ASSET led

#bmw #bmwmarketing #premiumproduct #assetledmarketing #marketingtips #sales
How BMW approaches their market and customers | How to produce what you are good at:
In asset-led marketing, you then take that asset/strong suit/competitive advantage and you run with it.
Ergo, instead of focusing only on what the consumer wants #BMW for example does not enter markets that involve mini-caravans or bicycles instead it focuses 100% on using its brand strength to promote sports and luxurious SUVs - making millions as we speak.