Folgers Coffee Christmas Incest Commercial 2009

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  • čas přidán 2. 01. 2024
  • remember that coffee commercial where it looks like the brother and sister want to kiss each other
    Patreon: / cjthex
    Insta: / cjthex
    Listen to my EP:
    distrokid.com/hyperfollow/cjt...
    Edited by CJ The X
    & Ben Chinapen
    / benchinapen
    Sources:
    Peter Comes Home For Christmas (1985):
    • Folger's Coffee "Peter...
    Peter Comes Home For Christmas (2009):
    • Folgers Coffee Brother...
    An Oral History of the Folgers Incest Ad - GQ:
    www.gq.com/story/folgers-ince...
    A Home For All Seasons - anonymous:
    archiveofourown.org/works/301952
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Komentáře • 4K

  • @caliwagg1898
    @caliwagg1898 Před 4 měsíci +4435

    Sitting on the floor in a pretty dress drinking wine and ranting about weird fanfics is such a vibe. It’s adult platonic sleepover time, guys.

  • @zerjiozerjio
    @zerjiozerjio Před 4 měsíci +1456

    I couldn’t stop cackling at “I’m not defending incest. I’m defending incest between THESE TWO!”

    • @lily_flower0686
      @lily_flower0686 Před 4 měsíci +68

      After watching the video I agree so much, incest defence squad for the Folgers Christmas 2009 commercial

    • @outbakjak
      @outbakjak Před 4 měsíci

      It's less offensive when it's fictional characters, that's why incest is the #1 category on pornhub in America 🥲😅😬

    • @jubiveeline
      @jubiveeline Před měsícem

      its so right too. incest in real life? no, holy fuck. incest between these two fictional personas? yes holy shit go forth and fuck nasty in the mind cottagecore palace

  • @JayEyedWolf
    @JayEyedWolf Před 4 měsíci +2136

    God i love when fanfic authors are gripped in the teeth of "but what if we played that out? What would the conclusion be, really?" and share their vision with the world.

    • @ghoullovinbutch
      @ghoullovinbutch Před 4 měsíci +86

      There’s death note omegaverse fic with more cohesion and clarity of message than this commercial.

    • @jabeeballs
      @jabeeballs Před 4 měsíci +36

      ​@@ghoullovinbutch 👀 not to pry but .. title and author?

    • @MsFeyCreature
      @MsFeyCreature Před 3 měsíci +42

      In this house we respect commitment to the bit.

    • @vespernight4236
      @vespernight4236 Před 3 měsíci +46

      I'm reminded of a notorious tumblr post that in essence was 'haha the VA for Tony the Tiger sung the Mr Grinch song! What if they were exes lol'
      And somebody made a full fanfiction of the two, and I read the first chapter....it was unfortunately very well written.

    • @aniyilator
      @aniyilator Před 3 měsíci +10

      My favorite ao3/wattpad stories start great and end in tears

  • @whatever9097
    @whatever9097 Před 4 měsíci +1086

    I’m obsessed with how CJ refers to the orphaned account like it’s the user’s actual name

    • @ch-mn8tz
      @ch-mn8tz Před 3 měsíci +80

      it's a tragedy on its own, makes you wonder what happened to the author that they decided to disown it......... leaving it unmentioned but still so obviously hanging in the air is the most poetic thing about this video

    • @RavenzAJ
      @RavenzAJ Před 3 měsíci +29

      @@ch-mn8tz im ngl they might've just not wanted their actual username attached to this masterpiece... truly tragic

    • @brigade7678
      @brigade7678 Před 3 měsíci +49

      @@RavenzAJ most likely. Someone with that writing skill probably writes plenty of fanfic and fandoms can be quite moralistic about silly fictional taboos like folgers incest siblings
      bless them for putting it up for all of us to experience~

    • @ilexdiapason
      @ilexdiapason Před 2 měsíci +3

      ​@@RavenzAJthat's what the anon collection is for

    • @Freezient
      @Freezient Před 2 měsíci +10

      I used to think Orphaned Account is an actual username and just thought it looks cool then I noticed a bunch of “orphaned account”s

  • @amandasunshine2
    @amandasunshine2 Před 4 měsíci +3433

    Even in the fictional incest story, folgers actually being good coffee is too much of a suspension 😭

    • @dukedankulos4987
      @dukedankulos4987 Před 3 měsíci +57

      There are people who have dreamland romance fantasies with there siblings but there is no universe in an infinite multiverse where Folgers is considered good coffee.

    • @asswipe-fl7hq
      @asswipe-fl7hq Před 3 měsíci

      I like Folgers
      Better than fukin' Maxwell House
      Gross ass Hills Bros

    • @GamesFromSpace
      @GamesFromSpace Před 3 měsíci +55

      Like a sister, Folgers is what's available.

    • @jasonthomaslaxdal333
      @jasonthomaslaxdal333 Před 3 měsíci +3

      Yes 😶😞 it's gross

    • @MontelDublin-pp9qn
      @MontelDublin-pp9qn Před měsícem

      Please join seventh day Adventist church you will not regret it, play give your Life to Jesus, Jesus loves you he die for you to have a opportunity to go to heaven, if you want Jesus as your lord and saviour.

  • @shaelin-
    @shaelin- Před 4 měsíci +5157

    this author is absolutely incredible and they use their talent for… folgers incest commercial fanfic. doing god’s work.

    • @FriscoFlame
      @FriscoFlame Před 4 měsíci +226

      I'm a little concerned that I felt real feelings over that 😂

    • @analias1983
      @analias1983 Před 4 měsíci +156

      no actually their writing so so beautiful

    • @helens1016
      @helens1016 Před 4 měsíci +28

      ​@@analias1983Is it? I feel like, as good as their story and ideas are, the prose itself is a bit mediocre and fanficy​...?

    • @analias1983
      @analias1983 Před 4 měsíci +146

      @@helens1016 I really liked it and I specifically liked their stylistic choices but perhaps I liked it more because CJ was reading it to me

    • @Jonny_Black
      @Jonny_Black Před 4 měsíci +4

      As they should

  • @reddimus11
    @reddimus11 Před 4 měsíci +226

    The worst part of this is that I can never share the beauty of this story to anyone in my family. I would have to:
    - explain the existence of the 2009 Folgers commercial and why it's a meme
    - explain what a meme is
    - explain the existence of fanfiction and why someone would want to write about incest in anything even remotely positive
    -explain fanfiction
    - explain the actual content of the fanfiction
    - somehow convince them that this is... good? but also bad because incest
    -convince them that i am still a normal person after all of this

    • @Tine_of_Nice_Dreams
      @Tine_of_Nice_Dreams Před 3 měsíci +32

      CJ does all that work for you so your only task is 1) convince your family to watch a youtube video and 2) keep them watching it for more than 30 seconds. Arguably same difficulty

  • @FlyoverStatePark
    @FlyoverStatePark Před 4 měsíci +2230

    I lost a sibling last May and I came to this video today to avoid processing some complicated grief I've been experiencing this winter and I'm both pissed off and happy that you made me feel so shitty with this video. I've been having trouble with life moving on... the first Thanksgiving without her... first birthday without her... first Christmas... Everything feels wrong... And some of this story is putting that into words (NOT the incest bits).
    Anyway, I really hate that a comedic think piece on a well written incest romance fanfic is helping me process this, but there is it. Thanks and fuck you for making me cry today.

    • @chiaracoetzee
      @chiaracoetzee Před 4 měsíci +171

      So sorry for your loss. I hope you'll get to a better place in time.

    • @rickelijah4270
      @rickelijah4270 Před 4 měsíci +63

      God......no life works in mysterious ways.

    • @aliendeathrocker
      @aliendeathrocker Před 4 měsíci +43

      I'm so sorry for your loss.

    • @lizc6393
      @lizc6393 Před 4 měsíci +73

      I know at least for me, it didn't ever get better, but it got easier. Lost my pookie to suicide in 2013, I often tell myself I should be over it by now but I'm not. Grief's a hell of a thing. What I'm saying is I'm sorry, and I genuinely pray you process, heal, and find some sort of peace in her absence. Much love.

    • @aj27turquoiseskies
      @aj27turquoiseskies Před 4 měsíci +9

      I’m sorry for your loss.… please process your grief in a healthier way with a trained professional as well

  • @sabrina0013
    @sabrina0013 Před 4 měsíci +3296

    CJ complaining about breakneck pace is like the cat calling the dog a pet lmao

    • @captainharpoon
      @captainharpoon Před 4 měsíci +86

      ​@@thegodplace7887*They (I don't mean to come off 🤓)

    • @kymbbm
      @kymbbm Před 4 měsíci

      @@captainharpoon from the last time i checked their insta, don't they use both? 'he' and 'them'?

    • @Ashes803
      @Ashes803 Před 4 měsíci +138

      I listen to cj on 1.5x speed because I like listening to hummingbird like warbles

    • @casteanpreswyn7528
      @casteanpreswyn7528 Před 4 měsíci +9

      ​@@Ashes803yo nah, hummingbirds are violent. Fuck that. Lol

    • @ProjectSebastiann
      @ProjectSebastiann Před 4 měsíci +41

      @@captainharpoon Dont they use he/they?

  • @goblin3359
    @goblin3359 Před 4 měsíci +2587

    CJ waving around a glass of red wine while wearing a pretty creampuff of a white dress is the unhinged disregard for the laws of God, physics and dry-cleaning that I am here for.

    • @kdandsheela
      @kdandsheela Před 4 měsíci +35

      perfectly put

    • @natasharedmane
      @natasharedmane Před 4 měsíci +105

      CJ knows that everything will be alright, darling, hold on tight
      bright red wine, wearing all white, riding the carousel all night

    • @natasharedmane
      @natasharedmane Před 4 měsíci +43

      (The new EP is genuinely great, yall go listen to it)

    • @lowrodrigo47
      @lowrodrigo47 Před 4 měsíci +14

      Wearing the string lights😂

    • @ravenseden3959
      @ravenseden3959 Před 4 měsíci +2

      Underrated comment

  • @sinnamonshoggoth2928
    @sinnamonshoggoth2928 Před 4 měsíci +551

    What really gets me is that that fanfic is such a good representation of sibling incest (which is an incredibly strange thing to say). Libby and Matt aren’t mocked or shamed, their love is real, but it’s also not fetishized or glorified. Their relationship is distinctly unhealthy, but in a tragic way rather than a disgusted way, and the kindness inherent to that depiction is fascinating to me. Libby and Matt’s relationship couldn’t work, and it shouldn’t work, but they want it to so badly that they reshape their realities to suit it. 11/10 fanfic, truly the next great American novel.

    • @Emma-Maze
      @Emma-Maze Před 3 měsíci +11

      You put it pretty perfectly

    • @cjhunt9532
      @cjhunt9532 Před 2 měsíci +14

      it's also only really "unhealthy" insofar as social context makes it impossible to maintain
      there's nothing intrinsically unhealthy in it

  • @jauxro
    @jauxro Před 4 měsíci +435

    The cut to screaming "LET'S GOOOOOOO" in the middle of reading fanfic 😭 I've never seen it captured in video so well

  • @SarahZ
    @SarahZ Před 4 měsíci +13658

    finally, real coffee

    • @treadmillgaming5963
      @treadmillgaming5963 Před 4 měsíci +82

      So fast

    • @renataaristimuno5269
      @renataaristimuno5269 Před 4 měsíci +128

      seeing this notification makes me feel like I’m holding a Christmas mug’s-full of Folgers

    • @Oceanatornowk
      @Oceanatornowk Před 4 měsíci +252

      Kudos for voice acting the folgers incest fic

    • @Eve.v
      @Eve.v Před 4 měsíci +111

      you absolutely killed it as libby !! (no pun intended)

    • @audunms4780
      @audunms4780 Před 4 měsíci +24

      Folgers is a bitter brew.

  • @lordcawdorofmordor2549
    @lordcawdorofmordor2549 Před 4 měsíci +2087

    I can't believe the fanfic writer managed to spin a heart-rending gothic romance out of a Folgers commercial

    • @h0td0gwater
      @h0td0gwater Před 4 měsíci +123

      I wish I couldn't believe it, but it's AO3. I know what they're capable of. (derogetory) /j

    • @NinnaGamer
      @NinnaGamer Před 4 měsíci +37

      @@h0td0gwater (derogatory) /j (not really) /j (please help) /j (im stuck in this comment section and cant get out) /j (please) /j

    • @TheMissTeddyDoll
      @TheMissTeddyDoll Před 4 měsíci

      asfsafasfaf

    • @h0td0gwater
      @h0td0gwater Před 4 měsíci +7

      @@NinnaGamer 😂😂😂 I hate using tone indicators but they're actually so helpful!! I'm also trapped /gen 😐 (this is a joke)

    • @yuuri9064
      @yuuri9064 Před 4 měsíci +11

      Never underestimate fanfic writers... They're magical

  • @rapideyemovementt
    @rapideyemovementt Před 4 měsíci +343

    I love that CJ either doesn’t know or doesn’t acknowledge that orphan_account is where fics go when the author has ‘abandoned’ them on ao3. I’m glad this author only abandoned it and didn’t delete it though, otherwise we wouldn’t have got this masterpiece of a video

  • @margoalex.
    @margoalex. Před 4 měsíci +774

    fanfiction is so rarely respected or taken seriously as an art medium that it absolutely made my day to see someone take it seriously and in earnestness, especially considering the taboo (and kind of funny lets be real) canon it’s working off of so god bless you I hope you’re taking care of yourself CJ

    • @wtry69
      @wtry69 Před 3 měsíci +13

      It's prose feels better than it should.

    • @malum9478
      @malum9478 Před 3 měsíci +6

      i have the same take with this that i have with regards to "people don't take gaming seriously" or "people don't take anime seriously":
      people don't take them seriously because the communities and the majority of output are very unserious. and not just in a "it's for fun" type of way but in a "are you fuckin serious rn" type of way. i've read a couple of really REALLY good fanfics, even based off of dumb ideas, but a lot of fanfiction isn't terribly interested in being good art, being well written, being interrogative etc., so much as it's interested in being a mastubatory(sometimes literally) exercise.
      like, let's be real here: the VAST majority--like 98%-- of fanfic is dogshit. fanfic has a lot to offer the world, but the culture of fanfic isn't particularly ripe with this potential. like, how much of fanfic is essentially just a way to dump whatever your hyperfocus is out of your brain and onto a page? it may be reflective, but good writing? good ART?? i'm not convinced.

    • @river_brook
      @river_brook Před měsícem +4

      ​@@malum9478 you could say the same about a lot of different art forms if you look at it that way
      the thing about fanfiction that's distinct from video games is that "video game" is a medium like how "animated movie" is a medium, and I think looking down on "video games" as a whole is moreso out of ignorance for what that term encompasses
      whereas fanfiction is a subcategory of writing that explicitly exists on the edge of the mainstream. It's a haven for writers old and new using existing media as a jumping off point for narrative exploration, as well as a cesspit for all the garbage that doesn't become Official Media for a reason, and it cannot become "high art" lest it lose that accessibility and freedom. the fact that most all of it is garbage should be its selling point

  • @TheGreatDevlin
    @TheGreatDevlin Před 4 měsíci +1342

    I was stressed for nearly 50 minutes about that white dress, red wine, a burning candle, and grand sweeping motions.

    • @flawlix
      @flawlix Před 4 měsíci +74

      One of the songs they just put out has a lyric about “bright red wine, wearing all white,” and if that isn’t the most CJ the X thing…

    • @motleythewild
      @motleythewild Před 4 měsíci +12

      I was living for it

    • @mossydog2385
      @mossydog2385 Před 4 měsíci +5

      I know, right? Those stains never come out...

    • @mollusckscramp4124
      @mollusckscramp4124 Před 4 měsíci +3

      Me aggressively scanning the video for "Most Replayed" like-

    • @mookinbabysealfurmittens
      @mookinbabysealfurmittens Před 4 měsíci +8

      I've grown to trust their chaos energy better than spilt wine. But ngl, the first CJ the X video I saw definitely had _my_ anxious ass on edge. The story had me drawn in?! It was CJ. (And the Folger's.)

  • @FurTheWorkers
    @FurTheWorkers Před 4 měsíci +1812

    This Folgers' incest commercial fanfiction (Jesus, that's a phrase I never expected to ever utter in my life) sounds better written than a lot of published novels.

    • @wuraolaolagunju
      @wuraolaolagunju Před 4 měsíci +26

      FANFICTION?!!!😢

    • @human_collector0
      @human_collector0 Před 4 měsíci

      you take that brainless take back right now.

    • @alarcon99
      @alarcon99 Před 4 měsíci +21

      And now I want to use that phrase as a ChatGPT prompt and see what happens

    • @stvltiloqvent
      @stvltiloqvent Před 4 měsíci +81

      Most good fics are

    • @romankotas448
      @romankotas448 Před 4 měsíci

      @@wuraolaolagunjuWe have such wonders to show you…

  • @jakek1735
    @jakek1735 Před 3 měsíci +34

    I love the weirdly-specific fanfic genre of "take a premise that seems like we're all just gonna have a laugh at how weird and gross it is, but then get WAY too heavy with it"

  • @traceacex
    @traceacex Před 3 měsíci +72

    The way this is the true embodiment of what fanfiction is: somehow deeply moving but also still batshit insane and more than a little inappropriate 😂😭😭😭

    • @sydssolanumsamsys
      @sydssolanumsamsys Před 3 měsíci +3

      how is it innapropriate? can art not speak of taboos?

  • @Dukeofnachos
    @Dukeofnachos Před 4 měsíci +2097

    Something that isn't highlighted here is that while this commercial does in fact have it's own category on AO3, a good portion of fics in this category are actually _crossovers_ , with _other incest ships_ (or ships with similarly forbidden love) using this commercial as an alternate universe/framing device. It's actually funny as hell.

    • @LunaWitcherArt
      @LunaWitcherArt Před 4 měsíci +264

      Folgers Commercial AU _wincest_

    • @alextherobot456
      @alextherobot456 Před 4 měsíci +146

      The amount of reylo in that tag is crazy

    • @witchassbitch3
      @witchassbitch3 Před 4 měsíci +2

      Sobbing because I love ao3 I love fanfic culture why are we like this 😂

    • @yuvalsela4482
      @yuvalsela4482 Před 4 měsíci +6

      ​@@LunaWitcherArt shout out to randy meeks (iykyk)

    • @stvltiloqvent
      @stvltiloqvent Před 4 měsíci +56

      I won't lie I'd completely forgotten about this ad until I stumbled upon fics on ao3 under this sub category

  • @shana2765
    @shana2765 Před 4 měsíci +4787

    God my nontumblr friends don't understand how captivating this commercial was to the internet like 10 years ago lmao

    • @jenkinsjrjenkins
      @jenkinsjrjenkins Před 4 měsíci +270

      I just had to explain to my girlfriend what "I like your shoelaces" meant I felt like a historical scholar of a time I want to forget

    • @coltonmartin5057
      @coltonmartin5057 Před 4 měsíci

      I've explained how Tumblr chased off a legit celebrity with a cock monologue and how no one outside of Tumblr has ever heard of it.

    • @mim_mimm
      @mim_mimm Před 4 měsíci +68

      jesus christ don't remind me of the shoelaces thing... i was the one who taught it to the rest of my sixth grade class 😭

    • @casteanpreswyn7528
      @casteanpreswyn7528 Před 4 měsíci +28

      As someone who was never on Tumblr, I don't understand this comment. Cause this commercial has always been captivating and concerning.

    • @JamMastaJeremy
      @JamMastaJeremy Před 4 měsíci +24

      I literally had no idea this was a meme when I started the vid... spent the first 15 minutes like "why is CJ just going off about something random af? 😂"

  • @shewho333
    @shewho333 Před 4 měsíci +996

    I’m an old person and I remember the 1985 commercial very much, because I lived in an abusive household and all I could think was that I wished I had a big brother like Peter to come home and rescue me at Christmas time.
    I don’t know how this channel found me, but I’m almost afraid to finish the video. I will, since I think this is going to be fascinating and horrifying. You are brilliant.
    As an aside, a few years ago, crushed tires were allegedly found in Folgers coffee in the form of big black hunks of rubber floating on the top of used grounds.

    • @nbucwa6621
      @nbucwa6621 Před 4 měsíci +55

      I NEED to know your thoughts after finishing the video now lol

    • @Condorito380
      @Condorito380 Před 4 měsíci +87

      As a dude who was a kid who never got rescued I feel this hard. The parasocial relationships with the people in the TV and books were more real than anything else out in the noise. I hope you found somebody to rescue you. I hope you found or are working to be the person to find somebody to rescue.

    • @cutecece9952
      @cutecece9952 Před 4 měsíci +48

      perhaps it was... bike tires

    • @stjeep
      @stjeep Před 3 měsíci +6

      ​@@Condorito380im 19, begged for help since i was 14. nobody cared. im going to end things soon because i have no hope in my future

    • @jjanggulane
      @jjanggulane Před 3 měsíci +21

      @@stjeepplease don’t. i’m sorry i can’t promise you that things will get better, but i hope you remember that the world is capable of giving so many good things. from my screen to yours, i’m sending you so much love 🫶

  • @MaddyRose1998
    @MaddyRose1998 Před 4 měsíci +258

    “She heard him call her name through the thousands of miles between them” DUDE I have chills for real, I need to read something that’s not coffee commercial incest from this person, they’re incredible.

    • @alexisb3829
      @alexisb3829 Před měsícem +1

      Fr!

    • @Saphia_
      @Saphia_ Před měsícem

      Let me know if you find them cause I'll read anything by this author (uhh.. coffee commercial incest not withstanding). I don't even need to know the original fic.

    • @AG-up7kx
      @AG-up7kx Před 19 dny +1

      ​@@Saphia_ Honestly there are thousands of fic writers this good and better. I would encourage people to respect the fact that they orphaned this and let them be.

    • @Saphia_
      @Saphia_ Před 10 dny

      @@AG-up7kx Wait, what does orphaning the fic even mean?

    • @inkylynx2777
      @inkylynx2777 Před 7 dny +1

      @@Saphia_ When you orphan a fic on AO3, it means the fic is still up, but the author has disassociated it from their name. Since AO3 is an _archive_ (literally in the name) this is meant to keep fanfics that the author doesn't like anymore available for future readers while giving them the peace of mind that it's no longer associated with them.
      So for this example, the original author didn't want their name attached to this well-known fanfic anymore and has cut ties with it. The only way you'd know who wrote it is if you'd read it before it'd been orphaned and remember the username.

  • @BlisaBLisa
    @BlisaBLisa Před 4 měsíci +1087

    the commercial rly is a fascinating example of how these microscopic nuances in human interaction as well as cinematography/filmmaking matter so much in communication. it should be taught in film schools

    • @Alex_Barbosa
      @Alex_Barbosa Před 4 měsíci +67

      Unironically good idea

    • @Soma2710
      @Soma2710 Před 4 měsíci +37

      I just talked to the wifey about this commercial, and I was 100% sure that EVERYONE knew they were fuckin. She apparently never went there with it. We were both in our 20s when it came out, so she’s just obviously a better person than I am.

    • @BlisaBLisa
      @BlisaBLisa Před 4 měsíci +12

      @@Soma2710 tbf i first learned of the commercial in the context of someone reacting to it as a weird incest thing, so i went into it with that expectation and im not sure i would have thought that otherwise. but i think its fascinating the sheer amount of people who saw it that way, clearly it must have communicated it enough that so many ppl saw it

  • @ColtNomad
    @ColtNomad Před 4 měsíci +8278

    A 45+ minute video about a 45 second commercial that came out over a decade ago? CJ delivers every time.

    • @MageBurger
      @MageBurger Před 4 měsíci +56

      47 minutes, BUT… also 45 seconds, so good enough.

    • @aandhimilne1626
      @aandhimilne1626 Před 4 měsíci +7

      "That's /sooooo/ CJ!

    • @kingdomofmochi
      @kingdomofmochi Před 4 měsíci +3

      this exactly

    • @flawlix
      @flawlix Před 4 měsíci +2

      This shit is EXACTLY what I’m here for

    • @lilteletubby
      @lilteletubby Před 4 měsíci

      a year later. we deserve it.

  • @moyo6606
    @moyo6606 Před 4 měsíci +122

    I always had a theory that the actual actors had sexual tension so strong that it bled through the characters and into the commercial lol

  • @roserocksrapidly
    @roserocksrapidly Před 4 měsíci +126

    Random ao3 fic posted years ago and orphaned by the original author that you start reading out of morbid curiosity and come out the other end genuinely affected by is such a specific experience and I'm glad to know it doesn't just happen to me

  • @PoisonxAlchemist
    @PoisonxAlchemist Před 4 měsíci +2301

    Am I the only one who thinks it is heavily implied that Matt biked himself off that cliff face to avoid having to come home to confront the reality of what he and his sister were doing? The middle of a storm is such a weird time to go for a bike ride and I feel like the cliff face as a choice of destination was particularly intentional given how integral it was to their shared imagination. The storm created some plausible deniability for his family that it was an 'accident' but his sister was supposed to *know* hence the scene where she discusses jumping out a window with him.

    • @jazwhoaskedforthis
      @jazwhoaskedforthis Před 4 měsíci +150

      Ooo I hadn't thought about that. Possible.

    • @lulucool45
      @lulucool45 Před 4 měsíci +108

      ding ding ding!

    • @Copperkaiju
      @Copperkaiju Před 4 měsíci +176

      Maybe he was just feeling impulsive and wanted to see the place he shared with her. Thought he could beat the storm or didn't even know it was coming. The mom said the storm came while he was already out. I don't remember the part when he says "she should know"?

    • @BNRmatt
      @BNRmatt Před 4 měsíci +7

      Fffffuuuuuuu-

    • @andrewblair370
      @andrewblair370 Před 4 měsíci +67

      i thought this exactly!!! he lived there for so long too it’s so suspicious he’d just accidentally bike off a cliff

  • @SaiScribbles
    @SaiScribbles Před 4 měsíci +698

    I'm most insulted by him calling Folger's "real coffee" after having just come from West Africa.

    • @TreeHairedGingerAle
      @TreeHairedGingerAle Před 4 měsíci +16

      Agreed!

    • @demongirlfriend
      @demongirlfriend Před 4 měsíci

      SAI??? FROM THE ROASTING THE SHIT OUT OF LILY ORCHARD VIDEO????? IN MY FOLGERS INCEST SHAKESPEAREAN TRAGEDY FANFIC VIDEO ESSAY COMMENTS SECTION??????????????????

    • @AxlPatrol
      @AxlPatrol Před 4 měsíci +74

      Incest be damned, the worst thing this boy did was pedestalize low-shelf mass market coffee.

    • @mr.b89
      @mr.b89 Před 4 měsíci +13

      Realest shit anyone's ever said

    • @embroideredragdoll
      @embroideredragdoll Před 4 měsíci +13

      No literally, he joke about how “bad” west African coffee was despite West Africa being a Huge importer of coffee

  • @RandomGuy2_Electric-Boogalo
    @RandomGuy2_Electric-Boogalo Před 4 měsíci +510

    I have to say, there's a reason that if I was to be asked "who was your first crush" I would have to say "that lady from that folgers commercial (you know the one)." The way she says "you're my present this year" just oozed a perfect storm of both melancholy and legitimate longing. It was so palpable the even a pretty young me felt both protectiveness and empathy towards her. It was almost like the child version of me longed to hear that combination of emotions towards himself, and that prospect made him crush so fucking hard that even today, I can hear that line and say "oh yeah, no wonder kid me had a crush on her." As an asexual dude, it's weird trying to describe a non-sexual crush, but that's pretty much the best I can do lol

    • @DeathnoteBB
      @DeathnoteBB Před 4 měsíci +32

      A non-sexual crush is called a squish!

    • @Feasco
      @Feasco Před 4 měsíci +1

      do you imagine yourself as the older brother in this scenario

    • @kdkorz10211
      @kdkorz10211 Před 4 měsíci

      @@DeathnoteBBA crush is already the romantic one, regardless of if there is also sexual attraction or not. A squish is for platonic (friendship) feelings. Sincerely, your friendly neighborhood allosexual arospec with a special interest in LGBTQIA+ terminology

    • @RandomGuy2_Electric-Boogalo
      @RandomGuy2_Electric-Boogalo Před 4 měsíci +21

      @@Feasco I'm not kid me anymore. I don't know exactly what I was thinking. All I know is that kid me became infatuated with her after hearing her say "you're my present this year." I don't recall "imagining" any "scenario" in the first place.

    • @DeathnoteBB
      @DeathnoteBB Před 4 měsíci +4

      @@kdkorz10211 Tbh yeah, I just didn’t feel like elaborating at the time after I realized it was kind of inaccurate and hoped someone else would 🤣
      It was like midnight or something. So thank you

  • @KC-bb2bc
    @KC-bb2bc Před 3 měsíci +46

    The observation that she says “Sister!” like she’s a Pokemon made me laugh so hard that I instantly had to like the video. Between that and the chilling, heartwrenching tragedy that followed, this is maybe the widest range of emotions a youtube video has ever instilled in me

  • @christinanikolaidou5389
    @christinanikolaidou5389 Před 4 měsíci +1010

    Oh my god. The revelation that CJ knows what ao3 is, uses it, and yet presumably does not know that orphan_account means that the actual author threw the work into the void so that it is still up but remains unattached to their name is, somehow, very fitting. Treating fanfiction like proper art (which is an objectively correct assessment) is also very fitting. Thank you for this lovely new year's gift to the eternal.

    • @raphaellaS2
      @raphaellaS2 Před 4 měsíci +100

      The link in the description says it's anonymous, so I think he knows

    • @morgantrias3103
      @morgantrias3103 Před 4 měsíci +269

      I assumed they do know and treat orphan_account as a sincere username as a joke, which I enjoy

    • @13realmusic
      @13realmusic Před 4 měsíci +19

      Oh, so it’s an abandoned account? What a sad naming device. This story was great to despite the fact that incest usually gives me the biggest ick.

    • @st4rz.of.perdition
      @st4rz.of.perdition Před 4 měsíci +38

      @@13realmusictheir account is probs still up but the work itself is orphaned and all orphaned works show up under that name as a placeholder

  • @jadedtoday
    @jadedtoday Před 4 měsíci +451

    "ah, real coffee."
    "no, just folgers."
    maybe one of the most metal things ever written.

  • @beniterutaganira1871
    @beniterutaganira1871 Před 4 měsíci +148

    "Thanks, I stole them from Joseph Biden, saRAH~!" killed me omfg

  • @cerrax
    @cerrax Před 4 měsíci +260

    CJ is reaching HBomberguy levels of how deep and meticulously he can weave a truly gripping story from the simplest prompts. Shine on you crazy diamond.

  • @gysahl
    @gysahl Před 4 měsíci +390

    "the thing that killed your spirit kept your body intact" is way too raw of a line for a video about the sibling incest coffee commercial and i am in shambles

  • @chess77
    @chess77 Před 4 měsíci +1577

    I was not expecting such a thoughtful analysis of a fanfic when I clicked on this video. It made me so happy to see fanfiction being treated seriously as the artform it so often is. The incongruous nature of all this being about an incestual coffee advert is just the icing on the cake.

    • @bisma1352
      @bisma1352 Před 4 měsíci +73

      Yes so validating, like i have been devasted by fics and then never able to tell people the pairing or the medium is awful and then there's CJ giving it's story beats and verb choices the serious highlight it deserves regardless of if its about a forgers coffee commercial lol

    • @mjp121
      @mjp121 Před 4 měsíci

      So good right??

  • @KingAlbert420
    @KingAlbert420 Před 4 měsíci +89

    i love fanfiction, i love that AO3 provides a space for a folgers incest commercial fic which is structurally and thematically complex

  • @dany_l
    @dany_l Před 3 měsíci +75

    spotify (thankfully) doesn't have comments but i don't see anyone mentioning it here either: CJ, THE EP FUCKS SEVERELY
    came for the folgers incest ad lore, stayed for the banger that is "ovegrowth"

    • @vaporeonice3146
      @vaporeonice3146 Před 3 měsíci +6

      I started listening to CJ’s music after watching this video, and it’s SO GOOD oh my lord

  • @coena9377
    @coena9377 Před 4 měsíci +1274

    I was just thinking about how we don’t have enough video essays analyzing the 2009 Folgers incest commercial.

    • @pinkimietz3243
      @pinkimietz3243 Před 4 měsíci +17

      I've seen two!

    • @chandra_creator
      @chandra_creator Před 4 měsíci +47

      @@pinkimietz3243 Not enough.

    • @frackingfluidinjection
      @frackingfluidinjection Před 4 měsíci +38

      I don’t need any more. I don’t think any other analysis of this commercial could have me sobbing on the cold floor of the coffee aisle of a Walmart like this one.

    • @Sevenpuddingsx
      @Sevenpuddingsx Před 4 měsíci +2

      Ask, and ye shall receive

    • @carleeelizabeth
      @carleeelizabeth Před 4 měsíci +1

      truly we didn’t!

  • @hannahyamauchi839
    @hannahyamauchi839 Před 4 měsíci +1986

    That was an INTENSELY well written fic considering that it's based on a 45 second commercial for instant coffee. Hope things get better or at least stops getting worse for you, CJ

    • @llcdrdndgrbd
      @llcdrdndgrbd Před 4 měsíci +68

      Oh this isn’t the instant version, it’s the ground “real coffee” version
      That said, don’t even get me started on the Nescafé twins

    • @chocokittybo
      @chocokittybo Před 4 měsíci +74

      @@llcdrdndgrbd please I beg of you get started on the Nescafé twins

    • @isadora6092
      @isadora6092 Před 4 měsíci +34

      @@llcdrdndgrbd there are nescafé twins????

    • @grey_4
      @grey_4 Před 4 měsíci +22

      ​@@llcdrdndgrbdpatiently waiting for the Nescafe lore

    • @lunasmith9367
      @lunasmith9367 Před 4 měsíci

      @@llcdrdndgrbd I NEED INFORMATION PLEASE

  • @trudyannbuckley
    @trudyannbuckley Před 4 měsíci +284

    As a (very ameteurish) fanfiction writer on and off, I am shook that this video was half about a fanfiction. Imagine. Having your work read, understood, and then summarized to a large audience.... and being a fanfic writer seeing that happen to your work... I bet this writer is on the moon to have been understood so completely.

    • @moonsigil
      @moonsigil Před 3 měsíci +1

      Or embarassed. The fic is orphaned after all.

  • @RatKingShriggy
    @RatKingShriggy Před 4 měsíci +86

    this story broke my heart, sometimes fanfiction writers take your feelings and put them in a blender and make coffee with the remains

    • @Alex-fc8xn
      @Alex-fc8xn Před 4 měsíci +13

      Maybe that's why Folgers tastes so bitter

  • @plushdragonteddy
    @plushdragonteddy Před 4 měsíci +766

    i can’t believe cj was justified in doing a dramatic reading of a folgers fanfiction for half the length of the video. the rest of the video wasn’t distracted from by the fanfiction, the fanfiction was the REAL MEAT. what the actual fuck jfjdbdb

    • @zort4747
      @zort4747 Před 4 měsíci +3

      my friend talked to me abt this and warned me to not watch the video bc I get triggered when incest is justified lmao

    • @mr._otis9840
      @mr._otis9840 Před 4 měsíci +4

      IKR?!? I thought they we're making a joke!!

  • @cubedkiwis
    @cubedkiwis Před 4 měsíci +1167

    my god, fanfic authors are such insanely good writers. literally making a, not even a minute long, commercial into such a good piece of writing that had me verbally reacting throughout the whole thing

  • @V0IDM0TH
    @V0IDM0TH Před 4 měsíci +80

    My significant other passed away recently so odd things have been making me cry, but never did I think I'd shed tears over a Folgers coffee incest commercial fanfiction.

    • @randomosity423
      @randomosity423 Před 4 měsíci +7

      I’m so sorry! I don’t know the best thing to say, but I wanted to tell you my heart goes out to you. I hope you are being kind to yourself when/if possible throughout this.

    • @V0IDM0TH
      @V0IDM0TH Před 4 měsíci +1

      @@randomosity423 Thank you, I'm no stranger to grief but this one was not one I thought I'd have to deal with for many years. It's not easy, but I'm taking it day by day and doing what I can for myself and in his memory. I am lucky to have a great support system and to be able to be there for our friends and family whenever I can.

    • @Alex-fc8xn
      @Alex-fc8xn Před 4 měsíci +6

      My condolences. I hope you have people in your life who are there for you in your grieving process, particularly in making sure you're taking care of yourself with food and occasionally getting fresh air/sunlight and such.
      If it would be cathartic, please feel free to reply to this comment and vent about what you're feeling/going through that's hard to talk to people you know, and/or to talk about your significant other and happy memories/habits/things you loved about them, to reflect on the good times and know that they will live on in the minds of whoever reads it and be loved and grieved without judgement

    • @V0IDM0TH
      @V0IDM0TH Před 4 měsíci +12

      @@Alex-fc8xn It was very difficult in the beginning, but beautiful to see how everyone was supporting each other through the initial shock and sharpest bite of it. I know the claws of grief will dull over time, but the melancholy that remains will never truly be gone, same with the happy memories and moments. Love never dies.

  • @saoirsegenus5957
    @saoirsegenus5957 Před 4 měsíci +138

    ...
    I...
    I find myself emotionally moved by a fanfic of a minute long commercial that I never even saw. A reminder that true art has no form and inspiration to create art can come from anywhere. Even a commercial for coffee.
    I don't even drink coffee.

  • @Cheyne_TetraMFG
    @Cheyne_TetraMFG Před 4 měsíci +419

    I think if anyone is to blame for how incestuous the commercial comes off, it would be the editing. Yes, their looks are sincere to the point of feeling romantic, but I feel like the way things linger and the intercutting of close-ups adds to this sort of “will they won’t they” feeling.

  • @Kayworx
    @Kayworx Před 4 měsíci +3141

    I really appreciate that you chose a fic by an orphaned account to react to - it feels like the ethical way to make these kind of videos. Because there’s always going to be a percentage of viewers who don’t understand boundaries who will want to go and harass the writer of the fic, or even just comment “I’m here because of CJ’s video!” and using a fic from an orphaned account means the writer doesn’t have to deal with all that nonsense.

    • @jazwhoaskedforthis
      @jazwhoaskedforthis Před 4 měsíci +334

      Good point, but I wonder if he would've chosen any other fic though when there's THIS ONE?

    • @rookregent5623
      @rookregent5623 Před 4 měsíci +230

      Yeah I admit a spark of terror went through me at the thought of assholes harassing an active author because of a CZcams video. Happens and it shouldn't.

    • @Blueeyesthewarrior
      @Blueeyesthewarrior Před 4 měsíci +178

      I had no idea AO3 even had that feature until you said this. That’s a really nice way to preserve stories while allowing their authors to not deal with it.

    • @katback1678
      @katback1678 Před 4 měsíci +19

      what is an orphaned account? I have been on Tumblr for a while now, so I know about AO3 but I haven't used it

    • @tkarz704
      @tkarz704 Před 4 měsíci +187

      ​@@katback1678it means the author disconected the fic from their account. But chose not to delete it

  • @vikramb183
    @vikramb183 Před 3 měsíci +38

    I can’t believe I just heard the line “the thing that broke your spirit left your body intact” from a video on the folgers incest commercial

  • @Tibequidorianglander
    @Tibequidorianglander Před 4 měsíci +145

    this is one of the funniest videos i’ve seen in a while. i am shaking my head the whole time i watch it though to be sure everyone knows i’m against incest

    • @Alex-fc8xn
      @Alex-fc8xn Před 4 měsíci +17

      I love that this implies you're watching it out loud where others can hear it, or by yourself/with headphones but still shaking your head in case any mindreaders, screen peepers, or ghosts are about and judging you. I'm not sure which is more funny.
      I myself watched/listened to this video while showering on a shelf where my phone can sit safe from water, so it's entirely possible that my own family members heard some of it 😅

  • @lern2reed
    @lern2reed Před 4 měsíci +1514

    I went from being kinda grossed out to being genuinely invested and heartbroken by the end of the story. I hope the author is getting paid for their writing now.

    • @nbucwa6621
      @nbucwa6621 Před 4 měsíci +28

      I actually just saw their account as I was browsing ao3 the other day. I thought the name was interesting but passed on the reading the fic. What a coincidence to see it here of all places.

    • @luvstrukkandbroken
      @luvstrukkandbroken Před 4 měsíci

      @@nbucwa6621 “The "orphan_account" is the specially created username and default pseud for any orphaned works on the Archive of Our Own ( AO3 ). All orphaned works are permanently transferred to this account. Any comments or replies the creator may have left on the work before orphaning are also transferred to orphan_account.”

    • @tiiapirkola2586
      @tiiapirkola2586 Před 4 měsíci +109

      Actually Orphan_Account means that the original writer has deleted their account and AO3 has archived it with this account for all the works that don't have author anymore

    • @mollusckscramp4124
      @mollusckscramp4124 Před 4 měsíci +27

      Fr, if all those borderline illiterate stories on wattpad keep getting picked up for 5 part netflix series I don't see why this couldn't hahaha

    • @artemisiakyrell7727
      @artemisiakyrell7727 Před 4 měsíci

      @@nbucwa6621 Following on from what another user said, this fic also could have been "orphaned" from the writers actual account, effectively preventing that authors work being associated with their name or other fics.
      It's very fitting imo that this beautiful story about a shameful, forbidden love was written by an author too ashamed of their work to have it associated with them.

  • @andr0id.eighteen
    @andr0id.eighteen Před 4 měsíci +934

    "Sibling love looks like co-conspirators" is the truest thing I ever heard in my life.

  • @thesheeark2818
    @thesheeark2818 Před 4 měsíci +64

    Props to the voice actor for Libby in the fanfic, she was just as sincere as the actress in the commercial. XD

    • @ax8893
      @ax8893 Před 3 měsíci +7

      In case you were wondering, the VA is Sarah Z :D

  • @morganlinesart9625
    @morganlinesart9625 Před 4 měsíci +159

    I really loved how you used musical cues throughout this video to super quickly call back ideas and components of the ad. Its a really neat way to both keep the pace fast and create a humorous rhythm

  • @mccluskeytom
    @mccluskeytom Před 4 měsíci +2764

    Hi CJ, I'm very sorry to hear that you haven't been feeling well lately. As a middle aged straight cis man living in Ireland I'm not sure what I can do for you but you're a very talented and special young person and you've made another great video here. Having said that, I would recommend less incest porn. Lots and lots of love from Ireland. We have no folgers coffee here but this was a good short story.

    • @turner15
      @turner15 Před 4 měsíci +17

      “I would recommend less incest porn” amazing

    • @4c_aperture
      @4c_aperture Před 4 měsíci +5

      I support you w this comment ❤ but also “I would recommend less incest porn” nearly sent me to glory 😅

    • @bkminchilog1
      @bkminchilog1 Před 4 měsíci +55

      😢

    • @outbakjak
      @outbakjak Před 4 měsíci +1

      Lmfao. I can't tell if you're serious with the incest porn comment or not. Since I'm not sure, I'll just say: I don't think it can be inferred that CJ is watching incest porn based on them making a silly video about an old Internet meme. BUT I'm glad you care about them. Give all the support you can + maybe Patreon ;)

    • @harper5378
      @harper5378 Před 4 měsíci +192

      The cackle I let out

  • @beebupp
    @beebupp Před 4 měsíci +181

    the "I like your shoelaces" just thrown in there with no warning just slapped me across the face with a brick

  • @faeriefire78
    @faeriefire78 Před 4 měsíci +36

    I'm old af, so I remember both commercials when they aired. Never imagined I'd stumble onto a 45 minute video about these ancient coffee commercials, but I'm glad I did because you're a delight. Subbed right away! Edit: Oh my god, I just got to the fanfiction. What in the V.C. Andrews? -- _fade to black!_

  • @Antimuffin
    @Antimuffin Před 4 měsíci +38

    "I need at least two years to cope with this year" oh my god yes can we make this happen

  • @milos1967
    @milos1967 Před 4 měsíci +1818

    One Big thing I think you missed with the whole "creepy" debaucle is how the ad doesn't just portray what seems like sexual tension between two siblings, but how that connects with the way that the ad establishes that they're siblings. As you mentioned, she just says "sister!" to him, and that's supposed to show how she's his sister. And they have to keep saying it outright, because from the context of the scene that isn't the way that it seems. You combine that level of crumby writing with the incesty overtones, and it gives the whole thing a real "what are you doing, step-bro" type energy.

    • @AcetylsaliciIique
      @AcetylsaliciIique Před 4 měsíci +109

      @@thegodplace7887 Well, there is absolutely nothing in the ad that says he isn't. If it makes it better for you, you can absolutely make it your headcanon.

    • @spiritsfollow4976
      @spiritsfollow4976 Před 4 měsíci +138

      Also the CINEMATOGRAPHY omg. In the language of film, those intimate close ups on their faces scream “romantic tension”. The DP is the real culprit here.

    • @Kimshu6
      @Kimshu6 Před 4 měsíci +44

      Honestly could've made her a long distance lover who the parents know well enough to let stay at the house while they all wait for him to get back or even made him that and they're just her parents but god, the near lip biting, the checking each other out, the weird amount of tension and panic as the parents come in. Oh and the weird implication of, once the whole incest thing is in your head, even the introductions looking weird. As if this sibling relationship has been going on for quite a while as he looks at her.
      Could've also done a "hey sis" at his intro but that wouldn't un-weird the latter half of the ad

    • @jackhurds6157
      @jackhurds6157 Před 4 měsíci +69

      I think you're close. What really makes this ad feel creepy is not really in the vein of "What are you doing step-bro?", a cultural artifact which implies sister to be at once unaware object and participant. Instead, sister becomes subject, placing the bow on Peter's sweater, embracing her agency, but in so doing exposes us, the audience, to a moment of intimacy. What make this feel "gewwwww" is that long before Mom and Dad come down the stairs, these two have already been subjected to our voyeuristic gaze. We as audience recognize that what we see is moralized as wrong, we think surely they must as well. And that feeling of shame they must feel, for Folgers to expose it to us, without these siblings', these lovers' consent. That is what's creepy.
      Or I just wrote all that because this is still the funniest thing to happen to "the culture" ever, and I love pseudo-illectualizing.

    • @SonicDrift1
      @SonicDrift1 Před 4 měsíci +40

      Her having to state out loud that she is his sister implicitly makes clear that there is a deeper connection between them that has been going on for some time that they have to make a conscious effort to hide for the sake of decency in public.

  • @Very_Okay
    @Very_Okay Před 4 měsíci +1786

    it’s been 64 years and the wait was worth every minute

    • @caxolog
      @caxolog Před 4 měsíci +4

      and you were the 64th comment!

    • @theblakemachine9652
      @theblakemachine9652 Před 4 měsíci +2

      you didnt even finish it

    • @Very_Okay
      @Very_Okay Před 4 měsíci +25

      @@theblakemachine9652 i was referring to the serotonin from getting the notification

    • @peribow8145
      @peribow8145 Před 4 měsíci +3

      i thought you had finished it and were writing from the soul of the girl in the fanfic dying

    • @rat3905
      @rat3905 Před 4 měsíci +7

      ​@@peribow8145 I started to have dreams about CJ uploading a new video 😭 like every week

  • @ajk5155
    @ajk5155 Před 4 měsíci +42

    This is the first video of yours I’ve seen, and the *energy* of this whole thing- the outfit, the makeup, the wine, the fact that you’re sitting on the floor, the rapid pace of speech combined with the thoughtful analysis of a goddamn coffee ad- it’s absolutely immaculate.

  • @spookyfbi8
    @spookyfbi8 Před 4 měsíci +32

    Imagine being the author of this fanfic and finding this video. I mean I get excited just to get a small comment but can you imagine someone making a 45 minute video to fawn over your fanfic? I really hope the author finds this and I hope it makes their day

  • @skyesu4706
    @skyesu4706 Před 4 měsíci +241

    a fact about the functioning of ao3 that adds another layer to this story is that orphan_account is not the author’s username. When a piece on ao3 is “orphaned,” that means the author chose to have their authorship omitted from the work and essentially abandoned it with no wish to have it associated with them anymore. Whoever wrote this fanfiction published it and, after however much time it took, decided that this was not a work they wanted to have under their name. A rare occasion where not crediting the author is probably for the best

    • @jazwhoaskedforthis
      @jazwhoaskedforthis Před 4 měsíci +10

      That's interesting. I wonder if they'll ever come across this video.

    • @Blueeyesthewarrior
      @Blueeyesthewarrior Před 4 měsíci +5

      @@jazwhoaskedforthis I hope they see it in passing and that CJ saw the beauty in what they created.

  • @MusiciansRule07
    @MusiciansRule07 Před 4 měsíci +661

    Anytime people say that fanfiction writers aren't valid, I'm gonna remember this video. In my 15 years of reading and writing fic, I've never heard of a more gutwrenching and bittersweet story...and it comes from The Folger Commercial (TM). I hope the author is doing well today and they've come up with an original idea so they can get published because their fic sounds better than 95% of what gets pushed out to the masses today.

    • @curiosityunbound5460
      @curiosityunbound5460 Před 4 měsíci +120

      Fanfic writers are doing the lord's work, however just like the lord their work also sometimes results in horrifying atrocities.

    • @SarahEtc
      @SarahEtc Před 4 měsíci +19

      my tinfoil hat theory is tazmuir wrote it

    • @stvltiloqvent
      @stvltiloqvent Před 4 měsíci +23

      Wait for real......
      I've been reading and writing fic for the same amount of time and the number of fics I'd put on the same level as this one in terms of emotional impact is in the double digits, if not in the hundreds
      Y'all need to read more.......

    • @oliviaann9946
      @oliviaann9946 Před 4 měsíci

      ​@@stvltiloqvent seconding this! there is a Lot of great writing out there and it's often not the most popular fic in the tag

    • @ActuallyAnanya
      @ActuallyAnanya Před 4 měsíci +20

      This fic does seem genuinely well-written and planned out, but in 15 years you never found anything more heartbreaking than this? That's honestly kinda wild to me.

  • @MomirsLabTech
    @MomirsLabTech Před 3 měsíci +20

    I know you joke about relapsing but I do sincerely hope that you are/will get better soon. Your words have inspired me to create art again, and seeing you open up at the end of the video like that just made me feel like i should say something.
    Your work is making the world a better place, and the world is better with you in it. Stay safe, friend.

  • @SenatorAwesomesauce
    @SenatorAwesomesauce Před 4 měsíci +17

    After the line "You're my present for this year" I thought I was about to hear "every kiss begins with Kay."

  • @theoneritz
    @theoneritz Před 4 měsíci +155

    “I’m not defending incest, I’m defending incest between THESE TWO.” - me reading the Flowers in the Attic series

    • @justalostlocal
      @justalostlocal Před 4 měsíci +1

      ​@@Eet_Mia*Somethings
      Make it plural fr fr

    • @justalostlocal
      @justalostlocal Před 4 měsíci +6

      @@AvaAdore-wx5gg I wanted to make a joke and English is my third language. Why are you so harsh to stranger? I've already had a bad day.

    • @justalostlocal
      @justalostlocal Před 4 měsíci +2

      @@AvaAdore-wx5gg The punchline is Gen X'ers have many things wrong with them. Are you genuinely mean for no reason there, buddy?

  • @ThatVeryLoudGirl
    @ThatVeryLoudGirl Před 4 měsíci +929

    My sister came back for Christmas this year from 4months away in Africa and South America - I came in and she was on the phone saying she felt like " a big fat slut" and I said she wasn't fat and then I choked on some bread thinking I was hilarious. Sibling energy.

    • @aformist
      @aformist Před 4 měsíci +53

      You just killed me, I'm choking with laughter 😂

    • @witchassbitch3
      @witchassbitch3 Před 4 měsíci

      Classic sibling interaction

    • @zerjiozerjio
      @zerjiozerjio Před 4 měsíci +40

      Now that’s long-distance sibling energy that requires no shipping!

    • @2cat4life
      @2cat4life Před 4 měsíci +26

      truly the most sibling to ever energy

    • @emilyrln
      @emilyrln Před 4 měsíci +1

      stahp i can't breath 😂😂😂💀

  • @SpectrumHazard
    @SpectrumHazard Před 4 měsíci +104

    I’m legitimately upset that this is as good as it is, both the fan fiction itself and your truly enrapturing breakdown of it all.
    I went from cringe to disgust to true, upsettingly beautiful sorrow, all in 47 minutes.
    Fuck you.
    Also thank you.
    Also MERRY CHRISTMAS 🗣️

  • @jackiealexander92530
    @jackiealexander92530 Před měsícem +5

    This is still one of the best CZcams videos I’ve ever seen, perfect for when my life is falling apart

  • @HelloHello-zk4el
    @HelloHello-zk4el Před 4 měsíci +317

    cj rambling at me as their boob threatens to fall out of that dress for 45 minutes straight is the balm my soul needed today

    • @llcdrdndgrbd
      @llcdrdndgrbd Před 4 měsíci +71

      If it weren’t for the glass of wine their whole posture would give me “5 year old getting bored at church” energy

    • @pepto8718
      @pepto8718 Před 4 měsíci +38

      I was way more fixated on the red wine around all that white.

    • @technopoptart
      @technopoptart Před 4 měsíci

      @@llcdrdndgrbd if the wine was juice in one of those plastic squeezy bottles it would still hold

  • @asmrcowboy
    @asmrcowboy Před 4 měsíci +722

    The '09 commercial came out when I was a tween and it was EVERYWHERE. I remember ranting to my older siblings about almost exactly everything CJ analyzes here except nobody cared about my criticisms. This video essay's existence is effectively validating and healing my inner child

    • @nicolechen9316
      @nicolechen9316 Před 4 měsíci +14

      This is a beautiful comment and I’m happy for you

  • @NinjaPiParadox
    @NinjaPiParadox Před 3 měsíci +11

    As an actual child when this came out, this is the first I've heard that anyone came to that conclusion upon watching this commercial. My poor childhood, dashed upon the rocks of the internet.

  • @sidneykemp1884
    @sidneykemp1884 Před měsícem +5

    I've been passing by this video in my reccomendations for the past two months, going "an hour?? for the folgers commercial??? idk....." but i am here to say i am so glad i finally watched it. the dramatic fanfiction reading had me HOOKEDT.

  • @anastasiagreen666
    @anastasiagreen666 Před 4 měsíci +474

    as a person who fell down the folgercest rabbithole and read the entire ao3 tag you have no idea how exciting it was to have you talk about a home for all seasons, unironically one of the most beautiful and devastating pieces of fanfic i've ever read

  • @chandra_creator
    @chandra_creator Před 4 měsíci +728

    I love how you took the "dash" so seriously. Someone already mentioned how nice it is to see you take all the pieces of media you talk about seriously, but the "dash" thing specifically stands out to me, because it makes me think, "yes, when I myself put in little details like that (example: paying attention to line breaks & how the blocks of text are all divided among each other to create this sense of space and/or crowdedness [this sentence is VERY cramped, for instance; crowd in a small room]), someone will notice it. Probably only subconsciously, with a sense of 'suffocating atmosphere' or 'emptiness' or the like, which is good and means the technique is working its magic on someone who doesn't see behind the veil. And someone _can_ notice things like that consciously, that's like fuck yes you recognise the craft that went into this, _and_ now I'm certain that the effort went into the craft was worth it."

    • @user-ws2kb7zh3w
      @user-ws2kb7zh3w Před 4 měsíci +4

      You are talented and thoughtful, i respect that

    • @PauLtus_B
      @PauLtus_B Před 4 měsíci +2

      It's a beautiful meaningful pay off using an initially only practical tool with incredible artistic intent.
      It's rare and honestly masterful.

    • @AammaK
      @AammaK Před 4 měsíci +1

      Someone like this fast please, I’m at the devil number

  • @malarkyy
    @malarkyy Před 2 měsíci +6

    I can't believe a youtube video of a fanfiction of a Folgers commercial has changed my brain chemistry this deeply

  • @awkwardukulele6077
    @awkwardukulele6077 Před 3 měsíci +13

    "Go listen to my music, or don't, I know you're not here for that-"
    BRO?! YOU MAKE MUSIC?! I'M HERE FOR IT NOW, MOTHERFUCKER!!

  • @dolores111
    @dolores111 Před 4 měsíci +61

    Fuck... Why am I getting jealous of the artistry of a fanfic of a weirdly unintentionally incestuous coffee commercial

  • @ElysianLys
    @ElysianLys Před 4 měsíci +780

    As somebody who literally participated in Folgerscest events, to say this was like a shotgun going off is a massive understatement.

    • @smileyghostkat3068
      @smileyghostkat3068 Před 4 měsíci +132

      Please elaborate on what you mean by events!?

    • @joshuaannis7718
      @joshuaannis7718 Před 4 měsíci +106

      EVENTS?!

    • @ElysianLys
      @ElysianLys Před 4 měsíci

      @@smileyghostkat3068 Sure sure, so in the wider fannish community, lots of folks host small events like gift exchange or themed weeks for creatives to write/draw and participate together. One of these is called "Folger's Flash," a 72-hour challenge to give your assigned partner a gift, with the one caveat that it MUST involve incest in some form or fashion. There were dozens of fandoms present, but the crown jewel was the commercial that started it all.
      If you ever trawl the AO3 tag for the Folger's video, some fics will be listed as part of a collection or event, so you can see how many people were inspired by this sincere oddball of an advertisement. It might not be your cup of coffee, but I think there's something beautiful about folks who come together to appreciate their little niche through the act of creation!

    • @theelmgrove
      @theelmgrove Před 4 měsíci +41

      The people must know what Folgerscest events are/were!!

    • @martinebonita2658
      @martinebonita2658 Před 4 měsíci +61

      ​@@smileyghostkat3068 Probably they mean like fanfic yuletides and chocolate box events,

  • @alembicsystem
    @alembicsystem Před 2 měsíci +5

    show stopping. awe inspiring. never before been seen. orphan_account and cj the x MUST collaborate again. not only did they bring folgers coffee incest commercial 2009 onto the page in striking, narratively cohesive and satisfying detail, cj the x then brought it back OFF the page with an incredible dramatic reading. tour de force.

  • @scoobydoocandy
    @scoobydoocandy Před 4 měsíci +13

    I’m getting “the book was better” from this video and I am dying over the context of it all 😂💀

  • @betterretromess
    @betterretromess Před 4 měsíci +657

    Been having a rough go of things IRL, lately, and waking up to a nice CJ The X vid is just like having incest coffee with my sister or whatever

    • @just2607
      @just2607 Před 4 měsíci +47

      I just want you to know that "or whatever" is perfect and it made me laugh

    • @MsOkayAwesome
      @MsOkayAwesome Před 4 měsíci +17

      This comment made me laugh out loud

    • @nik41797
      @nik41797 Před 4 měsíci +16

      joining the others in the replies to share that i also laughed out loud at this

  • @emperialyoung6338
    @emperialyoung6338 Před 4 měsíci +273

    "Their love might be authentic, but the premise was flawed." Brilliant.

  • @CloudHudson
    @CloudHudson Před 4 měsíci +22

    Fantastic use of dramatic mic changes. The energy of yelling into a mic you're holding just adds so much, and the magical cut where it turned back into your original mic was SO good- way to contrast the commercial's questionable edits with your excellent ones!

  • @fhusmogg
    @fhusmogg Před 4 měsíci +14

    This is legitimately one of the best video essays I have ever seen I am in awe thank you this is incredible

  • @manofteal79
    @manofteal79 Před 4 měsíci +231

    In this episode of CJ the X we got:
    - A masterclass in semiotics and its (sometimes) unwanted consequences;
    - A lesson on how to make good literature out of taboo topics;
    - A stellar movie recommendation.
    Amazing video as always.

  • @martymcflown3707
    @martymcflown3707 Před 4 měsíci +257

    This is going to be a weirdly heavy comment, but we had to put our beloved dog down last night and seeing the line about Libby eventually forgetting the sound of her brother's voice made me start crying again. I can't believe I'm here crying about the incest Folgers fanfic.

    • @musicenthusiast5328
      @musicenthusiast5328 Před 4 měsíci +15

      May you and your loved ones find peace. I'm so sorry...

    • @xbroflovski7297
      @xbroflovski7297 Před 4 měsíci +18

      I lost my brother 2 years ago to suicide, it’s a very real thing that I fear because I don’t have any videos of him.

    • @irishalchemy
      @irishalchemy Před 4 měsíci +3

      I'm so sorry to hear about your dog. I lost my girl a few weeks ago, it's incredibly hard. I wish you so much hope and happiness!

    • @anastaciyaknoll
      @anastaciyaknoll Před 4 měsíci +3

      honestly those feelings find you in the strangest of circumstances. much love to you

    • @CapPotato388
      @CapPotato388 Před 4 měsíci +2

      @@xbroflovski7297 i understand your fear perfectly. i lost my sister 5 years ago for the same reason and for the first year, i didn't realize i had voice reccordings on our Whatsapp chat. I eventually realized and it destroyed me the first time i heard her voice after losing her. I have made like three different backups because it terrifies me to never hear her again. It sucks and i'm sorry for your loss.

  • @emoAnarchist
    @emoAnarchist Před 3 měsíci +13

    my dude just posted a 48 minute video where the first half is about a coffee commercial... and the second half talking about a dirty fanfic of said coffee commercial...
    and i am completely here for it

  • @NeoNovastar
    @NeoNovastar Před 4 měsíci +9

    So like, Incest usually is a huge trigger for me, but this was such a fucking hilarious and emotional rollercoaster I was able to get thru it okay.
    Dude, I love your work so much.

  • @salad-lover69
    @salad-lover69 Před 4 měsíci +362

    That fic was so surprisingly well written, I wish it was about anything else because it made me sob like a baby

    • @jazwhoaskedforthis
      @jazwhoaskedforthis Před 4 měsíci +52

      Honestly! Just from their reading it in this video, it feels so well done despite the very unpleasant topic. It was like being made to hear about less evil Lannisters.

    • @Yourmothersfourthnipple
      @Yourmothersfourthnipple Před 4 měsíci +4

      Orphan account has other fics

    • @annaclairemahaffey7325
      @annaclairemahaffey7325 Před 4 měsíci +74

      I feel like queer people write incest sometimes when we're grieving our own forbidden unrealized romances because just writing about characters who are gay to an audience who accepts gayness doesn't capture the horror and shame that some of us have to fight through.

    • @LacerationGravity
      @LacerationGravity Před 4 měsíci

      @@Yourmothersfourthnipple orphan account just means that the author orphaned the fic. it’s not an actual account name

    • @sofiadragon6520
      @sofiadragon6520 Před 4 měsíci

      ​@@Yourmothersfourthnipple Orphan_Account is not a user name. It means that it is a story abandoned by the author. Many of them do have these dark themes. For any number of reasons, from getting a job with security clearance strong enough that they might find your fanfic accounts to harassment in the comments. Any story can be orphaned to keep it up while disconnecting it from any real human instead of being deleted.

  • @jcpichuts91
    @jcpichuts91 Před 4 měsíci +116

    the dramatic reading of the fogercest fic that underscores the inherit ROMANTICISM of the situation is exactly what I needed to get me through the week

    • @calipigeon
      @calipigeon Před 4 měsíci +13

      You could even say it’s the best part of waking up

  • @PoliciaCaro
    @PoliciaCaro Před 3 měsíci +6

    that visual gag of having you physically cut with your hand the mic and mic stand to cut back to the old one, absolute gold

  • @kittycatcrunchie
    @kittycatcrunchie Před 4 měsíci +19

    I've not finished this yet but I am SO obsessed with your dress!
    Edit: For anyone who wants to know, its the Dream Maria Jacquard Wrap Dress from Sister Jane o7

    • @octag0nist
      @octag0nist Před 4 měsíci +4

      You're an intergalactic legend

    • @Musiclove702
      @Musiclove702 Před 3 měsíci

      THANK YOU SO MUCH BECAUSE DAMN IF I WANT THAT DRESS

    • @kittycatcrunchie
      @kittycatcrunchie Před 2 měsíci

      @@Musiclove702 Prepare to be broke tho rip

    • @Musiclove702
      @Musiclove702 Před 2 měsíci

      @@kittycatcrunchieit wasn't meant to be 😔 the site doesn't have it anymore and when I was able to find a seller that did, they didn't have it in my size 😭😭😭😭😭

    • @kittycatcrunchie
      @kittycatcrunchie Před 2 měsíci

      @@Musiclove702 damn that sucks, it was like 700 usd on the original site tho lmao

  • @cidevant002
    @cidevant002 Před 4 měsíci +194

    I understand the struggle for the actors, especially the woman, in this situation to see a work they did so grossly misrepresented with intentions they never wanted to be seen on it.
    But if I was Folgers, I would be thankful for the meme because I would literally have no idea that this company exists at all if it wasn't because of the meme. The biggest blessing you can ever get as a company is to be remembered like that and not because of something malicious you did. Like, at most you can say these people were too innocent for their own good, and you can't really hold that against them.

  • @AGothNamedWednessday
    @AGothNamedWednessday Před 4 měsíci +324

    I deeply appreciate the acknowledgement of good fanfiction, it gets a bad rap, but there is some damn good fanfiction out there. And this fanfiction does exactly what fanfiction does best. It takes a pre-established world and/or characters, something familiar so you dont have to spend time creating them in the minds of your readers; and tells a new story with them, or in this case expands on the story and improves it, fleshes out the world and characters. Fanfiction is truly amazing in what you can do with it

    • @sofiadragon6520
      @sofiadragon6520 Před 4 měsíci +4

      There was a post going around Tumblr to the effect of: Fanfiction can afford to go deeper into lore and character development because it doesn't have to waste time setting the stage and introducing the actors. Like the old Fables and myths that got retold fireside every year, we know this place or these people already. We know who Loki is, or Harry Potter, or Captain Kirk, or Darth Vader. Just naming the character tells you the setting unless it's vastly changed, and even then it is often changed to a familiar trope. Act 1 in the conventional story structure was told to the audience years ago, we can skip it and get right into the meat of the story where the life lessons, the themes, and the commentary on the shared human experience lives.
      I'd never send a mob to someone else's door, so this user name is my pen name. Sure, the X rated stuff is fun, but what I love is the deep dive Gen fic that revels in building out the fuzzy corners of the cosy fictional world's we enjoy escaping into. Even if the setting is litteraly the worst place (Helluvaboss, all the dystopias) it's familiar and that's comforting enough that really dark themes and terrible ideas can be explored in a safe space. Was Severus Snape grieving a codependent friendship or pining for a unrequited love? What would it look like if all the plotlines and themes from Civil War that Disney didn't want to touch had time to be explored before Thanos appeared to make petty conflicts like fixing a broken authoritarian police state vs embracing vigilante justice that collapses tunnels on top of civilian traffic dissapear. My longest fanfic is about a genderqueer character figuring that out with a background of political drama and what a socialist absolute monarchy might look like when it's at home.
      Fanfiction contains multitudes.

    • @jorieshouse
      @jorieshouse Před 4 měsíci

      Speed runs to AO3@@sofiadragon6520

  • @carmsin8824
    @carmsin8824 Před 2 měsíci +5

    I had to come back to this video to say this. I'm a writer and I've been recently writing a novel. I happen to structure the chapters like so:
    --
    and every time I do it the CJ in my head screams DASH! CUT TO BLACK

  • @oceanp.1793
    @oceanp.1793 Před 4 měsíci +30

    Do you think the implication is that the brother biked off the cliff on purpose because he knew that their fantasy could not become a reality?