and Toyota Motors of America to perform the CORRECT Rework and replace the Frame as outlined in the NTSB Recall of our Tundra. For years, BOTH have told us to pound sand!!! They tell us the Rework has been performed and that's all they are going to do. Since the spray coating started to fall off showing rust, we have asked the dealer (same one for all service, repairs & warranty - purchased from them) to inspect the Frame for the rust issue and report on the invoice. It was hit or miss weather they would do it or document it. The LAST TIME we brought our Tundra in was for the routine oil change service. I had noticed not one, but two (2) large RUST HOLES in the Frame of our Tundra. This is EXACTLY what Toyota had to do the RECALL for and why we were asking THEM to REWORK, THEIR DEFECTIVE Rework, and replace the frame. After the Oil Change service, as the Service Writer was walking me to our Tundra, I was looking over the Invoice checking for the frame inspection. They listed the request and the only thing under it for Work Performed was three letters. They were NVP. I asked the Service Writer if the Frame as inspected for the Corrosion issue that caused the RECALL. He informed me that it had in fact been done for us. I asked what they found and as told it should be on the Invoice. When I told him it said "NVP" he said that's No Visual Perforation! It was at this time I, being Disabled, and having to use a Cane to walk, stuffed my Cane tip in one of the holes and said "oh really, what's this". The Service Writer took a look, his eyes got huge and left saying he'd be right back. He returned with the Service Manager. This was like the 3rd (or so) Service Manager to hold this position since they SCREWED-UP our Tundra and performed the WRONG REPAIR/DEFECTIVE WARRANTY REPAIR! He looked at it and asked who wrote it up. The Service Writer said he did. Then he was asked who worked on it. The Service Writer told him, to which he said that Tech is NOT qualified to do a Frame Inspection. The Service Manage left and came back with an updated page for our Invoice indicating rust had been found. WOW..... this is bad, we have been telling them this for many years and now a Service Manager is taking notice! I asked for him to champion a Frame replacement for us with Toyota Motor Company USA. He said he would and then follow up. Weeks went by and nothing so we called. ONCE AGAIN, POUND SAND, they did the Recall/Rework and that's ALL they have to do!
A DEFECTIVE Frame from TOYOTA during the manufacture of this Tundra ALONG with the WRONG/DEFECTIVE Rework has left us with a GREATLY DEVALUED and UNSAFE Toyota Tundra!
YES, for the KEYBOARD warriors in their Mom's basement that will say I'm a moron for thinking Toyota will do something on a 20 year old Truck I say this, Toyota & Burnsville Toyota BOTH screwed the pooch on this one back when this truck WAS COVERED under the Warranty/Recall. BOTH Toyota & Burnsville Toyota have shirked their responsibility in the DEFECT/issue. BOTH did WRONG and NEED to make it right! BOTH performed DEFECTIVE work!
If they performed the correct repair, our 20 year old Tundra with 110,000 ACTUAL miles would be worth what the outward appearance suggests. The truck is in EXCELLENT condition for a 5-10 years old truck, let alone a 20 year old one!
Word of mouth.... BEST or WORST advertisement a company can have!!!!
NEW FRAME AT N/C Toyota..... you can still make it right and SAFE!!! Happy & SAFE customers is what you want, RIGHT?
STILL waiting after all these years Toyota!!!! Do the right thing!!!!
We're in the market for a new vehicle, Toyota..... we'll see how they handle this!
A loyal customer shouldn't have to endure this treatment. I live in Canada and my 2014 Highlander required replacement of the lower control arm bushing at just over the 3 yr but still under 60 K kilometres. I was going to be on the hook for the repair, so decided to send a letter to Toyota's president in Tokyo. Result: the repair was done by the dealership at no charge. Nice, but I don't think that most owners have the time to do this to get satisfaction.
Personally, I am disenfranchised by Toyota. see ya felicia
I tried to buy a TRD Pro Tacoma from a dealer 50 miles from my home. They scheduled me to come in for a test drive. When I got there, they didn't give me the time of day, wouldn't let me touch the vehicle like it was the only one in the world. When I was obviously not happy with being told I could drive the truck then denied upon arrival the price jumped up with a 5k markup... I left and the next day I bought the new 2017 ZR2. I've never set foot in a Toyota dealer since.
So in your case, the dealer is the issue, not the brand. I guess I'm lucky due to their being multiple Toyota dealerships in my area competing for your business so no mark-ups and awesome service to be had at all of them.
@@mendivil71 It's clear you work for Toyota as you have done nothing but promote the brand all over these videos. lol
I hope they eventually eliminate the dealerships and adopt the model of direct sale like any other product. Who negotiate the price to buy a new iPhone? Nop. It’s absurd. I'm tired of people being fooled with prices and service, just for profit. I can assure you that if they released a gasoline version of this tundra (V8) and the Tacoma (V6), their sales would increase more than you imagine. Nice video!
I had two Tacos but I decided to get a 2024 Honda Ridgeline Black Edition instead of the new Tacoma. I got it for 1500 under msrp and I am really enjoying it. It drives so much better than the Tacoma and gets better gas mileage. I don't go off road, so it is the perfect truck for me.
As someone who purchased a new ‘22 4Runner, I 100% agree and it will affect my next purchase.
Your nailed it sir!
The following may have contributed to the dealer abuses of customers:
1. Toyota, like most other manufacturers, has required dealers build Taj Mahal facilities that increase overhead that customers pay for
2. Shrinking gross margins from the factory force dealers to find others ways to make profits
3. Too much focus on high tech loaded vehicles that customers are convinced they must have and thus pay for
4. Too many layers of dealership employees add to overhead customers must pay for
The only way to force meaningful change is to stop buying these products at these insane price levels. Just say no.
Thank you! Absolutely. Amen to that! 🙏🏼
Yes, unfortunately. Been buying nothing but Toyotas since 1991. Noticed the local Toyota dealership, the first ever in my city, and one which I have bought several vehicles from are starting to do some remodeling. Seems Toyota wanted the owner to build his dealership to certain specifications which he was not willing to pay for. He sold it, to a conglomerate company with bigger pockets. I am not seeing any more commercials from these local dealerships that were a staple of our community anymore.
yeah, dealership near me always throws tons of crap on an already expensive car or truck tried to get a sr5 4 runner they have none only premium ones.
they started it is just a few thousand more lots of wonderful feature fake leather instead of cloth seats i said not interested in any of it and they want me to come in test drive one and put down a deposit to even look to see if they can get a basic model.
Im in Europe and I find the above RRP dealer pricing quite shocking. Here dealers tend to try to shave a little off the RRP or offer sweeteners (free carpets,insurance etc.) to make the sale. When I have bought a new car I do not expect to pay the sticker price. Different culture I suppose.
I'll never buy a new car again. The prices are insane. Even a newer used car is insanely high. I checked for my 2018 Rav4, which I bought in 2020. I owe $10,000 on it, and if you want to buy the same model now you'll pay around $22,000, for a seven-year-old car! He's exactly right. Stop buying new cars!!!!
Your right on young man
You are telling the truth
Your loosing reliability when people said Toyota and cost is out the roof way to much I am looking at the Nissan frontier 4x4 better truck less cost
I just purchased the 2024 Tundra 1794 and I love it more than my 2020 Ford F150 Limited. Love the cool features on my new Toyota. Yes I paid $78.000 out the door with 100.000 mi warranty and cool running boards…hey I get it, you don’t like V6 twin turbo as much as I do (Ford eco boost is exactly that) but you can’t escape the fact that it’s an amazingly cool truck.
80 grand for a truck...they doing 10 year loans now or what?
@@ehd1990 I purchased mine cash/outright with 100.000 warranty that I also had to purchased, and after taxes, well , $80.000 is what it was.
@@junitocrespo1641 that's insane. Congratulations on your new truck. Im not gunna sit here and hate on you for buying it. If you can afford it, awesome. I can't comfortably afford it and that's just a mental thing, not a financial thing. I'm actually in the process of buying a used truck. It's a 2017 ram 1500 with 43k miles and they want 28k for it. Im okay with that lol
$78 000 OTD , and cool running boards ? Tempting, but no thanks ! I wish people would understand that they are the reason why dealers are f…ing customers , because there is always someone so “ wise” and willing to pay literally $20 K more that the truck is worth … imagine only what would happen to the jacked prices if most customers would collectively stop purchasing new vehicles only for 12 months , and drive what they have …
I agree with all of this, however, the non-V8, turbo, auto start/stop features, active fuel management etc problem isn’t the car manufacturers, it’s the EPA pushing the car manufacturers to meet ridiculous emissions and greenhouse gas targets. Our government has pushed car manufacturers into making cars we don’t want. Just my .02¢
Ford has 2 different V6 turbos coming for the Ranger and you can still get a V8 in the F150 so please stop with the government made them do it excuse. It’s just a management choice. If anyone can afford to do it and pay the penalties it’s Toyota since the taco is hecho in Mexico while all other midsizers are made in the USA. They just decided to put the turbo 4 in everything because it would increase scale and reduce costs.
@@marklihsu Correct, but like I said in my comment, can you get a V8 without auto start/stop or active fuel management? And that’s due to the EPA regulations.
@@marklihsuthey all have different EPA credits. Toyota may be over on their credits as compared to Ford. Like Dodge for example was given credits by Tesla so they could build all those V8 and superchargered models. It’s not a simple “well Ford can do it” issue it’s more complex than that. The EPA is the issue.
Yes but..... Where do we start? How do we tackle carbon emissions if we don't even try. Some say it's too fast. Some say it's too soon. Our grandchildren will say why didn't we do something.... In life usually the answer is you have to do it all at once. Everything is changing. I think the new trucks are good. We've got to get the price down.... Way down...
@@mikesawyer1336 Too big of a topic for YT but EV’s and hybrids aren’t the answer. The amount of yellow iron in mining to make the cars, copper for wiring, lithium for the batteries, etc made by diesel yellow iron equipment out weigh the “green energy”. Not to mention how do you safely dispose of all those batteries when they are used up? The US already has some of the strictest emissions, environmental regulations. We live in the same big blue planet, we can be as green as we want, the emissions from China and other foreign countries still affect us. When China, AirForce One & the Presidential motorcade is hybrid/electric I’ll start looking into it.
Same w/ Lexus, my local dealer wanted $10-20k over MSRP on their GX’s. The hell with that. Took my business elsewhere.
10-15k On GX 550? This was my suggestion so I got 2023 GX 460 instead with 7 k off of MSRP.
I am going to share your video with my Toyota Facebook group, it's a very well thought out version of what all of us long time fans of Toyota feel. Thank you for sharing your thoughts.
This was Spot on IMO... Bought my 2020 Tundra SR5 in January and just missed the Covid crazyness - paid 43k and plan to keep the thing forever.
Preach! This is exactly how I feel about the new Toyotas. They just don't feel the same anymore.
I miss the days of simple, reliable trucks that would last forever. These new ones are loaded with tech I don't need and don't trust, and the price hikes are insane.
Maybe Toyota should listen to their loyal customers again.
Every modern new car you buy is loaded with tech lmao I understand all the other complaints but come on get with the times of technology. The world changes with or without you
In this 12+ minute rant/whine, UM answers his own lament at about 7:25 - durable, affordable vehicles don't drive sales up. What's the big mystery? Companies aim to maximize profit. You either support capitalism, or you don't. What other way is better?
All vehicles have price hikes. Every single one.
Blame the President, the leadership in the country, politicians, COVID, whatever you want. But all of them have hiked.
Not just vehicles either --
Food is 25% higher, rent - 25% higher, interest rates sky high, etc.
Everything is costing more -- to my eyes these new trucks/vehicles are about 25% overpriced.
In this video -- he says his 2021 TRD Pro Tundra costs 54.5k x 25% puts you nearly 70k (Which is right around where the new 2024 TRD Pro Tundra sits.
This young man is correct. I have bought Toyotas my entire life, now they are way to expensive. I will buy something else.
*too expensive, 👋 ✌️
What do you think you can get that is cheaper?
You nailed it!!! I drive a 2011 Toyota 4Runner, I love my truck, i can repair my truck, most of all I can have fun in my truck/ SUV. Love Toyota, I will not even think about buying New. I have owned three Toyota's, Since 1988 to the present. Love your video and your comments, Wake-up Toyota.
Al his points are legit/valid. But hate to say it, but it’s consumers that controls the market. Not the dealers or corporate. If consumers don’t buy, prices will drop. It’s that simple.
That was his point exactly. Toyota is building them customers are over paying 😮
Welcome to the new world kid.
Last year they sold over 234,000. We are almost 1/2 way in the year and only sold 21,000k.
Tacoma sales have dropped 60% vs. the past 10 years in 2024! Believe me Toyota will either have to make big changes rapidly or lose permanent market share!
We purchased back in 2019 A New Toyota Tundra crew max with the 5.7 V8 we have only 25,000 miles so far and it’s amazing truck and there is No No way we would trade that truck for anything, it’s never been in the shop for nothing, just oil change and tire rotation. Most dealers want you give them yours and buy there’s, will stick to our 2019 Tundra 😊
Spot on. I shared the same message on a customer feedback survey. The reply message from Toyota was basically, thanks for sharing, yet we don't like your opinion. I test drove three different new gen Tundra's. The last one had frost inside the back wall of the cab. Two days on the dealer's lot. For the first time, will look at alternatives if and when I replace my 18 Tundra.
i was one of those customers who tried to buy a truck during the pandemic & couldn't find a dealer not absolutely trying to screw over customers. i would never do business with those dealerships in the future.
Well said my friend, it's refreshing to hear someone speak the truth unlike TFL and all other Toyota cheerleaders.
well said !!! when i heard what they were doing to the 24 Tacoma's in dec. 22 i put my request in for a 23 . wasn't gonna buy for a couple more years but i got my 23 Tacoma before they were gone !!! I believe now , i did GOOD !!!!
I really hope Toyota sees this and takes it to heart.
You are exactly right, my mother is looking for a new vehicle soon and I have encouraged her to buy what she likes the most because none of them are designed for longevity, the 21 tundra, 23 Tacoma and 24 4Runner are the end of the line for the best long lasting vehicles and she doesn't need any of those three
Great video, and I totally agree. Toyota dealerships are giving the product a bad name with ridiculous markups and such.
Thanks brother. Amen to that 🙏🏼
I recently bought a 2014 trd sr5 5.7 17000 miles and love it. Love what I hear about these trucks, and what it is! Im also not into what a lot of manufacturers are doing today honestly most trucks on the road today are not exciting to me.
Yeah, killing the v8 did me in. Plus the fact the Toyota line costs as much as the Lexus line
Yeah I wish they hadn’t cut the V8 out cold turkey… I agree, they’ve been priced far too high across the lineup.
This is the most honest video I have seen you release. I would add that you left out one major error Toyota made besides all the ones you mentioned. They rode the "shortage" lie longer than anyone. Ford, GM, Stellantis gave up the lie well over a year ago and produced millions of vehicles. Toyota, the world's largest car manufacturer claimed until just a few months ago they could not get parts when all other manufacturers who are smaller were getting them. We all know about scale. Toyota can scale bigger than anyone, so that proves they lied and rode that lie longer than anyone. For this lie and their greed, they do need to be punished. May you continue being this honest.
Thanks Danny, I appreciate that. I’ll try to stay true to form as I make more videos. =] 🙏🏼
@@UntamedMotors I for one appreciate it. Keep up the good work.
All three of those manufacturers you mentioned lost billions of dollars in last year alone trying to sell 80k dollar electric
Cars that a year later nobody wants. Who came out on top per usual ?you got it Toyota. And yes it’s the consumers own fault
For overpaying thousands over MSRP . And yes I have serious issues with Toyota right now myself, so bad that I’m considering other brands for the first time in my life. Yes I’m old.
Perfectly on point post. Well done . 40 year customer, I’m not buying anything new. Keeping my 21 Tacoma- told Toyota they will close their doors in three years. At least from their base customers.
Yes I agree. My wife and I were loyal Toyota buyers for decades...We purchased a new Hyundai Tucson AWD 2 years ago and absolutely love ...!!
I hope the higher ups at Toyota see this. I love your channel.
Thanks a ton man, I really appreciate the support! =]
@@UntamedMotors are u for hire if I wanted u to locate me a vehicle?
@@lucydoyle9010 unfortunately no, I’m sorry. I accepted a full-time position a year back and no longer have the proper time to invest into the LLC work. Wouldn’t be fair to you guys. Sorry.
Very well stated, but unfortunately just like the other car manufacturers they just don’t care what the customer wants. We are literally being forced fed what they want to make and sell!
Absolutely that’s why we should just buy older reliable trucks and boycott their new disposables with turbos
@@emmo2850 absolutely!!!
I agree with what was said, I personally saw the turbo craze coming and bought a 2019 Tunda 1794 because I knew I didn't want a turbo on a full size truck. I honestly feel this will be the last truck I will have to buy and I'm glad I didn't wait. Sticker in 2019 for what was then top of the line Tundra was $51,500.00. I don't need Apple Car Play or Android as I can connect using Bluetooth. We also have a 2018 Jeep Wrangler Safari Limited that has those bells and whistles and to be honest I like the Bluetooth better as it doesn't take over your phone. This is a weekend and vacation vehicle not a daily driver so the turbo on this isn't hardly used but it still concerns me for the future.
Was on the fence in 2021 about buying a tundra or waiting until the next gen in 2022. Glad i pulled the trigger in 21 and got my tundra trd pro. It's not that lovely lunar rock color that I wanted, but I'm happy with the magnetic gray metalic.
Well said! I agree 💯
As I write this morning my new 2 month old Limited, I-Force Max Tundra is in the shop with major computer problems. The dealership has no Idea how long it will take to repair? I am now driving around in a Used Dodge Ram Truck that the dealership is letting me use . My 5th Tundra has failed me like none before. I should have done like Untamed and bought a used 2021. It makes me sick to think I have a truck that is no better than the Big 3.
I don’t know brother, I have a 2021 Ford Ranger, I bought it brand new and I have zero issues @ 20 k miles at the moment 😂
Good luck 🍀
My Brother has 2014 Ram crew cab 4x4 . 3.6 v6 pentastar. 468k km here in Alberta , truck just cant brake down. Keeps going and going....
I'm sorry Toy has taken advantage of loyal buyers like yourself. It also shows in their self-serving move of Taco product to Mexico while raising prices on TOP of the extra savings they reap on cheap labor.
MANY Taco faithful have turned to Nissan Frontier and are very satisfied.
I don't think dealerships overcharging consumers is a Toyota/Lexus thing, I think it's USA thing. In a country where I live, cars are sold 1-2k over mspr but never more than that.
Great comment about the battery manufacturing and disposal.
This guy described my ex-wife to a tee. 🥺
On a serious note, great content and thank you for speaking for what we have been venting about for years now post pandemic.
I've been watching your videos when you had your cement Tacoma TRD Pro side by side next to another TRD Pro. 👍
Haha nice!! 😂
Thanks man, really appreciate the support. 🙏🏼
I have recently purchased a 2024 Toyota 4Runner. The main reason for purchasing this is because I know the reliability is there for the next 10 years plus. I do not put much faith in the new four-cylinder turbo. I do not want an engine that is turbo charged. The reliability will not be there no matter what you do more moving parts that wear out faster.
Toyota has been reliable for decades, what you say may be right but nobody knows. I for one trust them to have done it right
I agree with you and that is why I picked up a new 2024 4Runner as well. With the problems that the new Tundra and Tacoma are having, I know the new 4Runner will have issues as well. While I know Toyota will get these issues addressed, I don't want to be part of the beta testing.
@@1hondaluver I could not agree with you more. And I know everybody says right now is not the time to buy but if you don’t jump on one, now, you will not have a chance down the road. If you go to Toyota‘s website, you cannot even build a 2024 4Runner. So that tells me they’re probably stopping making them. And preparing to start making the new ones.
🤣
master cylinder failurers , tale gate rust, check into it
My kind of video!
Great information and right to the point!
You are well spoken and likable.
I was considering the 2024 Tacoma Trail Hunter because of the fantastic payload of 1,700 pounds. Has around 11.5 inches of ground clearance too. Also MPG is pretty good as well. Now I’m hearing that there are and or could be issues with the hybrid battery in high water crossings. Price / markups are gonna be insane. I’ll keep my 2022 Colorado Z71 with a V6 for now, it’s a solid rig for overlanding and some off-roading fun.
Love your rig, looks sweet! Thanks for the video…
I just bought a 2021 1794 PRO Tundra, the TRD exhaust sounds and feels amazing. Love it.
All the technology crammed into a vehicle it feels less of what it was intended to be but the option of having a V8 should be essential. I know there’s a “gas guzzler tax” with other high end V8’s, but come on, the option should be there.
That’s why I chose what I did.
I have always wanted a Toyota truck, but as a regular worker they are now so far out of reach, I am forced to keep my 18-year-old dodge on the road as long as I can.
I was planning to get a bigger vehicle and was eyeing a Toyota, but not a fan of their current business model, over-promise + under-deliver. Why make more new models when you can't even pump out the old ones fast enough? Sounds shady to me. Waiting 2 years for a car is insane, imagine the computer industry did that? Pre-order a 2 year old CPU and pay cutting-edge price? This gives them the greenlight to develop products they can't make and force the consumer to hold their breath. Time to stop buying Toyotas. Now I'll spend money to turn my 2013 Honda Accord into a frankenstein of a vehicle so I can carry more stuff (like a trailer hitch and a cargo box lol). At this rate I don't care anymore, I'll keep driving my reliable old car.
Preach. We want a new Sienna, but not at $56k for a mommy van!
We bought our Sienna new in 2017. It is an XLE Premium with the full tech packages and was $36,500 OTD including taxes and tags. It's the last new Toyota we will ever buy based on these insane prices and junk new direction Toyota is taking.
You are right, I was so exited about the Land Cruiser coming back and find out the ONLY choice is a 4 cly., turbo and hybrid, WTF!!?? really!! form a v8, at least do a 4.0 lit. v6 from the 4 runner and add a 8 or 10 speed trans. but a 4 cly., turbo and hybrid !!! NO THANK YOU !!!
It comes down to one thing… sales. If we all keep buying trucks at ridiculous prices they will happily take your money.
Its more than that though. People need vehicles. They cant live without them. The used market is priced almost the same as the new market so why wouldn't you buy a new vehicle. Its all f'd up right now and its not going to get better.
@@ehd1990 You are buying barely used! I just bought a 2007 Toyota Rav4 4wd for $1,000 because it needed a new windshield and a few minor things. It will probably go another 200K miles.
So true could not have said it any better, was ready to buy a tacoma but dislike the turbo.so now looking at the frontier v-6 naturally aspirated . You know when Scotty Kilmar a diehard toyota fan recently recommended the frontier over the new turbo tacoma, now its time to switch brand ,toyota is really going downhill fast!
I'm so happy a grabbed a 24 4Runner before they likely ruin it in 25 with a 4cl turbo hybrid made in Mexico.
Same here
but it’s not made in mexico…..
@providentpathfinders219 how do you know? Toyota has not stated where the sixth gen is being made, but Mexico makes the most sense.
@@ShenmueAtheist”makes the most sense” 😂😂 move along
@@ShenmueAtheist you know Tacomas have been made in Mexico for 20 years right? some come from San Antonio… Tacoma is a NA vehicle only. Global markets are Hilux
Well said! That's why I just bought a 2019 Tundra with 21K mi. At my age, I expect it to outlast me. My wife tried to convince me into buying the new (hybrid) one but I refused. Precisely because of the reasons you have so brilliantly outlined.
Unfortunately, Japanese companies give too much control to their local subsidiaries, and in the US, "business" and "scam" have been synonyms for decades. In other words, we are not dealing with Toyota but rather "toyota of america".
Got the last of the good ones. Bought a ‘23 TRD sport 4x4. Very happy that I did.
What a refreshing video from you, a very credible, articulate, and insightful fan. Congratulations and keep them coming!
Preach brother! Toyota of America needs to get back to the core values of Toyota of Japan: reliability in engineering and prudent business practices. Just wild what’s going on in the market and in this Country. Toyota needs to stay strong and stand up to whacky government regulations that demand “eco” crap and stuff we can’t wrench on!
What do you want them to do? USA can prohibit them from selling cars
@@timhanlon7864so for me I see this as all political, sadly. This uptick in prices and downturn in reliability has a lot to do with the Corporate Average Fuel Economy standards (CAFE) implemented by the current administration in the US. The automakers may not be banned from selling cars but they could be fined billions if they violate these MPG standards. They pass on their fines and any hasty eco-tech upgrades on to us….thus instead of the bullet-proof 3UR-FE V8…we get a hybrid platform in the Tundra and Sequoia that up’s manufacturing costs and production courtesy of the US government.
I do agree with you a thousand percent and I’m a huge Toyota guy I love the Tacoma but it cost almost if not as much as a ford or gm full size truck...that’s insane
The video I didn’t know I needed; have 75k on my 2019 Land Cruiser; prior to that, owned (happily) two FJ Cruisers and one 4Runner. Loved them all… found myself looking longingly at the “new shiny thing” (especially that new LC with its cool aesthetic), but this video rather quickly disabused me of any 2025 model Toyota FOMO.
New sub!
Thanks brother! Appreciate your support! 🙏🏼
@ToyotaUSA, please bring back the customer survey after the initial purchase.
We had the opportunity to rate and give our feedback in the past, but not anymore.
They do, i just bought a 24 Tacoma and they asked for an extremely detailed survey a few days after purchase.
@@RUSTYCATMAN To the best of my knowledge, the information provided indicates that the dealership is responsible for its creation, and it is not shared with the corporate entity. Its purpose is primarily for internal evaluation and to be shared with third-party applications. Previously, Corporate @ToyotaUSA used to generate a survey to assess customer satisfaction and gauge the purchasing experience at the dealership.
@@thetruemalayalee I did do a dealership survey same day as purchase. The corporate one came a few days later. It had zero questions about the dealership. It focused 100% on the vehicle
@@RUSTYCATMAN Understood! Absolutely, the previous survey exclusively centered around the procurement encounter, the ambiance of the dealership, the sales and finance journey, as well as the delivery experience.
@@thetruemalayalee And I am a Toyota Tacoma owner since back in the mid 90’s. I spent a lot of time looking this model over from top to bottom. I am impressed to say the least. All these people poo-poo’ing 4 cylinder engines must have forgotten the Tacoma was originally a 4 cylinder. Turbocharging is a bonus of free horsepower and torque. This technology has been around for many years so I don’t understand the fears. The charge air is aftercooled and with electronic engine controls melting pistons is taken out of the equation. This engine looks like a clone of the Supra engine just slightly bigger. My wife has the supra model engine and it’s been flawless in reliability.
I will never purchase another Toyota product. I see you still have your pro tundra! This video was boss level. Great job!
Thanks a ton, really appreciate that feedback. =]
Agree. Had a 2021 Toyota TRD Off Road, leather, heated seats, sunroof. Was excited for 2024. The cost took it right out of consideration. Bought a loaded 2024 Nissan Frontier Pro4X instead.
I agree with alot of your points, my question is, where are you going? Who else offers what what they do?
One thing that i found kind of disappointing with Toyota these days is its new vehicle supply in 2024. In terms of new inventory, its still too low while the competition seems to have figured out its supply chain issue and double and even quadrupled their supply since 2022. Toyota’s desirable models are still not immediately available in most dealer locations. You have to be placed in a waitlist for months to buy a new Toyota for around MSRP & even paying markups in some dealers while the competition are piling up their supply and offering discounts thousands below MSRP & low APR .
I’ve heard so many Toyota loyalists who’ve has left Toyota and ended up buying Mazda, Subaru, Honda etc because these competitors offer immediate availability & attractive incentives.
You’ll be able to buy 2024 model year vehicles in 2025
Much of the competition over produced and are have serious issues moving vehicles due to the insane prices. This is true particularly with domestic manufacturers and their full size trucks. I’m not suggesting Toyota isn’t taking advantage in their own way, just offering some additional insight into the market conditions right now
Well spoken! My thoughts and sentiments exactly! I’ve owned 5 different Toyota Camrys and loved each of them equally! I guess I’m the first one who has switched “brands” and now I’m owning my second Nissan Altima. I’ve not had any trouble with either Altima so far and they are dependable and reliable as well. I’m honored to be a subscriber of your channel! Full respect always! Mark in Iowa.
Do your research on the Altimas. Terrible reliability on the CVT transmissions. Good luck.
@@goodbadugly9849 Thank you! I appreciate your input! I have done quite a bit of research on the Nissan CVT transmissions. I am aware and intend to keep this second new-to- me Altima serviced by the book. I really appreciate your input and am grateful! Mark in Iowa.
Camry's are the best midsize sedan you can buy ..Nissan Altima's are the worst.. Terrible Jatco CVT transmissions.. the worst in the industry. I know several people that own the new generation that you have and they say they will never buy another one. One guy has really had a lot of trouble out of his . It is an Altima SL.
@@charlesjackson1700 Appreciate your reply. I’m thinking seriously of switching to Amsoil products for my Altima.
@@marksmith4582Maintenance is the key issue. You need to keep your CVT transmission fluid changed every 30,000.. It can really extend its life.
100% agree with everything you said in this video. ‘08 Tacoma owner here. I’m upgrading soon. Zero chance I’m moving to a new gen Tacoma or Tundra. Searching for a ‘21 Tundra now.
Never owned a Toyota but was at the dealership today to look into buying a Tundra. After watching this video I guess I’ll start over and look for a different brand. Thanks for the heads up.
Saw a new tundra trd pro here in phoenix for $84k. High interest rates and the enormous price tag puts a truck like this out of reach for most people. Couldn’t imagine dealing with a payment for 5 or 6 years on that price tag. Your truck is a gem!
I’m sticking with older used Toyota’s-better quality.
So am I sticking with the older ones!
CAREFUL..... see my post about our 2005 Tundra and the NTSB Frame Recall!!!! Buyer..... NEW OR USED, beware!!!!
if is not broken don't fix it, the v6 turbo bs is for little "sport" cars not a full size pick up.
Definitely keeping my 2019 NA v6 tacoma sport with the crew cab! Love it! It was an easy decision to buy it after lease. It’s simple, reliable, affordable. Resale value was good. I haven’t put many miles on it. 24k. I love the aftermarket toyota brand accessories, and being able to customize it, based off of it being affordable from the start. Love the new gens, but not worth it.
Great video! Unfortunately, enthusiasts have become the minority in this "disposable" world we live in. The unbelievable reliability of previous gen Toyota's will only drive up the prices and demand of used ones.
Agreed. I bought a 21 Tundra and a 24 4Runner to avoid the switch even though my 08 Ridgeline still gets me around but the die-hards are a dying breed everywhere. Reliability and simplicity resonate with those who know how to turn a screwdriver and want to keep something beyond the 3 year lease which is not so common anymore.
I'm not even really a Toyota fan Great car company but what he said just made me subscribe hopefully more content on other products and things love the way he's right into it and dead ass on point
You are not alone for sure! Excellent commentary
You make so many good points. I don't even know where to begin. Discontinuing the V8 was a major disappointment. One reason my wife and I rushed out and bought the 2023 Lexus GX, because we knew that V8 was going to go away in years to come. It's a fantastic vehicle, and I really don't think you can replicate it with a 4 or 6 Cyl Turbo.
My first Toyota was a 1988 Celica one of the best vehicles I've ever owned, I'm on Tundra number 8, 21 TRD Pro in lunar Rock, also owned a 21 Land Cruiser, two 4 runners,and 2007 fj cruiser, 23 Sequoia TRD Pro, I sold the Sequoia in 3 months I couldn't stand it the brand is totally let me down I can definitely say the quality in these new Toyotas coming out are shadow of what they used to be! The new tundra is the ugliest truck made I've had three different dealerships in Florida tell me in private do not buy the new tundra it's garbage and has too many problems, a sales manager and a tech warned me to stay away from this truck.. your video is spot on..
Wait a second u had 8 tundras????? Do you own a businesss?? I get personal choice but why on earth would u buy 8… whole point was these machines are built to last
Never buy a truck that doesn't have tow hooks. 😮
@@Wellh0wrya since 2004..
Absolutely agree! A new TRD pro tundra with a hybrid, Supra with BMW engine/suspension, NO THANKS, I’ll keep what I have now.
The BMW engine is one of the highest rated reliability motors out now lol. Sounds crazy but true .
1,0005 agreed. I don't know how much the gov regulations are pushing the movement to turbocharging, but it's really unfortunate on these larger platforms. You are absolutely correct that they could use dealer allocations to reduce or curb overpricing. THere's actually a list out there of dealers that charged over msrp during the pandemic. One thing that you didn't mention which I would have thrown in was Toyota's well-documented production hold backs in order to (presumably) increase scarcity/demand/pricing.
Great Video
I agree with this so much.
I’ve owned tundras for 22 years
I sold my 2016 in anticipation of getting a new TRD Pro. The dealerships wanted $25k over. I waited for months until I just purchased a 2022 Ram TRX
Lost a loyal customer 🥺
4:42 I agree with everything you are saying, however, as long as people are willing to pay those crazy prices nothing is going to change.
Thanks man. You’re right about that… it’s the unfortunate truth. =\
Tundras in my area are lot rotting. Drove through a dealership yesterday and they had 22 lined up.
Dang… that’s becoming more and more common with each passing week. Kinda wild.
This is a great, well thought out video. The new 4Runner is a great example. I get going to a turbo 4 cylinder due to increased efficiency. But making the TRDpro trim a hybrid. Which will need new batteries after as soon as 10 years isn't great. Especially for a previously very reliably vehicle that you could put just a small amount of maintenance money into.
Amen brother 🙏 Couldn't said it better myself 👍
Lost me at $40,000. First car company that can offer me a fully loaded SUV at $30,000 gets my business. America is through with outrageous vehicle prices. Don't buy. Wait until a new car company comes along and swoops up your business. I hope these car companies don't get a bail out this time.
The average American needs to hold out on buying new tundra and Tacoma’s and they have to lower the prices
Good luck with that, LMAO!!!!!!!!!!!! You truly have NO CLUE what the costs are for vehicles these days. You probably can't even get a BARE BONES SUV let alone something as laughable as a "fully loaded SUV" for $30k. Like honestly, it literally makes me question your mental sanity if you think its even possible for that at $30k. With just inflationary pressures alone, we're lucky we still have even one bare bones mid sized car for under 20k. While these ABSURD $60, $70, or even $80k+ prices (for what I would call "non luxury") trucks and suvs are absolutely unacceptable and specifically UNAFFORDABLE to the average American (especially given rates)... it beyond laughable to expect a "fully loaded" SUV for $30k or even almost for a "bare bones" SUV.
People need to wake up and read some business reports or economic reports... this isn't the 90s/2000s anymore... not even the 2010s. The cumulative effects of inflation in the last half decade have caused permanent changes to the pricing scheme Americans should expect from pretty much everything, especially car manufacturers/dealerships.
@@user-xp5id1kh4rI see you fell for the scam... Cars and Trucks are CHEAPER to make, not more expensive. The materials that they use now days are complete garbage... the plastics in the car are are literally recycled garbage, the leather is fake, paint is water based, and those are just a few examples. Not to mention many of these cars are made in other countries using cheap labor such as Mexico. You are wildy misinformed if you think today's cars cost more to make. Car companies are just greedier and colluding to raise prices.
I just bought a Mazda cx50 for 32k and man I love it. I wanted a 4Runner or a rav4, but those are over priced and have dealer mark ups.
Nissan Frontier PRO4X for $40k if you can wheel and deal a dealer.
I’ve owned a ‘98 4runner, a ‘06 4runner, a ‘15 4runner, and a ‘20 Tacoma… and I completely agree here! Toyota, this is a pivotal moment! You still have an opportunity to make these corrections!
I agree with your rant on Toyota company and its dealerships. My family bought a new mazda this time instead of toyota, honda or nissan brand.
I have a 2014 Tundra and a 2019 4Runner. I will run them as long as I can. My first Toyota was a 1989 SR5 Pickup, I ran it to 318,000 miles! it was in great shape when I sold it, just did the maintenance on it. I sold it for just because I wanted something new, which was a 2005 Tundra V8. If Toyota stays on this path I will never buy another one.
I've owned 7 different Toyota 4x4s and am currently driving an 05 4Runner with a V8. It has a lot of miles on it but I just can't talk myself into getting a new Tundra, 4Runner, or Tacoma. I'll wait a while and see what the 2026 Tundra is like and wait to see if other people have trouble with the other 2. I never would have said that in the past.
The 2024 trd pro tundra has a lot more tech and features than the 2021. With that said, both of them are / were priced way out of reach of the regular middle class person.
I paid $45,000 for my 2020 trd off road crewmax. Msrp was $50,000. $5000 off was the norm. Thankfully I got it a month before the world changed forever. Looks like I won’t be buying a new truck for many years.
You can get a majority of those features
But updating the head unit in the vehicle…. U wind up saving 20k and having a nicer infotainment head unit… but people are ret@rds