Instead of agitating the problem (or even arousing it) we can instead imagine ourselves as a caring doctor, lightly tapping on the pain point of the patient -- so gently and kindly as to simply confirm that we understand the right problem and so that we are able to provide the right solution.
I discovered your channel because my 10-year-old son is a big Pokemon fan. So I have him to thanks for finding & learning from your awesome videos. Thank you for your guidance & great vibes!
In the past, people say that emotion is not a good thing. But fortunately emotions is a very crucial component in writing stories that sells. Thank you for teaching us, Pat❤
7 Key Takeaways: 1)Building a large audience doesn't guarantee sales; you need a targeted approach. 2)The "Five Finger Funnel" consists of: Audience, Targeted Problem, List, Arouse, and Sell. 3)Niching down helps you become the go-to resource for a specific audience. 4)Building an email list around a targeted problem is more effective than general list-building. 5)Arousing your audience involves relatability, amplifying the problem, and creating urgency. 6)Emotional connection is crucial in moving people from interest to purchase. 7) Selling is a form of service when you truly believe in your product or solution.
The best part about your videos is not only how value packed with frameworks they are, but how you live and breathe what you're talking about. That's how we know you're not making stuff up - you've been through this and are talking from experience. Thank you for ATLAS
the internet landscape is absolutely brutal compared to the 90s. Competing with slave labor overseas, Big Tech gatekeepers, copycats and more. Seems to me the only "opportunity" left is to sell the fantasy to others
Pat - at 53, let me give you a heads up, WALKING is challenging for some of us. Walking laps in the pool is a lot easier. ;-) RUNNING!?!? OUCH! bone-on-bone pain (hips/knees). The pool is the way.
My guy listen here, I have been at a standstill with this digital marketing course that I purchased and man running across your video just made everything click I swear. I was already subscribed to your channel but man I’m about to go back and purchase all of your books because it’s obvious that you have the secret sauce! Thanks in advance Brodie!💯 this comment has been brought to you by Shawn “Hawk Powerz”Howard
Introduction and Context - 00:00:00 The Common Business Funnel - 00:00:26 The Five Finger Funnel Overview - 00:00:53 Building an Audience - 00:01:18 Sponsor Shoutout - 00:01:18 Brand in a Hand Overview - 00:01:43 The Importance of Niching Down - 00:02:06 Defining the Target Problem - 00:03:46 Building Your Email List - 00:04:44 Segmenting Your Audience - 00:05:10 ConvertKit Recommendation - 00:06:08 Creating a Lead Magnet - 00:06:36 Niche Example: Ultramarathon Runners - 00:07:07 Using a Specific Lead Magnet Example - 00:07:31 Relating to Your Audience - 00:08:54 Arousing Emotion and Creating Urgency - 00:10:15 Examples of Creating Urgency - 00:16:18 The Importance of Emotion - 00:18:14 Selling and Overcoming Fear - 00:21:27 Believing in Your Product - 00:21:59 Sharing Results and Testimonials - 00:22:50 Learning from Each Launch - 00:23:45 Final Thoughts on Selling - 00:24:13 Summary: The Atlas Acronym - 00:25:06
If you ever wanna be a good marketer (and EVERY entrepreneur should learn and become good at marketing) than you need to learn to love being marketed to I LOVE seeing ads, sales emails, etc even if I don’t buy from them cause I love marketing If you resist being marketed too than you’ll probably resist doing the marketing needed to get your own sales and follow up (email 📧 ) is where most sales come from
@@MrYoungzay You might, but my instictual reaction is what the majority of people feel, and me telling them that they have to learn to love to be marketed to, is just NOT going to fly. Marketing is one thing. Filling up my personal email inbox with all this crap is quite another.
@@TribalGlobe idc what the majority of people feel and you shouldn’t either as an entrepreneur because “the majority of people” are broke How did you get on their email list in the 1st place? You had to have subscribed somehow so how is it crap Don’t have to respond to that, just something to be curious about
Such an inspiration. I'm trying to apply your plan to my art business, and though we're not seeing sales yes, the process seems game changing for me. Fingers crossed... and thanks.
Really insightful video on plugging those initial business leaks! It's evident how crucial a stable foundation is. Curious, which common mistake do you see most newbies make?
I'm an industrial designer and I'm busy moving from only doing consulting work to also launching some of my own products. I am very curious to hear more about your process for designing and launching the Switch Pod. It looks like a very well designed and developed product, but I know that that is only half the battle. The road to getting it people's hands is not easy.
Depends on why you’re buying it Even buying a t shirt could be solving a problem If you buy a new shirt cause most of your old ones are faded or dingy than you’re solving the problem of not wanting to walk around looking dingy or broke For people who buy name brand clothes they’re solving the problem of not wanting to look broke, like they don’t have status, of not fitting in with their friends, family or the people they find attractive who wear certain brand
Just found your channel .. I subscribed and have been scrolling through your videos adding what I need to my list for learning and referencing thanks a million
I've got them from ConvertKit and other companies - sometimes they hand them out or give them away on their platform, or events, and I love them because they share the same values as I do.
Whats the catch with convertkit? 10k subs for free? Is that broadcasting only? Can you set up automations or autoresponders at the free level? Whats missing?
Hi Pat. I have a site that is 5 months old. Is it possible to niche down too far and not have enough to write content about? I’ve been looking at GSC and the queries that are showing up. If I target those more I’ll wind up with tons of duplicate content in the eyes of Google. Ie. ‘Motivation with weight loss’, how many different angles can you cover about this?
Thanks Dan, that's my book, actually. It's a special edition cover that we launched on an anniversary, btu the book "Let Go by Pat Flynn" is indeed on Amazon!
@@patflynn Oh, awesome! I only searched for "Let go" on amazon, and didn't see it in the first full page of results. (hardcover is $88 new. Thank goodness for Audible!)
Pat or people here, kindly help me. I want to work on " finding purpose or joy in day to day" like pat expert in his field. Can you help in narrowing down niche? Like how can I narrow down my idea above?
Consider your own problems. Then consider how someone else could theoretically help solve them for you. Then start asking other people if the idea makes sense and begin building it.
my biggest issue. I know it isn't true, but my brain still wants to believe it - "If I can do, why wouldn't someone else just do it? If I can sell it, why would anyone want to buy it if they can do it themselves?" this will not exit my brain, which makes me feel guilty for "taking" money from someone they could just do themselves. Anyone want to help brainwash me? haha😂
I love how aroused (In a non dirty way 🙃) I feel after watching your videos. Now to go review my framework to make sure Im following this dope process!
You won't be so aroused after coming across 5000 other videos, also rambling on and on about in their own convoluted way about how only "their" way works, when in reality it only worked for them ten years ago, when they stumbled across the ultra profitable niche of starting one-legged, underwater pogo stick hockey leagues for balding people
@@HEALTHANDWEALTHCHANNEL-h6o I don't recall @PatFlynn saying his way is the only way. Im quite aware that there are lots of other folks giving advice online. I have followed Pat's work for quite some time and I trust his advice cause I have tried it first hand and got results.
Instead of agitating the problem (or even arousing it) we can instead imagine ourselves as a caring doctor, lightly tapping on the pain point of the patient -- so gently and kindly as to simply confirm that we understand the right problem and so that we are able to provide the right solution.
@@GeorgeKaoCommunity I really appreciate this!!
I love this analogy!
GK!
@@Jacob.Boulus.Speaks 🫡
I discovered your channel because my 10-year-old son is a big Pokemon fan. So I have him to thanks for finding & learning from your awesome videos. Thank you for your guidance & great vibes!
wait what? What does Pokeman have to do with this?
@@GarrettMunro Pat's got an awesome Pokemon channel called Deep Pocket Monster
@@GarrettMunro Either the algorithym or my son brought me to this channel, but it did start with the Pokemon one. 💛❤️
In the past, people say that emotion is not a good thing. But fortunately emotions is a very crucial component in writing stories that sells. Thank you for teaching us, Pat❤
7 Key Takeaways:
1)Building a large audience doesn't guarantee sales; you need a targeted approach.
2)The "Five Finger Funnel" consists of: Audience, Targeted Problem, List, Arouse, and Sell.
3)Niching down helps you become the go-to resource for a specific audience.
4)Building an email list around a targeted problem is more effective than general list-building.
5)Arousing your audience involves relatability, amplifying the problem, and creating urgency.
6)Emotional connection is crucial in moving people from interest to purchase.
7) Selling is a form of service when you truly believe in your product or solution.
The best part about your videos is not only how value packed with frameworks they are, but how you live and breathe what you're talking about. That's how we know you're not making stuff up - you've been through this and are talking from experience. Thank you for ATLAS
the internet landscape is absolutely brutal compared to the 90s. Competing with slave labor overseas, Big Tech gatekeepers, copycats and more. Seems to me the only "opportunity" left is to sell the fantasy to others
If that’s what you believe, that’s what you will experience.
I see more opportunity to earn online than ever before!
What do you mean ?
sell coconuts online.
LMAO far from it.
Internet's a medium, it's the industry and niche that determines how viable it is. It's not easy, but it's definitely doable.
"Those who can't do, teach.'
Pat - at 53, let me give you a heads up, WALKING is challenging for some of us. Walking laps in the pool is a lot easier. ;-) RUNNING!?!? OUCH! bone-on-bone pain (hips/knees). The pool is the way.
Dude I'm in the same spot at 34 😅
The tone is just right. A lot of information but a relaxed tone that is pleasant to listen to even when I’m tired and BURNT🎉OUt😅
My guy listen here, I have been at a standstill with this digital marketing course that I purchased and man running across your video just made everything click I swear. I was already subscribed to your channel but man I’m about to go back and purchase all of your books because it’s obvious that you have the secret sauce! Thanks in advance Brodie!💯 this comment has been brought to you by
Shawn “Hawk Powerz”Howard
The new camera lens looks great. Perfect amount of background blur, and you stayed super sharp.
hands down to my all time favorite influencer.. always a value bombs in every video..
Introduction and Context - 00:00:00
The Common Business Funnel - 00:00:26
The Five Finger Funnel Overview - 00:00:53
Building an Audience - 00:01:18
Sponsor Shoutout - 00:01:18
Brand in a Hand Overview - 00:01:43
The Importance of Niching Down - 00:02:06
Defining the Target Problem - 00:03:46
Building Your Email List - 00:04:44
Segmenting Your Audience - 00:05:10
ConvertKit Recommendation - 00:06:08
Creating a Lead Magnet - 00:06:36
Niche Example: Ultramarathon Runners - 00:07:07
Using a Specific Lead Magnet Example - 00:07:31
Relating to Your Audience - 00:08:54
Arousing Emotion and Creating Urgency - 00:10:15
Examples of Creating Urgency - 00:16:18
The Importance of Emotion - 00:18:14
Selling and Overcoming Fear - 00:21:27
Believing in Your Product - 00:21:59
Sharing Results and Testimonials - 00:22:50
Learning from Each Launch - 00:23:45
Final Thoughts on Selling - 00:24:13
Summary: The Atlas Acronym - 00:25:06
Thank you! 🙏
This was so good. Amazing value
I learned a lot from this video, thanks Pat Flynn. 👍 this video!
You continue to blow my mind dude
I personally hate receiving things by email. I have unsubscribed to all most everything,
I'm the same
If you ever wanna be a good marketer (and EVERY entrepreneur should learn and become good at marketing) than you need to learn to love being marketed to
I LOVE seeing ads, sales emails, etc even if I don’t buy from them cause I love marketing
If you resist being marketed too than you’ll probably resist doing the marketing needed to get your own sales and follow up (email 📧 ) is where most sales come from
@@MrYoungzay You might, but my instictual reaction is what the majority of people feel, and me telling them that they have to learn to love to be marketed to, is just NOT going to fly. Marketing is one thing. Filling up my personal email inbox with all this crap is quite another.
@@MrYoungzay I don't have enough time to be filtering through a much of marketing crap in my email. That's why I just unsubsribe, block and spam them.
@@TribalGlobe idc what the majority of people feel and you shouldn’t either as an entrepreneur because “the majority of people” are broke
How did you get on their email list in the 1st place? You had to have subscribed somehow so how is it crap
Don’t have to respond to that, just something to be curious about
Couldn’t agree more 👏 this is what I do and it’s always worked really well
Very encouraging video brother. God bless you
Such an inspiration. I'm trying to apply your plan to my art business, and though we're not seeing sales yes, the process seems game changing for me. Fingers crossed... and thanks.
Thank you for making this simple.
thanks for this video , I learned a lot 😇
Really insightful video on plugging those initial business leaks! It's evident how crucial a stable foundation is. Curious, which common mistake do you see most newbies make?
Amazing value as usual Pat, thank you!
I'm an industrial designer and I'm busy moving from only doing consulting work to also launching some of my own products. I am very curious to hear more about your process for designing and launching the Switch Pod. It looks like a very well designed and developed product, but I know that that is only half the battle. The road to getting it people's hands is not easy.
Such useful information...thank you!
Great work Pat!!!!!
Thanks Pat
wonderful info Pat, what software or application you used to write on ur presentation in your handwriting
Never heard of. you until now. 27 seconds in, and I'm SOLD. I am your newest subscriber. Feed me.
Is it just me or does Pat sound like Graham Crochrane 🤔😏 the tone of voice and cadence is on point dont ya think?
Thanks for the information!
Problem? Im not solving problems, how is that helpful? When i buy a tshirt im not solving problems and neither do others, you like it and buy
Depends on why you’re buying it
Even buying a t shirt could be solving a problem
If you buy a new shirt cause most of your old ones are faded or dingy than you’re solving the problem of not wanting to walk around looking dingy or broke
For people who buy name brand clothes they’re solving the problem of not wanting to look broke, like they don’t have status, of not fitting in with their friends, family or the people they find attractive who wear certain brand
Thank you for this video brother
This is pretty valuable knowledge why are the views so low?
Just found your channel .. I subscribed and have been scrolling through your videos adding what I need to my list for learning and referencing thanks a million
amazing Pat!
👉 I need advice which one book should I follow learn Copywriting
Pat, it’s been asked in the past but gotta bring it up - where do you get those wonderful shirts you’re always sporting?
I've got them from ConvertKit and other companies - sometimes they hand them out or give them away on their platform, or events, and I love them because they share the same values as I do.
Thank You
Whats the catch with convertkit? 10k subs for free? Is that broadcasting only? Can you set up automations or autoresponders at the free level?
Whats missing?
Can my niche be the pain point I help solve and not the industry?
Thank you
ATLAS - Audience, Targeted Problem, List, Arouse, Sell
Thank you Pat
You are the best.
Thanku so much very helpful video❤
Hey Pat, watched your work for a long time. QUESTION: Is the background real or green screen?
It's real, it's behind me in my office!
I clicked the convert kit link and it just kept looping on the validation that I’m human or not.
I’ll try again later.
The webkit signup doesn't work from iPhone with Chrome. Latest updates installed.
Hi Pat. I have a site that is 5 months old. Is it possible to niche down too far and not have enough to write content about? I’ve been looking at GSC and the queries that are showing up. If I target those more I’ll wind up with tons of duplicate content in the eyes of Google. Ie. ‘Motivation with weight loss’, how many different angles can you cover about this?
Yo, Pat! Thanks for the fantastic info.
Who's the author of the LET GO book behind you? I couldn't find it on Amazon.
Thanks Dan, that's my book, actually. It's a special edition cover that we launched on an anniversary, btu the book "Let Go by Pat Flynn" is indeed on Amazon!
@@patflynn Oh, awesome! I only searched for "Let go" on amazon, and didn't see it in the first full page of results. (hardcover is $88 new. Thank goodness for Audible!)
Pat or people here, kindly help me.
I want to work on " finding purpose or joy in day to day" like pat expert in his field.
Can you help in narrowing down niche? Like how can I narrow down my idea above?
Consider your own problems.
Then consider how someone else could theoretically help solve them for you.
Then start asking other people if the idea makes sense and begin building it.
my biggest issue. I know it isn't true, but my brain still wants to believe it - "If I can do, why wouldn't someone else just do it? If I can sell it, why would anyone want to buy it if they can do it themselves?"
this will not exit my brain, which makes me feel guilty for "taking" money from someone they could just do themselves.
Anyone want to help brainwash me? haha😂
Baby boomers are my audience. My podcast is Boomer Bytes Podcast. Bytes of info to live your best life.
Madam how is your podcast business going?
@@southlondon86 I am just getting started, The technical side is most challenging.
@@AgiSunflowerVentures Best of luck, madam.
I love your chosen audience! Super relateble
TLDW. Why didn't you put timestamp on your video?
Lazy and entitled much?
Tested
Which lens is he using to have this nice blur ?
A wide aperture is what you need for a blurred background. Lower f-stop = Blurry background.
Sorry if this sounds like jibberish haha
Did you just call me?
Five finger funnel? I like five finger discount instead.
Don’t be dirty😂😂😂 oh my… lol
The one who thought it.
💎
You are selling the system. Have you been successful selling a real product?
...well, you can say he is quite successful with selling real products.
You look like Baby Deol of Bollywood. Do check it out and gift me something for finding your spitting image.
It's not pronounced "neeshes" in America that's the British pronunciation and "nit-chizz" is the American pronunciation
I say neesshes and I'm American 😊
I love how aroused (In a non dirty way 🙃) I feel after watching your videos. Now to go review my framework to make sure Im following this dope process!
Haha! Thanks Gary!
You won't be so aroused after coming across 5000 other videos, also rambling on and on about in their own convoluted way about how only "their" way works, when in reality it only worked for them ten years ago, when they stumbled across the ultra profitable niche of starting one-legged, underwater pogo stick hockey leagues for balding people
@@HEALTHANDWEALTHCHANNEL-h6o I don't recall @PatFlynn saying his way is the only way. Im quite aware that there are lots of other folks giving advice online. I have followed Pat's work for quite some time and I trust his advice cause I have tried it first hand and got results.