How To Use Market Segmentation | Explained & Examples 👩🏼🧓🏼🧔🏽🧒🏿
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- čas přidán 28. 04. 2020
- Learn about Market Segmentation and how to use it in order to better target your customers. Understand the four dimensions of Market Segmentation: Geographic, Demographic, Psychographic, and Behavioural, in order to create messaging or ad campaigns that speak directly to your audience.
How did you do with this video’s challenge? 🤔📚📖 I would love to hear about that! Share in the comments section below your marketing thoughts, observations, or topic ideas, and let's solve it like a marketer!
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Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would to hear from you!!! 👍🎬😉
it would be better if it has subtitle ... from:Philippines
This video was assigned as part of my lesson plan, and it really helped me understand the four segmentation factors. I appreciate the way you explained these concepts.
Wonderful!!! Happy it helped. 👍
I have a paper on market segmentation due tomorrow and this really gave me a clear view on the topic! Thank you!
Best of luck!
thank you sir!
Tomorrow I have marketing and consumer behaviour subject and this video is very helpful for to understand the marketing segmentation
This video is what I am looking for!! I'll be having a report this Saturday and this help me a lot to understand what is my assigned topic!!
Wonderful 😁
Loved it
You are the best
Thank you so much! Very insightful
Wonderful 👍
i have a business exam next week and this really helped, cheers
That's really great! I appreciate the feedback....and good luck on the exam.
Amazing 😍
Thank you so much u have assisted me imagine today I have an exam on marketing
Happy to help
Awesome 👏
Thank you.
great vid! so once you've found out which behavioural characteristics you want to go after, how do you find where the highest concentration of those people are? thanks
This really depends what on your product/service. If you run a dog walking business for instance and live in a city, you might target condo dwellers who work full time. You have to take all factors into account, demographics, geography, as well as behavioural. 👍
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Basically you need to understand from the beggining of the course the culture. When you pass the cultural knowledge and have a proper understanding in " the partener´s culture and wish" than you can have a deal. .. After years of stagnation when everyone is in "churn" there is nothing to fix in this branch. Once you lost the customer loyalty -you will never win it back and you also get bad reputation along. It is part of the education indeed. But it is also intelligence,that you have been born with...
Wonderful insights! Thank you. 👍
Thanks for the video. My question is without actually speaking to the target consumers how can the information about what they want - the behavioral, psychographical, demographical data be obtained to get the actual data?
Good question. Some of it is indeed speculation. But you can also do a little research using social media. Typically, marketing managers have a pretty good idea of who they are segmenting and targeting, but also do a lot of research online.
This was very insightful. Could yo please assist me with the STP for a historic cultural museum or heritage?
Interesting! Which one? Depends on the type of museum and the audience it attracts.
so if a person has an student accomodation business , which market segmentation would be best ?
Interesting question! I would need to know more about the business. But you could split into segments: new students / parents of new students / students who live near or far from the accommodation.
I am doing an assignment that needs to identify the target market..... totally stumped at what to do. Bicycle service center, which segmentation it should be in?
Interesting! I would say split the segments up in terms of age demographics and possibly location. So, marketing towards younger people versus middle aged versus seniors. Those who live locally to the service centre versus a few away. Hope this will get you started. 👍
the most effective ways of segmenting the healthcare product market
in your country?
Great idea!! I will pop this idea in my to do list. 👍
If someone has a business that teaches people to do business online, what market segments show they target?
Intreresting question: I think it all depends on the types of businesses and who will be running them. Are they for Gen Y or Baby Boomers. Is it Geo specific? What education level should they have to run the business...
is this also called segmentation's variable?
Interesting-I haven't heard this before. But you could use the terms "segmentation variables"...it would make complete sense to me.