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Thanks! Dan has provided the spreadsheet on my LinkedIn page in the comments.

Lots of great stuff as usual with the CMO Confidential Pod. TAM Averaging is Killing us, Valuation as Painkiller, Everything good comes at a price, etc. Having been on the receiving end of "leaving to pursue new opportunities" after trying unsuccessfully to get the C Suite to agree to a more realistic plan related to future CAC and growth that is a tough spot for any CMO. The divide between Profit and Growth mindsets seems to be huge. We often hear about growth minded folks that go from company to company often with similar results to what was described in this podcast re: Peloton. Are there similar, perhaps much less touted stories of folks that do the same on the profit side of the equation? Unsure but I am guessing there are but they never got featured in Fortune, Smart Company, etc. Thanks for a great show. Would love to download the spreadsheet.

Yes Mike is definitely "Kramer-esque" this person really knows him.

This was one of your best -- good and interesting discussion.

Love it!

Thanks for a good CMO Confidential video. While very true that Marketing professions are often their own worst advocates in companies because they are sometimes most moved and interested in the "soft" / intangibles which can be dismissed as non-essential , why is it that Finance professionals constantly start with the premise that Marketing is waste? Terms like fluff ensure that one area (Finance) is seen as important and the other (marketing) is seen as less-than. It is classic school age bullying. As a CMO I never sat in a meeting and said to the CFO that their quarterly forecast was "fluff" even though the numbers were often directional at best. Even the best Finance organizations are using projection data to smooth curves and create regularity which rarely squares with reality once the time frame is concluded. It is really an exercise in trust. In the immortal words of Tommy Boy , I don't have to stick my head up a bull's a@# to know it is a good steak."

Great show - really enjoyed the thoughtful and specific dialog about understanding and working carefully within the bounds of culture. So easily missed.

Peri seems like a pro’s pro! She really understands how to get past the cliches of experience and skills and know what drive CMO excellence. The connective tissue point is super important and begs CMO’s to think about how broad the tool set is to drive revenue, profit and brand equity.

Great interview. Very informative and interesting. Peri Hansen is the best!!

Great topic! It demonstrates how much depth there is to the AI opportunity. There must be 100 facets that define an AI journey. Next show on Martech with Phil should be illuminating

Jon David’s mechanics on influencers was very insightful and actionable. I think the community element while mostly obvious and compelling in principle needs more work to help affect quality decisions. What’s old is new again: who are your targeting, what need are you really serving, how important is that need, what channels of communication create access and behavior experiments and change. Basically how do you build a relevant brand. It seems most influencers only provide reach and the brand has to create the attachment and community.

They were selling the body of Christ. That’s insanely grotesque and offensive to our faith.

lots of excellent tips esp: change the influencer and how to price

What’ll really happen is the internet will be flooded with zero effort content of questionable accuracy that is of no value. You already see the start of it now. When making content is as simple as typing a few words and pressing enter then everyone will do it to try to make “passive income.” But when you have a billion people doing that it just waters down the value of everything.

This sets the roadmap for how a CMO can actually advance the value and impact of marketing - attack the company centric assumptions with logic, analysis and rigor - in the interview get the non believer CEO to believe and contract him to it, try really hard and if you fail - walk

Jonathan had terrific insights and his study sounds very compelling - his sharp critique of “performance marketing” was spot on. Brand value doesn’t exist until it shows up strong than the digital platform. “Eating” the seed corn begs the question every ceo, board member, shareholder and private equity investor should be on the lookout for.

Great insights and fun guy! It is great to hear from a rare CFO who understands that marketing and brand building actually creates value. Most CFO’s are too afraid of marketing spend and “the markets” to do the math require to calculate the NPV of brand building.

Great Guest with a lot of VALUE!

Great topic with endless potential - lots more territory to cover in this fascinating space!

Great insights by Maryam. It would be great to hear how tech executives and non-believers justify their disfunctional view of marketing

Great show and insights - b schools need to urgently change their games to prepare people to be executives and leaders - otherwise the burden will fall to companies and maybe tech platforms which would disintermediate mBA programs

Great insights on the economy and criticality of product innovation and playing to win mindsets!!

Yes, I was fortunate to be their first ever CMO during the hyper growth years.

nice I didn't know you were the former CMO of Best Buy Mike!

Thanks for posting!

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Do you have advice on changing a company culture from an entry level position. I understand my company’s mentality but they don’t address the money ever which makes me feel weird and definitely caused a divide between people who are there for the money and making the most of it and who are just so invested in the job at this point for alternative reasons.

Well done Mike and Mike!

You don’t get it: we are sick of your marketing propaganda.

Loved this episode.

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The best quote I have from a business school professor, "What does a manager do? Allocate scarce resources". That quote courtesy of a cost account professor at Duke...

Marketers = Person who figures out how to charge $10 for something that should cost $0.25.

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This short rings true. Throughout the later part of my career, the hiring manager wouldn't even know what questions to ask during the interviews to determine if the candidates knew anything about marketing (let alone if the candidates had relevant experience to help the company achieve it's revenue and profit goals).

...highlighting the eternal challenge of trying to correlate marketing investments with revenue. In my B-to-B product marketing world, this extends to product development investments (e.g. did that new product fail due to poor concept/engineering or poor marketing?).

Any time the topic of hypergrowth is mentioned as if it was anything other than accidental, you've lost me. Hypergrowth is so abnormal that it is statistically fictitious. When it does (rarely) happen, it is usually an accident and not due to anything intentional.

Bravo! Great to see & hear you Paul! More please. You're the only one who makes this marketing mumbo-jumbo refreshingly comprehensible.

As a professional marketer in B-to-B hi-tech hardware companies, I rarely got a "seat at the table" (the table being dominated by engineers, scientists and financial people). IMHO, the reason many hi-tech hardware companies fail to continue growing (beyond their first "home-run" product) can be directly traced to lack of "professional marketing" (i.e. not engineers with a marketing title, but people who have studied the science of marketing).

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Amen i needed this

Most "leaders" are anything but. Too many managers who manage to do nothing. How doese one get rid of them?

Wow - I have so many notes and takeaways from this episode. Thank you so much again Mike!!

Terrific dialog and great insights by Margo - her broad range of roles provides a valuable how-to perspective to marketers and organizational consumers of marketers’ work.

My buddy, Pat Mendelson. Smart, talented and just a great human being.

Great insights on what really happened and what companies can and should do to avoid unintended disasters. The key to me is being committed to your target and talk in all forums directly to their needs. Know your brand and its limits.