What makes this camera worth $7500?

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  • čas přidán 13. 06. 2024
  • Fujifilm's new GFX 100 II is a medium format hybrid beast. But what makes this camera worth $7,500? David dives into it.
    Check it out: geni.us/11EHxq
    See the photos: drive.google.com/drive/folder...
    ~
    Chapters:
    00:00 Intro
    00:30 Breakdown of features
    01:31 What is medium format?
    03:10 How does sensor size affect the image?
    04:38 What is an anamorphic lens?
    06:51 Photo breakdown and samples
    07:25 Reala Ace film simulation
    07:50 Hardware breakdown
    09:04: Testing at the iPhone 15 launch event
    09:51 Closing thoughts and price breakdown
    Shop the merch:
    shop.mkbhd.com
    Join the Discord:
    / discord
    Music licensed from Epidemic Sound:
    www.epidemicsound.com/referra...
    Follow The Studio:
    / thestudio
    / thestudio
    Follow the staff:
    Marques Brownlee / mkbhd
    Adam Molina / adamlukas17
    Alex Wolfe / thealexwolfe
    Andrew Manganelli / andymanganelli
    Brandon Havard / b_hvrd
    David Imel / durvidimel
    Ellis Rovin / ellisrovin
    Hayato Huseman / hayatohuseman
    Jono Tan / jonotan86
    Mariah Zenk / totallynotabusinessacc
    Michael Emerick / mikey_emerick
    Miles Somerville / someofmiles
    Tim McMahon / timmcmahonn
    Vinh Dang / danggvinh
    Equipment used in this video and others:
    Canon EOS C70: geni.us/AtpxW
    Canon RF 15-35mm f/2.8L: howl.me/chHqd63eV8A
    Canon RF 28-70mm f/2.8L: geni.us/Tbimi
    Sennheiser MKH-416: geni.us/jYxRVj
    Sennheiser ME 2 lav: geni.us/0bpKiZX
    PowerDeWise lav: geni.us/SRX1Th
    Zoom F8n Pro: geni.us/tuv7o8
    Hollyland Lark Max: geni.us/mkJRt7
    Shot and produced by David Imel, Brandon Havard, and Vinh Dang
    Audio by Ellis Rovin
    Graphics by Tim McMahon and Michael Emerick
  • Věda a technologie

Komentáře • 617

  • @TheStudio
    @TheStudio  Před 9 měsíci +204

    The Google Drive link is in the description, but I’ll post it here too: drive.google.com/drive/folders/1qqyVufqY4eOEs3qVFsGfWabImAbqGGi4
    They’re TIFF files so you get the full resolution and can zooooooooom 🔎 into those 102MP

    • @Mustafa_mahida.
      @Mustafa_mahida. Před 9 měsíci +3

      it is amazing but cant afford that big boy

    • @rwlwyog
      @rwlwyog Před 9 měsíci +11

      Every single image is around 400mb

    • @ibrahimawadallah
      @ibrahimawadallah Před 9 měsíci +2

      @@rwlwyog How can I view them though? Which software do you use?

    • @potatoman7475
      @potatoman7475 Před 9 měsíci

      @@rwlwyog 💀💀💀

    • @jaimeduncan6167
      @jaimeduncan6167 Před 9 měsíci +6

      You forgot to check for rolling shutter effects. That could easily kill this camera as a high-end video camera.

  • @taimurjamil4790
    @taimurjamil4790 Před 9 měsíci +853

    I swear David!! Your passion and enthusiasm bleeds through the difficult photography/ videography and camera topics, which not only makes them enjoyable to understand, but also be appreciated by most of the viewers. Keep it up! You're onto something unique!

    • @avonbarksdale2506
      @avonbarksdale2506 Před 9 měsíci +8

      100%. I'm a professional photographer and I still feel like i'm constantly learning new things with these channels and appreciate the sincerity and passion behind all the production value. About to buy my 1st film camera in 20+ years and David is definitely partially responsible haha

    • @JosiahGerdes
      @JosiahGerdes Před 9 měsíci +2

      Totally agree. I’ve been a photographer for 10 years and every video by David teaches me something new and makes me love photography even more

    • @AV.Creative
      @AV.Creative Před 9 měsíci +1

      What he said lol
      Fr I’d love to just take a photo walk with David 👌

    • @andrewyb830
      @andrewyb830 Před 8 měsíci

      YES!

    • @michaelwisdom456
      @michaelwisdom456 Před 8 měsíci

      In support ❤

  • @Tech_HD1
    @Tech_HD1 Před 9 měsíci +1034

    Hey David 👋🏼 I actually work for Fujifilm and I really love these videos and you covered a lot and made it simple for everyone to understand. I will make sure to mention to my team about wanting an updated GFX 50R Body Style (can’t promise anything 🤣) and to mention about the bind sensor to have a lower megapixel for low light performance 😁👍🏼

    • @selishots
      @selishots Před 9 měsíci +9

      Super curious, if you don't mind me asking what do you do for Fuji?

    • @Tech_HD1
      @Tech_HD1 Před 9 měsíci +75

      @@selishots I am a Tech Rep. I do all the training of the cameras and lenses in my area that I cover so I need to know about all the APSC and Medium Format Cameras which means, I have and use them all. Visiting all the camera stores and attending trade shows

    • @selishots
      @selishots Před 9 měsíci +6

      @@Tech_HD1 oh man sounds like such a fun job! Mind if I DM you to ask a few questions? What's the best place to reach out to you?

    • @jnhkx
      @jnhkx Před 9 měsíci +3

      @@Bayonet1809 bro, individually exposing pixel... never thought about this before. Thats better than even our eyes hahahaha

    • @roi3366
      @roi3366 Před 8 měsíci +6

      Please we all want the xpro 4 haha

  • @kylenb_
    @kylenb_ Před 9 měsíci +174

    As someone who’s a photography hobbyist who’s not that well-versed yet, David always manages to explain photography (and videography) in such a way that it’s easy to digest and it actually excites you. Everything’s also informative and well researched.
    Mad props to him and huge thanks to The Studio for allowing him to share his passion to the MKBHD and Studio community!

  • @plankton.mp4
    @plankton.mp4 Před 9 měsíci +80

    It definitely surprised me that Jason did not burst into flames while being shot with a digital Camera

    • @elias6883
      @elias6883 Před 3 měsíci

      You here? Guess that makes sense.

  • @sikachu
    @sikachu Před 9 měsíci +156

    I actually laughed when you explained that cinema turned to a wide format after TV pretty much adopted 4:3 format, because I felt like we're seeing the same thing again after IMAX adopting 1.43:1 and using that as an incentive for us to go watch IMAX movie in the theater instead of our widescreen monitors and TVs 😂

    • @TheStudio
      @TheStudio  Před 9 měsíci +44

      Great point!

    • @aquaxbat
      @aquaxbat Před 7 dny +1

      The IMAX aspect ratio is inherent to the format. It’s 15 perforations of 70mm film. They didn’t ‘adopt’ anything.

  • @trustnugget280
    @trustnugget280 Před 9 měsíci +129

    Only criticism I have is that this video is not nearly as long as it should be.
    I love David's photography as it's a really beautiful blend of street, travel and landscape photos and he exceeds at both photography and compelling video story telling.
    I do have a few more questions regarding the camera. Has the autofocus improved over the mk. 1? I often heard that this was slow and really not reliable so I'd love to hear if there was an improvement in that department. Also, how's the general performance, overheating when it comes to high res video etc...

    • @Tech_HD1
      @Tech_HD1 Před 9 měsíci +26

      Hey, I actually work for Fujifilm and the AF has been seriously improved. It has Phase + Contrast AF. 425 AF Points and it has Face and Eye Tracking + Subject tracking (Animal, Bird, Automobile, Motorcycle/Bike, Airplane, and Train). It overall performs much faster and accurate due to the new Sensor and Processor.
      I've tested shooting in 8K ProRes HQ internally and no issues indoors. For outside, we do offer an accessory, the Cooling Fan. It screws onto the back and has connector pins so you can control the fan speed in the camera setting and it helps a ton. That is going for $199, I hope this helps 😁

    • @TheStudio
      @TheStudio  Před 9 měsíci +41

      The autofocus is fast but definitely not quite as reliable as a smaller-sensored camera. I was testing a beta firmware version so it's hard to really judge performance. I used it up against the GFX 100 and it's definitely very improved, but I'm hoping the final version makes some improvements. I'm going to ask Fujifilm for a retail unit and update people on that end. Cheers!

  • @jefiye
    @jefiye Před 9 měsíci +43

    I love David's photography

  • @thenorthofsouth
    @thenorthofsouth Před 9 měsíci +77

    love the camera reviews, great balance of info for enthusiasts and camera tech nerds

  • @ricardovargas678
    @ricardovargas678 Před 9 měsíci +10

    I don’t know to much about photography, but I enjoy seen someone happy about their passion. I didn’t understand half of the terms but I enjoyed the video

  • @axmast
    @axmast Před 9 měsíci +9

    The Studio videos with David & cameras is now my favorite thing to watch

  • @a.girl.has.no.name_
    @a.girl.has.no.name_ Před 9 měsíci +11

    David is truly incredible. Definitely goes without saying, Marques is a smart dude for having him on the team.

  • @SamuelElkinsPhoto
    @SamuelElkinsPhoto Před 9 měsíci +2

    Killer video. Can’t wait to pick one up!

  • @damian_11_
    @damian_11_ Před 9 měsíci +3

    Amazing video, David! I love your camera videos because you explain everything in such a simple and easy-to-understand way. The graphics are very well done, too. They really help with visualizing what you're talking about. I'm excited to see more videos like this in the future!

  • @psajgal
    @psajgal Před 9 měsíci +4

    6:57 Jason just randomly appearing in your video and what a good shot as well. Might be the first time I've seen him smile in a picture lmao

  • @kennyakatyler
    @kennyakatyler Před 9 měsíci +2

    More camera videos please! You did such a great job explaining this camera and everything surrounding it. The editing was also super sharp too. More camera videos like this!!

  • @NeilThomas0
    @NeilThomas0 Před 9 měsíci +8

    Love David's videos!! Super informative and a great presenter.

  • @afolabiobasa
    @afolabiobasa Před 9 měsíci +1

    Hi David. Your photography videos are always quite educative and informative. You're good at breaking down complex subjects. Keep it up 👍🏾

  • @JesicaHotBlog
    @JesicaHotBlog Před 8 měsíci +2

    I absolutely swear, David!! Your passion and enthusiasm shine through when tackling complex photography/videography and camera topics. It not only makes them enjoyable to comprehend but also helps most viewers truly appreciate them. 👏📸 Keep up the fantastic work! You're onto something truly special! 🌟

  • @U2haveaniceday20
    @U2haveaniceday20 Před 9 měsíci

    Oh David thanks so much for covering this someone handed me a Fugi a while ago and loved it.And then later on.Since I have had Cameras on my possession since I was three . So happy for someone else to show what they are capable of.💯✌️

  • @OAKation
    @OAKation Před 9 měsíci +1

    You make photography & video so easy to understand for an amateur like myself! Thank you David.

  • @noobFab
    @noobFab Před 8 měsíci +1

    Great breakdown - so much more practical info than I've seen in other reviews. I'm sold on this as my next camera - being able to adapt so many different types of lense to this amazing body is totally droolworthy!

  • @stalman
    @stalman Před 9 měsíci +4

    It’s a great blend of quality and usability, love this camera

  • @Innero
    @Innero Před 8 měsíci +1

    hey David. I have to admit I really love the videos you're making. They are so well structured and organized. You always find a way to break the topic down for us in such a manner, that I don't feel like an idiot watching something I had no idea existed :) Thanks for the video, cheers.

  • @cinnamonopinion
    @cinnamonopinion Před 9 měsíci

    LOVE these camera focused videos, David!

  • @resarfw
    @resarfw Před 9 měsíci +1

    Great to see you running with Jason and Caleb. M. Jason is one of a kind. And thanks for the excellently presented technical info.

  • @wbhub
    @wbhub Před 9 měsíci +10

    Great video! Reallyyyyy want them to bring back the GFX 50R. Bonus points if it has the hybrid viewfinder like the x100/xPro.

  • @Jezee213
    @Jezee213 Před 9 měsíci

    Killing it with these camera vids David! Keep it up.

  • @johbuldmann0206
    @johbuldmann0206 Před 9 měsíci

    this was a very enjoyable video to watch, great job David and the team!

  • @benedictcabiling5627
    @benedictcabiling5627 Před 8 měsíci

    I love these David camera videos, him + the motion graphic design makes learning about cameras a true joy

  • @wearetrackclub
    @wearetrackclub Před 8 měsíci

    Insightful stuff, David! Your explanations are fantastic. This vid is packed with helpful and interesting info :)

  • @MrJhmw01
    @MrJhmw01 Před 9 měsíci +6

    That 8k 2.761:1 ratio with anamorphic x2 is Ultra Panavision 70... To get that you normally need a Alexa 65, and that costs 10,000 without the lense to rent. That's v. impressive.

  • @chasethomas6241
    @chasethomas6241 Před 8 měsíci

    Love the info! But damn, also such a well-edited video. The flow and the subconscious editing cues to tell the story are very well done!!

  • @fotografalexandernikolis
    @fotografalexandernikolis Před 9 měsíci +6

    The stylish design of it with the more angular accents is just so damn good. I also think they did the right choice by removing the built-in vertical grip and making it optional instead, the vertical grip on GFX100 was a bit awkward anyway.

  • @AaronTremblay
    @AaronTremblay Před 9 měsíci +1

    YESSS! Always a good time when David does a photo video on the Studio channel!

  • @sayaIbnuFajar
    @sayaIbnuFajar Před 9 měsíci +3

    I think my comments is just gonna be drowned here... never the less I always found myself learning lots of things every time David explaining about camera, lens, photography and the whole bunch of technical things in small bites, easy to digest. Enjoyful as always.

  • @jeremiblurton_yt
    @jeremiblurton_yt Před 8 měsíci +2

    This is will be my first MF and gets here next week with the new 55. I passed on the grip but I'm thinking I may want that too after watching you with it. I'm pretty stoked to dive into it.
    And no idea how I haven't run across your channel before. Awesome work!

  • @BHRAGE
    @BHRAGE Před 9 měsíci +4

    This video has such a MKBHD feel to it. Love the continuity!

  • @EricDolecki
    @EricDolecki Před 9 měsíci

    This vlog was complete 🔥. Well done!

  • @PurposePhilip
    @PurposePhilip Před 9 měsíci

    I saw the video pop up. Wanted to watch, had to pause cause I knew I wanted to pay close attention to all the details. David you didn’t fail to deliver. Bravo.
    I am not a camera expert but you explained it well for a noob like me to at least get a grasp of the idea and tech in this beast 👍🏼👍🏼

  • @Robodila
    @Robodila Před 9 měsíci

    Great video! Very well explained and now I'm looking at switching to this camera

  • @RichardoBrit
    @RichardoBrit Před 9 měsíci +2

    I’m so glad I found this channel. It started with MKBHD, then the podcast, then (liking David’s commentary), I followed him on Instagram and found out about his passion for cameras, which led me here. Love it!

  • @azyrroth8164
    @azyrroth8164 Před 8 měsíci

    Give David his own channel! His camera work is just so fascinating and he's so enthusiastic talking about it! Would love to see more and more frequently!

  • @augustonunes6960
    @augustonunes6960 Před 9 měsíci +1

    Wow, some of this images are outstanding. Great shots!

  • @patrickhoefnagel
    @patrickhoefnagel Před 4 měsíci

    Thank you very much for sharing these! This camera is my Dream and you have only made me realize its unparalleled quality. :)

  • @zptaco
    @zptaco Před 9 měsíci

    This video was so much better than what I expected out of a new camera review!

  • @xelaander8429
    @xelaander8429 Před 9 měsíci

    Always love when David comes to talk cameras

  • @Brunoxid0
    @Brunoxid0 Před 9 měsíci

    Medium format shooting modern tech is such a mood. Loved all of this. David PLEASE make some videos on your channel.

  • @evvok7408
    @evvok7408 Před 9 měsíci

    man the photos david took are amazing, keep up the good work guys

  • @hayden4279
    @hayden4279 Před 2 měsíci

    Dude I'm trying to get into everything cameras, videography, cinematography and this is one of the first videos i've watched explaining things minus short films etc and you have a way of making something insane like a 7.5k camera full of features into an understandable bite sized video. Please make more like this maybe even a how to start for a beginner !

  • @jlu
    @jlu Před 7 měsíci

    thanks that was a really nice explanation of anamorphic lenses :)

  • @Thisath100
    @Thisath100 Před 9 měsíci

    such a great video. some of those pictures, if not all, actually, are so striking. really brings out emotions. also the colours of that film simulation are insane.

  • @SprenOfWind
    @SprenOfWind Před 9 měsíci +1

    Bought my first DSLR (second hand) and took a photography course just because of the David’s video and his passion of the photography
    Thank you for that, I have a nice hobby now that will store my life in a pictures

  • @FrancescoPaggiaro
    @FrancescoPaggiaro Před 8 měsíci

    Love the explanation and animation ❤

  • @gohorin
    @gohorin Před 8 měsíci

    This is one of those cases where I don't have a camera, I don't intend to buy a camera and I know very little about cameras but was super immersed in this video! Amazing content, congrats!

  • @sivasankar3349
    @sivasankar3349 Před 9 měsíci +1

    I want every youtubers be like david. He didn't waste a single second in all his videos.

  • @TeaOS
    @TeaOS Před 8 měsíci

    I love how varied the content on this channel is

  • @kwanelevilakati
    @kwanelevilakati Před 4 měsíci

    One of the best looking videos on CZcams. Beautiful colours and content.

  • @ogonzilla
    @ogonzilla Před 8 měsíci

    Love the explainy animations! ❤

  • @FlorianLinscheid
    @FlorianLinscheid Před 9 měsíci

    Love that style! Keep doing these

  • @jmhinde
    @jmhinde Před 9 měsíci

    Awesome video as always. Seems like a really interesting camera from Fuji.
    I was so sure you had used the Atlas Mercury's in the Crypto Phone review. Super glad I was correct. Hoping to see some more footage with these lenses. 😍

  • @AdamTyree
    @AdamTyree Před 9 měsíci +3

    1. Great video, David!! 2. The peach Peace shirt is such fire. It’s a real bummer that it doesn’t come in bigger sizes for us big boys.

  • @unkitjc
    @unkitjc Před 8 měsíci

    David PLEASE do such deep dives on what can be done with some of the camera focused mobile phones or digital photography in general

  • @K1n1c
    @K1n1c Před 9 měsíci

    We love David and his photography videos!!!

  • @killthomas8373
    @killthomas8373 Před 9 měsíci

    Love these camera videos, wish there was more!

  • @FujifilmUSACameras
    @FujifilmUSACameras Před 9 měsíci +1

    Thanks for the love and feedback 🤝

  • @bwadley75655
    @bwadley75655 Před 9 měsíci

    Awesome review and images!

  • @The_Singularity.
    @The_Singularity. Před 8 měsíci

    Great review 👍🏼

  • @luisfinch3586
    @luisfinch3586 Před 7 měsíci

    Excellent video, It was very interesting.

  • @regoly
    @regoly Před 9 měsíci

    LOVE the camera content 🙌🙌

  • @dinokuznikphoto
    @dinokuznikphoto Před 9 měsíci

    Great vid David!

  • @yazzmatazz86
    @yazzmatazz86 Před 9 měsíci

    This is such a great review, makes me want to own one even though I have no need or desire for a digital camera (I barely have time to shoot and process all my 35 and 120mm shots). Also, you are super talented as a presenter, keep up the great work!

  • @mclovin6109
    @mclovin6109 Před 9 měsíci

    I love the camera reviews and I’d like to see what else you have to say about other cameras in the Fuji lineup

  • @rnmelo
    @rnmelo Před 8 měsíci

    The David spinoff from the Podcast is even better! Congratulations on making it so light and fun to watch!

  • @lathikamihiranga
    @lathikamihiranga Před 9 měsíci

    Love the photography related videos!

  • @sammieseoul5544
    @sammieseoul5544 Před 8 měsíci

    I really love that you cover photography.. Please keep it up..

  • @AlreadyTiredOfYou
    @AlreadyTiredOfYou Před 9 měsíci +2

    I loooove the depth of GFX pictures. The look of medium format is something else.
    I'm still waiting to see when they'll release the "Fuji Omega" modular camera they showed once.

  • @im.gregbeg
    @im.gregbeg Před 9 měsíci

    I loooove camera reviews from David!

  • @Walkingclaxxic
    @Walkingclaxxic Před 9 měsíci

    Need more camera reviews with David 🔥🔥🔥

  • @reznoire
    @reznoire Před 9 měsíci

    Love including the test files for us to see

  • @SolidBrixStudios
    @SolidBrixStudios Před 9 měsíci

    Killer video, I thought that the end how you used the camera for those thumbnail photos was awesome.

  • @alatalonaatu8897
    @alatalonaatu8897 Před 9 měsíci

    Amazing video. Interesting and good quality i love it!

  • @TheAndroidCircuit
    @TheAndroidCircuit Před 9 měsíci

    You knocked it outta t-mobile park!!! Great video dude

  • @noah_the_nerd
    @noah_the_nerd Před 9 měsíci

    Once again, David & the team produce one of the finest camera reviews in existence! Always a pleasure to watch.

  • @dannywinget
    @dannywinget Před 9 měsíci

    I didn’t even realize this was the GFX 100 II when I saw you! Presentation always A+

  • @robertowen-jones443
    @robertowen-jones443 Před 6 měsíci

    Thank you David. I’ve been struggling with the value of upgrading my 4 year old GFX100 to the GFX100 II, my main disappointment has been the lack of any real sensor improvement. Your video has made a good case for the “second”… so I may just shell out and get it. However being an old film rangefinder guy I’d love to see a GFX100R!

  • @rowanstrang8072
    @rowanstrang8072 Před 9 měsíci +1

    I love it. More camera videos please.
    Make it a dedicated channel

  • @teresasunny
    @teresasunny Před 9 měsíci

    i'm loving all the studio videos

  • @mb-watches
    @mb-watches Před 9 měsíci

    Nice one, would like to see here some more gear related content😊
    Are you guys happy with the AF Performance?

  • @mav3ri3k
    @mav3ri3k Před 9 měsíci

    WoW, really appreciate the incredible quality distinctly visible through the phone screen.

  • @ahmadshaarawy1224
    @ahmadshaarawy1224 Před 4 měsíci

    Thanks 👍 .. You encouraged me to request a video of a jpeg vs the 100s and a few video stills vs the H2s .. Would be highly valuable to watch! 👌🏼

  • @jigenrice
    @jigenrice Před 9 měsíci +6

    Where's the Google Drive link?

  • @endlessshrimp859
    @endlessshrimp859 Před 9 měsíci

    Really enjoying these sneak peeks at the grainydays content

  • @joelowthianYT
    @joelowthianYT Před 9 měsíci

    I would love a regular photography series from David / the team

  • @REVIEWSONTHERUN
    @REVIEWSONTHERUN Před 9 měsíci

    Cool! Thanks for sharing it. ✌️

  • @eahsan38
    @eahsan38 Před 9 měsíci

    your editing style is really cool

  • @mantenbrink
    @mantenbrink Před 8 měsíci

    Would love to one day own this camera, thanks for the great video

  • @nihalm2684
    @nihalm2684 Před 9 měsíci

    Love this video!!

  • @eulphoto873
    @eulphoto873 Před 9 měsíci +1

    Lol so David you were the person that had the GFX100II at the event, Chris Nichols mentioned in his latest video he had camera envy when he saw it.

  • @WillJBailey
    @WillJBailey Před 8 měsíci

    More of these please 👍