How To Grow A Small Creative Agency w/Eli Altman
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- čas přidán 31. 07. 2024
- How do I find work I’ll be excited about? How much should I charge for this project?How do I develop a portfolio that attracts clients I want to work with?
www.ahundredmonkeys.com
elialtman.com/
@elialtman
Book giveaway for live audience
Tweet your best question
#runstudiorun
References
Vicki Robin: Your Money Or Your Life
amzn.to/2Z9ULT1
John McPhee: Oranges
amzn.to/31jSVBQ
00:00 - Start
03:30 - Why did Eli write his book?
10:30 - How do I get my first client?*
19:00 - The truths of what we hate/plan your escape* (self promotion)***
27:00 - Chris’ first job
33:00 - How do you find work that you’re excited for?*
43:00 - Find a way to become interested in whatever it is you’re doing (understand the business)*
48:30 - There’s no such thing as bad designs, only bad designers
52:00 - How much should you charge for this project? (your money or your life)**
1:04:00 - Is it possible to overcharge for your work
1:14:00 - How do you develop a portfolio that attracts clients you want to work with?*
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Host: Chris Do
Content Director: Matthew Encina
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
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Hi, Chris & Ali. Great episode. I already viewed it twice to make sure I haven't miss anything. Many ideas that I wasn't sure for myself were clearly delivered by both of you. Thanks a lot! My niche is packaging design for retail & e-tail, but your business approach to digital design or naming are perfectly applied to my field.
I love the point about that your work is a magnet for some you WANT to attract and a filter to keep the ones you don’t want away! I often see so many different portfolio pieces on designer’s website and that is not the way to get higher paying clients. Specialization is vital and will put you as an authority in a niche and naturally people will also think you’re great at other things. You don’t get “pinned down” as I’ve heard some people say. It’s actually so rewarding and it’s refreshing to hear others saying this too. Loved the interview! Thanks a lot as always Chris and thanks Eli😊
This is a phenomenal point, and alleviates the main concern I’ve had in recent years, in regards to niching down.
Makes total sense that you’re just focusing on your strengths, rather than categorically ruling out any project that falls outside of your niche.
This insight is awesome and sharing it openly to everyone is just human.
I can't play this video
This video is unavailable on this device
I'm getting a "This video is not available on this device" error message when viewing on my laptop and phone. It seems that this video has been unplayable for the past few months. Please fix this The Futur!!!
@The Futur Can you make this available or re-upload the video?
Great Livestream! Thanks for the motivation boost, I really need it in these summer times!
I've been working on making a branding portfolio over this summer but been lacking motivation lately. But the Livestream was a great boost 🥰
You got this!
Thank you for the videos. You guys do a great job and you have helped me a lot.
Yes!! Made it!! 10k+!! Let's GOOOOOO!! Good for you Eli & thank you Jonah. You're fine ((wait, as in Jonah didn't like: commit a crime, he just was human, & that's what I've always liked about @thefutur & @chrisdo, no corporate robots here & the chemistry that Chris navigates is real as well as kind))). I shut off my system, double checked my portable speaker, & thought it was on my end. Laughed & was relieved when I noticed you guys resolved it. The pricing question & answers added value to my viewing experience in many ways.
Again: this (remote) talk was awesome & real. #runstudiorun
Run studio run, the only book that understands us creative little business owners... man, you find the best subject to write on, I bought it while watching the video and began to read, thanks for sharing your knowledge
Awesome!!
thanks erwan!
@@thefutur oo
This is awesome !!! Very informative 👌 truly legendary 🔥🔥🔥
29:30 is proof you watched it all the way through.
Excellent insights. You just had to be there.
I've been following @thefutur for 2 years now and this has been one of my favorite episodes. 2 humans approaching the same topic in their own ways and mingling 🔥💕🔥💕🔥. I've graduated into 2020 Crisis as a graphic designer. I've landed my 1st client for brand strategy + Identity and I'm about to wrap it up and man do i relate to this episode 😂. Keep up the good work guys! Love from Australia.
True!! I agreed!!
good luck out there daniel
Eyyyyyyyy! Thanks for sharing your knowledge!
Great content as always. Thank you!
Awesome talk, great value! Definitely gonna get his book. Pretty sure Eli is the voice of Bob from Bob’s Burgers 😂
Thanks! Could you please turn the subtitles on? 🙏
37:06 Psst Jona! When Chris stops looking at the camera and starts reading all the CZcams comments, don't show his face.
Full-screen Eli, he is pouring his heart out!
we can't be perfect all the time.
Networking is definitely great to get new clients. Even though i run a digital agency, half of my clients still come from referrals.
Greeeat one!!!!
Good point from Chris and Eli:
"The degree to which you can be replaced reduces your leverage !"
The more valuable you are, the more difficult it would be for your clients to swift to your competitors.
I also think that this concept apply to your location and business field.
Let's take 1 min to think about our position and value in the market. "Generalist or specialist"
yep
Thanks for taking the time to share your wisdom Eli! I enjoyed hearing your saying that as creators, we should be building projects as if we (us, personally) are the client. This helps keep my personal work in perspective when using portfolio work to applying for agency positions or freelance work.
Boom!
thanks connor! make it happen.
This video says it’s unavailable for mobile, desktop (chrome/safari) FYI!
Stoked to see The Futur back on their game!
Great episode.
There was a time I was used to share your channel with new designers, now everyone tells me in advance that their favourite channel is the futur :)
Thanks for sharing! That's a sign that you did a great job!
You do a great job.
Bought both books!
Thank you for sharing! 🙌
My pleasure!!
I feel like this couldn't have come at a better time. I've been a graphic designer for over a decade and got laid off due to the pandemic. Have been trying to find my niche and now pitching to large clients but realising I need to bring more to the table rather than just my design skills and industry experience. Most clients such as project managers with a decent budget to work with prefer a one-stop-shop. If you're offering branding, web development, and ongoing marketing support you need to start bringing on extra hands fast.
Glad to hear. Hope this helps. Tough times don't last but tough people do.
@@thefutur The Futur has been my personal bible for the past year or so, so the current situation has been a perfect excuse to put what I've picked up along the way to use rather than coasting along as an in-house designer for another decade.
Three of my favourite lessons from this channel:
- Find your niche / identify where you can position yourself as a top contender in the market
.
- Know your value. A handful of high-value clients who respect your work are worth more than a thousand clients who will challenge you over every dollar and minute.
- Be a problem solver / look deeper than "this client wants a logo which looks like X Y or Z". Set them up with direction and strategy to improve their chances of success and add value to your product.
My thanks to The Futur team - keep up the great content!
I like that it is sorted
6:48 why would we listen? *(Eli Altman ~the story of the book Run Studio Run)
56:09 interesting book ref
I saved this for a later but seems like It has been listed private. Can you guys link where to listen this?
57:18 cool answer
I need to hire Chris Do to be my MC at my wedding, those intros are dope.
haha.
Facts!!🤗
Love 💓 Futur ❤️
The futur going hard
40:00 Who else started jumping up and down when Chris talked his TUF/UFC gig?!
I don't have any comment on the content, because as always the team of Futur, Chris Do and the Guests coming are always giving deep insights, for FREE. I have loved the work of the team, and have been loving what they do. I just don't understand the 5 person who disliked this video!! What? Why did you DISLIKE it? You didn't pay for such a professional presentation, you could've clicked it off if you think you didn't like it(if you think), and if you genuinely found it to be not something you expected(which happens) then simply walkaway or give some constructive feedback. Disliking such a content, is just disrespectful.
On other notes, I would like to request this to the team of Futur. As you must have been aware that your channel is being viewed by a huge audience from India, would love some Creative Entrepreneurs who belong from here, and can share their work, experience which a lot of times is drastically different from other countries. Just something, which a lot of people would like to watch and will learn a lot from.
Great work nonetheless, as always :)
can't please everyone.
@@thefutur That is true. But it is not about you pleasing them, it is about the persons who does this. :O
Did you read the Indian part? If so, it would be really exciting. :)
I showed up did the work and did the gig. #thankyounext #askmeela
I have never been more awake at 5 AM.
Awesome!!
It's saying the video is unavailable o. This device. Was it taken down?
Not sure why
Questions are the most important and powerful tool you have. My rare unique question is: why would you not hire me? #runstudiorun
@Shifa Zhong Clearly the hardest question in life.
I have an idea to write a book on the process of branching out from the architectural industry and building online like 30X40, how do I present such a concept to a firm that I have no relation to/with. #runstudiorun
Why is the audio slightly off and then at 29;00 It disappears all together?
we were adjusting the audio.
I thought someone connected to my headset X-D
Eli looks exactly like Beardyman
Hi Is this show available to listen on audio only
no. but we could make it into a podcast. are you listening to our podcasts?
Heey a fellow (non-practitioner) mma fan, high five
👊
It seems to have an editing problem
yo what happened at 29:00
FIND THE EXTRA IN THE ORDINARY #ASKMEELA #RUNSTUDIORUN #2020 Labels Unlimited Chicago
Chris or the futur, whats the story behind "unlisting the video if it doesn't reach 10k views before monday"?
People ask for long videos then don’t tune in.
@@thefutur What? That doesn't mean they won't.. Whoever made that decision needs a brain check, in my opinion. I miss The Skool.
How to grow a creative agency, by someone who's dad grew an agency and than let him work. As soon as I heard that, I shut the podcast off. I absolutely don't want to listen to that stuff, he had where to fall and he had a safety net, so can't take him seriously.
If the advice is good then it’s good. Eat the chicken. Spit out the bones.
@@thefutur Listening to Futur, it's always chicken and some beef too!
We have filet o fish Fridays. ;)