This sets the roadmap for how a CMO can actually advance the value and impact of marketing - attack the company centric assumptions with logic, analysis and rigor - in the interview get the non believer CEO to believe and contract him to it, try really hard and if you fail - walk
This sets the roadmap for how a CMO can actually advance the value and impact of marketing - attack the company centric assumptions with logic, analysis and rigor - in the interview get the non believer CEO to believe and contract him to it, try really hard and if you fail - walk