1950's Makeup | Vintage Tutorial by Ern Westmore 1951

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  • čas přidán 29. 08. 2018
  • A Vintage 1950's Makeup Tutorial by Hollywood Makeup artist Ern Westmore demonstrating the secrets of 1950's makeup for the face shapes of Miss Oval, Miss Round, Miss Square, Miss Oblong and Miss Triangle.
    Footage: Personal Collection Glamour Daze.
    Educational Use Only -
    glamourdaze.com
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Komentáře • 2,5K

  • @crayolaclouds2696
    @crayolaclouds2696 Před 5 lety +5600

    "There isn't a woman in the world that can't be made to look MORE beautiful" that's wholesome as hell. Like they thought of makeup as enhancing beauty, not creating it.

    • @Aminathius
      @Aminathius Před 5 lety +475

      Honestly, I feel like that's always been the basic message of makeup. Enhance beauty but don't create it. I think that people cling to make up as a coping mechanism and that's why so many people think that everyone who wears it is insecure.

    • @nancyalexandre
      @nancyalexandre Před 5 lety +72

      Totally agree with both of you ladies.

    • @iquo6206
      @iquo6206 Před 5 lety +128

      Now that you point it out, it does seem really nice to me. It wasn’t saying “oh ,well ,you’re ugly, so we’re going to create beauty.” It’s nice that they’re saying that you’re already beautiful, but here’s how to enhance it. It’s nice.

    • @stacimarie3
      @stacimarie3 Před 5 lety +92

      Yeah but then he goes on to say the oval face is the ideal face. Wholesomeness ruined.

    • @Nakita_Jade
      @Nakita_Jade Před 5 lety +175

      50s beauty is basically all back handed compliments. It seems wholesome but really the message is to be more attractive to land and keep a husband. No one will love you if you’re unattractive. I collect vintage makeup and magazines and the messages are not the best. As a makeup artist I love all variations of makeup, from really avant-garde, natural, and glamor. Makeup should be fun, not heavily regulated. If it’s not your face, it’s not your business

  • @midnight707
    @midnight707 Před 6 lety +2321

    *Baking* - *since 1950*

  • @humancentipede33
    @humancentipede33 Před 4 lety +2207

    "Am I the oval face shape?"
    -"No"
    Sis was so honest, laughing in her face and everything 😭

    • @parrotmom56
      @parrotmom56 Před 3 lety +42

      Hahhaahha. Don't ask for honest answers about your looks.

    • @markrichards6863
      @markrichards6863 Před 3 lety +14

      No, you are unattractive is what she is thinking

    • @angeliquetorres9978
      @angeliquetorres9978 Před rokem +7

      I don't think she meant it in a bad way.

    • @bro6568
      @bro6568 Před rokem +3

      I love the comment section so much 😂😂

  • @jimkiley5277
    @jimkiley5277 Před 4 lety +1318

    Thanks for posting this video of my Grandfather. He passed away when I was 4 years old but I remember how nice he was to me. My grandmother, Betty Westmore, taught me about all the face shapes while I was growing up. He was an extremely talented man, a true artist.

  • @BRNA0
    @BRNA0 Před 6 lety +3376

    I wish this was in color.

    • @menosbbgirl
      @menosbbgirl Před 5 lety +35

      itsBernie I was thinking the exact same thing!

    • @rs3007
      @rs3007 Před 5 lety +52

      I didn't notice haha. I love black and white tho

    • @Maria-rh4gp
      @Maria-rh4gp Před 5 lety +46

      They're all white, it don't matter haha

    • @Emily-wb6td
      @Emily-wb6td Před 5 lety +86

      Dude right like I wanna know what color the eyeshadow and blush and lips are 😂

    • @MaryElla13
      @MaryElla13 Před 5 lety +6

      I was just thinking that! I would love to see the colors!

  • @secret3811
    @secret3811 Před 5 lety +1247

    2018: Im the best at Make-up tutorials
    1951: *DO U EVEN BAKE?*

    • @JudgeJulieLit
      @JudgeJulieLit Před 5 lety +2

      And to crowne your toilette: "You can always tell a Halo girl; you can tell by the shine of her hair."

    • @loading1345
      @loading1345 Před 5 lety +1

      IM DEDDDD LMFAO reminds me of do u even lift bro

  • @haileyirene4713
    @haileyirene4713 Před 4 lety +1192

    How much powder should I use?
    Mr. Westmore: yes

  • @Christinar626
    @Christinar626 Před 5 lety +718

    Everyone else is screaming about how much powder he used but my oily ass face might just try that technique 😅

    • @isabellat2645
      @isabellat2645 Před 4 lety +10

      same😂

    • @icedenje5202
      @icedenje5202 Před 3 lety +13

      True that's like how much i put in a day

    • @kirtyshah7743
      @kirtyshah7743 Před 3 lety +17

      And crease like hell later🤭

    • @wiseweirdo9254
      @wiseweirdo9254 Před 3 lety +11

      If I tried this I’d be out here looking like a white ghost💀

    • @riggs20
      @riggs20 Před 2 lety +7

      IKR? And an hour later our skin would be all shiny again! LOL.

  • @ScarletxKitsune
    @ScarletxKitsune Před 5 lety +4533

    “There should only be two eyeshadow colors - brown and blue grey”
    The palettes laughed and laugghhhheddd

  • @PMAngst
    @PMAngst Před 5 lety +1651

    Love how they speak in that era. So classy

    • @weedermann
      @weedermann Před 5 lety +121

      This was the film business. Not likely that the average person on the street spoke so well.

    • @sunnie734
      @sunnie734 Před 5 lety +27

      What? It's God-awful!

    • @rocknroller77
      @rocknroller77 Před 5 lety +103

      Trans Atlantic accent

    • @ringwe
      @ringwe Před 5 lety +15

      I keep noticing that there is no vocal fry.

    • @guacamolly_
      @guacamolly_ Před 5 lety +13

      They talk a lot slower

  • @ruth4489
    @ruth4489 Před 4 lety +467

    I asked my mother who is in her 70s why they powdered like crazy back then. She said that most makeup had mineral oil in it and all face creams had lanolin, so shiny shiny shiny even if u had dry skin. By applying the powder, even the powder could have an emollient in it, can u believe that?? So they would use the powder to basically absorb all the oil used to carry the pigment across the face. If u didn't have a gigantic face brush they would pull apart a Kleenex tissue and wipe away the powder and blot across the t zone. U never looked dry and cakey because the moisturizers underneath were similar to vaseline back then. It's crazy but true!!

    • @raae9310
      @raae9310 Před 2 lety +8

      Hmm, I'm going to try that technique of an emollient before primer and makeup because I love to bake my makeup.

    • @MissBabalu102
      @MissBabalu102 Před 2 lety +16

      Thanks for explaining. That sure was a LOT of powder. My skin would just break out.

    • @Scottish_Rose
      @Scottish_Rose Před 2 lety +60

      This will be why Marilyn Monroe's secret was using Vaseline as a primer and then powdering over her foundation worked very well. I tried it and it works shockingly well, giving an airbrushed effect that lasts all day. Feels incredibly heavy but does not look so. I did it yesterday for work and got comments from visitors that I looked like a porcelain doll. (I'm very pale being a natural redhead). A tiny amount of highlighting powder over the cheekbones and on the tip of my nose added a little dimension and blusher in the right places...it's crazy but it works.

    • @Delicious1922
      @Delicious1922 Před 2 lety +8

      Makes sense and the powdering helped makeup to stay on longer

    • @zeldamorgan9260
      @zeldamorgan9260 Před rokem +4

      @@Scottish_Rose did you use a translucent powder, or a skin matched one? Over foundation like in the video?

  • @MovieMadam54
    @MovieMadam54 Před 4 lety +817

    I died laughing when they did the powder! OMG.
    Fun fact: this guy is Michael Westmore's uncle. Michael Westmore did makeup for Star Trek and is father to McKenzie Westmore who hosted FaceOff.

    • @kaylacrouse7094
      @kaylacrouse7094 Před 4 lety +27

      Yeah it's really cool, their family history!

    • @jacquelinebreden5729
      @jacquelinebreden5729 Před 4 lety +12

      There was also Bud Westmore was he the grandfather He was makeup artist I think in the thirtys

    • @tyshine33
      @tyshine33 Před 4 lety +12

      I swear I was just wondering about the name Westmore and if there was relation. I know of the Westmore's from watching movie/horror makeup competition reality show 'Face Off'...this is so cool!

    • @pedinurse1
      @pedinurse1 Před 3 lety +4

      the powder id insane, are you kidding

    • @nicoyabeauty
      @nicoyabeauty Před 2 lety

      Omg for real!!!! Nice!!!

  • @revinaque1342
    @revinaque1342 Před 6 lety +572

    "I hope you noticed that neat trick of powering above and below the eye." With that amount of powder, it would've been hard to miss. 😁

    • @raisa_cherry33
      @raisa_cherry33 Před 5 lety +3

      Revina Que 😂😂😆

    • @colleenb5536
      @colleenb5536 Před 5 lety +5

      I read that EXACTLY as they said it!!

    • @JudgeJulieLit
      @JudgeJulieLit Před 5 lety +17

      What makes less sense is to bash white powder all over eyelids freshly brown shadowed.

    • @hoilst265
      @hoilst265 Před 5 dny

      Seriously. Looked like Al Pacino at the end of Scarface.

  • @adrianeduron9247
    @adrianeduron9247 Před 6 lety +3877

    "There should be no fads in makeup."
    *Sir, in 2018 people are painting clouds on their eyes*

    • @ipetzombies
      @ipetzombies Před 6 lety +68

      Lmao! So true. There have always been makeup fads but they're quite a lot now.

    • @Mintzik
      @Mintzik Před 6 lety +67

      The two shades he says are required both make my eyes look aged or dull.

    • @RavenStorm1031
      @RavenStorm1031 Před 6 lety +32

      and those squiggly eyebrows!!!

    • @adrianeduron9247
      @adrianeduron9247 Před 6 lety +102

      When he literally caked all that powder on her face I felt my soul trying to leave my body.

    • @christeek7466
      @christeek7466 Před 6 lety +33

      @@adrianeduron9247 Thats done a lot now under the eyes and is known as baking. I've never seen it done on the whole face though.

  • @dennisreynolds1868
    @dennisreynolds1868 Před 4 lety +1477

    my guy said “black liner ages you” and then put a whole cup of flour on her eye socket 😩😩😩😩

  • @user-of4kk4in9f
    @user-of4kk4in9f Před 4 lety +285

    In the 50s they had 5 products used carefully, purposefully and gracefully. Now we have dozens of products that most people screw up and don't know how to use properly!!! Great tips in this film.

    • @lindahandley5267
      @lindahandley5267 Před 3 lety +21

      Today it's like a jungle in front of you. I got so anxious one day, putting on makeup, that I had to stop and pick out what I 'actually' used. There were about 20 brushes, 4 palettes of eyeshadow, 10 pencils, 10 eyebrow junk. Once I got it dwindled down, I was much more calm! It's ridiculous!.😬

    • @danielabassano9528
      @danielabassano9528 Před 2 lety +3

      Back then makeup was a luxury only item and was also seen as a luxury accessory for very wealthy ladies.

    • @margueritemazzeo2904
      @margueritemazzeo2904 Před 2 lety +12

      @@danielabassano9528 Not true..cosmetics like Max Factor..Revlon..Helena Rubinstein were very affordable for most women..this was in the 1950s..not the Middle Ages..you must be very young..lol..😂🤣

    • @earthmama9597
      @earthmama9597 Před 10 měsíci +3

      Back in the day ppl didn't buy more than they needed unless well to do. You had what you needed, if it broke you fixed it! Things weren't just thrown in a corner and cheaply replaced like they are now. Items were well made and made to last. No Walmart cheap polyester clothes, your hand mixer lasted 30 yrs as well as your toaster. Funny how we are more "green" according to "they" but we have more cheap disposable crap, a ton of plastic not only in our appliances but clothing and even food. Also we are in the most consumeristic times ever!!!
      I think a lot of us just miss the simple days where things didn't easily break and the choices where fewer but of higher quality.

  • @Rose-uh5dl
    @Rose-uh5dl Před 6 lety +2681

    As an extremely dry skinned girl, if I applied as much powder as they did my skin would fall off.

    • @MrLutens
      @MrLutens Před 5 lety +256

      well, bare in mind that in those years the creams they used were very heavy, cold cremes and even vaseline. That probably would counteract the drying effect of heavy powdering...

    • @chriswallace9008
      @chriswallace9008 Před 5 lety +43

      Rose , me too . I'm 46 and powder accentuates every line on my face. 😊

    • @crazymeee
      @crazymeee Před 5 lety +6

      Lmfao 😂

    • @happybroadcast3069
      @happybroadcast3069 Před 5 lety +60

      She looks like a powered donut. 😂😂😂😂

    • @Michelala
      @Michelala Před 5 lety +30

      I was thinking the same thing. And those poor women in the summer! Their faces would just fall off in sheets.

  • @CrystalLoren
    @CrystalLoren Před 5 lety +1977

    If you don't have an oval face you need to get an oval face! 😂😂😂😂

    • @didibobo4866
      @didibobo4866 Před 5 lety +153

      Plastic surgery could probably create an oval face in 2019, but it might not be as ideal today as it was in the 1950's, Beauty ideals change constantly. I tend to prefer heart-shaped faces, but to be quite honest the shape of the face doesn't really matter as long as your heart is heart-shaped!

    • @MaideCanyakar
      @MaideCanyakar Před 5 lety +11

      That sounds kinda wrong

    • @_Talise
      @_Talise Před 5 lety +16

      @@didibobo4866 why thank you, i am a roundish heart shaped face 😂

    • @lianah7837
      @lianah7837 Před 4 lety +75

      I love how he casually says y'all she's more attractive than the rest of you so she goes first

    • @southerngirl4076
      @southerngirl4076 Před 4 lety +15

      Right, I'll just go to Target and buy an oval face. Or perhaps I should buy an oval face off of Ebay.

  • @jakiraraquel8258
    @jakiraraquel8258 Před 4 lety +119

    - I'm hooked on these vintage videos now 😂 I can't look at anything else

  • @willowravenwright5518
    @willowravenwright5518 Před 3 lety +38

    This dude totally knew what he was talking about at the time. He was part of the Westmoreland dynasty of make-up artists in Hollywood.

  • @rebekahayers4587
    @rebekahayers4587 Před 5 lety +499

    I almost spat my coffee all over my computer when he started powdering the face holy freaking crap

    • @t.a.d.7892
      @t.a.d.7892 Před 4 lety +5

      Me too 😂

    • @jimkiley5277
      @jimkiley5277 Před 3 lety +44

      Hello there. This is Ern and Betty Westmore's grandson. In defense of the face powder, I agree it looks excessive but remember this was before sunscreen was widely available. My grandmother Betty wore full pancake powder on her face her entire adult life, and you would have been stunned at how unwrinkled and flawless her face still was in her 90's. Protecting her Irish skin from the sun was very important, especially here in always sunny Los Angeles. My grandfather catered to women who wanted to create a fully made up face everyday, but my California girl sisters, who were teens in the 60's & 70"s, rebelled for the fresh faced, tanned, beach girl look.
      My grandfather was always inventing and open to new innovations in Makeup so I'm sure he would embrace some of the new techniques & products in makeup today.

    • @jbwhitebirch6620
      @jbwhitebirch6620 Před 3 lety +4

      @@jimkiley5277 how interesting! My grandmother also wore a lot of powder and always ended up looking very natural. But it is rather jarring to see the technique done this way. Thanks for sharing!

    • @anneeeev
      @anneeeev Před 3 lety +1

      @@jimkiley5277 wait omg this is kinda cool

    • @bettyprettyprincess
      @bettyprettyprincess Před 2 lety +2

      I used to use that much powder in the 90s

  • @redmanish
    @redmanish Před 5 lety +466

    Love how they played with lighting and blur in the makeup reveals. It’s like photoshop for the 1950s lmao.

    • @Iceis_Phoenix
      @Iceis_Phoenix Před 4 lety +2

      What is blur?

    • @Hunter-vp3he
      @Hunter-vp3he Před 3 lety +4

      I was thinking the same thing!?

    • @Bunny-qf1ev
      @Bunny-qf1ev Před 3 lety

      Nahhh 😂🤣

    • @LSSYLondon
      @LSSYLondon Před 3 lety +35

      Fun fact: My grandmother (imagine who reminds me of Suranne Jones) did photoshop back in WWII. When I explained to her what filters were for and photoshop she just looked at me with an eyebrow raised like I was an idiot and said in her most condescending tone "you think young people invented that don't you... My JOB in 1940 was to fix all the faces of all the photos before they were printed. I fixed every woman's lips, hair, eye makeup, chins, acne, eyelashes with a little brush. That was STANDARD."
      I felt I had been deceived assuming old photos were realistic. Turns out they had been doing that since the 1800's. lol

  • @clareshaughnessy2745
    @clareshaughnessy2745 Před rokem +32

    I’m a professional artist and watching him wield the pencil on her eyes was an absolute joy. You can tell he’s an artist just from that

  • @ihrtemma542
    @ihrtemma542 Před 5 lety +223

    Everyone is saying that it was to much powder. Well, their foundation was very heavy and greasy..kinda like vaseline..so im sure you wouldn't want to be walking around with a greasy face. It wasn't colored powder..it was white powder, talcum powder (which causes cancer)..the powder made their face look smooth and soft just like a dolls skin. I believe they looked beautiful.

    • @murdermygymsox
      @murdermygymsox Před 3 lety +39

      Also have to be mindful that this was filmed for television and cameras didn’t play well with a shiny face makeup.

    • @mimoleta
      @mimoleta Před 3 lety +17

      @@murdermygymsox Still goes for today, the MAC powder foundation is still a staple for TV makeup but damn does it look like absolute shite irl

    • @vianjelos
      @vianjelos Před 3 lety +22

      @@mimoleta stage makeup has always been harsher than real makeup. Movies, plays, tv, youtube/instagram even those are ALL things that benift from stage make up or stage makeup techniques. If you see the same YTer or instgram model walking around in real life with the same makeup they uses in camera it will look horrible too. Just a shame they dont reallt express that to viewers who then try to mimic said techniques for a night out.

    • @mimoleta
      @mimoleta Před 3 lety +7

      @@vianjelos It depends on what kind of movie you're looking at, I will mostly disagree on that one as it is usually super natural. But when it comes to stage or theatrical makeup hell yes lol you want the people in the back to see you.
      I remember during my tv makeup training days where you would pile on the powder foundation and somehow the skin would still look shiny on camera lol.
      And I too wish that tutorials came with a disclaimer that is why I stay away from the whole Instagram like youtubers in general. It's fun and all that but it should be its seperate category and not to be mistaken with everyday makeup.

    • @prajna-satheeshbs4519
      @prajna-satheeshbs4519 Před 3 lety

      Indians use talcum powder still lop😂 all of us...

  • @nkley1
    @nkley1 Před 5 lety +433

    His grandson rebelled and now does makeup for “The Walking Dead”.....can’t say he didn’t stay in the family business.

    • @shantolion1576
      @shantolion1576 Před 5 lety +4

      What is his name this makeup artist? The grandfather

    • @exploitedfight8081
      @exploitedfight8081 Před 4 lety +4

      @@shantolion1576 Westmore

    • @LaFlacs
      @LaFlacs Před 3 lety +8

      I don't know anything about either ..but if it's true ..its hilariously funny!!

    • @themurrrr
      @themurrrr Před 3 lety +3

      OMG, I LOVE THIS!

  • @midnight707
    @midnight707 Před 6 lety +1962

    *I still don’t know what my face shape is*

    • @DoomMetalMistress1
      @DoomMetalMistress1 Před 6 lety +20

      Me neither!!

    • @ashunderwood88
      @ashunderwood88 Před 6 lety +71

      You look like a round to me 😉

    • @Mintzik
      @Mintzik Před 6 lety +42

      I've been attempting to figure this out for years as it is still the underpinning of everything to do with makeup.

    • @ladydontekno
      @ladydontekno Před 5 lety +33

      DaSavage Cat2 your face shape is cat.

    • @raesmith2164
      @raesmith2164 Před 5 lety +3

      DaSavage Cat2 I'm a square

  • @ookyspookychic2529
    @ookyspookychic2529 Před 5 lety +76

    man..if there was time travel i would love to go back to see my grandmother do makeup during these times

  • @Katie-tx8rf
    @Katie-tx8rf Před 4 lety +746

    *assaults her face with a million pounds of powder*
    2 seconds later: “Carefully blend your eyeshadow”

  • @staceyanderson6167
    @staceyanderson6167 Před 6 lety +754

    That was baking to the 100th degree!

  • @CANADA11118
    @CANADA11118 Před 5 lety +973

    When they put the powder on I SCREAMED

    • @JudgeJulieLit
      @JudgeJulieLit Před 5 lety +15

      This video antedated the film Goldfinger (1964), where a girl fully painted in gold suffocated, as her skin could not breathe.

    • @AetherealGirl
      @AetherealGirl Před 5 lety +13

      JenaValjean No you didn't.

    • @aldenheterodyne2833
      @aldenheterodyne2833 Před 5 lety +11

      Who you gonna call?
      GHOSTBUSTERS!
      Get it...? Because.... They made her look pale as a ghost?

    • @JudgeJulieLit
      @JudgeJulieLit Před 5 lety +4

      @@aldenheterodyne2833 Now that is a best blush-ad tagline, jingle ... to bust ghost "clusters" and "dusters" (over powderings)!

    • @ErenaaLamb
      @ErenaaLamb Před 5 lety +8

      @@JudgeJulieLit Crazy when you think about that people back then believed that just when you paint yourself you could die, lmao. And this myth holded on till now like it seems. But no one died in real life by being painted in gold.

  • @avahancharick4283
    @avahancharick4283 Před 5 lety +225

    beauty gurus: baking is a makeup technique that was created recently
    1950s: AM I A JOKE TO YOU??!!!

    • @auronnyagangopadhyay7104
      @auronnyagangopadhyay7104 Před 3 lety +2

      Everyone talks abt baking but WHAT IS IT?!

    • @SeymoreButtss
      @SeymoreButtss Před 3 lety +7

      @@auronnyagangopadhyay7104 it's how that guy put a ton of powder on her face and let it set (bake) and then he brushed off the excess after

    • @auronnyagangopadhyay7104
      @auronnyagangopadhyay7104 Před 3 lety +1

      @@SeymoreButtss oh. ppl really tho that was new?! Bruh

    • @auronnyagangopadhyay7104
      @auronnyagangopadhyay7104 Před 3 lety +2

      @@SeymoreButtss thanks btw

    • @OohlalaHolly
      @OohlalaHolly Před 3 lety +3

      I did it without knowing anything about makeup, bc it made senss

  • @rmt2171
    @rmt2171 Před 4 lety +123

    "The oval is the ideal face" (the other ladies hang their less than ideal faces in shame).

  • @gingerlover43015
    @gingerlover43015 Před 5 lety +3707

    This guy would throw up if he saw makeup today....

    • @blueheaven2135
      @blueheaven2135 Před 5 lety +263

      especally if he saw the contouring lollol lol

    • @Kereign
      @Kereign Před 5 lety +158

      Especially when it’s better today than it was before.

    • @poisonapple6138
      @poisonapple6138 Před 5 lety +54

      The Westmore family is still very involved in makeup nowadays.

    • @Idk-lu1fw
      @Idk-lu1fw Před 5 lety +38

      @cockney gyal wtf?

    • @seani8698
      @seani8698 Před 5 lety +69

      @cockney gyal being in the closet doesn't mean they didn't exist you monster

  • @radiofreejoanie
    @radiofreejoanie Před 5 lety +706

    "Never match your lip rouge to your nails." See, Mom was wrong!
    "But if you choose, match your nails to your lips."
    Huh?

    • @TheJenniferKK
      @TheJenniferKK Před 5 lety +349

      He means: pick your lip color wisely, then, if you want nail polish, use the same color on your nails. Not the other way round. Kind of like how some women will go shopping for a dress to match their favourite shoes or tights, while you should always pick a dress first, and then find shoes and tights to match them. The right lip color is essential, nail polish is an accessory.

    • @sandrasanders706
      @sandrasanders706 Před 5 lety

      Yeah, I know...

    • @caraf8727
      @caraf8727 Před 4 lety +12

      I think he means nude or pink nails. Match your nails to your lip (skin color) not the lip rouge you apply.

    • @alcalibur7108
      @alcalibur7108 Před 3 lety +2

      There’s multiple nail colors- green, yellow, etc. you don’t want to match your lips to your nails if they are those colors.
      match your nails to your lips- which look better in pinks and reds. So your nails can be pink or red, etc of the similar shades and hues that are more “natural”.
      But now days we do match our lips to our nails- doing black lips, yellow, purple, etc.

    • @DarkFire1536
      @DarkFire1536 Před 3 lety

      Lmao. I was so confused by that

  • @jaggerkate
    @jaggerkate Před 3 lety +34

    Imagine how magical these videos would be if they were in color. Love watching these. Wish my grandmas were both still here, so I could ask if they ever watched these videos.

  • @SamtheMan0508
    @SamtheMan0508 Před 3 lety +13

    I can't get enough of these tutorials, no matter what era!

  • @katwilliams9483
    @katwilliams9483 Před 5 lety +68

    Ern Westmore was a major pioneer of the modern Hollywood cosmetics industry like Max Factor, Rubenstein, Arden, etc . You can see their names in the opening credits of movies and TV shows from the 1940s and beyond. The reason the face was so heavily powdered with a translucent powder back then is because the foundations were oil based (in the theater, foundation was referred to as "grease paint"). Powdering the face was a form of setting the underlying oil based foundation and eyeshadow (remember, Westmore used a grease based eyeshadow, not a brush on powder that we use today). Heavy powdering over foundation was called "baking" to set the foundation. The powder was left on for at least 3-10 minutes and then brushed away. Also, a matte look was the fashion back then, and for a long time there after. The 1970s brought in a more "dewy" look. Today, "setting" makeup by spraying the face with a glycerin based liquid is a recent beauty step - foundations are totally different today and, for most conditions, sprays can be beneficial to different skin types. It's also another invention developed by cosmetics companies to make more money from people who like to follow trends because, spraying the face really isn't necessary.

  • @Plethorality
    @Plethorality Před 5 lety +95

    The concentrated lighting from above changed the faces more than the make up.. Lesson learned? Always travel with one's own lighting!!! ; )

  • @jurina9773
    @jurina9773 Před 4 lety +11

    Actually they all look stunning with or without make up. He really did great. 😍

  • @caspence56
    @caspence56 Před 4 lety +16

    There is a wonderful book called "The Westmores of Hollywood"; the Westmore brothers were the top make-up artists in all the major studios during the "golden age", the 1920's through the 1950's. The youngest brother went on to TV, and there are still descendents of the Westmore family working in make-up and special effects in movies/TV today.

  • @deniseherud
    @deniseherud Před 6 lety +513

    He baked the crap outta the oval face lady🙀 I love how he says there's rules that u can't ever break...as my highlighter is shining into space😂 Love these vids cuz there's actually some good tips for natural makeup looks...plus his brushes are oddly intriguing and I kinda want them

    • @rachelclark7782
      @rachelclark7782 Před 5 lety +26

      The brush that he knocked the powder off with is neat. Besame sells them

    • @deniseherud
      @deniseherud Před 5 lety +5

      Rachel Clark ty for finding that! I adore that brush so I'm off to check it out! Awesome find!👍🏻💕💐

    • @rachelclark7782
      @rachelclark7782 Před 5 lety +1

      Your welcome sweetie

    • @raisa_cherry33
      @raisa_cherry33 Před 5 lety +2

      Denise Herud 😂😂😂😂 hahahaha

    • @SomewhataMystery
      @SomewhataMystery Před 5 lety +5

      Well Marilyn Monroe use cold cream and Vaseline rubbed in good glow under her makeup and cream.

  • @maddie153423
    @maddie153423 Před 5 lety +309

    The way he applies makeup looks so relaxing

  • @yoe5221
    @yoe5221 Před 4 lety +44

    For me he is a professional.. He knows wat he doing

  • @abibeck1129
    @abibeck1129 Před 3 lety +5

    "square face" was so beautiful

    • @bwalsberg
      @bwalsberg Před rokem

      Abi, I thought so as well……much more than the oval. I wonder if these face shapes go in and out of style or are they pretty much timeless?

  • @nikavance9453
    @nikavance9453 Před 6 lety +947

    This amount of powder scares me a little

    • @raisa_cherry33
      @raisa_cherry33 Před 5 lety +1

      Little Lotte 😂

    • @thistlemoon1
      @thistlemoon1 Před 5 lety +30

      It wasn’t colored powder. It was basically like a talcum powder but not really a white color. My mother had some.

    • @crystal95405
      @crystal95405 Před 5 lety +40

      My dry skin is screaming.

    • @joosoo
      @joosoo Před 5 lety +39

      Their foundation and creams were heavy like vaseline, so the powder was kind of necessary

    • @latenightcake5881
      @latenightcake5881 Před 5 lety +16

      Their makeup was very greasy none of itmdried so they had to powder

  • @helloiamem
    @helloiamem Před 5 lety +204

    I prefer this makeup to today’s makeup absolutely without contest, but damn the way he speaks is so savage haha. We’ve gone from hard and fast rules to literally anything goes 😂😂

    • @elleofhearts8471
      @elleofhearts8471 Před 3 lety +18

      the fundamentals are still there and everybody had to learn those when they started doing make up no matter how far theyve strayed from it. the make up community just isn't so tightly bound to the basics anymore. but trust me no matter how free make up gets certain colors still flatter certain skin tones better and some technique hinder more than they help for certain face shapes. the basics do not go away no matter how relaxed the rules get.

  • @marylouisecordellpope5090
    @marylouisecordellpope5090 Před 3 lety +16

    I’m just here to say how much I appreciate your videos. My grandmothers taught me the same principles described and I appreciate natural beauty. No fillers or intense bronzing here! Makeup is intended to enhance your features, not to make you someone else. Trying to be someone else is “too easy and unoriginal” as my grandmothers always said. I’m just hoping makeup like this comes back in style, as I’ve seen many fashion trends come back. Thanks for all you do!

    • @joelanturk6280
      @joelanturk6280 Před měsícem

      Girl, let's bring these timeless makeup looks back... together! 👍🏾
      Are you in?

  • @ciganyweaverandherperiwink6293

    I would LOVE to see this in colour 4k Hi-Def, mainly to see what on Earth that extraordinary first powder application actually looked like. I burst out laughing after he'd finished his delicate fussing with eyeliner and shadow and then just covered her comically in what looked like a thick layer of flour, eyelids and all. Fantastic.

  • @EEsmalls
    @EEsmalls Před 5 lety +96

    It's funny how they made the lighting so different for the before and after to make them look even more oval, I see you Ern! Lol

  • @kelseykuekue
    @kelseykuekue Před 5 lety +453

    .....what was the point of applying eyeshadow if you're just going to slap a pound of powder over it and then wipe it away with a wet q-tip?

    • @dallasgir
      @dallasgir Před 5 lety +128

      Cosmetics were cream, and heavy in comparison to what we have now. The baking technique isn't new, just the term. By setting the cream shadow and brushing off the excess, he basically created a powder shadow. By rolling a swab over it, (he wasn't actually rubbing it) he recreated the original look, which now had been set. I was impressed he did the same under the eyes, as by doing so, he was helping to eliminate the problem of powder accenting fine lines.
      At first, I was wondering why a man was lecturing women about their faces in the 50's, but then realized this was Westmore, from the House of Westmore, so famous for makeup on film stars, that it became a type of family tradition passed thru generations. I took a class from Marvin Westmore years ago, but noticed that using brow pencils that were shaved to a flat tip was something they didn't stray from. I think we all sat and shaved our pencils with a flat razor, wasting half trying to get it right, to create brow hair strokes ! LOL

    • @yasminm7157
      @yasminm7157 Před 5 lety +17

      city girl Thank you, fascinating stuff!

    • @jadabright5236
      @jadabright5236 Před 5 lety +4

      For a naturally brown look

    • @sajimalik176
      @sajimalik176 Před 5 lety +2

      Savage 🤣🤣

    • @marieantoinette6058
      @marieantoinette6058 Před 4 lety +4

      city girl an educated response.

  • @chelebelle2223
    @chelebelle2223 Před 4 lety +99

    Lady in the audience: *Am I the oval face type?*
    Lady beside her: (stares at her amused "I have bad news for you, ma'am.....you definitely AIN'T" )🤭😂

    • @SaraH-jn5db
      @SaraH-jn5db Před 3 lety +6

      Sis literally laughed in her friends face lmao

    • @feIix8
      @feIix8 Před 3 lety +3

      @@SaraH-jn5db literal definition of No ❤️

  • @Choccoco
    @Choccoco Před 5 lety +3

    It's cute how the applause made them smile. They were all pretty before and after.

  • @veronicasolorzano889
    @veronicasolorzano889 Před 5 lety +245

    If ya'll can't tell your face shape yet
    Get a dry soap bar and trace your reflexion (the perimeter of your face) on a mirror you can tell your face shape easier.

    • @rikibradshaw9628
      @rikibradshaw9628 Před 5 lety +12

      Thank you, I will try that!

    • @caterinam.6733
      @caterinam.6733 Před 4 lety +1

      Or you could go on face shape finder😊💋

    • @elleofhearts8471
      @elleofhearts8471 Před 3 lety +7

      and if you don't like having to clean up afterwards use the pen tool on a selfie and trace your face shape
      just make sure you're facing forward, sitting up straight and that you're not holding your phone or your face at an angle

  • @almostmedic3723
    @almostmedic3723 Před 6 lety +441

    Im definitely a miss square! But i've never understood why an oval shape is the ideal... It seems like the greatest actresses from this era had heart shaped/square shaped faces.

    • @emilygilbeyful
      @emilygilbeyful Před 6 lety +166

      Oval is only ideal because it suits all hair lengths and shapes, and requires less contour proportionally it doesn't make a face prettier as many great beauties have round or square or heart shaped faces but those shapes are slightly limited style wise and need a little consideration to balance shape.

    • @skywing216
      @skywing216 Před 5 lety +24

      Emily Gilbey I think I have an oval shape because I’ve had so many different hairstyles and one of my high school teachers told me I have the right face to pull off hairstyles most people can’t

    • @emilygilbeyful
      @emilygilbeyful Před 5 lety +27

      @@skywing216 hats and glasses are easier too! I'm oval and can generally wear any specs or hats!

    • @Luna_Anonymous
      @Luna_Anonymous Před 5 lety +22

      Oval or V shaped faces are still considered ideal because it also makes your face look slimmer or small.

    • @ashea2022
      @ashea2022 Před 5 lety +6

      I have a heart shaped face and I love it, but he can fix me right, jk lol this was a funny but informative vid

  • @heatherm8137
    @heatherm8137 Před 5 lety +92

    Host: We'll take the oval type first because the oval is the ideal shape
    The other girls: am I a joke to you

  • @iamlaisgrosman
    @iamlaisgrosman Před rokem +3

    Yesterday CZcams recommended this channel to me and I became addicted to it. I love watching and consuming things from past decades and discovering this channel was really cool!

  • @MsSonnyR
    @MsSonnyR Před 5 lety +444

    James Charles: Unleash your inner artist palette
    1951-you only need 2 eye shadows, brown and blue grey

  • @daisythomas2160
    @daisythomas2160 Před 5 lety +124

    The lady giving the sideways glance at her friend. That's me!

  • @EbonyNikitaElegance
    @EbonyNikitaElegance Před 3 lety +5

    The results are truly BEAUTIFUL 😍 knowing your face shape really makes a difference

  • @seattlered3018
    @seattlered3018 Před 5 lety +42

    Wow that's some surprisingly beautiful transformations for face shape and shading each lady representing a face shape went from looking blah to looking glamorous and sexy! Love the video 💅💄

    • @exploitedfight8081
      @exploitedfight8081 Před 4 lety +1

      Ikr! Now everybody's contouring in exact same manner without keeping their nose or face shape in mind. I've seen ppl with really small neanderthal foreheads shading the hell out of their hairlines and ppl with long noses highlighting it all the way to the tip😆

  • @LeeLee-pk4ss
    @LeeLee-pk4ss Před 6 lety +388

    I wish the rest of the face shapes were given more air time so the watcher can understand how to apply her makeup

    • @JudgeJulieLit
      @JudgeJulieLit Před 5 lety +40

      This video discriminates against trapezoids.

    • @jennys.214
      @jennys.214 Před 5 lety +1

      JudgeJulieLit you made my day - I literally cannot stop laughing at your comment! ❤️😂👍🤣

    • @isabelladgriff
      @isabelladgriff Před 4 lety +1

      They did. This would just be very long if the showed it all.
      Edit: actually, it would be over an hour.

    • @yashup7335
      @yashup7335 Před 4 lety

      @@daphne4983 😂😂

    • @BeingAngelaMonique
      @BeingAngelaMonique Před 4 lety

      its 2020

  • @naly202
    @naly202 Před 5 lety +116

    These women were indeed beautifully made up. The way he changed the shape of the face through make up is fantastic.
    Pity it isn't in colour, though

  • @jengen3524
    @jengen3524 Před rokem +2

    I love the attitude of the artist and the hostess. They are teaching with authority but have no inflated pride. The powder puff was obviously crucial to the whole 50’s makeup routine. I have never seen so much powder in my life! The eighties and 90s it was brushes only. So nice to see.

  • @ez4me2sa
    @ez4me2sa Před 5 lety +4

    One of the greatest makeup artists of all time.

  • @mrsfahrenheit
    @mrsfahrenheit Před 5 lety +114

    Actually he is a fuckin great make up artist tho🤔 everything he says is (except for some trend- related things) true tho!!

    • @sapphirecharm01
      @sapphirecharm01 Před 5 lety +6

      I think it makes sense though. Makeup changes, but there is always this style of makeup that will look good no matter what. The instagram brows will quickly fade out of style because theyre a fad.

  • @tiaevans-snaith7468
    @tiaevans-snaith7468 Před 6 lety +567

    I love watching these videos because it’s back to basics for me. Before all of the make up trends and fads came along there were precise rules to follow to achieve the glamor look!! Love love your channel please keep posting more!!

    • @kpzcbttp
      @kpzcbttp Před 5 lety +6

      Me too! loved it.

    • @JaimeMesChiens
      @JaimeMesChiens Před 5 lety +9

      The 1950s helmet hairstyles are so bad! These women are beautiful, but the hairstyles are pretty hideous.

    • @marieantoinette1072
      @marieantoinette1072 Před 4 lety +2

      Rules on how to look are bull shit

  • @nullinvoid1415
    @nullinvoid1415 Před 3 lety +1

    They're all beautiful women, and the square is gorgeous!

  • @brittanycleveland2262
    @brittanycleveland2262 Před rokem +2

    That is literally the best explanation of an oval face shape that I have ever heard.

  • @glamourdaze
    @glamourdaze  Před 6 lety +361

    Are you a Miss Oval, Miss Round, Miss Square, Miss Oblong or a Miss Triangle ?

    • @DoomMetalMistress1
      @DoomMetalMistress1 Před 6 lety +63

      I've always had trouble with this! I am not sure what I am!!

    • @ezekielsprophecy3203
      @ezekielsprophecy3203 Před 6 lety +77

      Miss I really don’t fuckin know

    • @tootsie3612
      @tootsie3612 Před 6 lety +6

      glamourdaze oval or oblong. I never knew how to figure that out 🤔

    • @tootsie3612
      @tootsie3612 Před 6 lety +2

      Au Chanel. Fantastique! LMFAO. Too funny 😂 I love it

    • @tootsie3612
      @tootsie3612 Před 6 lety +1

      CJ I understand you completely

  • @silvergirl3688
    @silvergirl3688 Před 5 lety +29

    Love these old films. Simpler times.

    • @ingriddubbel8468
      @ingriddubbel8468 Před 5 lety +2

      There never was a simpler time.
      However people were more polite.

  • @kitterglitter7777
    @kitterglitter7777 Před 3 lety +2

    I been watching these little videos for a couple hours now and I cant believe that this information is more useful then the tutorials we get from everywhere!!!

  • @pinnipedliker
    @pinnipedliker Před 3 lety +2

    I love how each woman smiled right after getting their round of applause🥰

  • @violetfaire
    @violetfaire Před 6 lety +22

    I love the way he did the brows and blended the powder. I think these tips are still great.

  • @mareir
    @mareir Před 5 lety +345

    I cannot spot the triangle on Miss Triangle. 🤔
    **dunks head in flour bin**
    On the positive side, at least they don't have Instagram brows that look like aggressive road signs.

  • @MissEricaBarnes
    @MissEricaBarnes Před 5 lety +6

    Damn he's good. Wish I could see this in color.

  • @leafyapril
    @leafyapril Před 2 lety +4

    i know moisturizers back then were super heavy like vaseline so powder was necessary but if i used that amount of powder (i have dry skin) i think my face would fall off 😭 that being said, i am obsessed with these vintage videos. the tips hold up well even today!! enhance what you have basically. beautiful 💗 thank you for restoring these and uploading them.

  • @john.arnold1860
    @john.arnold1860 Před 5 lety +89

    I literally screamed when I saw how much powder he was putting on

  • @lornalexdun
    @lornalexdun Před 6 lety +41

    vintage baking and highlight! love it so much, thank you for sharing

  • @linettelow
    @linettelow Před 5 lety +4

    Terrific! :D Makeup applied correctly does enhance what nature has bestowed. Cheers for sharing, I was highly entertained.♡

    • @Uapa500
      @Uapa500 Před 4 lety

      Yes. And your profile picture is really cool 🙂

  • @ceauxdibrooks
    @ceauxdibrooks Před 3 lety +64

    The tiktok makeup people really think they’re the first to use an eyebrow pencil to line the eyes 😂😂😂

  • @AishwaryaPradhan42
    @AishwaryaPradhan42 Před 6 lety +2081

    The video is fun to watch, but I can’t get over the patronising tone everyone had back in the 50s.

    • @emilyatkinson12
      @emilyatkinson12 Před 6 lety +96

      Aishwarya Pradhan “Just like baking a cake”

    • @MiladyGreenEyes
      @MiladyGreenEyes Před 6 lety +198

      The mansplaining is making me scream internally.

    • @azugirl111
      @azugirl111 Před 6 lety +52

      @@MiladyGreenEyes it was the 50s lmao

    • @guccideltaco
      @guccideltaco Před 5 lety +271

      Yeah, whenever these type of videos are on & young girls are commenting "I wish I lived back then", I do an eye roll. They have no idea how it really was for women back then.
      Every era has its issues, but liking the fashion and makeup of the time doesn't mean you'd be happier living then.

    • @sunshinejewel2952
      @sunshinejewel2952 Před 5 lety +95

      Gucci Del Taco keep rolling your eyes. Some things were indeed better

  • @lee-annek6969
    @lee-annek6969 Před 5 lety +14

    Glad they talked about colours. Never really knew what colour eyeshadows they use to wear (if any).

  • @jubejubes1904
    @jubejubes1904 Před 4 lety +4

    This is my far my fave old school make up tutorial. Especially because Jeffree star got me interested more in learning these old school tips . Love the Face ID to shape for make -up hair etc

  • @Jayyed.y
    @Jayyed.y Před 2 lety +2

    Omg I didn't know they had that much talent, advanced techniques and makeup variety back then! I thought baking or makeup setting, highlighting and contouring are something new or modern (2008 maybe lol). He's using cream blush in sticks, my jaw dropped!! Even the drawings, illustration method.. montage, absolutely incredible! Am so happy that I've found this channel. These videos are a treasure ❤❤

  • @nome4u
    @nome4u Před 6 lety +70

    I love watching these.

    • @exoticgirl1
      @exoticgirl1 Před 5 lety

      They creep me out, to be honest! The tone of the man, the demanding nature of how he talks, made my blood boil. I recently saw a documentary about this era and women were almost all on drugs. Their lives were hard, cold, lonely and they struggled to be submissive constantly.

    • @zenaidebuonaparte3882
      @zenaidebuonaparte3882 Před 5 lety +2

      @@exoticgirl1 Triggered Feminist Alert!!

  • @adrianeduron9247
    @adrianeduron9247 Před 6 lety +129

    the woman on the left at 2:15 is me

  • @burner_account1313
    @burner_account1313 Před 4 lety +60

    50s: "Eyeshadow should be put on sparingly"
    Everyone in the 80s and 90s:HAHAAHAHAHAHAHAHA

    • @tracygarner5912
      @tracygarner5912 Před 4 lety +3

      Imagine the look on his face when you pull out the can of auqanet. Hahahaaa people ran out the room before starting.

  • @loydie
    @loydie Před 5 lety +8

    No skin care, no primer, no setting spray and only rouge is used to give color to their cheeks. Nice not so complicated makeup routine. And baking is life since 1950's 😊😊😊

  • @kugelweg
    @kugelweg Před 5 lety +32

    OKAY I've learned something here--never apply rouge over a moist base. THANKS FOR THAT old time make up guy!

    • @Mangotiffy
      @Mangotiffy Před 5 lety +10

      Cream rouge is okay over moist base! Nowadays bases aren't destructively wet/oily, so your average dewy foundation is ok. Cream products over powdered skin will cause separation and clumping! Powdered products over moist base will set in place immediately and make it difficult to spread!

    • @exploitedfight8081
      @exploitedfight8081 Před 4 lety

      Same with powder bronzer, contour etc. Safer bet is to use cream products over cream foundation and powders over powder foundation.

  • @Artchick1972
    @Artchick1972 Před 5 lety +73

    The faces of the audience members crack me up

  • @ScreamQueenObv
    @ScreamQueenObv Před 4 lety +1

    Omg! Just started watching and I'm obsessed with this channel. I kind of like the idea of uniformity. Can you imagine if all we could use was brown eyeliner and blue grey or brown eyeshadow. This is savage and wholesome as heck! Love it.

  • @miaari7546
    @miaari7546 Před 3 lety +3

    Love it! Just ordered a new brown eye-liner and changed the way I apply my blusher/bronzer. Some tips I found helpful after all these years and I’m an ex MUA.

  • @ceeaich
    @ceeaich Před 6 lety +45

    Bah hahahaha! The before and after pictures! The standing ovation 🤣

  • @ShellZables
    @ShellZables Před 6 lety +124

    I wanna see what he had to say about us round facers

    • @didibobo4866
      @didibobo4866 Před 5 lety +1

      I missed an example of a tiny face, like I have. Baby shaped.

  • @stormy7192
    @stormy7192 Před 3 lety +2

    There isn't a woman in the world that can't be made to more beautiful. Love this. This guy scared me with the powder 😳. But wow he's excellent. Using make up to accentuate their beauty.

  • @sweetmary3233
    @sweetmary3233 Před 2 lety +1

    What an amazing video!!! Love it and as a cosmetologist, I agree!

  • @Tobyjay48
    @Tobyjay48 Před 6 lety +29

    Wow it's like a master class

  • @ath9558
    @ath9558 Před 5 lety +14

    i started laughing out of shock when he put the powder on her lids and entire face .. at first i was like okay under the eye even though its too much then home boi caked her entire face in powder lmaaaaooo

    • @khaingeieiko8230
      @khaingeieiko8230 Před 5 lety +2

      but the end is beautiful and it gives her the matte finish. I like that.

  • @ocky88
    @ocky88 Před 4 lety +48

    "Never match your lip rouge to your nails. You may, however, match your nails to your rouge." Sir, what? 😂

    • @helenadetroya9265
      @helenadetroya9265 Před 4 lety +27

      He's saying that you should choose the lip rouge first and choose the nail polish based on the rouge.

    • @auronnyagangopadhyay7104
      @auronnyagangopadhyay7104 Před 3 lety +3

      Lip color first, you made lips red? Kk, you may make nails red. You made nail blue? So u gonna make lips blue? Nah boi

    • @auronnyagangopadhyay7104
      @auronnyagangopadhyay7104 Před 3 lety

      At least that hat i think he saying

    • @Musicandlyrics2400
      @Musicandlyrics2400 Před 3 lety +2

      Well you wouldn’t use purple or green lipstick just to match your nails, but red nails would be ok

  • @azairusstargazer1135
    @azairusstargazer1135 Před 2 lety

    I’m in LOVE with that blush and lip color. ❤️