Happy Friday!! Thanks for watching today’s video 🫶🏽 I’m making another unpopular music opinions video for next week! Comment some of your unpopular music opinions below👇🏽
@@CamrynSuzanne Unfortunately music nowadays depends on not only talent of an artist but looks and personality. I feel like artist need to brand themselves to be a product that can be recognisable and have pull before even presenting music to be successful and retain an audience
This I think is because streaming does not pay but instead concerts and live shows. People also stream alot of content and old catalogues to feel their need for good music. But when they want to go see an artist it is not what they necessarily listen to but the experience they will get from the event
Some people need to grow up and start respecting artists, its insane how many people directly attack artists like Taylor swift or billie ellish just because they don't like their music. Criticism towards music is great, trying to bring an artist down over you not liking their music is kind of stupid. This also applies to genres of music, why cant we all just respect other genres for what they are?
I dont believe in separating art from the artist Yall say that "i dont support what x has done but i listen to them because the music is good" Like you streaming that music is literally putting money into their pockets. Even tho its a little bit it still adds up with many people streaming multiple times. Its like giving money to a criminal.
If Tyla’s only crime is being mysterious and cocky, then media training isn’t the issue; it’s society. Even when artist had media training, tabloids, radio shows, television, awards shows, etc. torn those people apart! People *pretend* to want relatability but, what they really want is to be the puppeteer.
I never seen Tyla as cocky. To me she seemed like a fully developed idol and she's just naturally charismatic and extroverted (I guess that's her South African hospitality and mannerism).
@@Greybell that’s what I think too, I think it’s just a cultural difference, but I’ve never seen Tyla as cocky either. Over here in America some may see it that way though.
Right?! We're expecting these people to expertly navigate a landmine whose mines are constantly shifting positions. An explosion can go off at the slightest disruption. You might as well just sit there 🧍🏽♀️ so you don't get hit in the chaos.
I think the general public is demanding celebrities to be more relatable because CZcamsrs and Influencers can do it pretty effortlessly so we’re starting to expect that relatability and openness with the higher tier celebs because it’s what we’re used to at this point.
@ciararara4759 Yes. Although its majorly unrealistic seeing as higher tier celebrities are always richer. How relatable can millionaires be to the average person? It's rare.
This is interesting because I've watched some newer actors/actresses interviews and the comments are always full of older people saying that the new batch of actors are too media trained and miss the "authenticity" of older stars. Then you look at new musicians and everyone wants them to shut up. PR agents can't win for losing 😅
the difference is, as you’ve mentioned, the age of the target audience. the old generation misses what they used to see - authenticity, media being supposedly less controlling and allowing the artists to express themselves more. Whilst the younger generation is easily offended, often don’t respect other people’s opinions and expect their “idols” to be almost lab-curated.
@@max-tr8nt you nailed it with this, its the extreme of the rock artists from the 80s and 90s being unapologetically themselves in every environment, now coming back around to where you have to keep everybody from being offended. theres bad in both extremes though.
Speaking as an anxious person who confused verbal vomiting with being relatable, I wish we could all have media training or at least public speaking. I think most people we see as relatable are doing so performatively (TSwift, Renee Rapp, etc.) & I admire them for it. Jennifer Lawerence, for example, played up the "I'm a quirky girl who loves to eat" as a defense against interviewers who fixated on her weight for Hunger Games & then had to dial it back when ppl accused her of being a Pick Me later. PR feels like a dance or an unspoken battle btw us & celebs
Wow! I didn’t know the media was fixated on her being weight… I never watched her interviews, I would just see the GIFs on Tumblr and assumed she was being genuine.
@@lalaland2107 she probably was, but her pr took what she was naturally good at and used to change the conversation from weight to her being down to earth
Great points but I think what you’re asking for is public speaking? which is abit different to media training where you learn to frame, direct conversations and pivot.
@@BenCaesar Maybe. I feel like they're similar, just media training is more conversational has to do with maintaining your brand in front of the press, right? I think Public speaking has to do with learning how to make speeches
As someone who has a degree in PR, it really makes me sad how unimportant many industries make it seem. PR is one of the most important things that can make or break the relationship between an artist/product and their fans/consumers. Thanks for making this video!
I was quite sure that marketing and PR are essential points of one career, but I didn't know the extent of it. Thank you for sharing your experience as well as your professional perspective on this subject. This is so interesting 😊
very interesting that after Chappell Roan’s jimmy fallon interview most of the comments were like ‘She’s got no media training and we love her for that she’s so funny’ so I guess it comes down to balance media training and relatability to not come off as inauthentic. PS. I love your videos and your voice is beautiful 🫧
i think this is because 1. tyla has a vastly different audience compared to Chappell, who may be more offended by tylas comments than Chappells fans, and 2 the way tylas team handled the interview situation may come off as quite arrogant + thinking she’s “too good” to answer certain questions
@@kimendablealso the differences in interviewers. jimmy fallon is known for his light-hearted, not serious interviews. he wants it to be fun for the person and wants them to feel comfortable. while the breakfast club is known for drama, hard-hitting questions. sometimes the person may feel uncomfortable being in the hot seat yk?
@@serafinvozmediano I think it also comes down to the artist and the vibe they are giving off Chappell’s unpolished vibe would suit that interview answering style
It’s just so crazy that he told them no about not asking the questions and they still sent her there like they need to hire so American people cause they would’ve told her it’s a bad idea.
It’s more so the fact that she’s backed into a corner. Go into the interview where they’ll ask questions you can’t answer simply because they want to, or decide not to go to the interview because they declined your request and leave a bad taste in future interviewers mouths. I wish she had been trained to dodge around the question rather than what she did because she accidentally gave them more fuel to create more fire against her.
@Szassiren Yeah, she's supposed to be able to handle those questions. She was not backed into a corner. Of course people wanted those very specific answers. Not being ready to appease in this instance is arrogance. She thinks answers are not OWED. I'm sorry, but her response, even if not direct, is owed.
As an African, it baffles me why Americans still feel the need to question Tyla's race despite her addressing this issue already. I don't know why it's so hard to comprehend that Coloured people are a normal thing where we come from.
@@anthonymweti8564 cuz americans see themselves at the centre of the world n so everything and everyone must conform to their ideals of race and their understandings of it. like how a buncha americans got all up in arms over a Palestinian journalist n activist w a massiveee platform being able to leave gaza before an afro Palestinian. there were accusations of racism and anti blackness. like Palestine is not America. There r different systems in place there but certain Americans could not understand that.
It’s lot that we don’t understand it’s just that here in the US coloured is an offensive term. Personally I respect Tyla and her coloured roots. And if I’m ever in South Africa, I will call her coloured till my face turns blue bc that’s their culture but when she’s here we’re calling her bi-racial or mixed cause that’s technically what she is
For Ariana Grande what she said was really weird. I think it was an attempt at being "quirky" but it just came off as tasteless and tone deaf. I love my girl but saying that you'd love to meet Jeffrey Dahmer like he is some sort of celebrity is just so odd. I get saying he's interesting I think a lot of people find him fascinating but most wouldn't say that they'd love to have dinner with a cannibalistic serial killer. I also feel like out of respect for the victims and their families she should've known better. I even think one of the victims families talked about how they were disappointed with her remark and that it doesn't make you "cool" to say something like that. I don't know what she was doing but that was not it.
Honestly, I think the Ariana situation is just a reflection on how we as the general public consume stories like Dahmer's. Ariana is us. Humans have always been weird when it came to true crime stuff. But now that there's (fictional) TV shows and true crime podcasts/CZcams channels (but with a twist! Like doing one's makeup, or eating a lot of food) over saturating and overtaking the actual story, it's so much easier to become desensitised. People enjoy getting serial killer colouring books, they're buying merch talking about how hot they think Ted Bundy was, there have been penny dreadfuls that made tales of terrible crimes fantastical, there's someone out there who's supported a rapist & murderer even during the retelling of his crimes, then went on to marry him *after* he was *convicted* of those crimes. Awful things seem very abstract & unreal when you hear about them in stories; it's not until it happens to/near you or you get an inside perspective that the gravity of it really hits you.
@@abbeymurray7810 I don't think she was saying they were ok I think her point was that when something awful happens it's easy to act like some miniscule thing. We don't understand fully until it happens to us and we realize why that mindset is dangerous. But since we haven't experienced it we don't truly get it. It makes it easy to detach yourself from the horrible reality of it all which is very human. However worshipping a serial killer like a celebrity is gross. Some of the stuff the first commenter mentioned is disturbing and shouldn't be normalized. I do think we should give Ariana some grace I also think she should be criticized to a certain extent.
@Emma_thebooknerd She has a fascination with dark stuff. I also found it disgusting and couldn't believe she actually was saying that, and her team allowed it! That's insane. Which makes me think: was this a PR move? In the midst of the scandals she's been in, no publicist would allow that to air unless they planned it. Especially considering Ariana's immaculate image of a political activist. She never had scandals related to social groups and has always been praised for taking a more active approach for social causes. Why would they jeopardize that? Could the scandal be more profitable than her clean image? Is it a coincidence that she made this statement after having cast Evan Peters, who played Dahmer, on her biggest MV of the new album? She also chose Penn Badgley, currently known for the psychopath he played in "YOU." It all seems too coincidental, especially considering the statement she made.
Maybe an unpopular opinion but interviews these days can be so boring. I get that the media was harsh and disgusting in the 00s but I feel like now it’s just interviewers sucking the artists off. There needs to be a balance
Exactly and they aren’t as professional or serious as they were back then. Artists do not take their craft or image seriously and they curse during interviews and it’s RARELY about the music but about drama.
Honestly the South African conversation could’ve been so educational to those who don’t understand the South African government when it comes to the discussion of race.
@@Skyisthelimituwu I agree! I feel she could have answered in a way and circled back to her music… like. “I’m South African, in my country I identify as coloured. I know that in American it is a derogatory term, but in my country the term has a different meaning. But I understand that in America I will be identified as black by Americans. I’m Irish, Zulu, Indian, Mauritian, and black. I am proud of all of my cultural heritage, and try to incorporate all aspects of my culture into my music… and so on and so on.
@@LifeOfLuckyy hey, im with you… I don’t understand all the controversy over her identification… but I thought it was nice response to that question if she gets asked again
i’m guessing the question was on the “no” list because she’s answered it a million times already. it does get exhausting to answer the same question for years
@@LifeOfLuckyy yall always say she’s answered it before but no one can pull clips of what she had to say. Also if you’re on a press tour you should be use to the same questions coming up more than once.
the way she responded to them asking about her injury actually finished me!! she has been cancelling so many shows because of this injury so it makes sense why fans want to know what’s going on however i understand her wanting to protect her privacy which is why she needs media training
She only canceled her tour shows other then that that girl has been performing on every other stage lately so yea she need to say what her injury is otherwise people are gonna say she wasn’t selling
I agree, BUT she's been doing award shows and then cancelling festivals. We don't know WHAT this injury is and if the injury is serious, she shouldn't be performing at ALL. Saying "I'm devastated to cancel xyz" but being on the BET Awards prior is weird.
@@sam-se4fe exactly I'm not even invested but when I hear people have this conversation, there's something that's not adding up and that's why people would have questions about that and her and or her team not having an answer for those is quite weird.
@@angelr5694 yeah it was also weird that she asked why they wanted to know what her injury is. I mean, that question isn't even weird or invasive, it's a question all the fans have been having since she cancelled her tour (cancelled, and not a rescheduled date in sight either). It was a valid question to ask someone who's been pushing that they're injured and can't perform, but simultaneously hanging out with Kai Cenat and going on televised appearances since. I think she just needs some media training or her team needs to start pre writing her statements
Thats why I love looking at interviews from the 90s especially Aaliyah. Because even as a teenager she was being asked inappropriate questions about her relationship with R.Kelly yet she was so smart and clever with her answers, you either left believing her or you weren't quite sure what to believe yet you became even more intrigued by her, because she had the ability to answer tough questions in such a way that she was able to still keep her mystic and still be seen as sweet, and likeable. As for Tyla I saw nothing wrong with how she answered the questions at all. I do see a sweet young talented woman, but I think some people are so miserable they are nitpicking and finding things to hate her for, she's unproblematic to me all the way. It seems like her team didn't prepare her by letting her know that the request to deny certain questions was ignored, So she was put off guard. As far as her refusing to answer certain questions I don't see why thats such as issue. People seem to think that they deserve to know every personal detail about these celebrities. And we aren't owed a damn thing. If they don’t want to answer certain questions that should be respected, no matter how famous they are. This is the whole reason why Beyonce doesn't do interviews anymore because too many interviewers have been disrespectful and crossed too many boundaries.
Tyla might also just not be suited for interviews. There are stars like her, who don't have the best chemistry in interviews. Beyonce is like this imo because she's just introverted and can come off awkward. Tyla might need to limit her interviews appearances if they also doesn't allow her to present herself fairly. But shows like Breakfast Club thrive of negative publicity and no one should be going there imo. It's esp not a good show for a new talent.
I think the secret to good media training is charisma. If you can make a joke out of awkward questions, compliment people, generally appear approachable and appropriate/polite, then you’re golden. People don’t want relatable, they want charisma and approachable, people who can engage and entertain in an interview. I believe charisma can be taught and come in many different styles, which is what a pr team should strive to do. I think this is why the Tyla interview came off bad because she appears as someone who cannot think or talk for themselves, not approachable in conversation. And the Ariana one was just clearly inappropriate. I saw some people compliment Chapell Roan for lack of media training but still being a great interview, and I think it’s because she has charisma and is funny, polite and approachable/ friendly throughout the interview. In addition, I think it’s why people don’t mind when certain celebrities argue or leave interviews after a particularly bad, rude or vulgar question because that is an appropriate response to being offended. You can defend your self when somebody is attacking you however when a celebrity walks in defensive and rude toward an ordinary interviewer, it’s inappropriate and therefore comes off very bad. Altogether a really interesting video considering PR has existed forever but it seems in recent years the public has become super aware of it.❤
People always say they want relatability and I think you’re right about the charisma. For me, I’ve always liked someone charismatic and interesting. That’s all that matters. We can relate to different celebrities for different reasons all the time and people just don’t realize it.. Yeah, there’s outliers. At the end of the day, they’re entertainers and most of us are not thinking about them right when we lay our heads on our pillows.
@katgreer6113 I think with JLaw, it was too much of one thing. The constant stories about how awkward she is became a turn-off. It felt like she couldn’t go to a show without talking about those kinds of stories. That's why it came off as forced. Actresses, like Emma Stone, Aubrey Plaza and Dakota Johnson, managed to be relatable without seeming forced.
I think storytellers is the best type of media training. Not being just reactive but propose interesthing story in line with the narrative building for the character of the artist.
i just wanna say that Nardwuar is imo, one of the BEST interviewers of all time idc. that man actually cares and does extensive research on the people he interviews and even brings them gifts😭💖
What I got from this is that we’re always tougher with female “celebs” than males. Females need to be balanced, they need to be pretty, they need to be nice, they need to be respectful… I think anyone is allowed to say they don’t want to answer everything.
Beyoncé definitely won the lottery by having Mrs Yvette as her publicists from early on. She's the legend in this area. I mean, the media nightmare that DC went through with squad changes, I can't imagine this existing in today's internet reality. It's a funny thing and someone brought it up in the comments here, how actors/actresses PR is squeaky clean now and perhaps unrelatable versus media training of people from music industry, just talking and doing whatever. I can sense it might be the matter of 💰, unfortunately...
@@bloodybardot I feel like it's also because actors can't show SO much personality that it overrides the roles they portray. Their job is literally to pretend to be other people. Music, however, is ideally supposed to come from the artist's heart, so knowing the artist helps us connect with their work. This is all black and white though; individual actors and celebrities are more nuanced.
I just find it weird that people are confused or upset with her for not claiming a black identity, when she’s not black? Why is that difficult to understand?
When you mentioned about how artists want North American money but don’t wanna deal with North America issues or understand what they are stepping to, I immediately thought of Koreans and kpop, and the constant CA and n word usage etc etc. And how Korean companies with media train for Japan, but not the u.s. and it’s kinda the same thing with tyla. She doesn’t identify as black, which is 100% okay bc she isn’t , but she/her team is 100% marketing her to black audiences (bet awards, the breakfast club) but they aren’t preparing her for it at all!! Yet you want our money. And this isn’t 100% her fault she’s doing as she’s told but like they are setting herself up for failure. Being back by a big machine has its faults bc u take the blame for the decisions of others, others who will never get called out
I literally just commented about the comparison to kpop! And I agree. Some companies do training especially the ones that target more black audiences but think of kpop THEN and now. I hate to dim it down but they literally used to do black face, say the n word on KOREAN TV, etc. but now you never see that. You may see some grills, durags and the occasional idol (and it’s always one that speaks English 😭) say the n word but compared to the past, a complete 180. And guess why? They didn’t care to market TO America back then. Having that fan base was NICE but not the target. It’s literally the target now so they had to change. Not who they are as Koreans but they have to understand what’s culturally insensitive here isn’t in Korea and vice versa. Same with Tyla. Idc if Tyla identified as blue. I see her as a south Asian presenting coloured South African. Cool. But South Africans in general I feel like are new to the US. It’s not even about willingly being ignorant. Even if they aren’t that popular, then or now, we know Nigerians, we have Somali, Ethiopian models and a few Eritrean rappers. We have those south Sudanese models and a few North African rappers. Not new at all. But there aren’t a lot of South Africans here. Unless you count doja cat and I think Trevor Noah but both of them are biracial (idk anything about Trevor so I could be wrong) they have one white and one black parent. Tyla does not. Her dad looks south Asian and her mom looks south Asian and African mixed (to me-idk which is which but they’re both more than two things). Her sister definitely got more African genes than Tyla. And I think it’s not even that the girl isn’t saying she’s black, is the WORD coloured. That’s throwing people off. A lot of people are having a hard time understanding that it’s an entire culture. And I feel like she could’ve said that. I was already personally aware of this, but technically being just mixed and being coloured aren’t the same. Technically AAs are mixed. I have a good bit of European in me as well as some indigenous and Asian alongside the main African. That’s mixed. Latto is mixed. Cardi is mixed. Nicki and Beyoncé are technically mixed (beyonces mom is mixed) but that’s really all it is in America. If you have a black parents, you grow up in the culture, same with Asian or white or whatever. But coloured is its own culture in itself. It’s not just black and white, it’s a whole separate thing. And I think it would’ve been nice for her to elaborate on that aspect of why she says coloured other than mixed. Because I’m 100% positive that people think coloured = mixed and that’s why they’re upset. Why not just say mixed? Because colored is derogatory here? Then she could’ve explained the culture but whatever
@@kiki13451you make a good point with that last paragraph. In South africa, mixed doesnt really include anyone further than your grandparents. If they are black and your parents are black then you are black. If they are black and you have one black parent and one parent from another race, then you are mixed race. If they are coloured, and your parents are coloured then you are coloured. Also, trevor noah identifies as coloured even though he has a black mkther and a white father. It does eventually come down to what YOU want to identify as since race is a social construct and south africa has a messy history. Also, being coloured does also depend on what time period you were born. Before apartheid ended, if you weren't black or white then you were coloured. But now you could classify as mixed. Its very confusing and there are no set rules so I understand that Tyla could have been afraid of offending certain groups in south africa
This sounds extremely American centric. Tylas music is influenced heavily by her coloured and African culture, I don't see her marketing to any specific race but following what she grew up with and what influenced her. They are black and mixed cultures that exist outside of America so if she happens to be popular to the american black community that should not mean she is now be required to follow American ideals. Tyla is mixed with black Zulu in South Africa aswell as white and Indian however the mixed community in South Africa has a vast and diverse culture with heavy influences towards the black community here. She's stated multiple times that she is aware of the racist labeling of term colored that is embedded in American history and she accepts being labelled a black woman in the USA but you cannot strip someone of their cultural and racial identification regardless where they now are. If a mixed American celebrity came to South Africa which has happened, even though legally they're colored here, we still respect their American understanding to call themselves black even if it's not what we culturally and legally identify as black. Beyonce has incorporated alot black South African culture in her music and dances and although Beyonce would be considered coloured here there was never a narrative that she's appropriating black African culture as a mixed coloured women. I feel as if many Americans don't understand the racial nuances when it comes to the connotations of race here and end up saying things such as "Tyla is appropriating black American culture" it seems very tone deaf. Aswell as the sentiment of that all foreigner celebrities if they want an American audience should strip themselves of native understandings and conform to American standards. Tyla has shown grace to the black American community when letting them racially categorize her but I do think grace needs to be applied to her aswell when it comes to her american audience.
@@kiki13451correct me if i misunderstood but i feel like as a black person in america it really makes more sense to identify as mixed if you have very recent non black relatives. Or if you’re very light and have more eurocentric features and have a more equal percentage of black and non black ancestry. Like Robin Dixon from real housewives of potomac who does not have a white parent but her ancestry test results showed that she was 50% white 50% black. She’s a light skinned green eyed black woman. A lot of black people in america who don’t have recent racial admixture are about 90% black or a little less. Non black latinos are a different story and a lot of them aren’t at least 90% non white. Again correct me if i’m wrong. I was really invested in your explanation thanks for the informative read!
i think it’s lame that tyla is being called cocky and stand offish. i think she’s just confident and not willing to compromise herself and her boundaries and people are taking personal offense to it. she could definitely stand to be better about how she expresses it but it also feels like people are shitting on her for being firm in herself.
@@jamesbuchananbarness people in the us hate her bc they lack the capacity to understand that racial concepts are different around the world. its ridiculous
Hmmmm, I don't agree on the Tyla thing, the whole 'race' question was a gotcha for her, any answer would have been picked apart. Prior to that she had already gotten heat from black Americans for not 'claiming' a black identity enough, even though she had clearly said prior that in her country, she is not considered black. So there was no right answer for her, The Breakfast Club set her up.
No the Charlemagne told them in advance he was going to ask those questions (he did an interview talking about it) . Her team should have prepared her or pulled the interview. In general her team should have done more research on the breakfast club they are known for causing controversy and they shouldn’t haven sent her there
Just had a thought amount of media training expected on female artists/women in particular is crazy - like I never see people coming for Kanye on media training 😭
@@maebelleine Way less backlash? You put Kanye and less backlash in the same sentence? That man suffered alienation in the industry, He suffered great loss in his value, Several deals were cancelled, His family got more fractured At this point, you must want his head on a pike Stop making it gender based, everyone and anyone get cancelled so easily
@@claudiabampoh2450 not really that deep considering Kanye been like this. Just because you’re brand new doesn’t mean the media is. He has had media training for decades why start asking now? Nothing to do with misogyny
What a missed opportunity! She could have non-answered with "Actually this subject is really serious to me and my culture, so I want to talk about it and really do it justice on my own terms at some point." She would've not answered, looked caring AND made Charlemagne look like a clown if he'd pressed on after that. Publicists are so scared nowadays because of social media. They'd rather not do their job at all than take any level of risk.
I'd say Tyla's situation is unique because the Breakfast club rarely has good intentions when asking invasive questions especially around a topic that's been beaten like a dead horse already (her being called 'coloured'). But I actually commended her for not answering and saw it like her BEING media trained and not just speaking out of turn especially on a topic that you can't win on no matter what you say as seen by certain demographics response on twitter, as you said but I still love an artist having boundaries ESPECIALLY young girls of colour. It's still a win imo to go on a show knowing it's a mess BUT not allowing them to abuse you or disrespect you for their own clicks! And the other questions were EXTREMELY smart choices to avoid also. Tired uninspiring questions imo. I do agree with your video in that she could've swerved the questions in a humour witty way that would've asserted those same boundaries now that I think of it but then again she's still young, it may come with time. Someone who's always been a MASTER at this is Mariah Carey. Also congrats on there 50k!!
I think it’s good that she has boundaries but she’s gotta know how to answer a question without question actually answering the question. And that makes you look smart but also kind. Tyla turning her head and having her team speak for her unfortunately makes her look a bit arrogant. I don’t think she actually is but maybe she is idk I don’t know her, but being a celeb is all about optics and perceptions
@@chichilafemme6336tbh the interviewer is arrogant for asking questions she didn’t want to answer. She cane all the way here why would she waste her time and leave when she can just nit answer the question in she didn’t want to answer.
@@boredasf4856 oh he is don’t get me wrong, I agree. I don’t particularly care for him, BUT unfortunately it’s part of the business, his whole platform and brand is based on invasive questions (and tbh she’s allowed to have her boundaries but people have been asked much worse and much more invasive questions) so you either answer with grace and using the tactic of pivoting a question or you don’t go on the platform. You can’t control the actions of others, only yourself. And like I said this is a business, optics and perceptions matter. The problem isn’t that she didn’t want to answer the questions, it’s how she went about it. Turning your head to your team who is off screen and having them talk for you does come off as “I’m so above you, I’m not even going to tell you that I don’t want to answer the question, my staff will do it for me”. Not saying she is arrogant again, but it looks arrogant, especially since she and her team knew he didn’t agree to their boundaries and conditions.
People are crazy for being mad at her for that. It’s what her ethnic group is called. It’s not their fault that apartheid existed and they were called that in dark times and now they’ve reclaimed it. I feel like someone who isn’t even South African should do more research before asking. And you’re right the breakfast club specifically Charlamagne are truly not it. Also I love your channel! Been watching your videos for years ❤️
an apolitical south african popstar is an oxymoron. if tyla stands for nothing (refuses to talk about not touring with CB, her ethnicity), she will fall for anything. the label is trying to ride on her racial ambiguity and like you said that does not work for north american consumers. they are not building her career for longevity at all. i think media training for the new millennia should be crafted around the artist's personal values not around what is popular. how to say what you want to say the best way without room for ambiguity.
But she has talked about her ethnicity numerous times. it’s gets tiring when people simply refuse to hear her out and get mad at her for not conforming to the American standards of race. if she were to talk about it, more people would get mad at her for not calling herself black.
Tyla definetly needs media training, I don't think she is cocky but it definitely comes across that way with the way she answers questions and even with some of her acceptance speeches. Public attitudes really matter in the long run, how people feel about you can have such a major effect on your career as a public figure.
I get why she may be frustrated but not everyone is on tik tok and not everyone was a part of the discourse abt her race. She should've just simply explained that being coloured is a cultural and racial group in SA, with black, white and Asian ancestry and she could've simply said that her music is a way that she can connect with and celebrate her black ancestry and present it to the world. Simple
@@tinaye8638 but she has literally explained her racial identity like three times already. no one is listening to her at all, yall just hear the word colored and try to eat her head off.
He told her team that he was gonna ask anyway. They should have prepared her to either answer it or redirect. Or they should have cancelled the interview. Her team set her up
@@kennyb1588 prepared for what ? To be sabotage by these unethical Messy ass bloggers ? See the fact that you can sit there and say some shit like that, she has every right to ignore those stupid ass questions.. if he wanted to know . Tell him get a passport and go travel to get educated about other black nations cuz it seems like that’s every black person issue in America.. y’all are so oblivious
I love the fact that the new batch of artists are not media trained,it makes it easier to know a person and see if you like em,their music or both,and whether or not you can or want to separate the art from the artist.
Why can't the conversation strictly be about the music though? The issue with Charla and media personalities like him they always want to see artists "break character" so they purposely try to get under their skin or make them uncomfortable and it's so annoying to watch Tyla is a soft spoken sweet humble girl why do that to her? For what? And then get mad bc she doesn't want to answer questions that make her uncomfortable? I wouldn't care where i was in my career i would still pull a beyonce and remain quiet, mysterious and only drop music and perform that's it that's all!
Good evening: They truly should just be about music. But I think they try to get as much they can outta the person, they're interviewing. But regardless Tyla should've been prepared. If she was she'd already know how to dodge these type of questions & how to answer them. Those were some simple and easy questions. CTG is known to ask strong questions like the ones he asked. Maybe inter- view wasn't about just music but I agree.
sometimes when an artist tries too hard to be relatable it has the opposite effect and makes them seem insufferable. there should be a happy medium with media training where an artist is able to express their own thoughts in an articulate manner
I think people are taking the tyla thing wayyy too far. she didn’t answer a question and now they calling her colorist, racist, arrogant, cocky, etc. Yes, she should’ve been prepared if they were going to send her on this interview regardless, but the fake narratives people are spinning for her are crazy when it was her team at fault. Idk why people want someone who’s mixed to only identify as black- the ODR only exists in America, and she’s from SA where they differentiate. Mind you she’s already answered the question on a previous interview, so what’s the real reason people upset? Makes no sense!
Ignorance of Americans we still think everyone revolves around us. But it’s still messy on the pr team. Let’s hope she continues to make amazing music and eventually it just passes lol
For Ariana Grande’s case Even if she’s recounting how the event happened and what she said , there is quite a difference between saying Dahmer is interesting and saying that he’s your dream dinner date + you’d have liked to meet him And I don’t know what else she thought would happen when she shared this…, did she really not expect people to be outraged Gross I just don’t get why she’d mention it, it’s not quirky or funny it’s offensive and weirdo behaviour it’s messed up to want to interact with a serial killer and it’s a slap in the face to victims imo
I think it’s not so much about balance, it’s about perfection. The best media trained artists are the ones that people THINK have no media training when in reality they are probably the ones that have gone through it so intensively that the artist makes it looks effortlessly.
Remembering the 90s, artists were more private and we wanted them to be “authentic and real”. But now it seems that it’s the other extreme where artists are one post or video away ruining their image.
I agree, but asking about an injury that causes you to be inconsistent with what performances you put on and what performances you don't while appearing on at an award show, not too long after would lead to questions and the least she could've done was provide a redirection of some sort. That is not a private matter as it affected her potential fans and her actual fans and it also would've given her a chance to clear up some things she didn't choose any of those things.
We also need social media training. (I hope it is a thing because it is all media at this point) The relatability aspect has made people believe that they should banish boundaries in order to make more content and get more followers and be more viral. A lot of scandals of the past decade (not all) tend to stem from problematic social media posts. Which is followed by never ending damage control.
Chefs kiss to this video! I do believe that there is a “relatability troupe” that has completely gotten out of hand! It seems as if the industry is strictly catering to 14 and 15 year olds and why celebrity responses to serious questions are so juvenile. Everyone wants to be a meme or have some sort of shock factor to go against the gain as opposed to establishing true artistry
When asked to expose the gay and or downlow rappers he knew during his infamous Atlanta interview, Pimp C said, “See you work at the radio station it’s your job to ask that question, & me as a real person, it’s my job to know how to answer” We’ve seen multi platinum rappers that people “love” do the absolute least in interviews including just getting up and leaving or cussing out the interviewer & they get praised and the interviewers get memes for it. Happy bday and 100k loading 🔋
As a South African, I agree for Tyla, there was a video trending on Twitter of her coming back to SA at the airport and she was carrying the Grammys award when she was getting congratulated by our Arts Minister she literally swerved the award away from him. It started a discourse abt her either being arrogant for not respecting him or that it was good for her cuz it’s not like the Arts Minister won the award. Imo it was arrogant of her cuz it shows a lack of manners and humility even if the person is not someone worthy of the Grammy. Respect gets you farther in life than a quick moment of shadiness
Why should she respect the corrupt ANC government? I as a Kenyan know how the ANC had done S. Africans wrong. You pple need a revolution like what happened in Kenya. This era of blindly respecting corrupt politicians MUST end. They serve us not the other way round. Tell me, how did the government help Tyla succeed? Maybe that Ministry asked her for money to promote her S. A music career.
@La-la_• you sound like an ANC bootlicker. That minister does NOTHING in this country and has done nothing for her. She didnt have to share that award with him. If he wants more artists to come home with grammys and let him hold them, then he should do his job and promote the arts in this country and fund the industry. You just dont like Tyla and look for any opportunity to talk sh*t
I deleted all my social media almost a year ago because I realized I didn't care about the personal lives of people I didn't know. And I also don't want people that arent close to me to know details about my life. If Tyla has a lot of stuff she didn't want to talk about I don't see why it's such an issue. It's no one's business. HOWEVER you can't agree to an interview and then just not answer questions lol just don't do interviews
Media Training is for the benefit of artists because it’s their choice when to avoid a question and how to answer question and work with the media, it’s just an added bonus. Media training cannot stop authenticity
I think tyla or any artist has a right to be like im not answering that period. Thats not being mysterious, thats just keeping somethings at home lol especially for something like identity politics thats not something people get to tussle with you about. There’s some sensitive topics whether we perceive it to be so or not. I also get not wanting to get political when thats not the brand you’re trying to establish. I applaud her for being bold enough to be like nah no comment where a lot of artists might be pressured to acquiesce to every PR whim imo
@@archivesunset4214 by your judgment. People have a right to gatekeep info no matter how it “looks”. To me it looks like she doesn’t care to speak on that so who cares? I dont judge her for that.
@@kaiymariewalker8823 she could've easily answered the question without pandering to one side. she chose not to answer and instead pissed off both sides...
@@kaiymariewalker8823 I think for me, looking at a business standpoint, it’s not the not answering part but the way she looked back at her team that makes people perceive her as arrogant. And maybe I read too much into it but it also wasn’t a look of timidness/unsureness but of “why are they asking this, tell them ion wanna answer”. Instead of saying she doesn’t feel comfortable answering OR finding a way to pivot using a joke or something. Unfortunately the business and industry hinges on people perception and optics and not what is correct or right. She shouldn’t have to answer what she doesn’t want to, but she has to learn how to do it in a way that doesn’t make her seem rude.
Congrats for the 50K well deserved🎉 As an African who lived in Europe and now in North America, I find it so interesting/wild how PR is done for artists on this continent. Like I get why Tyla was so confused but as you say : training is needed, even more for US market. Curious to see if the rest of the world have the same issues.
ugh your video topics are always so fascinating, and the way you break everything down and lead into the topic and wrap everything together is so smart! congrats on 50k
Great video, as always . Also, I still believe that medja training is still needed cause even though relatability sells (it still does, and I feel like it's still a good factor), it needs a balance with training for the unexpected.
Idk what to think about Tyla. When she first arrived with water I loved the song and her but now i just feel like I’m being sold a product constantly. I recently followed her on ig and now it’s mainly her on my for you page. Same with Tiktok. I also see a bunch of sponsored ads and anything with her name and face gets pushed to the front of the algorithm. I don’t think its organic. I feel she’s already becoming over exposed and that’s very off putting. What’s the angle with her? It definitely feels like we are being force fed her likeness over and over and its tiring. That interview did what they wanted. Which was for people to talk about her. Mission accomplished
@@moethemoon its so annoying. One of her first mainstream interviews she said you’re going to see me everywhere. I was thinking you go girl, manifest it. But now I feel like she just repeated what her team told her they were going to do. They indeed did just that. So I’m very much over it because i know I’m being forced to see her every time i open my phone. Its too much!
Am I the only 1 who notices the facial expressions Normani be making when answering questions..?? Like i saw a interview where she was ask " Can we expect any music..?? " She literally made this face like she was pissed & tired of that question.
@@jenesishunter9674: If she tired then she need to retire & stop making music. As a artist ppl are gonna ask those questions & you can't get overly sensitive & mad.
I love this- media training is essential in marketing themselves. I think people, artists should remember that they are a product. If you have media training you can do a good job at communicating your product better and people can better understand your ethos and the reason why you make your art
exactly, I know a lot of artists wish they could just make the art (and I completely understand and empathize with that) but they are a product--at least to these labels, so they have to develop themselves in that way. media training is a piece of that puzzle
Camryn, I'm so happy to not only wish you happy (late) birthday but congrats on hitting 50k! This channel is such a highlight for me and I can't wait to see it grow and get the love and attention it deserves. Thank you for all your hard work on every video.
In regards to Tyla, prior to the breakfast club interview, she had already done SEVERAL interviews in regards to her race/identity so many times before doing the breakfast club interview… I feel like after so many times re-explaining the SAME thing, I would understand not wanting to answer the same questions again and again even if it’s from a different interviewer.. So I really don’t see a big deal, Also WHO IS STILL LISTENING TO THE BREAKFAST CLUB 🤣😭
I can understand the race question being iffy bc she got backlash previously, i still think they should prepare her for what to do in that scenario. I just think the other questions requested not be asked were a lil ridiculous
If they're all media trained, we'll never get anything authentic. Even if their foot in the mouth moments are cringe, it's real. I don't think Tyla deserves any hate AT ALL, it's not her fault people can't understand that American culture is in America and doesn't apply to all parts of the world 💀 and instead of giving an authentic answer she's doing the media trained thing of avoiding a question that can be slight misconstrued as offensive, which ending up biting her in the ass because now people think she has something to hide??? Common sense is not too common these days
Media trained doesn't mean not authentic. It means trained to answer certain questions. If Tyla was worried about getting asked about her injury, she should have an answer prepared.
You can be both media trained and authentic. You can see that in Beyonce's early interviews when she was in Destiny's Child. As far as the racial dynamics, by now many Americans more specifically Black Americans KNOW it's very different in South Africa. That's not the problem. The problem is we're expected to learn about her culture but she seemingly knows very little about Black American culture who's she's being push towards to on the Breakfast Club. Rihanna, Tems and others all came from other countries but had a knowledge on America where they could connect deeper and wasn't shy about it either.
Your attention to detail is impeccable! I just noticed that your computer screen has Hollywood on it 1:46 ! You already know that I Iove your channel! Congratulations on 50,000🎉
It’s not even about her “not wanting to be black”….it’s the fact that her team believes that it matters enough to Black Americans that if she denies being black then we deny our support…which is not true. She wouldn’t ..or rather her team wouldn’t be the first people to make that assumption. Tinashe said in an interview once that her career didn’t pop off like she wanted it to because the Black American’s didn’t embrace her because she’s bi-racial and her non-white parent is African. Which is just a complete lie. So it’s really like Ebro said…a lot of these artists…a lot of these “outsiders” and “foreigners” if you will clamor for that almighty Black American co-sign so they can make USD, but they don’t want to navigate the intricacies of the Black American experience in order to relate enough to get the co-sign they’re looking for…and we can’t say they’re not looking for approval…otherwise they wouldn’t be attending Black American centric platforms and events. Her not answering the simple questions does give off a “pandering” vibe and is definitely why some people say Tyla just doesn’t pass the vibe check.
I do believe media training should be brought back, or better utilize. When you look back at some of our favorite artists, you saw how they conducted themselves in interviews. It may come off as superficial, but it was nothing too bizarre. The famous example is Motown and how the artists signed to them basically had media training because the artists were not just representing the company at large, but Berry Gordy. People now just get on social media and start sh!t, just for it to be problematic. Side note, I knew Tyla was going to be featured in your thumbnail since you’re talking about media training 😭.
As a South African coloured, I was so frustrated they didn't allow her to answer that question. It's not that big of a deal and it's not that hard to explain! Like WHAT ARE YOU DOING??? I know South Africans have been trying to educate everyone on tiktok, but if it came from her mouth on such a platform as the breakfast club, it would have cleared it all. She did her own people such a disservice. They should have prepared her for it. I'm so disappointed.
I’m sorry this comment doesn’t want work. She’s answered the question multiple times and got a backlash every time. This is due to black Americans on ignorance about not understanding race because she’s explained it and people still don’t wanna understand that due to their own cultural ignorance.
I dont think its easy to explain what being coloured means to someone outside of south africa. If you think so then you dont really understand it and you could really offend others who are a part of your culture as well just because you see being coloured as one thing. Race is always going to be a sensitive topic. Tyla should have just said its a sensitive topic and that is not the place to discuss it. But i understand that she shouldnt have just ignored the question.
@@sunnysunflowers328It’s easy to understand. The issue is Black Americans don’t want to understand for a weird reason: the one drop rule and how racist and anti-Black race definitions have been in this country.
@BroJo676 yes its easy to understand but not easy to explain. There are exceptions because its not just a simple 1,2,3 recipe. Its a culture. Its peoples feelings and lives.
@@sunnysunflowers328 you and the other person are right. now here's my question: are YOU actually trying to listen to her perspective based on HER culture, or are you judging her based on your own while ignoring the explanation?
They should have given her a prepared statement or something cause if she answered it and then Char kept asking he would have been the one that looked odd
TYLA has pretty much just started out in her career. She’s very talented and could become one of the biggest stars of the 2020’s but her team needs to get her on stuff that will have her image in a better light. Tbh if they had her do some vlogs every once in a while and showed how she’s making songs or even just how she goes about her day she’d have a much better time online. Some people have said that her team thinks she’s bigger than she is and i agree with that somewhat but she truly was the breakout star of 2023. I think the breakfast club was too early in her career. She should’ve waited until she was bigger than she currently is. It doesn’t help with her at all when she canceled her tour because of her injury becuase people were saying she only put that out because ticket sales were low. She did great at the bet awards but in my opinion people expect her to be the next beyonce or rihanna. She has a lot of pressure and a lot of eyes on her as well. I loved her album and her performances. I hope they change her image up
Yeah, I love these suggestions. I think she has time but her team may want to go to the drawing board in that aspect because she has tons of potential and I don't think it's a huge stain but it could become that foresure
That’s true. I also think her team should focus more on other demographics like the Asian and South American audience. Get her a feature with Bad Bunny, and the KPop idols and maybe Ariana or Sabrina.That way she won’t have to constantly deal with the race issue and BAs
Something wasn't right with that Tyla interview. Not just the race question but the ankle injury. Girl was so scared she looked like she was held hostage.
Yeah well I mean if I answered the question multiple times then I got backlash each time due to black American ignorance I would be pretty wary of the topic too
im a new subscriber (a month ago) and i really enjoyed ur commentary content i feel like youre detailed yet not boring (things other commentary content creator tends to do) the way u explain things is so inviting and u always got ur content UPDATED !and ur not biased at all
I was today yrs old when I found out what a&r stand for. Thank you. The issue is. Things tht are considered “old school” WORKED. So when u take tht away things just ain’t gonna work and then these executives wonder why. It’s mental illness.
I don't see a problem with the interviewers. They do their jobs which is to provide information as well as entertainment by exploring an artist's life, opinions and perspective. If the artist or their manager have issues with that, then don't bother to refuse the invitation. The good journalist won't ask you about your favourite colour and if you support gay rights.
Goodmorning: Exactly. She's was so nervous, scared & clueless. Like that was a harsh question but Tyla needs to know how to answer it or find a way to get around it..!!
I feel like if you want to do a long interview you need to practice cause the questions will always strays away from the music and Tyla seems a bit sheltered when they ask her about things outside of music and it sucks for her cause as a musician the parasocial relationships are what will keep you alive in the industry
yes, you really have to prep for those longer interviews & you're right (unfortunatley in a lot of cases now), parasocial relationships are everything when building a base and thriving & you have to play that game to some degree
I wanna disagree😮 I feel like parasocial relationship are an American thing for them to digest their artists. But i wouldn't say that's how the whole world sees it😢
Agreed, this is noticeable with a lot newer artists. Some stars do get famous for being abrasive in interviews, like the Migos or the Gallagher brothers. Where it becomes a part of their schtick but most artist cannot pull that off.
This reminds me of a story of one of my favorite artists. They are and were very private people and when they unexpectedly found major success in the pop genre, they knew people would eventually ask about their private lives in a way they didn’t want to discuss. They decided then to do their first major interviews talking shit and being pretentious…while they didn’t do interviews like that forever, they also didn’t regret it either at the time…and they had a pretty long career. They were willing to sacrifice being liked for privacy and in a way, but especially for introverts, that might have been the healthiest choice. Not sure younger artists or artists facing more institutional barriers can make the same choice but it is interesting to see how different artists approach this issue you highlighted here.
It's frustrating because it was just amateur. Nothing wrong with the questions and nothing wrong with not wanting to answer. She just didn't know how to deal with it, which is crazy, considering her celebrity status. If anything, it was just awkward to watch.
I dont like to listen to very safe type of intreviews like late night tv intreviewers. Is rare for them to bring somenthing intersting / new to the table. Long format has potential for more layers. I think that content forward type of colaborations as : snl cameo acting, bbc1 music cover, or norton show were more then one people share the spotlight, or simpler challenges like eating spicy food. Are more usefull to introduce the artist to new public and they are "active" no only in talking but showing character artistic values.
Yes I do think those late night shows are very cookie cutter and like you said brings nothing new to the table, which I think audiences crave more so. We get to see our artists on social media, people want to learn new details or something different
Happy Friday!! Thanks for watching today’s video 🫶🏽 I’m making another unpopular music opinions video for next week! Comment some of your unpopular music opinions below👇🏽
@@CamrynSuzanne Unfortunately music nowadays depends on not only talent of an artist but looks and personality. I feel like artist need to brand themselves to be a product that can be recognisable and have pull before even presenting music to be successful and retain an audience
This I think is because streaming does not pay but instead concerts and live shows. People also stream alot of content and old catalogues to feel their need for good music. But when they want to go see an artist it is not what they necessarily listen to but the experience they will get from the event
can u do a video on music videos and branding?Is the music video & art of branding dead?
Some people need to grow up and start respecting artists, its insane how many people directly attack artists like Taylor swift or billie ellish just because they don't like their music. Criticism towards music is great, trying to bring an artist down over you not liking their music is kind of stupid. This also applies to genres of music, why cant we all just respect other genres for what they are?
I dont believe in separating art from the artist
Yall say that "i dont support what x has done but i listen to them because the music is good"
Like you streaming that music is literally putting money into their pockets. Even tho its a little bit it still adds up with many people streaming multiple times. Its like giving money to a criminal.
If Tyla’s only crime is being mysterious and cocky, then media training isn’t the issue; it’s society. Even when artist had media training, tabloids, radio shows, television, awards shows, etc. torn those people apart!
People *pretend* to want relatability but, what they really want is to be the puppeteer.
@@yvesvixxen 1000%
I never seen Tyla as cocky. To me she seemed like a fully developed idol and she's just naturally charismatic and extroverted (I guess that's her South African hospitality and mannerism).
clock it
You know it's cuz she's a light skinned mixed black girl that they give her so much grieve over not wanting to be folded into the mix.
@@Greybell that’s what I think too, I think it’s just a cultural difference, but I’ve never seen Tyla as cocky either. Over here in America some may see it that way though.
I pity current celebrities. Fans not only demand 24/7 access, entertainment, and authenticity but now they want relatability too.
They’ve been wanting relatability for over a decade now…
Right?! We're expecting these people to expertly navigate a landmine whose mines are constantly shifting positions. An explosion can go off at the slightest disruption. You might as well just sit there 🧍🏽♀️ so you don't get hit in the chaos.
I think the general public is demanding celebrities to be more relatable because CZcamsrs and Influencers can do it pretty effortlessly so we’re starting to expect that relatability and openness with the higher tier celebs because it’s what we’re used to at this point.
@ciararara4759
Yes. Although its majorly unrealistic seeing as higher tier celebrities are always richer. How relatable can millionaires be to the average person? It's rare.
And when they are relatable (or try to be) they are hated on for trying to hard or get labeled as annoying.
This is interesting because I've watched some newer actors/actresses interviews and the comments are always full of older people saying that the new batch of actors are too media trained and miss the "authenticity" of older stars. Then you look at new musicians and everyone wants them to shut up. PR agents can't win for losing 😅
There has to be a balance somehow lol
the difference is, as you’ve mentioned, the age of the target audience. the old generation misses what they used to see - authenticity, media being supposedly less controlling and allowing the artists to express themselves more. Whilst the younger generation is easily offended, often don’t respect other people’s opinions and expect their “idols” to be almost lab-curated.
@@max-tr8nt you nailed it with this, its the extreme of the rock artists from the 80s and 90s being unapologetically themselves in every environment, now coming back around to where you have to keep everybody from being offended. theres bad in both extremes though.
cause people love to complain.
@@max-tr8ntactors play a role while music artist show their personalities through music that’s why
Speaking as an anxious person who confused verbal vomiting with being relatable, I wish we could all have media training or at least public speaking. I think most people we see as relatable are doing so performatively (TSwift, Renee Rapp, etc.) & I admire them for it. Jennifer Lawerence, for example, played up the "I'm a quirky girl who loves to eat" as a defense against interviewers who fixated on her weight for Hunger Games & then had to dial it back when ppl accused her of being a Pick Me later. PR feels like a dance or an unspoken battle btw us & celebs
Wow! I didn’t know the media was fixated on her being weight… I never watched her interviews, I would just see the GIFs on Tumblr and assumed she was being genuine.
@@lalaland2107 she probably was, but her pr took what she was naturally good at and used to change the conversation from weight to her being down to earth
Great points but I think what you’re asking for is public speaking? which is abit different to media training where you learn to frame, direct conversations and pivot.
Loving this comment and perspective
@@BenCaesar Maybe. I feel like they're similar, just media training is more conversational has to do with maintaining your brand in front of the press, right? I think Public speaking has to do with learning how to make speeches
As someone who has a degree in PR, it really makes me sad how unimportant many industries make it seem. PR is one of the most important things that can make or break the relationship between an artist/product and their fans/consumers. Thanks for making this video!
I was quite sure that marketing and PR are essential points of one career, but I didn't know the extent of it. Thank you for sharing your experience as well as your professional perspective on this subject. This is so interesting 😊
Any book of your career that you would recommend for someone trying to self-learn PR?
Only if you work for the White House! Other than that? Nope
very interesting that after Chappell Roan’s jimmy fallon interview most of the comments were like ‘She’s got no media training and we love her for that she’s so funny’ so I guess it comes down to balance media training and relatability to not come off as inauthentic. PS. I love your videos and your voice is beautiful 🫧
i think this is because 1. tyla has a vastly different audience compared to Chappell, who may be more offended by tylas comments than Chappells fans, and 2 the way tylas team handled the interview situation may come off as quite arrogant + thinking she’s “too good” to answer certain questions
@@kimendable to add onto u the topic tyla was discussing is deeper and seen as a serious thing (race in america)
@@kimendablealso the differences in interviewers. jimmy fallon is known for his light-hearted, not serious interviews. he wants it to be fun for the person and wants them to feel comfortable. while the breakfast club is known for drama, hard-hitting questions. sometimes the person may feel uncomfortable being in the hot seat yk?
correct me if I'm wrong but aren't fallon interviews scripted. like they both actually know most of the questions and answers ahead of time
@@serafinvozmediano I think it also comes down to the artist and the vibe they are giving off Chappell’s unpolished vibe would suit that interview answering style
It’s just so crazy that he told them no about not asking the questions and they still sent her there like they need to hire so American people cause they would’ve told her it’s a bad idea.
her team is american
her entire team is american lmao
It’s more so the fact that she’s backed into a corner. Go into the interview where they’ll ask questions you can’t answer simply because they want to, or decide not to go to the interview because they declined your request and leave a bad taste in future interviewers mouths. I wish she had been trained to dodge around the question rather than what she did because she accidentally gave them more fuel to create more fire against her.
So, the BIGGEST problem is her team even being so specific about not asking SO MANY questions in the first place.
@Szassiren
Yeah, she's supposed to be able to handle those questions. She was not backed into a corner. Of course people wanted those very specific answers. Not being ready to appease in this instance is arrogance. She thinks answers are not OWED. I'm sorry, but her response, even if not direct, is owed.
As an African, it baffles me why Americans still feel the need to question Tyla's race despite her addressing this issue already. I don't know why it's so hard to comprehend that Coloured people are a normal thing where we come from.
@@anthonymweti8564 cuz americans see themselves at the centre of the world n so everything and everyone must conform to their ideals of race and their understandings of it. like how a buncha americans got all up in arms over a Palestinian journalist n activist w a massiveee platform being able to leave gaza before an afro Palestinian. there were accusations of racism and anti blackness. like Palestine is not America. There r different systems in place there but certain Americans could not understand that.
.
You don’t have to understand you have to deal with reality of the situation and learn how to deal with it if you choose to participate
It’s lot that we don’t understand it’s just that here in the US coloured is an offensive term. Personally I respect Tyla and her coloured roots. And if I’m ever in South Africa, I will call her coloured till my face turns blue bc that’s their culture but when she’s here we’re calling her bi-racial or mixed cause that’s technically what she is
For Ariana Grande what she said was really weird. I think it was an attempt at being "quirky" but it just came off as tasteless and tone deaf. I love my girl but saying that you'd love to meet Jeffrey Dahmer like he is some sort of celebrity is just so odd. I get saying he's interesting I think a lot of people find him fascinating but most wouldn't say that they'd love to have dinner with a cannibalistic serial killer. I also feel like out of respect for the victims and their families she should've known better. I even think one of the victims families talked about how they were disappointed with her remark and that it doesn't make you "cool" to say something like that. I don't know what she was doing but that was not it.
Honestly, I think the Ariana situation is just a reflection on how we as the general public consume stories like Dahmer's. Ariana is us. Humans have always been weird when it came to true crime stuff. But now that there's (fictional) TV shows and true crime podcasts/CZcams channels (but with a twist! Like doing one's makeup, or eating a lot of food) over saturating and overtaking the actual story, it's so much easier to become desensitised.
People enjoy getting serial killer colouring books, they're buying merch talking about how hot they think Ted Bundy was, there have been penny dreadfuls that made tales of terrible crimes fantastical, there's someone out there who's supported a rapist & murderer even during the retelling of his crimes, then went on to marry him *after* he was *convicted* of those crimes.
Awful things seem very abstract & unreal when you hear about them in stories; it's not until it happens to/near you or you get an inside perspective that the gravity of it really hits you.
@@thecavalieryouth This is a really great point.
@thecavalieryouth none of that is okay.
@@abbeymurray7810 I don't think she was saying they were ok I think her point was that when something awful happens it's easy to act like some miniscule thing. We don't understand fully until it happens to us and we realize why that mindset is dangerous. But since we haven't experienced it we don't truly get it. It makes it easy to detach yourself from the horrible reality of it all which is very human. However worshipping a serial killer like a celebrity is gross. Some of the stuff the first commenter mentioned is disturbing and shouldn't be normalized. I do think we should give Ariana some grace I also think she should be criticized to a certain extent.
@Emma_thebooknerd She has a fascination with dark stuff. I also found it disgusting and couldn't believe she actually was saying that, and her team allowed it! That's insane. Which makes me think: was this a PR move? In the midst of the scandals she's been in, no publicist would allow that to air unless they planned it. Especially considering Ariana's immaculate image of a political activist. She never had scandals related to social groups and has always been praised for taking a more active approach for social causes. Why would they jeopardize that? Could the scandal be more profitable than her clean image?
Is it a coincidence that she made this statement after having cast Evan Peters, who played Dahmer, on her biggest MV of the new album? She also chose Penn Badgley, currently known for the psychopath he played in "YOU."
It all seems too coincidental, especially considering the statement she made.
Maybe an unpopular opinion but interviews these days can be so boring. I get that the media was harsh and disgusting in the 00s but I feel like now it’s just interviewers sucking the artists off. There needs to be a balance
Exactly and they aren’t as professional or serious as they were back then. Artists do not take their craft or image seriously and they curse during interviews and it’s RARELY about the music but about drama.
@@SideEyeee_who cares about cursing during interviews💀
@@slurpee4203 It is not classy or professional at all. You are so used to mediocrity, it’s sad.
@@SideEyeee_ if you let somebody saying the f word ruin an interview for you, you’re soft asf lmao get some thicker skin bro
@@SideEyeee_ if somebody saying the f word ruins an interview for you, you’re soft asf lmao people are gonna curse get over it
Honestly the South African conversation could’ve been so educational to those who don’t understand the South African government when it comes to the discussion of race.
@@Skyisthelimituwu I agree! I feel she could have answered in a way and circled back to her music… like. “I’m South African, in my country I identify as coloured. I know that in American it is a derogatory term, but in my country the term has a different meaning. But I understand that in America I will be identified as black by Americans. I’m Irish, Zulu, Indian, Mauritian, and black. I am proud of all of my cultural heritage, and try to incorporate all aspects of my culture into my music… and so on and so on.
Girl she’s BEEN explaining that discussion in all of her interviews but it’s like y’all in America don’t want to listen🫶🏽
@@LifeOfLuckyy hey, im with you… I don’t understand all the controversy over her identification… but I thought it was nice response to that question if she gets asked again
i’m guessing the question was on the “no” list because she’s answered it a million times already. it does get exhausting to answer the same question for years
@@LifeOfLuckyy yall always say she’s answered it before but no one can pull clips of what she had to say.
Also if you’re on a press tour you should be use to the same questions coming up more than once.
Charlamagne is gross.
Yes he literally asked her did she use the bathroom so disgusting
He really has some major issues
Fr
He's really not , I want to know my atist politics. Ppl like tyla like to pick and choose when they want to be blk to benefit themselves
@@amorelockster1023thst is gross though
the way she responded to them asking about her injury actually finished me!! she has been cancelling so many shows because of this injury so it makes sense why fans want to know what’s going on however i understand her wanting to protect her privacy which is why she needs media training
The whole interview was hard to watch but that was the part that made me cringe 😬
She only canceled her tour shows other then that that girl has been performing on every other stage lately so yea she need to say what her injury is otherwise people are gonna say she wasn’t selling
I agree, BUT she's been doing award shows and then cancelling festivals. We don't know WHAT this injury is and if the injury is serious, she shouldn't be performing at ALL. Saying "I'm devastated to cancel xyz" but being on the BET Awards prior is weird.
@@sam-se4fe exactly I'm not even invested but when I hear people have this conversation, there's something that's not adding up and that's why people would have questions about that and her and or her team not having an answer for those is quite weird.
@@angelr5694 yeah it was also weird that she asked why they wanted to know what her injury is. I mean, that question isn't even weird or invasive, it's a question all the fans have been having since she cancelled her tour (cancelled, and not a rescheduled date in sight either). It was a valid question to ask someone who's been pushing that they're injured and can't perform, but simultaneously hanging out with Kai Cenat and going on televised appearances since. I think she just needs some media training or her team needs to start pre writing her statements
Thats why I love looking at interviews from the 90s especially Aaliyah. Because even as a teenager she was being asked inappropriate questions about her relationship with R.Kelly yet she was so smart and clever with her answers, you either left believing her or you weren't quite sure what to believe yet you became even more intrigued by her, because she had the ability to answer tough questions in such a way that she was able to still keep her mystic and still be seen as sweet, and likeable.
As for Tyla I saw nothing wrong with how she answered the questions at all. I do see a sweet young talented woman, but I think some people are so miserable they are nitpicking and finding things to hate her for, she's unproblematic to me all the way.
It seems like her team didn't prepare her by letting her know that the request to deny certain questions was ignored, So she was put off guard.
As far as her refusing to answer certain questions I don't see why thats such as issue. People seem to think that they deserve to know every personal detail about these celebrities. And we aren't owed a damn thing. If they don’t want to answer certain questions that should be respected, no matter how famous they are.
This is the whole reason why Beyonce doesn't do interviews anymore because too many interviewers have been disrespectful and crossed too many boundaries.
Clock ⏰ That Tea 🍵 😮
U really ate with this take ❤
Tyla might also just not be suited for interviews. There are stars like her, who don't have the best chemistry in interviews. Beyonce is like this imo because she's just introverted and can come off awkward. Tyla might need to limit her interviews appearances if they also doesn't allow her to present herself fairly.
But shows like Breakfast Club thrive of negative publicity and no one should be going there imo. It's esp not a good show for a new talent.
@DualPippa I totally agree with you. However, I've always found Beyonce's awkwardness to be cute and relatable.
I think the secret to good media training is charisma. If you can make a joke out of awkward questions, compliment people, generally appear approachable and appropriate/polite, then you’re golden. People don’t want relatable, they want charisma and approachable, people who can engage and entertain in an interview.
I believe charisma can be taught and come in many different styles, which is what a pr team should strive to do.
I think this is why the Tyla interview came off bad because she appears as someone who cannot think or talk for themselves, not approachable in conversation.
And the Ariana one was just clearly inappropriate.
I saw some people compliment Chapell Roan for lack of media training but still being a great interview, and I think it’s because she has charisma and is funny, polite and approachable/ friendly throughout the interview.
In addition, I think it’s why people don’t mind when certain celebrities argue or leave interviews after a particularly bad, rude or vulgar question because that is an appropriate response to being offended. You can defend your self when somebody is attacking you however when a celebrity walks in defensive and rude toward an ordinary interviewer, it’s inappropriate and therefore comes off very bad.
Altogether a really interesting video considering PR has existed forever but it seems in recent years the public has become super aware of it.❤
People always say they want relatability and I think you’re right about the charisma. For me, I’ve always liked someone charismatic and interesting. That’s all that matters. We can relate to different celebrities for different reasons all the time and people just don’t realize it.. Yeah, there’s outliers. At the end of the day, they’re entertainers and most of us are not thinking about them right when we lay our heads on our pillows.
Well. Jennifer Lawrence was all these things until people got sick of her. They can rarely be satisfied.
@katgreer6113 I think with JLaw, it was too much of one thing. The constant stories about how awkward she is became a turn-off.
It felt like she couldn’t go to a show without talking about those kinds of stories. That's why it came off as forced. Actresses, like Emma Stone, Aubrey Plaza and Dakota Johnson, managed to be relatable without seeming forced.
The “mad for 3-5 business days and moves on” is so true. 😭😭💀
Bc it’s really like that😂
I think storytellers is the best type of media training. Not being just reactive but propose interesthing story in line with the narrative building for the character of the artist.
To be honest, I've never thought about it, but you might be up to something❤
Absolutely! There still needs to be something engaging
i just wanna say that Nardwuar is imo, one of the BEST interviewers of all time idc. that man actually cares and does extensive research on the people he interviews and even brings them gifts😭💖
Facts, Nardwuar and Sean Evans are amazing.
@@Daniela-1999 yes i love Sean and the girl who does the chicken shop dates as well, i forgot her name😭
@@slurpee4203 her name is amelia dimoldenberg and yes i agree, love all three of them
@@slurpee4203 her name is Amelia (I forgot her last name tho
@@absolutetragedy8567 amelia dimoldenberg!
What I got from this is that we’re always tougher with female “celebs” than males. Females need to be balanced, they need to be pretty, they need to be nice, they need to be respectful… I think anyone is allowed to say they don’t want to answer everything.
Beyoncé definitely won the lottery by having Mrs Yvette as her publicists from early on. She's the legend in this area. I mean, the media nightmare that DC went through with squad changes, I can't imagine this existing in today's internet reality.
It's a funny thing and someone brought it up in the comments here, how actors/actresses PR is squeaky clean now and perhaps unrelatable versus media training of people from music industry, just talking and doing whatever. I can sense it might be the matter of 💰, unfortunately...
exactly
@@bloodybardot I feel like it's also because actors can't show SO much personality that it overrides the roles they portray. Their job is literally to pretend to be other people. Music, however, is ideally supposed to come from the artist's heart, so knowing the artist helps us connect with their work. This is all black and white though; individual actors and celebrities are more nuanced.
Also while celebrities need media training, good lawd the audience neeeeds media literacy!!!
preferably at the same time thanks.
Very true!!
Agree 100%
I just find it weird that people are confused or upset with her for not claiming a black identity, when she’s not black? Why is that difficult to understand?
I still can't believe Ariana said she wanted to have dinner with Jeffrey Dahmer 💀
yeah, I was cringing when she said that. I'm like girl, keep that in the drafts
Oh that's what she said. Arianna Grande sounds weird & strange. Why on 🌎 would Arianna wanna have dinner with a person like Dhamer..??
@@dashiajames1882 bc she’s always been a freak in one way or another
@@CamrynSuzanne I think it just shows her lack of empathy.
When you mentioned about how artists want North American money but don’t wanna deal with North America issues or understand what they are stepping to, I immediately thought of Koreans and kpop, and the constant CA and n word usage etc etc. And how Korean companies with media train for Japan, but not the u.s. and it’s kinda the same thing with tyla. She doesn’t identify as black, which is 100% okay bc she isn’t , but she/her team is 100% marketing her to black audiences (bet awards, the breakfast club) but they aren’t preparing her for it at all!! Yet you want our money. And this isn’t 100% her fault she’s doing as she’s told but like they are setting herself up for failure. Being back by a big machine has its faults bc u take the blame for the decisions of others, others who will never get called out
I literally just commented about the comparison to kpop! And I agree. Some companies do training especially the ones that target more black audiences but think of kpop THEN and now. I hate to dim it down but they literally used to do black face, say the n word on KOREAN TV, etc. but now you never see that. You may see some grills, durags and the occasional idol (and it’s always one that speaks English 😭) say the n word but compared to the past, a complete 180. And guess why? They didn’t care to market TO America back then. Having that fan base was NICE but not the target. It’s literally the target now so they had to change. Not who they are as Koreans but they have to understand what’s culturally insensitive here isn’t in Korea and vice versa.
Same with Tyla. Idc if Tyla identified as blue. I see her as a south Asian presenting coloured South African. Cool. But South Africans in general I feel like are new to the US. It’s not even about willingly being ignorant. Even if they aren’t that popular, then or now, we know Nigerians, we have Somali, Ethiopian models and a few Eritrean rappers. We have those south Sudanese models and a few North African rappers. Not new at all. But there aren’t a lot of South Africans here. Unless you count doja cat and I think Trevor Noah but both of them are biracial (idk anything about Trevor so I could be wrong) they have one white and one black parent. Tyla does not. Her dad looks south Asian and her mom looks south Asian and African mixed (to me-idk which is which but they’re both more than two things). Her sister definitely got more African genes than Tyla. And I think it’s not even that the girl isn’t saying she’s black, is the WORD coloured. That’s throwing people off. A lot of people are having a hard time understanding that it’s an entire culture. And I feel like she could’ve said that. I was already personally aware of this, but technically being just mixed and being coloured aren’t the same. Technically AAs are mixed. I have a good bit of European in me as well as some indigenous and Asian alongside the main African. That’s mixed. Latto is mixed. Cardi is mixed. Nicki and Beyoncé are technically mixed (beyonces mom is mixed) but that’s really all it is in America. If you have a black parents, you grow up in the culture, same with Asian or white or whatever. But coloured is its own culture in itself. It’s not just black and white, it’s a whole separate thing. And I think it would’ve been nice for her to elaborate on that aspect of why she says coloured other than mixed. Because I’m 100% positive that people think coloured = mixed and that’s why they’re upset. Why not just say mixed? Because colored is derogatory here? Then she could’ve explained the culture but whatever
@@kiki13451you make a good point with that last paragraph. In South africa, mixed doesnt really include anyone further than your grandparents. If they are black and your parents are black then you are black. If they are black and you have one black parent and one parent from another race, then you are mixed race. If they are coloured, and your parents are coloured then you are coloured.
Also, trevor noah identifies as coloured even though he has a black mkther and a white father. It does eventually come down to what YOU want to identify as since race is a social construct and south africa has a messy history.
Also, being coloured does also depend on what time period you were born. Before apartheid ended, if you weren't black or white then you were coloured. But now you could classify as mixed. Its very confusing and there are no set rules so I understand that Tyla could have been afraid of offending certain groups in south africa
This sounds extremely American centric. Tylas music is influenced heavily by her coloured and African culture, I don't see her marketing to any specific race but following what she grew up with and what influenced her. They are black and mixed cultures that exist outside of America so if she happens to be popular to the american black community that should not mean she is now be required to follow American ideals. Tyla is mixed with black Zulu in South Africa aswell as white and Indian however the mixed community in South Africa has a vast and diverse culture with heavy influences towards the black community here. She's stated multiple times that she is aware of the racist labeling of term colored that is embedded in American history and she accepts being labelled a black woman in the USA but you cannot strip someone of their cultural and racial identification regardless where they now are. If a mixed American celebrity came to South Africa which has happened, even though legally they're colored here, we still respect their American understanding to call themselves black even if it's not what we culturally and legally identify as black. Beyonce has incorporated alot black South African culture in her music and dances and although Beyonce would be considered coloured here there was never a narrative that she's appropriating black African culture as a mixed coloured women. I feel as if many Americans don't understand the racial nuances when it comes to the connotations of race here and end up saying things such as "Tyla is appropriating black American culture" it seems very tone deaf. Aswell as the sentiment of that all foreigner celebrities if they want an American audience should strip themselves of native understandings and conform to American standards. Tyla has shown grace to the black American community when letting them racially categorize her but I do think grace needs to be applied to her aswell when it comes to her american audience.
@@kiki13451correct me if i misunderstood but i feel like as a black person in america it really makes more sense to identify as mixed if you have very recent non black relatives. Or if you’re very light and have more eurocentric features and have a more equal percentage of black and non black ancestry. Like Robin Dixon from real housewives of potomac who does not have a white parent but her ancestry test results showed that she was 50% white 50% black. She’s a light skinned green eyed black woman. A lot of black people in america who don’t have recent racial admixture are about 90% black or a little less. Non black latinos are a different story and a lot of them aren’t at least 90% non white. Again correct me if i’m wrong. I was really invested in your explanation thanks for the informative read!
If you mean the n word as in 내가 [naega], that just means ‘you’ in korean though…
i think it’s lame that tyla is being called cocky and stand offish. i think she’s just confident and not willing to compromise herself and her boundaries and people are taking personal offense to it. she could definitely stand to be better about how she expresses it but it also feels like people are shitting on her for being firm in herself.
people hate this about her, esp those in the US it seems
@@jamesbuchananbarness people in the us hate her bc they lack the capacity to understand that racial concepts are different around the world. its ridiculous
truly an ignorant people hell bent on forcing american superiority on the rest of the diaspora
Hmmmm, I don't agree on the Tyla thing, the whole 'race' question was a gotcha for her, any answer would have been picked apart. Prior to that she had already gotten heat from black Americans for not 'claiming' a black identity enough, even though she had clearly said prior that in her country, she is not considered black. So there was no right answer for her, The Breakfast Club set her up.
Precisely 😮
No the Charlemagne told them in advance he was going to ask those questions (he did an interview talking about it) . Her team should have prepared her or pulled the interview.
In general her team should have done more research on the breakfast club they are known for causing controversy and they shouldn’t haven sent her there
literally
@@kennyb1588you really believe that 😂
Just had a thought amount of media training expected on female artists/women in particular is crazy - like I never see people coming for Kanye on media training 😭
@@claudiabampoh2450 i completely agree! kanye, (and more male artists) say the most out of pocket things and get wayyy less backlash
Misogyny at it's finest.
@@maebelleine Way less backlash? You put Kanye and less backlash in the same sentence?
That man suffered alienation in the industry, He suffered great loss in his value, Several deals were cancelled, His family got more fractured
At this point, you must want his head on a pike
Stop making it gender based, everyone and anyone get cancelled so easily
@@claudiabampoh2450 youve never seen Kanye face media scrutiny for his outlandish statements? 🤔
@@claudiabampoh2450 not really that deep considering Kanye been like this. Just because you’re brand new doesn’t mean the media is. He has had media training for decades why start asking now? Nothing to do with misogyny
What a missed opportunity! She could have non-answered with "Actually this subject is really serious to me and my culture, so I want to talk about it and really do it justice on my own terms at some point." She would've not answered, looked caring AND made Charlemagne look like a clown if he'd pressed on after that. Publicists are so scared nowadays because of social media. They'd rather not do their job at all than take any level of risk.
I'd say Tyla's situation is unique because the Breakfast club rarely has good intentions when asking invasive questions especially around a topic that's been beaten like a dead horse already (her being called 'coloured'). But I actually commended her for not answering and saw it like her BEING media trained and not just speaking out of turn especially on a topic that you can't win on no matter what you say as seen by certain demographics response on twitter, as you said but I still love an artist having boundaries ESPECIALLY young girls of colour.
It's still a win imo to go on a show knowing it's a mess BUT not allowing them to abuse you or disrespect you for their own clicks! And the other questions were EXTREMELY smart choices to avoid also. Tired uninspiring questions imo.
I do agree with your video in that she could've swerved the questions in a humour witty way that would've asserted those same boundaries now that I think of it but then again she's still young, it may come with time. Someone who's always been a MASTER at this is Mariah Carey.
Also congrats on there 50k!!
No literally and charlamagne wanted to make her as uncomfortable as possible
I think it’s good that she has boundaries but she’s gotta know how to answer a question without question actually answering the question. And that makes you look smart but also kind. Tyla turning her head and having her team speak for her unfortunately makes her look a bit arrogant. I don’t think she actually is but maybe she is idk I don’t know her, but being a celeb is all about optics and perceptions
@@chichilafemme6336tbh the interviewer is arrogant for asking questions she didn’t want to answer. She cane all the way here why would she waste her time and leave when she can just nit answer the question in she didn’t want to answer.
@@boredasf4856 oh he is don’t get me wrong, I agree. I don’t particularly care for him, BUT unfortunately it’s part of the business, his whole platform and brand is based on invasive questions (and tbh she’s allowed to have her boundaries but people have been asked much worse and much more invasive questions) so you either answer with grace and using the tactic of pivoting a question or you don’t go on the platform. You can’t control the actions of others, only yourself. And like I said this is a business, optics and perceptions matter. The problem isn’t that she didn’t want to answer the questions, it’s how she went about it. Turning your head to your team who is off screen and having them talk for you does come off as “I’m so above you, I’m not even going to tell you that I don’t want to answer the question, my staff will do it for me”. Not saying she is arrogant again, but it looks arrogant, especially since she and her team knew he didn’t agree to their boundaries and conditions.
People are crazy for being mad at her for that. It’s what her ethnic group is called. It’s not their fault that apartheid existed and they were called that in dark times and now they’ve reclaimed it. I feel like someone who isn’t even South African should do more research before asking. And you’re right the breakfast club specifically Charlamagne are truly not it.
Also I love your channel! Been watching your videos for years ❤️
the coloured identity is too complex to talk about on a show like the breakfast club. Her team should have not let her go on that platform
yeah they need to keep her off shows like that and keep promoting her in the UK and Europe
an apolitical south african popstar is an oxymoron. if tyla stands for nothing (refuses to talk about not touring with CB, her ethnicity), she will fall for anything. the label is trying to ride on her racial ambiguity and like you said that does not work for north american consumers. they are not building her career for longevity at all. i think media training for the new millennia should be crafted around the artist's personal values not around what is popular. how to say what you want to say the best way without room for ambiguity.
But she has talked about her ethnicity numerous times. it’s gets tiring when people simply refuse to hear her out and get mad at her for not conforming to the American standards of race. if she were to talk about it, more people would get mad at her for not calling herself black.
I love that you brought up Megan! She has an amazing PR team, while being so authentic!
Yes she really has done the work!
Absolutely enhanced the strengths of her natural personality.
Tyla definetly needs media training, I don't think she is cocky but it definitely comes across that way with the way she answers questions and even with some of her acceptance speeches. Public attitudes really matter in the long run, how people feel about you can have such a major effect on your career as a public figure.
I get why she may be frustrated but not everyone is on tik tok and not everyone was a part of the discourse abt her race. She should've just simply explained that being coloured is a cultural and racial group in SA, with black, white and Asian ancestry and she could've simply said that her music is a way that she can connect with and celebrate her black ancestry and present it to the world. Simple
yeah, I didn't ever. get cocky persay but rather confident (which there's nothing wrong with), I just think this interview didn't translate well
@@tinaye8638 but she has literally explained her racial identity like three times already. no one is listening to her at all, yall just hear the word colored and try to eat her head off.
Also, the Hannah Montana edit took me back to my childhood! Lol i love it
glad you caught it😂
She didn’t had to respond to that bullshit question. He was trying to set her up…
Correct 😮
He told her team that he was gonna ask anyway. They should have prepared her to either answer it or redirect. Or they should have cancelled the interview. Her team set her up
@@kennyb1588 prepared for what ? To be sabotage by these unethical Messy ass bloggers ? See the fact that you can sit there and say some shit like that, she has every right to ignore those stupid ass questions.. if he wanted to know . Tell him get a passport and go travel to get educated about other black nations cuz it seems like that’s every black person issue in America.. y’all are so oblivious
I love the fact that the new batch of artists are not media trained,it makes it easier to know a person and see if you like em,their music or both,and whether or not you can or want to separate the art from the artist.
Why can't the conversation strictly be about the music though? The issue with Charla and media personalities like him they always want to see artists "break character" so they purposely try to get under their skin or make them uncomfortable and it's so annoying to watch Tyla is a soft spoken sweet humble girl why do that to her? For what? And then get mad bc she doesn't want to answer questions that make her uncomfortable? I wouldn't care where i was in my career i would still pull a beyonce and remain quiet, mysterious and only drop music and perform that's it that's all!
Good evening: They truly should just be about music. But I think they try to get as much they can outta the person, they're interviewing. But regardless Tyla should've been prepared. If she was she'd already know how to dodge these type of questions & how to answer them. Those were some simple and easy questions. CTG is known to ask strong questions like the ones he asked. Maybe inter-
view wasn't about just music but I agree.
sometimes when an artist tries too hard to be relatable it has the opposite effect and makes them seem insufferable. there should be a happy medium with media training where an artist is able to express their own thoughts in an articulate manner
I think people are taking the tyla thing wayyy too far. she didn’t answer a question and now they calling her colorist, racist, arrogant, cocky, etc. Yes, she should’ve been prepared if they were going to send her on this interview regardless, but the fake narratives people are spinning for her are crazy when it was her team at fault. Idk why people want someone who’s mixed to only identify as black- the ODR only exists in America, and she’s from SA where they differentiate. Mind you she’s already answered the question on a previous interview, so what’s the real reason people upset? Makes no sense!
Ignorance of Americans we still think everyone revolves around us. But it’s still messy on the pr team. Let’s hope she continues to make amazing music and eventually it just passes lol
This!
EXACTLY, they hear colored and ran with it even though she explained her identity multiple times
For Ariana Grande’s case
Even if she’s recounting how the event happened and what she said , there is quite a difference between saying Dahmer is interesting and saying that he’s your dream dinner date + you’d have liked to meet him
And I don’t know what else she thought would happen when she shared this…, did she really not expect people to be outraged
Gross
I just don’t get why she’d mention it, it’s not quirky or funny it’s offensive and weirdo behaviour
it’s messed up to want to interact with a serial killer and it’s a slap in the face to victims imo
forgive me if im wrong but didnt she say she'd like to interview him, not go on a dinner date?
@@2980hh czcams.com/users/shortst7R7Ma9Ektw?si=nSCQG5R_AbSiFcHn
In the clip she says she would have liked to go to dinner with him
@@Oberatous-Udurabas you got me there!
I think it’s not so much about balance, it’s about perfection. The best media trained artists are the ones that people THINK have no media training when in reality they are probably the ones that have gone through it so intensively that the artist makes it looks effortlessly.
Remembering the 90s, artists were more private and we wanted them to be “authentic and real”. But now it seems that it’s the other extreme where artists are one post or video away ruining their image.
I agree, but asking about an injury that causes you to be inconsistent with what performances you put on and what performances you don't while appearing on at an award show, not too long after would lead to questions and the least she could've done was provide a redirection of some sort. That is not a private matter as it affected her potential fans and her actual fans and it also would've given her a chance to clear up some things she didn't choose any of those things.
@@angelr5694 I am sorry, but someone’s medical issues are a private matter
This will be another banger. I can feel it
I hope you like it😭🤞🏽
@CamrynSuzanne girl all your videos are good
We also need social media training. (I hope it is a thing because it is all media at this point) The relatability aspect has made people believe that they should banish boundaries in order to make more content and get more followers and be more viral. A lot of scandals of the past decade (not all) tend to stem from problematic social media posts. Which is followed by never ending damage control.
Not necessary because we’re nobodies and most of it is common sense.
I agree 💯, it’s gotten out of hand.
Yesss, it definitely needs to make a comback bc folks are ruining their careers when they don’t need to😕😕
Our Moms know each other, we saw her at dinner today. Keep up the good work love!!
Awe thank you so much!!
Chefs kiss to this video! I do believe that there is a “relatability troupe” that has completely gotten out of hand! It seems as if the industry is strictly catering to 14 and 15 year olds and why celebrity responses to serious questions are so juvenile. Everyone wants to be a meme or have some sort of shock factor to go against the gain as opposed to establishing true artistry
Ah thank you! yeah I agree with you, we at least need to find some balance here
When asked to expose the gay and or downlow rappers he knew during his infamous Atlanta interview, Pimp C said, “See you work at the radio station it’s your job to ask that question, & me as a real person, it’s my job to know how to answer”
We’ve seen multi platinum rappers that people “love” do the absolute least in interviews including just getting up and leaving or cussing out the interviewer & they get praised and the interviewers get memes for it.
Happy bday and 100k loading 🔋
As a South African, I agree for Tyla, there was a video trending on Twitter of her coming back to SA at the airport and she was carrying the Grammys award when she was getting congratulated by our Arts Minister she literally swerved the award away from him. It started a discourse abt her either being arrogant for not respecting him or that it was good for her cuz it’s not like the Arts Minister won the award. Imo it was arrogant of her cuz it shows a lack of manners and humility even if the person is not someone worthy of the Grammy. Respect gets you farther in life than a quick moment of shadiness
Crazy I’m also South African, damn I didn’t know this happened😂
Omg I think I had heard about that, I forgot about that
Why should she respect the corrupt ANC government? I as a Kenyan know how the ANC had done S. Africans wrong. You pple need a revolution like what happened in Kenya. This era of blindly respecting corrupt politicians MUST end. They serve us not the other way round. Tell me, how did the government help Tyla succeed? Maybe that Ministry asked her for money to promote her S. A music career.
@La-la_• you sound like an ANC bootlicker. That minister does NOTHING in this country and has done nothing for her. She didnt have to share that award with him. If he wants more artists to come home with grammys and let him hold them, then he should do his job and promote the arts in this country and fund the industry.
You just dont like Tyla and look for any opportunity to talk sh*t
@@gladyskihara4736exactly
Knowing what to speak is important but i think some people will always be upset anyway 😭
Ok, soooooo now we have to watch your videos all the way to the end! 34:09 ❤ the baby Camryn too!
👀
you peeped👀
I deleted all my social media almost a year ago because I realized I didn't care about the personal lives of people I didn't know. And I also don't want people that arent close to me to know details about my life. If Tyla has a lot of stuff she didn't want to talk about I don't see why it's such an issue. It's no one's business. HOWEVER you can't agree to an interview and then just not answer questions lol just don't do interviews
Congratulations on 50K Camryn your one of the best commentary channels currently doing it! Im manifesting 100k by the end of the year for you!
Thank you 🥹🥹🥹
🙌🏽
THAT CLIP OF ICE SPICE WAS SO GOOD I HAVENT SEEN SOMETHING LIKE THAT IN YEARS OMG I SHOULDNT BE THIS SHOCKED AND PLEASED
I totally agree with this. Idk why the music industry isn’t prioritizing media training right now
Media Training is for the benefit of artists because it’s their choice when to avoid a question and how to answer question and work with the media, it’s just an added bonus. Media training cannot stop authenticity
The world just wants the artist to be themselves but also some level of professionalism. Today it’s like dogs off the leash
Its definitely should be a part of any artistry.
I think tyla or any artist has a right to be like im not answering that period. Thats not being mysterious, thats just keeping somethings at home lol especially for something like identity politics thats not something people get to tussle with you about. There’s some sensitive topics whether we perceive it to be so or not. I also get not wanting to get political when thats not the brand you’re trying to establish. I applaud her for being bold enough to be like nah no comment where a lot of artists might be pressured to acquiesce to every PR whim imo
her choosing not to answer was worse than answering
Tyla did Right….. because folks would have been OFFENDED just to be upset no matter how she answered. 😅
@@archivesunset4214 by your judgment. People have a right to gatekeep info no matter how it “looks”. To me it looks like she doesn’t care to speak on that so who cares? I dont judge her for that.
@@kaiymariewalker8823 she could've easily answered the question without pandering to one side. she chose not to answer and instead pissed off both sides...
@@kaiymariewalker8823 I think for me, looking at a business standpoint, it’s not the not answering part but the way she looked back at her team that makes people perceive her as arrogant. And maybe I read too much into it but it also wasn’t a look of timidness/unsureness but of “why are they asking this, tell them ion wanna answer”. Instead of saying she doesn’t feel comfortable answering OR finding a way to pivot using a joke or something. Unfortunately the business and industry hinges on people perception and optics and not what is correct or right. She shouldn’t have to answer what she doesn’t want to, but she has to learn how to do it in a way that doesn’t make her seem rude.
The fact that everyone was talking about the shannon sharpe interview is a credit to the quality of his work.
Congrats for the 50K well deserved🎉 As an African who lived in Europe and now in North America, I find it so interesting/wild how PR is done for artists on this continent. Like I get why Tyla was so confused but as you say : training is needed, even more for US market. Curious to see if the rest of the world have the same issues.
thank you!! and I completely agree, there is just different prepping and training that may need to be done for that US market
ugh your video topics are always so fascinating, and the way you break everything down and lead into the topic and wrap everything together is so smart! congrats on 50k
Thank you so much! I always see you in my comments and I appreciate your support ❤️
all she had to do was say she was a proud South African woman/artist and her music takes influence from that. idk how she fumbled that so bad.
C'mon if she answered that they would have pressed more. There was no way she would have won.
She's explained it in multiple interviews, Americans just don't want to comprehend that she is Coloured not Black..
@@anthonymweti8564 they want her to claim blackness so they can post her family and say she's not black and she's cosplaying blackness.
Great video, as always . Also, I still believe that medja training is still needed cause even though relatability sells (it still does, and I feel like it's still a good factor), it needs a balance with training for the unexpected.
🎯
Thank you so so much! yah I think there should be a balance foresure and that's beginning to be missed
It’s my girl Cam, back with another video 🔥
That’s me!
Idk what to think about Tyla. When she first arrived with water I loved the song and her but now i just feel like I’m being sold a product constantly. I recently followed her on ig and now it’s mainly her on my for you page. Same with Tiktok. I also see a bunch of sponsored ads and anything with her name and face gets pushed to the front of the algorithm. I don’t think its organic. I feel she’s already becoming over exposed and that’s very off putting. What’s the angle with her? It definitely feels like we are being force fed her likeness over and over and its tiring. That interview did what they wanted. Which was for people to talk about her. Mission accomplished
Yes. It’s all manipulative marketing. Even down to the controversies. Me personally it annoys me that Tyla presents as so clueless
@@moethemoon its so annoying. One of her first mainstream interviews she said you’re going to see me everywhere. I was thinking you go girl, manifest it. But now I feel like she just repeated what her team told her they were going to do. They indeed did just that. So I’m very much over it because i know I’m being forced to see her every time i open my phone. Its too much!
Am I the only 1 who notices the facial expressions Normani be making when answering questions..?? Like i saw a interview where she was ask " Can we expect any music..?? " She literally made this face like she was pissed & tired of that question.
Because SHE is tired! Which is why I support Queen 👸 just going at her pace. 😊
The album was lackluster
@@Blowfish3234we waited so long and it was mid mid 😂
@@jenesishunter9674she’s tired? Bestie, it’s her job 😭
@@jenesishunter9674: If she tired then she need to retire & stop making music. As a artist ppl are gonna ask those questions & you can't get overly sensitive & mad.
I love this- media training is essential in marketing themselves. I think people, artists should remember that they are a product. If you have media training you can do a good job at communicating your product better and people can better understand your ethos and the reason why you make your art
exactly, I know a lot of artists wish they could just make the art (and I completely understand and empathize with that) but they are a product--at least to these labels, so they have to develop themselves in that way. media training is a piece of that puzzle
Camryn, I'm so happy to not only wish you happy (late) birthday but congrats on hitting 50k! This channel is such a highlight for me and I can't wait to see it grow and get the love and attention it deserves. Thank you for all your hard work on every video.
Awe thank you for this sweet message!! I’m so happy you’re enjoying 🥹
Trust me I love how you put these videos together
Thank you so much!!
In regards to Tyla, prior to the breakfast club interview, she had already done SEVERAL interviews in regards to her race/identity so many times before doing the breakfast club interview… I feel like after so many times re-explaining the SAME thing, I would understand not wanting to answer the same questions again and again even if it’s from a different interviewer.. So I really don’t see a big deal, Also WHO IS STILL LISTENING TO THE BREAKFAST CLUB 🤣😭
I can understand the race question being iffy bc she got backlash previously, i still think they should prepare her for what to do in that scenario. I just think the other questions requested not be asked were a lil ridiculous
If they're all media trained, we'll never get anything authentic. Even if their foot in the mouth moments are cringe, it's real. I don't think Tyla deserves any hate AT ALL, it's not her fault people can't understand that American culture is in America and doesn't apply to all parts of the world 💀 and instead of giving an authentic answer she's doing the media trained thing of avoiding a question that can be slight misconstrued as offensive, which ending up biting her in the ass because now people think she has something to hide??? Common sense is not too common these days
Media trained doesn't mean not authentic. It means trained to answer certain questions. If Tyla was worried about getting asked about her injury, she should have an answer prepared.
We can still have authentic artists without them being unprepared
Come on. She could've said "Oh I fell," or, "I was playing sports." It was a valid question, she canceled an entire tour over an injury.
You can be both media trained and authentic. You can see that in Beyonce's early interviews when she was in Destiny's Child. As far as the racial dynamics, by now many Americans more specifically Black Americans KNOW it's very different in South Africa. That's not the problem. The problem is we're expected to learn about her culture but she seemingly knows very little about Black American culture who's she's being push towards to on the Breakfast Club. Rihanna, Tems and others all came from other countries but had a knowledge on America where they could connect deeper and wasn't shy about it either.
@@applejellypuccishe canceled because nobody was buying her tickets
Your attention to detail is impeccable! I just noticed that your computer screen has Hollywood on it 1:46 ! You already know that I Iove your channel! Congratulations on 50,000🎉
It’s not even about her “not wanting to be black”….it’s the fact that her team believes that it matters enough to Black Americans that if she denies being black then we deny our support…which is not true. She wouldn’t ..or rather her team wouldn’t be the first people to make that assumption. Tinashe said in an interview once that her career didn’t pop off like she wanted it to because the Black American’s didn’t embrace her because she’s bi-racial and her non-white parent is African. Which is just a complete lie.
So it’s really like Ebro said…a lot of these artists…a lot of these “outsiders” and “foreigners” if you will clamor for that almighty Black American co-sign so they can make USD, but they don’t want to navigate the intricacies of the Black American experience in order to relate enough to get the co-sign they’re looking for…and we can’t say they’re not looking for approval…otherwise they wouldn’t be attending Black American centric platforms and events.
Her not answering the simple questions does give off a “pandering” vibe and is definitely why some people say Tyla just doesn’t pass the vibe check.
I do believe media training should be brought back, or better utilize. When you look back at some of our favorite artists, you saw how they conducted themselves in interviews. It may come off as superficial, but it was nothing too bizarre. The famous example is Motown and how the artists signed to them basically had media training because the artists were not just representing the company at large, but Berry Gordy.
People now just get on social media and start sh!t, just for it to be problematic. Side note, I knew Tyla was going to be featured in your thumbnail since you’re talking about media training 😭.
yes! Thank you for mentioning motown! I missed the opportunity to discuss that but media training was noooo joke
Gurlllll! Your videos just get better each week. The editing is really good and hilarious!
that means so much to me!!
You always come up with the most interesting topics that I strongly resonate with 😩❤
Awe thank you!!
She is Queen that’s why 🎉
As a South African coloured, I was so frustrated they didn't allow her to answer that question. It's not that big of a deal and it's not that hard to explain! Like WHAT ARE YOU DOING??? I know South Africans have been trying to educate everyone on tiktok, but if it came from her mouth on such a platform as the breakfast club, it would have cleared it all. She did her own people such a disservice. They should have prepared her for it. I'm so disappointed.
I’m sorry this comment doesn’t want work. She’s answered the question multiple times and got a backlash every time. This is due to black Americans on ignorance about not understanding race because she’s explained it and people still don’t wanna understand that due to their own cultural ignorance.
I dont think its easy to explain what being coloured means to someone outside of south africa. If you think so then you dont really understand it and you could really offend others who are a part of your culture as well just because you see being coloured as one thing. Race is always going to be a sensitive topic. Tyla should have just said its a sensitive topic and that is not the place to discuss it. But i understand that she shouldnt have just ignored the question.
@@sunnysunflowers328It’s easy to understand. The issue is Black Americans don’t want to understand for a weird reason: the one drop rule and how racist and anti-Black race definitions have been in this country.
@BroJo676 yes its easy to understand but not easy to explain. There are exceptions because its not just a simple 1,2,3 recipe. Its a culture. Its peoples feelings and lives.
@@sunnysunflowers328 you and the other person are right. now here's my question: are YOU actually trying to listen to her perspective based on HER culture, or are you judging her based on your own while ignoring the explanation?
happy 50k girl keep going 100k before you know it
Thank you!!❤️❤️☺️
Tylas interview was so bad like looking back at your reps instead of answering is giving child having a parent answer for them
YES.
@@SKULLKR3W THISSSS
They should have given her a prepared statement or something cause if she answered it and then Char kept asking he would have been the one that looked odd
Lets just say that interview was extremely awkward
Y’all are exaggerating like hell. It wasn’t THAT bad😂😂
TYLA has pretty much just started out in her career. She’s very talented and could become one of the biggest stars of the 2020’s but her team needs to get her on stuff that will have her image in a better light. Tbh if they had her do some vlogs every once in a while and showed how she’s making songs or even just how she goes about her day she’d have a much better time online. Some people have said that her team thinks she’s bigger than she is and i agree with that somewhat but she truly was the breakout star of 2023. I think the breakfast club was too early in her career. She should’ve waited until she was bigger than she currently is. It doesn’t help with her at all when she canceled her tour because of her injury becuase people were saying she only put that out because ticket sales were low. She did great at the bet awards but in my opinion people expect her to be the next beyonce or rihanna. She has a lot of pressure and a lot of eyes on her as well. I loved her album and her performances. I hope they change her image up
Yeah, I love these suggestions. I think she has time but her team may want to go to the drawing board in that aspect because she has tons of potential and I don't think it's a huge stain but it could become that foresure
That’s true. I also think her team should focus more on other demographics like the Asian and South American audience. Get her a feature with Bad Bunny, and the KPop idols and maybe Ariana or Sabrina.That way she won’t have to constantly deal with the race issue and BAs
Something wasn't right with that Tyla interview. Not just the race question but the ankle injury. Girl was so scared she looked like she was held hostage.
Yeah well I mean if I answered the question multiple times then I got backlash each time due to black American ignorance I would be pretty wary of the topic too
@@LoveMera_x right??? she literally cannot win with them.
@@LoveMera_xshe looked slow.
@@LoveMera_xshe has never answered the injury question. Literally she performs at an award show and festival but continues to cancel her tour dates.
@@KrissyKayyy omg why do you care so much ?? Y’all are soooo weird
I believe that 2 pac had the best interviews period he talked about a lot his interviews are messages and the most viewed from a rapper 😢❤
im a new subscriber (a month ago) and i really enjoyed ur commentary content i feel like youre detailed yet not boring (things other commentary content creator tends to do) the way u explain things is so inviting and u always got ur content UPDATED !and ur not biased at all
ahh thank you! I was worried this video would feel a bit long and dragged out for people, so I am elated that it was just right!
51k AND a birthday as well!!! Huuge congrats and birthday blessings to you Camryn, may your next chapter be the greatest one yet! 🎉👏🏾✨
Thank you so much!!🩷❤️🩷
💯
I have been wondering whatever happened to media training for a while now. Glad you made a video on it!
glad I could!! Thank you for watching
I was today yrs old when I found out what a&r stand for. Thank you. The issue is. Things tht are considered “old school” WORKED. So when u take tht away things just ain’t gonna work and then these executives wonder why. It’s mental illness.
I don't see a problem with the interviewers. They do their jobs which is to provide information as well as entertainment by exploring an artist's life, opinions and perspective. If the artist or their manager have issues with that, then don't bother to refuse the invitation. The good journalist won't ask you about your favourite colour and if you support gay rights.
Exactly!
Goodmorning: Exactly. She's was so nervous, scared & clueless. Like that was a harsh question but Tyla needs to know how to answer it or find a way to get around it..!!
I feel like if you want to do a long interview you need to practice cause the questions will always strays away from the music and Tyla seems a bit sheltered when they ask her about things outside of music and it sucks for her cause as a musician the parasocial relationships are what will keep you alive in the industry
yes, you really have to prep for those longer interviews & you're right (unfortunatley in a lot of cases now), parasocial relationships are everything when building a base and thriving & you have to play that game to some degree
I wanna disagree😮 I feel like parasocial relationship are an American thing for them to digest their artists.
But i wouldn't say that's how the whole world sees it😢
@@kagisoselekisho229 parasocial relationships are also a huge thing in kpop as well
As an aspiring indie artist the ways to work on media training was honestly so helpful. Thank you sm ❤
of course!!!
rip my boyfriends CZcams recommended bc you are literally my favorite channel
❤
Loved the video! So insightful, and something i never really thought of before! Also, loving the posters on ur wall x
😊 thank you
Congratulations 🎊 on 50k i was here since 17k im so happy for you have come so far ❤
I appreciate you!
Agreed, this is noticeable with a lot newer artists. Some stars do get famous for being abrasive in interviews, like the Migos or the Gallagher brothers. Where it becomes a part of their schtick but most artist cannot pull that off.
.As a k-pop stan, they're all extremely trained.. 🤣🤣🤣🤣
I’m a recent subscriber, congrats on 50K! One of the few channels who make videos worth watching start to finish 👏🏼👏🏼👏🏼
YES, ABSOLUTELY CORRECT.
Ikr
This reminds me of a story of one of my favorite artists. They are and were very private people and when they unexpectedly found major success in the pop genre, they knew people would eventually ask about their private lives in a way they didn’t want to discuss. They decided then to do their first major interviews talking shit and being pretentious…while they didn’t do interviews like that forever, they also didn’t regret it either at the time…and they had a pretty long career. They were willing to sacrifice being liked for privacy and in a way, but especially for introverts, that might have been the healthiest choice. Not sure younger artists or artists facing more institutional barriers can make the same choice but it is interesting to see how different artists approach this issue you highlighted here.
It's frustrating because it was just amateur. Nothing wrong with the questions and nothing wrong with not wanting to answer. She just didn't know how to deal with it, which is crazy, considering her celebrity status. If anything, it was just awkward to watch.
I dont like to listen to very safe type of intreviews like late night tv intreviewers. Is rare for them to bring somenthing intersting / new to the table. Long format has potential for more layers.
I think that content forward type of colaborations as : snl cameo acting, bbc1 music cover, or norton show were more then one people share the spotlight, or simpler challenges like eating spicy food. Are more usefull to introduce the artist to new public and they are "active" no only in talking but showing character artistic values.
Yes I do think those late night shows are very cookie cutter and like you said brings nothing new to the table, which I think audiences crave more so. We get to see our artists on social media, people want to learn new details or something different