💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up

Learn how John analyzes lead generation challenges in Google Ads and recommends ways to address them. In this clip from the Solutions 8 internal training, John addresses a client's concern with lead volume and explores various strategies. He even goes beyond Google Ads strategies and checks the client's website, leads forms, tracking, and follow-up team to check for optimization opportunities.
John also highlights the importance of working together with clients and. holding them clients accountable for handling leads effectively, especially when you did everything you could as a client manager. He also touches on why you should manage client expectations and optimize ad spend based on actual lead performance and the client's capability to follow up on leads. Watch this video to learn more.
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services
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0:00 Intro
0:18 Solving Google Ads Lead Generation Problems
4:13 Focusing on what works
7:58 Aligning your marketing efforts with the capabilities of the client's team
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#googleads #digitalmarketing #googleadsbestpractices #ppc

[@joeybidner]

John makes google ads great again

[@jean_machine]

John never misses! Great content. 🧠

[@33bigmoney]

wait so i have to check page speed on thank you pages now because it affects conversions? :D

[@david-feldman-makrias]

Great discussion. Question though… we still have to give significance to in app tracking because those are the conversions that Google is basing its smart bidding from. Curious how you guys navigate that conversation.

[@johnmoran5680]

Sure thing! You will want to compare the in-app and back end. Then, set your goals based on the attributed. Meaning, if you lose 50% of the conversions or conversion value, set 50% goals. It's a crude explanation but thats your starting point for in-app regulations.

[@bleh4369]

I mean could it get any more glaring? The landing page with lorem ipsum should be the number one red flag for lead volume.

[@oksie-888]

Please do tutorial for PMax Campaign for youtube channel!

[@ADHDOCD]

Joooooooohn!